RSG Group

from Wikipedia, the free encyclopedia
RSG Group GmbH

logo
legal form GmbH
founding 17th October 1996
Seat Schlüsselfeld (statutes)
Berlin (administration)
management Rainer Schaller ( CEO )
Vito Scavo ( COO )
sales 313.9 million euros
Branch Fitness , lifestyle
Website www.rsggroup.com
As of December 31, 2017

The RSG Group (for Rainer Schaller Global Group, formerly McFit Global Group) is an internationally active fitness and lifestyle company with its registered office in Schlüsselfeld and administrative headquarters in Berlin . It was founded by Rainer Schaller in 1996 and developed into the market leader in Germany and Europe in the 2000s under his leadership .

The RSG Group now operates around 300 studios in eight countries and claims to have more than two million customers. In addition to the core business of McFit, High5 Gym and John Reed Fitness, the company also includes Cyberobics, The Mirai, Tigerpool and numerous other brands. The business has diversified significantly in recent years.

history

Ku'damm-Eck in Berlin- Charlottenburg , future headquarters of the RSG Group

In the mid-1990s, Schaller developed the concept of a discount fitness studio. He was the first provider to forego unnecessary additional services, since price was an important criterion for customers. At the same time, he relied on all-day opening hours, high-quality equipment and professional advice from specialists. After the opening of the first McFit location in Würzburg , further branches followed throughout Germany . Right from the start, the aim was to take on a leading position in the fragmented market by offering a product that focused on the essentials.

In 2007 McFit bought its competitor Fit24, which significantly increased the number of branches. The company was now perceived as a major player in the industry. In the same year, it achieved sales of over 100 million euros for the first time. It became known to a wide public as an advertising partner of various television productions and sporting events. The opening of fitness studios in Austria and Spain marked the beginning of the Europe-wide expansion.

From 2006 to 2010 McFit was the main sponsor of the Love Parade . Since 2006, Schaller has also been the managing director of Lopavent , which organized the event. The Love Parade became part of the company's marketing strategy. After the accident in Duisburg with 21 dead and at least 652 injured, both the company and its management were in distress. The Love Parade was finally stopped.

In 2015, the company took a decisive step towards diversifying its business model with the opening of the High5 Gym fitness chain . This made it possible to operate fitness studios in smaller cities, which were previously not economically interesting for McFit. With the offshoot John Reed Fitness, an offer was created in 2016 for the urban environment with music as a central element and high demands on the interior. In order to document the increased offer to the outside world, the company was renamed McFit Global Group.

In 2018, Schaller handed over operational management of the company to Vito Scavo, who had previously introduced the McFit concept under the Happy Fit brand in Italy. A comprehensive realignment was initiated to take account of the changed habits of customers. This provides for greater internationalization and individualization of the business. In addition, the company, which has been operating as the RSG Group since February 2019, is expected to move into new company headquarters in Ku'damm-Eck in 2022 .

In the summer of 2020, the largest acquisition to date took place. The RSG Group took over the insolvent fitness chain Gold's Gym for 100 million dollars. The American chain had to file for bankruptcy in the wake of the COVID-19 pandemic . A total of 660 studios, spread across several countries, were acquired.

Corporate structure

Rainer Schaller and Vito Scavo (2018)

The RSG Group is a limited liability company under German law. The core of the business model is the "operation of fitness and leisure facilities" including the sale of non-alcoholic beverages and dietary supplements . In addition, the statutes also provide for the organization and implementation of music concerts and the production of radio programs, for example .

Since the company was founded, Rainer Schaller has been managing the company alone. As authorized signatory, Vito Scavo is responsible for the operational business . Other authorized signatories are Michaela Müller and Benno Strohmer.

The RSG Group publishes annual and consolidated financial statements in accordance with the accounting regulations of the German Commercial Code . The scope of consolidation comprised 2,017 eight domestic and eight foreign companies whose assets and liabilities fully included in the consolidated balance sheet during the year.

Brand overview

The RSG Group's portfolio currently comprises 14 brands. The core business is made up of the brands McFit, High5 Gym and John Reed Fitness:

Cyberobics

Cyberobics is a provider of digital workouts .

High5 Gym

High5 Gym is the RSG Group's brand for functional training . In addition to the classic equipment, the focus is on using your own body weight and various aids such as ropes, dumbbells and medicine balls.

John and Jane's

John and Jane's covers the areas of Powerbase (Bootcamp, Boxing) and Soulbase (Yoga, Pilates and Barre).

John Reed Fitness

The studios of the John Reed Fitness Music Club brand stand out from regular studios primarily because of their specially curated music and live DJs .

Loox

Available as a magazine until 2014, today Loox is a digital fitness planner and a website with articles on the subject of fitness, which is also available as an app. The offer includes various training and nutrition plans for different target groups.

Marcell of Berlin

Marcell von Berlin is a Berlin designer fashion label , there is one store each in Berlin and Los Angeles.

