Tourist region (Austria)

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In Austria, tourism region is understood to mean the tourism associations of several municipalities anchored in the state tourism laws , in the broader sense of all regional authorities .

Basics

The tourism in Austria is an important economic factor. Already at the beginning of the development of tourism in the Belle Epoque , from the 1870s (Tyrol) and the turn of the 19th and 20th centuries ( summer resorts), the first beautification and tourism associations were founded in individual places . In the course of the last few decades, the organization of tourism at community level has become a central concern of spatial planning as well as economic development . Tourism law is Austria's matter for the federal states , and the organizational structure of the municipal and overall state tourism infrastructure ( tourism organizations ) is now consistently regulated in the federal states' tourism laws.

In general, the tourism communities , which are categorized into local classes from a certain number of overnight stays , are obliged to found a tourism association . Several municipalities can also join together to form an association, provided they do joint destination marketing and usually - but not in all countries - form a closed geographic region. These multi-communal associations are generally called tourism regions in Austria .

Tourism associations are a corporation under public law and have legal personality , the tourism regions are usually organized in the form of a community association , an association or a private company form (e.g. as a GmbH). In addition to the municipalities themselves, members of the tourism regions are sometimes also important regional actors, such as tourism infrastructure operators ( those interested in tourism) . There is close cooperation with the regional tourism organizations and Österreich Werbung (the federal tourism organization ), as well as the responsible authorities (offices of the state governments ; federal office, currently the Tourism and Historical Objects Section at the Federal Ministry of Economics, Family and Youth ). In this sense, the countries themselves and Austria as a whole are also tourism regions.

Linked to the organizational form is the legal protection of the region name as a trademark .

Country-specific regulations

Upper Austria

Upper Austria has known since O.ö. Tourism Act  1965 the Tourism Association  (TGV) as an amalgamation of tourism and "non-tourism" communities, i.e. local classes  A, B, C or statutory cities or local class D (§ 12, then III. Section 3.  Tourism associations § 26 Upper Austrian Tourism Act  1990), and later the term Mehrgemeindiger Tourismusverband  (MTV) as an amalgamation of associations of tourism communities as a separate body (III. Section 2.  Tourism regions §§ 24, 25 Upper Austrian Tourism Act  1990) - while in the former also Municipalities as such could be members, and the legal personality of the individual associations (single and multi-municipality) and municipalities was retained. In the case of health resorts , the health resort association takes the place of the tourism association . Through the Upper Austria. Tourism law amendment 2003, the associations were repealed, so that tourism regions consist exclusively of tourism communities and represent the sole representatives of the communities.

The tourism associations “are responsible for the implementation, suggestion and support of measures suitable for promoting tourism in their local area. They have to align their activities with the tourism policy strategy of the Province of Upper Austria. Tourism associations ... must define this orientation in a tourism concept. In this, the tourism areas to be developed are to be defined and the necessary marketing measures to be planned. ”(Section 4 (5 ) tasks ).

In 2003 the regional tourism conferences were created (§ 25a Upper Austrian Tourism Law ), which are intended to coordinate the tourism associations of certain regions with a similar destination profile ( tourism division ) (such as Salzkammergut or Danube region).

With the Oö. Tourism law amendment 2012 according to the Kursbuch Tourismus Oberösterreich 2011 to 2016 , the formation of cross-municipal tourism associations has been fundamentally simplified, and since then there is no longer any fundamental distinction between single and multi-municipal tourism associations (III. Section 1.  Tourism associations §§ 4–21 Upper Austrian Tourism Act ). In particular, tourism associations - similar to companies - can be merged relatively easily , which makes it easier to adapt to changing market conditions and objectives. Compulsory members are those interested in tourism , that is - with a few exceptions - all tradespeople based in the municipality (§ 1 Z 5, § 6 Paragraph 1, § 37 and 38). Places not classified as a tourist municipality or residents there can cooperate in the form of an interested party or join accompanying interest groups (local associations, societies). A closed geographic context is not required.

