"Tippecanoe and Tyler Too" / "Tippecanoe and Tyler too" - William Henry Harrison's presidential slogan . Tippecanoe here refers to the famous battle at Tippecanoe in which President Harrison prevailed against Tecumseh of the Shwanee tribe; John Tyler succeeded Harrison's president.
1844
"Fifty-Four Forty or Fight" / "Fifty-Four-Forty or War" and "Reannexation of Texas and Reoccupation of Oregon" - by James K. Polk . The first saying is often attributed to Polk and refers to the geographical latitude as the northernmost limit of the Oregon Country , but only arose in the congressional debates that followed the election.
"Who is James K.?" / "Who is James K.?" - by Henry Clay
"Hurray, Hurray, the Country's Risin '- Vote for Clay and Frelinghuysen!" / "Hurray, Hurray, the country is rising - Vote Clay and Frelinghuysen!" - also by Henry Clay
"We Polked you in '44, We shall Pierce you in '52" / "We polked you in 1844 (allusion to James K. Polk and English poke - toast), we will pierce you in 1852 (allusion in English pierce - pierce ”) - by Franklin Pierce
1856
"Free Soil, Free Labor, Free Speech, Free Men, Frémont" / "Free Earth, Free Work, Free Speech, Free People, Frémont" - by John C. Frémont
"Rum, Romanism and Rebellion" / "Rum, Rom (= Catholic Church) and Rebellion" - a slogan on the part of the Republicans against the opposition and prohibition
"Ma, Ma, where's my Pa?" / "Mother, mother, where is my father?" - by James G. Blaine , after Cleveland was elected President, his supporters added: "Gone to the White House, Ha , Ha, ha! "/" He went into the White House, ha, ha, ha! "
1888
"Rejuvenated Republicanism" / "Renewed the Republican" - by Benjamin Harrison
1896
"Patriotism, Protection, and Prosperity" / "Patriotism, Security and Prosperity" - by William McKinley
1900-1920
1900
"Four more years of the full dinner pail" / "For four more years with buckets of dinner" - by William McKinley
"Let Well Enough Alone" / "Let's do it alone" - also by William McKinley
“We are turning the corner” - by Herbert Hoover, during the Great Depression
1936
"Defeat the New Deal and Its Reckless Spending" / "Defeat the New Deal and its reckless spending" - by Alf Landon
"Let's Get Another Deck" / "Let's start a new game" - by Alf Landon, he uses a card game metaphor here as an answer to the "new deal" metaphor by Franklin D. Roosevelt
"Let's Make It a Landon Slide" / "Let's make it a Landon slide (pun with English landslide - landslide, also transferred overwhelming victory)" - by Alf Landon
"Life, Liberty, and Landon" / "Life, Freedom and Landon" - also by Alf Landon
“Remember Hoover!” / “Remember Hoover!” - by Franklin D. Roosevelt
1940
"No Fourth Term Either" / "No more fourth term" - by Wendell Willkie
"Roosevelt for Ex-President" / "Roosevelt for Ex-President" - also by Wendell Willkie
“There's No Indispensable Man” / “No man is irreplaceable” - also by Wendell Willkie
“Don't swap horses in midstream” / “Don't swap your horses in the middle of the stream” - by Franklin Roosevelt. This slogan was also used by Abraham Lincoln in 1864
"We are going to win this war and the peace that follows" / "We will win this war and the peace that follows" - by Franklin D. Roosevelt at the end of the Second World War
1948
"I'm just wild about Harry" / "I'm just crazy about Harry" - by Harry S. Truman , from a popular song from 1921, written by Noble Sissle and Eubie Blake
"Pour it on 'em, Harry!" / "Pour it on, Harry!" - by Harry S. Truman
"I still like Ike" / "I still like Ike" - also by Dwight D. Eisenhower
"Peace and Prosperity" / "Peace and Prosperity" - Dwight D. Eisenhower
1960
"A time for greatness 1960" / "A time for greatness 1960" - by John F. Kennedy , Kennedy also used "We Can Do Better" / "We can do it better"
1964
"All the way with LBJ" / "All the way with LBJ" - by Lyndon B. Johnson
"In Your Heart, You Know He's Right" / "In Your Heart You Know He's Right" - by Barry Goldwater
"In Your Guts, You Know He's Nuts" / "Inside you know he's crazy" - by Lyndon B. Johnson
1968
"This time, vote like your whole world depended on it" / "Vote this time as if your whole world depends on it" - by Richard Nixon , invented by Norman Herwood
"To Begin Anew ..." / "New start" - by Gene McCarthy
"Nixon's the One" / "Nixon is the right one" - by Richard M. Nixon
1972
"Nixon Now" / "Nixon Now" - also by Richard M. Nixon
"Acid, Amnesty, and Abortion for All" / "Drugs, impunity and abortion for all" - a slogan against the Democratic Party
1976
"He's making us proud again" / "He's making us proud again" - by Gerald Ford
“Not Just Peanuts” / “Not just little things” - from the former peanut farmer Jimmy Carter
"A Leader, For a Change" - also by Jimmy Carter
1980
“Are You Better Off Than You Were Four Years Ago?” / “Are you better off than four years ago?” And “Let's Make America Great Again” / “Make America Great Again” - by Ronald Reagan
1984
"It's Morning Again in America" / "It's Morning Again in America" - also by Ronald Reagan
"Where's the Beef?" / "Where's the beef?" - by Walter Mondale
1988
"Children, Gentler Nation" / "Gentler Nation" - by George Bush
1992
"For People, for a Change" / "For People, for a Change" - by Bill Clinton
"It's the economy, stupid" / "It's the economy, you fool" - also by Bill Clinton
"It's Time to Change America" / "It's Time to Change America" - Bill Clinton
"Putting People First" - Bill Clinton
"Ross for Boss" / "Ross should become boss" - by H. Ross Perot
1996
"Building a bridge to the twenty-first century" / "Build a bridge to the twenty-first century" - by Bill Clinton
"A New American Century" / "A New American Century" - by Marco Rubio
“Courageous Conservatives” / “Committed Conservatives” and “Reigniting the Promise of America” / “Renewed the Promise of America” - by Ted Cruz
"Jeb!", "Jeb can fix it" and "All in for Jeb" / "Jeb!", "Jeb does it", "Everything for Jeb" - by Jeb Bush
"Heal. Inspire. Revive. ”/“ Healing, Inspiration, Revival ”- by Ben Carson
"From Hope to Higher Ground" / "From Hope to a Higher Level" - by Mike Huckabee
"New Possibilities. Real Leadership. ”/“ New opportunities. Real Leadership ”- by Carly Fiorina
"Defeat the Washington Machine. Unleash the American Dream. ”/“ Fight the Washington machine. Unleash the American Dream ”- by Rand Paul
Individual evidence
^ Edwin A. Miles: "Fifty-four Forty or Fight" —An American Political Legend . In: The Mississippi Valley Historical Review . tape44 , no.2 , 1957, p.291-309 .
^ Hans Sperber: 'Fifty-Four Forty or Fight': Facts and Fictions . In: American Speech . tape32 , no.1 , 1957, pp.5-11 .