McFit
McFit Logo.png

McFit is the original brand of the RSG Group and currently has around 250 studios in Germany, Italy, Austria, Poland and Spain. This means that over 80 percent of all of the company's locations are managed under this name. These are own operations and not franchise branches.

McFit Models

The company runs a model agency called McFit Models , whose scouts recruit new models from RSG Group customers.

Qi² Sports Nutrition

The RSG Group describes Qi 2 as a quality brand for sports nutrition .

Steven Baker

Steven Baker premiered in February 2019 as part of the Berlinale . The exclusive cake manufacturer specializes in cheesecake creations that are particularly low in calories.

The Reed

The Reed is the clubhouse of the John Reed family of brands on Alexanderplatz in Berlin.

Tiger pool

Tigerpool is the management consultancy of the RSG Group, which Marcell von Berlin and Ron Miller look after.

Gold's Gym

The RSG Group is taking over the fitness chain Gold's Gym from the USA, as it went bankrupt in the wake of the corona pandemic. The fitness chain is represented as a franchise from the Caribbean via Iraq to Tokyo with 660 studios.

Sponsorship

The RSG Group has supported the children and youth organization Die Arche and the aid organization Ein Herz für Kinder for years . In 2009 it won a charity soccer match between the McFit Allstars around Oliver Pocher against FC Bayern Munich for the record sum of one million euros .

criticism

In 2004, the RBB magazine Kontraste reported systematic discrimination against foreigners and foreign-looking people by McFit. The magazine reports on people who have apparently been denied membership because of their origin. It stated in its report that McFit had prescribed a fixed "foreigner quota" of a maximum of 17%. After the report was broadcast, it was abolished.

The Stiftung Warentest stated in 2006: “The cheapest is training at McFit. [...] The training conditions are good. There are strength and cardio machines. Only the coaches are particularly rare here. Showers cost 50 cents. The rooms are simple. In short: McFit studios have the charm of a warehouse. ”In 2009, Stiftung Warentest rated McFit as“ poor ”in the field of training support. In 2011, Der Spiegel noted that McFit was based on the discount store principle. A lower price arises from the fact that savings are made elsewhere. At McFit, that is the competence of the trainers.