At the end of 2012 there were 214 tourism communities in Upper Austria - out of 444 municipalities (local class A: 45, B: 38, C: 128, statutory cities: 3, i.e. almost half of all municipalities), 95 single-municipality and 16 multi-municipality tourism / spa associations ( around a quarter of all municipalities organized in tourism regions), and 5 regional tourism conferences. With an amendment, the associations are to be merged into a total of around 20 tourism regions by 2019. [outdated]

See also: List of tourist regions in Upper Austria

Salzburg

In the State of Salzburg , the term tourism association is strongly related to the merger of companies ("In order to maintain, promote and represent the local interests of tourism, including the leisure industry in the State of Salzburg, entrepreneurs who are directly or indirectly interested in tourism because of their activity ... in each municipality can be merged into a tourism association. "§ 1 Tourism Association Paragraph 1 Salzburg Tourism Act 2003, S.TG 2003). Companies in the area of ​​the tourism association who are directly or indirectly interested in tourism are compulsory members of this association by law (§ 2 S.TG 2003). Voluntary members (interested parties) in the association's territory can be accepted by the committee (Section 2, Paragraph 4, Section 12).

“In order to safeguard, promote and represent the local interests of tourism, the tourism association is responsible in particular for organizing tourism, especially managing an information point; looking after guests, in particular through information, entertainment and the organization of leisure activities; helping to shape the offer through own initiatives and by coordinating the many individual offers; the creation and management of tourist facilities and facilities and participation in such; the creation of concepts for the development of tourism; advertising and promotion as well as the coordination of sales; Promotion and preservation of culture and landscape; the promotion of the economic infrastructure (local marketing) ”(Section 1, Paragraph 4, extracts).

A “natural or cultural unit” is a prerequisite for cross-community associations (Section 1a), but associations can also be set up for parts of communities (or associations from communities and parts of communities). They are explicitly prescribed by the state government and, according to § 2 S.TG, are corporations under public law.

The Salzburg association landscape is still strongly oriented towards local associations. These associations then often join supra-local associations or societies that were founded in particular for marketing purposes. These regional marketing companies / cooperations represent the actual tourism regions in practice.

There are (as of 5/2013) 107 municipalities with tourism associations, 17 of them with other municipalities together and the city of Salzburg with the old town association , the remaining 89 with individual associations. But almost all of the 119 municipalities are organized for tourism. The basic tourist regions are 17.

Styria

In Styria , the tourism regions are anchored in the form of the joint tourism association of tourism and “non-tourism” communities ( local classes  A, B, C or statutory cities or local class D).

"Tourism communities that have a common or similar tourism offer and that form a unit as a region should be merged into a common tourism association."

- II. Part Tourism Associations 1st Section Organization § 4 General Provisions Paragraph 3 Styrian Tourism Act 1992

“In order to safeguard, promote and represent the local interests of tourism, the tourism association is responsible in particular for organizing tourism; taking care of the guests; helping to shape the offer; the creation of concepts for the development of regional tourism, including the integration of the brand content of the Styrian umbrella brand; Marketing, advertising, preparation of offers, product development and destination management; advertising ”(Section 4, Paragraph 4, extracts).

Legal members are those interested in tourism ( professional groups defined in the contribution group regulations ) as well as the community (s) (§ 8 Paragraph 1), voluntary or extraordinary members (based outside the association area) are accepted by decision of the Tourism Commission (§ 8 Paragraph 2 and 3 § 13).

The law provides that the tourism associations cooperate with the regional associations "for the purpose of multi-year planning and implementation of tourism activities such as marketing, product development, marketing and sales in the sense of the respective valid regional tourism policy strategy" (§ 6 regional cooperation ), and - from the state side - "To be particularly encouraged" (§ 4 Paragraph 3). A merger is possible without any problems, as is a breakdown according to the ratio of the amount of interested parties' contributions (Section 4 (6)).

