NINO (textile)
| NINO AG | |
|---|---|
| legal form | Corporation |
| founding | 1897 as Niehues & Dütting (N&D) |
| Seat | Nordhorn |
| Branch | Textile |
The company Niehues & Dütting (N&D), founded in 1897, called NINO from 1950 , was a Nordhorn spinning and weaving mill that, together with Ludwig Povel & Co and B. Rawe & Co, also based in Nordhorn, was one of the leading textile companies and between 1950 and in 1970 was also at the top throughout Europe.
NINO ceased operations in 1996 - after Povel as the second of the three large Nordhorn textile factories.
Further development
Today, under the name NINO Vertriebs GmbH, there is a successor company that emerged from a management buy-out as part of bankruptcy proceedings, which manages the patents and brands of the former NINO AG and trades in substances produced abroad - including NINO-Flex .
After many years of expensive soil remediation measures, the NINO business park was built on the former 20 hectare factory site . Some buildings, including the spinning mill , the raw fabric store and an administration building , were rebuilt according to the new conditions and formed the pillars of the new business park. It as well as another administration building at a different location and the former factory harbor are under monument protection .
history
In December 1897, the textile engineer Bernhard Niehues (1868–1950) from Münster and the Osnabrück textile merchant Friedrich Dütting (1858–1925) founded the Niehues & Dütting (N&D) textile company in Nordhorn. With 30 looms and 60 employees, they started on the "Frensdorfer Oberesch" , which was formerly used for arable farming and was located between the Bentheimer Bahn and the Nordhorn-Almelo Canal, directly adjacent to the Nordhorn train station, with the production of so-called water aprons , an apron material , which is particularly cheap which the Povel company had developed and brought onto the market in 1889 and which has since represented their main production. Bernhard Niehues got to know the method of production during a traineeship at Povel. He put his company in direct competition with Povel, as shown by his trademark, a globe with the imprint “World Brand N&D”, which alluded to the Povel logo with the slogan The very best of the best and the statement From the best the best .
N&D quickly rose to become a “fully integrated company with spinning, weaving and finishing” (three-tier, vertically integrated textile company consisting of spinning , weaving and finishing ) and surpassed the sales of Povel, the leading company in the region. In 1908 the company consisted of a mechanical cotton weaving mill, dye works, bleaching mill and its own power station. When N&D had a modern factory complex built on Prollstrasse in 1929 with the spinning mill building, built according to the plans of Stuttgart industrial architect Philipp Jakob Manz , as the center, the company traded under the name of Niehues & Dütting cotton colored spinning and weaving mill . With the commissioning of this building, 3,000 employees, 3,000 looms and 185,000 spindles, N&D became the largest colored cotton spinning mill in Germany. As an expression of their top position, N&D were allowed to represent the German textile industry in the German pavilion at the World Exhibition in Barcelona in 1929 .
During the Second World War , the factories were spared from destruction and production could even be largely maintained, not least because N&D employed a large number of forced laborers - according to the Working Group for Peace and Conflict Research “5,757 forced laborers from twelve different nations”.
In 1959, NINO GmbH + Co , an abbreviation from Ni ehues and No rdhorn, was founded with the company's purpose of "manufacturing fabrics such as cord, coated textiles, mixtures for clothing, but also worsted, fancy yarn, and synthetic fibers", and the plant became increasingly specialized on the finishing of fabrics. At the same time, it sold its fabrics under the NINO brand . Using a trademark for clothing was an innovative idea at the time and largely uncommon to date. Today almost every textile manufacturer tries to develop its products into a distinctive fashion label and thus a status symbol , until the middle of the 20th century fashion was only divided into haute couture and mass -produced goods , with the latter lacking the criteria that characterize a branded article.
The NINO-Flex fabric, which is used to produce outdoor clothing and which was advertised as “windproof, water-repellent, breathable” in advertising campaigns worth millions, found worldwide sales. With the name NINO-Flex , a brand name for a weaving product was established for the first time, which was so successful that after some time it became a generic term. The NINO-Flex coat was considered an innovation in the textile industry during the economic boom and was a bestseller in Western Europe .
With 6,100 employees, the company reached its highest level of employment in 1955. From July 1959 Niehues & Dütting also officially traded under the name NINO and was part of the world standard. In 1972 the company was converted into a stock corporation under the name NINO AG , the shares were owned by the family. In the 1970s, NINO was also active as a data center service provider for companies outside of the NINO group, primarily also from the textile industry, through the 100% subsidiary Interdat GmbH , later EUREGIO-DV GmbH . At that time, an IBM / 360-50 with 384 KB of working memory, an IBM / 370-155 with 512 KB, later 1 MB of working memory and an IBM System / 370-148 were in use . In December 1984, NINO AG went public , supervised by Deutsche Bank .
Since the textile crisis in the mid-1970s, changes in the world textile market and increasing globalization led to a gradual end of the company. The company could no longer keep up with the competition in international competition and posted high losses. In 1987, due to the decline in sales associated with the developments, production was "streamlined" and the Lathen branch was closed. Further drops in sales and a failed restructuring concept led to the bankruptcy of NINO AG in 1994 . After production was stopped, the spinning machines were sold to Eastern Europe . As of December 31, 1994, the remaining 1,570 employees also lost their jobs. In 1996 the finishing production that had remained until then was completely stopped and the last plant in Nordhorn was closed. As in the case of Povel, what remained was another huge industrial wasteland in the immediate vicinity of the city center, from which the NINO business park developed many years later .
In 1993, NINO AG achieved sales of 320 million DM. For decades, NINO was one of the ten largest textile companies in Germany.
Web links
- Internet presence of NINO-Vertriebs GmbH
- Internet presence of the NINO redevelopment and development company
- Internet presence of the Competence Center for Business
Individual evidence
- ^ Grafschafter Nachrichten of January 27, 2010: Nino lives on in Vertriebs GmbH - the successor company has been successful on the market for 14 years - 250 customers worldwide
- ↑ NINO Sales: Impressions ( Memento of the original from January 6, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Grafschafter Nachrichten of August 27, 2013: Memorial plaque commemorates forced laborers.
- ↑ Andrea Ruhland: The role of the fashion brand - today and in the future. GRIN Verlag, 2007. ISBN 3-638-73958-9 , pp. 32/33
- ↑ Article on the Tagesspiegel website from December 4, 2004: Guter Stoff - How the former textile town of Nordhorn is coping with the consequences of globalization (accessed on April 19, 2010)
- ↑ Computerwoche of June 17, 1977: Does it make sense to outsource the data center? , accessed August 4, 2014.
- ↑ Computerwoche from November 12, 1976: Nino subsidiary Euregio DV: A 148 for the transition. IBM's plans for the future unsettle leasing fans , accessed on August 4, 2014.
- ↑ Historical securities: NINO AG
- ↑ NINO SEG: Competence Center Economy. History and construction diary (PDF), p. 14.
- ↑ Josef Adamicek: TW world ranking list of the largest textile companies 1995 / for the 31st time , in: TextilWirtschaft No. 51 from December 19, 1996, p. 94ff.
