District newspaper

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District newspaper

description daily newspaper
language German
publishing company Kreiszeitung Verlagsgesellschaft mbH & Co. KG
First edition 1859
Frequency of publication Monday to Saturday
Sold edition 55,050 copies
( IVW 2/2020, Mon-Sat)
Editor-in-chief Hans Willms
Web link Kreiszeitung media group
ZDB 2279582-0

The district newspaper is one of the six largest daily newspapers in Lower Saxony . The seat is in the city of Syke ( district of Diepholz ) about 20 kilometers south of Bremen . The sold circulation is 55,050 copies, a decrease of 32.7 percent since 1998.

history

The beginnings of the paper go back to the year 1859, when the book printer Gustav Knauer in the county of Hoya (today the district of Nienburg / Weser ) began to publish a periodically published paper. In 1872 the company founded another publishing house in neighboring Syke. The two papers became regional leaders. In 1943 it was ordered to merge both sheets. From 1945 the district newspaper was no longer allowed to appear.

From October 1, 1952, the newly founded county newspaper for the county of Hoya appeared again. In 1971 the paper merged with the Allgemeine Anzeiger Brinkum near Bremen (municipality of Stuhr ). 1974 began a cooperation with the Aller-Weser-Zeitung in Verden , which merged two years later with the district newspaper Syke . With the district reform in 1977, the Syker Verlag merged with its southern neighbors in the new Diepholz district , the Diepholzer Kreisblatt and the Sulinger Kreiszeitung . In 2004 the last merger took place for the time being. The Kreiszeitungs-Verlagsgesellschaft took over the majority stake in the Karl Sasse publishing house in Rotenburg (Wümme) , which publishes, among other things, the Rotenburger Kreiszeitung . In contrast to all other newspaper titles of the Kreiszeitung Mediengruppe, the Rotenburger Kreiszeitung is in the advertising tariff group “Bremer Werbung block” of the Bremer Tageszeitungen AG.

Edition

The local paper , like most German newspapers in recent years to rest lost. The circulation sold has decreased by an average of 2.2% per year over the past 10 years. Last year it decreased by 2.9%. It is currently 55,050 copies. The share of subscriptions in the circulation sold is 93.4 percent. The edition of the e-paper elona recorded increasing sales figures. Last year, the circulation increased from 3,274 in the 4th quarter of 2018 to 3,821 in the 4th quarter of 2019, an increase of 16.7%.

Development of the number of copies sold

meaning

The sheet appears in two districts of Lower Saxony quasi a monopoly or clearly dominant ( Diepholz , Verden ) and further into three counties in part areas ( administrative district Oldenburg , Rotenburg (Wümme) , Nienburg ). The publication area is thus in two thirds of the area around Bremen, which has a strong population and purchasing power, which is why the district newspaper Syke has developed into a major factor in the region's newspaper landscape alongside the Bremer Tageszeitungen AG . The newspaper also appears under the name Diepholzer Kreisblatt in the north-western part of the Minden-Lübbecke district (North Rhine-Westphalia).

Kreiszeitung publishing company

The district newspaper appears in the following head editions:

The publisher is represented with numerous external editorial offices and offices in the publication area as well as with its own local editorial office in Bremen. He runs a full editorial department at the publishing house in Syke , which supplies the cover pages for numerous other papers of the Ippen group. The Kreiszeitung with its subsidiaries is also an important printing service provider. In addition to its own daily and weekly newspapers, around 300,000 copies of the Bild-Zeitung are printed on the three presses of the publisher (Berlin, Rhenish and Nordic format) in Syke and Walsrode .

The main owner of the district newspaper Syke with 50.4 percent of the shares is the publisher Dirk Ippen , whose group of small to medium-sized local and regional newspapers has meanwhile grown into one of the largest German newspaper conglomerates. The remaining shares are in the hands of the local old publishers of the original sheets.

Plietsch GmbH

In February 2014, the MK-Digital agency was founded within the Kreiszeitung media group under the direction of Florian Jamer. On October 1, 2016, the department was spun off from the Kreiszeitung media group and the name was changed to Plietsch GmbH. The partnership agreement is dated September 5, 2016. It was announced in the commercial register on October 11, 2016. The creative and digital agency Plietsch with its focus on graphics and conception, technical development, marketing, corporate publishing and employer branding is based in Syke.

literature

  • Hermann Greve : The Development of the Newspaper. In: District of Diepholz. Habitat, administrative unit I. ( Ed . : Hans Gerke ; Ed .: Landkreis Diepholz ), Diepholz 1984, pp. 145–164 (with 7 illustrations)

Web links

Individual evidence

  1. IVW analysis of regional newspapers: only a few titles lose less than 3%, three in Berlin and Hamburg more than 10%. In: Meedia. January 31, 2020, accessed May 6, 2020 .
  2. according to IVW ( details on ivw.eu )
  3. according to IVW ( online )
  4. according to IVW , second quarter 2020, Mon-Sat ( details and quarterly comparison on ivw.eu )
  5. according to IVW, 4th quarter 2018 and 2019 (details on ivw.eu )
  6. according to IVW , fourth quarter in each case ( details on ivw.eu )
  7. according to the commercial register (details on www.handelsregister.de )