In Styria today, the entire state area is divided into 8 tourist regions. On the occasion of the municipal structural reform of Styria 2010–2015 , the number of member municipalities was significantly reduced, but the basic structure was retained. In the course of this, the previously 50 multi-communal associations within the meaning of Section 4 (3) with 273 tourist communities and the 108 unicommunal associations were restructured into now 36 multi-communal associations with a total of 128 tourist communes and a further 93 unified associations. These associations sometimes represent individual regions, mostly they cooperate in a larger tourist region.

Tyrol

Until the reform of 2006 was in Tyrol (§§ 1.2 a settlement with tourist offices for a community, several tourist associations for the area of a municipality or several municipalities / or sub-regions and municipalities Tyrolean Tourism Act 1991). With the reorganization of tourism (reformulated Tiroler Weg strategy ) and the coming into force of the Tyrolean Tourism Act  2006, "regional tourism associations" (tourism regions) were established across the country (Part I Tourism Associations , Section 1 (1) Tyrolean Tourism Act ), which "aim at orientate towards the creation of efficient tourism associations ”. They are decreed by the state government and, according to Section 1 (2), are corporations under public law. Restructuring is ordered by the state “at its own discretion” (Section 1 (4)).

The tourism associations are responsible for “safeguarding, promoting and representing the local and regional interests of tourism, taking into account its economic, social, cultural, ethical and ecological effects; [as well as] in particular strategic tourism planning for their association area, tourism marketing, market research, design of offers, advertising and public relations, sales promotion and distribution as well as the ongoing review of marketing measures for their success, promoting the understanding of the population for the overall economic importance of tourism, which Support and coordination of the activities of the members and the public institutions in the design of a market-oriented offer, other measures of guest care, in particular in the area of ​​event management, the further training of the members, the officials and the employees of the tourism association, the management of an office and the necessary local offices as facilities for the care of guests and members ”(§ 3 Tasks Paragraphs 1 and 2, extracts).

Compulsory members are those entrepreneurs in the association area who "directly or indirectly achieve economic benefits from tourism in Tyrol" (§ 2 Paragraph 1); the Supervisory Board of the Tourism Association decides on voluntary membership (§ 2 Paragraph 4).

In Tyrol, with its nationwide organization, there have been a total of 34 regional tourism associations (tourism regions) since 2011. Before 1996 there were 250 independent tourism associations (in 279 municipalities), then the initially voluntary merger set in until the current structure developed.

Literature and legal sources

  • Eva Schulev-Steindl : The tourism laws of the federal states: a systematic representation. Edition 4 of the Social Science Series of the Institute for Basic Political Research , Society for the Promotion of Basic Political Research, Vienna 1984.

State laws:

  1. ↑ Upper Austria. Tourism Law . StF: LGBl No. 43/2003, as amended (online, ris.bka).
  2. ↑ Salzburg Tourism Act 2003 - S.TG 2003 . StF: LGBl No. 43/2003, as amended (online, ris.bka).
  3. ↑ Styrian Tourism Act 1992 , as amended (online, ris.bka).
  4. ^ Law of December 15, 2005 to promote tourism in Tyrol (Tyrolean Tourism Act 2006) . StF: LGBl. No. 19/2006, as amended (online, ris.bka).