Web links

Commons : RSG Group  - Collection of Images

Individual evidence

  1. ↑ a b c d e f g h Business register. Bundesanzeiger Verlag, accessed on July 1, 2019 .
  2. ^ A b Maximilian Flaig: New name and brand conversion at McFit. In: Advertise & Sell. March 1, 2019, accessed July 1, 2019 .
  3. ↑ Karin Zauner: Good business with good looks . In: Salzburger Nachrichten . May 30, 2011, p. 22 .
  4. ↑ The German Fitness Market 2019. Deloitte, accessed on July 1, 2019 .
  5. ↑ McFit Global Group GmbH becomes RSG Group GmbH. In: Fitness Management. February 28, 2019, accessed July 1, 2019 .
  6. ↑ Thomas Tuma: More international and exclusive: McFit fitness studio chain is reinventing itself. In: Handelsblatt. February 28, 2019, accessed July 1, 2019 .
  7. ↑ a b Lukas Wohner: Fit and cheap: McFit competes with itself . In: Der Tagesspiegel . March 29, 2015, p. 23 .
  8. ↑ Nicole Stern: Washboard abs at a ridiculous price . In: The press . February 21, 2009, p. 7 .
  9. ↑ Hanna Grabbe: Only iron and sweat . In: Financial Times Germany . January 21, 2009, p. 26 .
  10. ↑ Fitness without limits . In: Der Tagesspiegel . August 2, 2002, p. 12 .
  11. ↑ Rainer Schaller: The muscle maker from McFit. In: Frankfurter Allgemeine Zeitung. January 9, 2008, accessed July 1, 2019 .
  12. ↑ "I wanted to be No. 1 with McFit, but I had no idea". In: Orange by Handelsblatt. June 13, 2019, accessed July 1, 2019 .
  13. ↑ Fitness studios: Market leader McFit flexes its muscles . In: Focus magazine . June 4, 2007, p. 174 .
  14. ↑ Martin Greive: Fight for the fitness billions . In: Welt am Sonntag . February 3, 2008, p. 25 .
  15. ↑ The Klitschkos act for McFit. In: Advertise & Sell. January 14, 2008, accessed July 1, 2019 .
  16. ↑ Fitness discounter: McFit benefits from the crisis. In: Spiegel Online. May 11, 2009, accessed July 1, 2019 .
  17. ↑ Florentine Anders: Dance spectacle with added value . In: Welt am Sonntag . July 9, 2006, p. 3 .
  18. ↑ Jens Brambusch: Last dance . In: Financial Times Germany . July 27, 2010, p. 23 .
  19. ↑ Hans-Peter Siebenhaar: McFit boss Schaller: The Loveparade boss and playing with risk. In: Handelsblatt. July 26, 2010, accessed July 1, 2019 .
  20. ↑ Philip Faigle: Love Parade: Schaller and the guilt. In: Zeit Online. July 29, 2010, accessed July 1, 2019 .
  21. ↑ Loveparade criminal proceedings: Anonymized charge . lg-duisburg.nrw.de, December 12, 2017, page 2.
  22. ↑ Mister McFit in distress . In: The press . July 27, 2010, p. 27 .
  23. ↑ Everything about the Love Parade. The Love Parade was an annual techno parade with thousands of visitors. After the accident at the Love Parade 2010 in Duisburg, she was discontinued. RTL, accessed on December 16, 2019 .
  24. ↑ McFit starts new discount studios with low-cost tariffs. In: Welt Online. February 22, 2015, accessed July 1, 2019 .
  25. ↑ Fine rib under the chandelier . In: Potsdam latest news . February 17, 2017, p. 10 .
  26. ↑ Schaller retires as a McFit boss . In: Franconian Day . May 17, 2018, p. 7 .
  27. ^ A b Thomas Jahn: Rainer Schaller and Vito Scavo: Boxed to the top . In: Handelsblatt . May 16, 2018, p. 52 .
  28. ↑ Daniel Bakir: McFit: Vito Scavo copied the fitness chain and is now allowed to lead it. In: Stern. May 17, 2018, accessed July 1, 2019 .
  29. ↑ Thomas Tuma: Fitness: McFit Group is renaming itself and intensifying its realignment. In: Handelsblatt. February 27, 2019, accessed July 1, 2019 .
  30. ↑ Thomas Tuma: Fitness industry: The strength test . In: Handelsblatt . February 28, 2019, p. 22 .
  31. ↑ Carolin Brühl: Golf, gastro, cold chamber: New plans for the Kudamm Eck. In: Berliner Morgenpost. April 3, 2019, accessed July 1, 2019 .
  32. ↑ Fitness chains: Rainer Schaller's strength act: McFit takes over Gold's Gym. Retrieved July 15, 2020 .
  33. ↑ Trending with cyberobics . In: Wormser Zeitung . December 9, 2016, p. 14 .
  34. ↑ Max Zimmermann: Fitness at a discount price . In: The world . May 26, 2015, p. 13 .
  35. ↑ High5: New studio chain from McFit. Retrieved July 1, 2019 .
  36. ↑ Pick Your Side: Bootcamp, Yoga, Pilates, Barre or Boxing? In: Fitness Management. Retrieved July 22, 2019 .
  37. ↑ Marcus Werner: John Reed Fitness Clubs: Die Schickimicki-Muckibude. In: WirtschaftsWoche. March 8, 2017, accessed July 1, 2019 .
  38. ^ Holger Wetzel: Lifestyle Fitness Club am Anger . In: Thuringian General . August 24, 2017, p. 14 .
  39. ↑ App of the week: Loox - the (almost) perfect fitness plan. In: onlinekosten.de. November 3, 2013, accessed July 22, 2019 .
  40. ↑ Laura Sodano: "I bring couture to the streets". In: Frankfurter Allgemeine Zeitung. November 1, 2018, accessed July 22, 2019 .
  41. ↑ No franchising at McFit: What alternatives do franchise founders have? In: Franchise portal. July 4, 2018, accessed July 1, 2019 .
  42. ↑ Model career in the gym: From the treadmill to the catwalk. In: Handelsblatt. July 11, 2015, accessed July 1, 2019 .
  43. ↑ From the gym in Berlin to the Avengers in Hollywood . In: BZ May 16, 2018, p. 10 .
  44. ↑ Brands. RSG Group, accessed July 22, 2019 .
  45. ↑ A cheesecake with no calories? In: Movie meets Media. February 5, 2019, accessed July 22, 2019 .
  46. ↑ Pride & Prejudice: The Reed . In: BZ March 22, 2019, p. 23 .
  47. ↑ Fitness chains: Rainer Schaller's strength act: McFit takes over Gold's Gym. Retrieved July 15, 2020 .
  48. ↑ Sarah Fenske, Judith Innerhofer: Muscles for millions . In: Welt Kompakt . July 17, 2009, p. 29 .
  49. ↑ McFit-Allstars: Pocher's starting eleven is! In: image. July 19, 2009, accessed July 1, 2019 .
  50. ↑ Fitness only for Germans - How sports studios discriminate against foreigners. Rundfunk Berlin-Brandenburg, June 10, 2004, accessed on July 1, 2019 .
  51. ↑ Gyms - Not really fit. Stiftung Warentest, October 13, 2006, accessed on July 1, 2019 .
  52. ↑ Fitness studios - only one thing is fit. Stiftung Warentest, October 15, 2009, accessed on July 1, 2019 .
  53. ↑ Fitness: Big arms, sexy buttocks . In: Der Spiegel . February 21, 2011 ( spiegel.de [accessed January 15, 2014]).