Upper Austria Tourism

Upper Austria Tourism (regional tourism organization)
purpose	Promotion of tourism and the leisure industry in Upper Austria
Chair:	Andreas Winkelhofer (Managing Director)
Establishment date:	1990
Number of members:	approx. 28,000 contributors, 104 tourism associations, 214 municipalities
Seat :	Linz
Website:	www.oberoesterreich.at , www.oberoesterreich-tourismus.at

Upper Austria Tourism is the public institution that acts as a service organization for the tourism and leisure industry in the federal state of Upper Austria ( regional tourism organization , LTO). She coordinates tourism marketing and supports tourism associations and organizations in Upper Austria. The country's tourism associations are legally united in it.

organization

The legal basis is regulated in the Upper Austrian Tourism Act of 1990. Organized the Upper Austria Tourism as a club , is a public corporation and reports to the Office of the Government of Upper Austria .

Provincial Tourism Council

The main tasks of the Tourism Council include the preparation of the national tourism concept, the approval of the annual report and the monitoring of the management . The Provincial Tourism Council is composed of representatives elected by the regional tourism conferences, a representative of the Linz Tourism Association , a representative of the Wels Tourism Association , representatives of the parties represented in the Landtag, the Upper Austrian Chamber of Commerce, the Upper Austrian Chamber of Employees and the Chamber of Agriculture for Upper Austria and representatives of the provincial government.

Operational tasks

The purpose of the company is:

"The general promotion of tourism and the leisure industry in Upper Austria, especially tourism marketing, tourism development, training and further education for employees in tourism organizations and other measures serving tourism and the leisure industry."

Upper Austria Tourism is a pure service organization for the tourism industry. The tasks of the organization are:

Development, implementation and suggestion of suitable marketing measures for the tourist region of Upper Austria
Advising tourism associations on the basis of tourism developments identified from market research
Training and further education of the employees in the tourism associations
Entity contribution office

Important partners are the five branded destinations Danube Upper Austria, Linz, Mühlviertel, Pyhrn-Priel and Salzkammergut as well as the state's tourism associations. Together with the Johannes Kepler University, the association runs the Academy for Tourism Management , which leads to the MBA Tourism Management degree. He also runs "Upper Austria" as a tourist brand.

Subsidiaries

The three companies are:

Oberösterreich Tourismus GmbH - development and marketing of tourist services
Upper Austria. Touristik GmbH - management of an incoming travel agency
TTG Tourismus Technologie GmbH - development, operation and sales of information, communication and sales systems as well as acquisition and issuing of licenses, Upper Austrian tourism information, tourism technology competence center

Entity contribution office

Subsidies for interested parties
Austrian authority

State level

country

Position of the authority

subordinate agency

At sight

Oö. State government

founding

1990

Headquarters

Linz

Authority management

Walter Baumgartner

The interested party contribution office is a contribution authority set up by the state of Upper Austria. She is one of the Oö. Authority directly subordinate to the state government, and forms an independent authority with regard to its external business conduct.

It collects the tourism contributions of the tourism associations (individual municipalities and tourism regions), as regulated by law. The amounts correspond to a visitor's tax / local tax for the country, and finance the work at the state level. The annual contributions are around 8 million euros.

The head of the agency is appointed by the state government, the staff and material requirements are provided by the state tourism organization. It is located in the house of Upper Austria Tourism in Linz.

Tourism strategy

In Upper Austria the course book Tourismus Oberösterreich 2011 to 2016 ^{(1) was developed} as a strategy for the further development and marketing of Upper Austria in terms of a brand as a tourist destination . It is the first Austrian regional tourism strategy that was jointly developed, supported and implemented by the state, the Chamber of Commerce and the regional tourism organization.

aims

The goals of the tourism strategy include:

Increase in the sector's relative value added share of Upper Austrian gross regional product from currently around 14.5 percent
Increase in the number of employees in tourism
Improvement of the company structure by increasing the average number of beds per company
Increase in guest arrivals
Creation of powerful, efficient organizational structures
Positioning tourism as an attractive employer, especially in rural areas
Professionalization and know-how development in the overall system through coordinated training and further education as well as knowledge management
Integration of the principles of sustainability , preservation of nature and the environment, e-mobility and accessibility into tourism (product) development

Fields of innovation

The core of the course book are fields of innovation, which on the one hand contain strategic marketing principles and on the other hand approaches for professionalizing the tourism industry. The Upper Austrian brand strategy differentiates between brand destinations and regional names. To this end, a process to identify and qualify branded destinations was initiated in 2011 and a brand deepening process will take place in 2012 with the destinations Salzkammergut , Linz and Danube. In addition, the previous tourism topics are linked to the motif bundles exercise & nature experience, health & wellness, excursion, business tourism , culture & cities and special initiatives. These represent the typical strengths of the country (mountain regions, national parks and lake areas, thermal baths and therapeutic baths, Linz and the old small towns, and the like).

The Austrian home market and international local markets (Germany, Czech Republic) are the focus of market development for Upper Austria. In the course of the internationalization strategy , spot markets are only processed in cooperation with partners (e.g. Austrian advertising , incoming travel agencies) and by bundling the marketing budgets.

Web links

Individual evidence

↑ Section 2. State Tourism Organization Sections 22–27 Upper Austria. Tourism Act 1990 , StF: LGBl. No. 81/1989, as amended ( ris.bka )

↑ according to § 22 ff. Upper Austria. Tourism Act 1990 as amended

↑ Archived copy ( Memento of the original from July 28, 2016 in the Internet Archive ) Info: The @1@ 2 archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Map, status 2016 (pdf, oberoesterreich-tourismus.at; 217 kB)

↑ [1] , oberoesterreich-tourismus.at

↑ so he runs the website www.oberoesterreich.at; see
[2] , oberoesterreich-tourismus.at;
Lit. Kursbuch Tourismus Oberösterreich 2011 to 2016 , section 4.1. Brand strategy, p. 37 ff - on the “Upper Austria brand”.

↑ [3]

^ Website of the Upper Austria. Tourism company Upper Austria. Touristik GmbH . Commercial register data Creditreform / firmenabc.at

^ Website of the TTG Tourismus Technologie
company TTG Tourismus Technologie GmbH . Commercial register data Creditreform / firmenabc.at

↑ ^a ^b [4] , oberoesterreich-tourismus.at

^ Lit. Tourismus - Organization Oberösterreich , p. 34 ff;
Section 27 Subsidy Office , Upper Austria. Tourism Act 1990 , as amended

48.321795 14.291904Coordinates: 48 ° 19 ′ 18.5 ″ N , 14 ° 17 ′ 30.9 ″ E