Web links

For the regions of the countries see the individual country lists

Individual evidence

  1. ↑ for example Section 1, Paragraph 5 of the Upper Austrian Tourism Act
  2. ↑ a b Provincial Law of October 12, 1989 on Tourism in Upper Austria. i. d. F. LGBl. No. 2001/90 ( pdf  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , Institute for Administrative Law and Administrative Doctrine, Johannes Kepler University Linz, vwrecht.uni-linz.ac.at; from Oberndorfer, Binder: Das Oberösterreichische Landesrecht , 4th edition, as of January 1, 2002, Universitätsverlag Rudolf Trauner, section 110, pp. 249-259).@1@ 2Template: Toter Link / www.trauner.at  
  3. ^ Upper Austria Tourism: Tourism Organization Upper Austria. Status January 2012, in particular the table of multi-communal tourism association - tourism association p. 16 ( pdf , oberoesterreich-tourismus.at).
  4. ^ State law with which the Upper Austria. Tourism Act 1990 and the Upper Austria. Tourism Tax Act 1991 to be changed and the Upper Austria. Tourist tax law is repealed (Upper Austrian Tourism Law Amendment 2003). LGBl. No. 12/2003 12th issue (online, ris.bka).
  5. ^ State law with which the Upper Austria. Tourism Act 1990 and the Upper Austria. Tourism Tax Act 1991 to be changed (Upper Austrian Tourism Law Amendment 2012). LGBl. No. 117/2012 (online, ris.bka).
  6. ↑ cf. report of the committee for economic affairs regarding the state law with which the Upper Austria. Tourism Act 1990 and the Upper Austria. Tourism Tax Act 1991 to be changed (Upper Austrian Tourism Law Amendment 2012). Supplement 733/2012 to the verbatim protocols of the Upper Austria. Landtag, XXVII. Legislative period, Landtag Directorate: L-259/2-XXVII. ( Web link supplement 733/2012 (XXVII. GP) , pdf , both land-oberoesterreich.gv.at).
  7. ↑ Report ... regarding the ... state law , section on Art. IZ 4 and 5 (§§ 4 to 4b) , p. 5 f.
  8. ↑ The Vitalwelt tourism region consists of several only distant neighboring municipalities of spa and recreational tourism
  9. ↑ a b Upper Austria Tourism: Tourism Organization Upper Austria , local classes of the communities in Upper Austria . P. 6 ff., Der Tourismusverband p. 11 ff.
  10. ↑ according to § 25a Regional Tourism Conferences of Upper Austria. Tourism Act i. d. F. LGBl. No. 117/2012
  11. ↑ New Tourism Act. oberoesterreich-tourismus.at, November 10, 2017;
    Land is reorganizing tourism: 20 instead of 104 associations, experts instead of politicians. In: Oberösterreichische Nachrichten online, October 4, 2016.
  12. ^ A b Ordinance of the Salzburg provincial government on the establishment of tourism associations. StF: LGBl No. 69/1986, as amended (online, ris.bka).
  13. ↑ Tourism associations ( Memento of the original dated August 2, 2013 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.salzburg.gv.at archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , salzburg.gv.at → Economy | Tourism → Tourism law .
  14. ↑ Regions in SalzburgerLand ( Memento of the original from October 2, 2012 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.austria.info archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , austria.info;
    salzburgerland.com: regions ;
    Portal: Tourism / Tourism Regions . In: Salzburger Nachrichten : Salzburgwiki .
  15. ↑ Tourism associations in Styria , administration.steiermark.at | Departments | A12 Economy, tourism, sport | Tourism Unit | Tourism associations
  16. ↑ Regions on steiermark.com.
  17. ↑ Tourism associations (individual associations and multi-community associations until December 31, 2014): ( Memento of the original from June 12, 2015 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.verwaltung.steiermark.at archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Tables 50 multi-community TV (§ 4 Paragraph 3 - Associations) with 273 tourism communities and individual associations. Status: October 2014 (xlsx, verwaltung.steiermark.at, accessed June 11, 2015).
  18. ↑ Tourism associations (individual associations and multi-community associations from January 1, 2015): ( Memento of the original from June 12, 2015 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.verwaltung.steiermark.at archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Tables 36 multi-municipality TV (§ 4 Paragraph 3 - Associations) with 128 tourist municipalities and individual associations. Status: January 1, 2015 (xlsx, verwaltung.steiermark.at, accessed June 11, 2015).
  19. ↑ Tyrolean Tourism Act 1991 . LGBl. No. 24/1991 i. d. F. Novelle 106/2001 (pdf, fuegen.at, accessed July 8, 2013).
  20. ↑ see Der Tiroler Weg ( Memento of the original from January 25, 2013 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.tirolwerbung.at archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , tirolwerbung.at
  21. ^ Tourism associations , tirol.gv.at → Tourism .
    Tourism associations ( Memento of the original from May 24, 2016 in the Internet Archive )     Info: The     @1@ 2Template: Webachiv / IABot / www.tirolwerbung.at archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , tirolwerbung.at
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