Kofola
Kofola is a carbonated and caffeinated soft drink produced by the Czech joint-stock company Kofola as . In the Czech Republic and Slovakia, Kofola competes with Coca-Cola and Pepsi .
history
Kofola was founded by the Czechoslovak pharmaceutical company Galena in the early 1960s. Back then, the company was researching a use for the surplus of caffeine that was created during coffee roasting . The research result was Kofo , a dark, sweet and sour tasting syrup , which was to become the main component of the new soft drink Kofola, which was first sold in 1962 .
During the 1960s and 1970s, Kofola became extremely popular in Czechoslovakia, as it was a replacement for the mostly unavailable Western products Coca-Cola or Pepsi -Cola . In the 1980s, Pepsi was available, but more expensive. After the fall of state socialism in 1989, Kofola was exposed to competition from the foreign brands that were just entering the market. There were also legal disputes between local producers, who all made their own "kofolas". After years of decline, the company Santa nápoje , located in Krnov in the Czech Republic and owned by the Greek Samaras family, finally managed to have “Kofola” protected as a registered trademark and to become the sole manufacturer and distributor of Kofola in the Czech Republic and Slovakia.
In 2002 Santa nápoje built a new bottling plant in Rajecká Lesná, Slovakia , in order to be able to satisfy the demand of the Slovak market, in 2005 a plant in Kutno, Poland followed . With this, the number of employees rose to over 1,000. Since 2003 the company has been called Kofola as. In addition to Kofola, it also produces the Top Topic, Jupí, Jupík and RC Cola brands and exports them to Hungary , Slovenia and Croatia .
A successful media campaign began in 2002, aimed at a younger and more modern target group. It was founded on the slogan “Když ji miluješ, není co řešit. / Keď ju miluješ, never je čo riešiť. ” ( “ If you love her, nothing else matters ” ). Until 2000 the Kofola logo showed a coffee bean, today it is a coffee blossom. In addition to containers for the end consumer, Kofola is also sold in 50 liter barrels in the Czech Republic and Slovakia, which meet the needs of bars and restaurants, where they are known as "Točená Kofola" ( "Kofola on tap" ) or "Čapovaná Kofola" ( "Tapped Kofola" , Slovakia) is offered.
In 2010, Kofola opened a new factory in Mnichovo Hradiště .
Sales
In Slovakia , Kofola is the main competitor of Coca-Cola and Pepsi. In 2004, Kofola sold 19.44 million liters. According to a 2004 survey, 17% of Slovak cola consumers prefer Kofola to other products, 14% prefer Coca-Cola . Kofola's market share has more than doubled in just two years. (2002: 4.6%, 2004: 9.4%). Kofola is in third place after Coca-Cola (11.5%) and Walmart (9.6%) and ahead of Pepsi (5.5%).
species
The following types (Czech spelling) are regularly available in stores:
- Kofola Original
- Kofola Citrus (lemon flavor, since 2004)
- Kofola bez cukru (sugarless, since 2008)
- Kofola Višňová (sour cherry flavor, since 2011)
- Kofola Meruňková (apricot flavor, since 2015)
- Kofola Meloun (melon flavor, since 2016)
Limited editions (Czech spelling) are sold during the Christmas season:
- Kofola Skořicová (cinnamon flavor, 2007 and 2014)
- Kofola Barborková (cherry flavor, 2008)
- Kofola Hvězdičková (pomegranate / vanilla flavor, 2009)
- Kofola Vanilková (vanilla flavor, 2012, permanently available since 2013)
- Kofola Marcipánová (marzipan flavor , 2014 and 2015)
- Kofola Perníková (Gingerbread Flavor , 2014, published in response to low sales of the marzipan variety )
- Kofola Čokoládová (Chocolate Flavor , 2015)
- Kofola Vlašský ořech (walnut flavor , 2016)
- Kofola coconut (coconut flavor, 2016)
- Kofola Švestka se skořicí (Plum and Cinnamon Flavor, 2017)
- Kofola Hruška se skořicí (pear and cinnamon flavor, 2017)
- Kofola Mandarinka (tangerine flavor, 2018)
- Kofola Vánoční koření (Taste of Christmas Spices , 2019)
- Kofola Jablko se skořicí (apple and cinnamon flavor, 2019)
In addition to the Christmas editions, other special varieties (Czech spelling) were released, which are no longer sold or are currently sold temporarily:
- Kofola Extra Bylinková (with an additional herbal flavor , 2011-2017)
- Kofola Festivalová (Guava Flavor, 2012)
- Kofola s Guaranou (Guaraná flavor and 150% caffeine content, 2012 and 2018)
- Kofola Třešnová (cherry flavor)
- Kofola Malina (raspberry flavor)
- Kofola Černý rybíz (taste of black currant)
- Kofola Ostružina (Blackberry Flavor , 2018)
- Kofola pineapple (pineapple flavor, 2018)
- Kofola Grep (grapefruit flavor , 2018)
- Kofola Angrešt (gooseberry flavor , 2019)
- Kofola Máta (Mint Flavor, 2020)
ingredients
Kofo syrup, the main component of Kofola , consists of 14 natural ingredients (including apple , cherry , currant extract, herbal flavors, sugar and caramel ). Compared to Pepsi or Coca-Cola, Kofola contains 20% less sugar and no phosphoric acid . The physiological calorific value is 140 kJ (= 33 kcal ) per 100 g.
