Vienna tourism

Vienna Tourist Board WienTourismus
State level	Country / Municipality
position	Tourist office of the city or the state of Vienna
legal form	Public corporation
founding	1955
Headquarters	Vienna 3rd , Invalidenstrasse 6
management	Peter Hanke (President), Norbert Kettner (Managing Director)
Employee	over 100
Website	www.wien.info

The Vienna Tourist Board is the Destination Marketing Organization and Tourism Department of the Municipality of Vienna . With regard to Austria's tourism marketing structure , the association is one of the nine regional tourism organizations that work with the Österreich Werbung , which is responsible for marketing across Austria , but do not belong to it. The organization has existed since 1955.

Legal basis

Tourism in Austria as it was in the Federal Constitution is not mentioned as a federal jurisdiction, a matter within the competence of each individual state. In its capacity as a state, Vienna passed the Vienna Tourism Promotion Act in 1955, which is now known as the Vienna Tourism Promotion Act (WTFG).

This provincial law determined the establishment of the Tourist Association for Vienna , as the association was originally called (until 1972, its office was called the Vienna Tourist Office ). The name of the association was later simplified to Wiener Tourismusverband and in 1992 the term tourism was replaced by tourism.

The association is a corporation under public law , not an association under private law. The term "association" is not used in the law in the sense of association law (such as the Association of Alpine Associations in Austria ). The Vienna Tourist Association has no members.

The law also determines the organs, tasks and funding of the association.

organs

President

At the top is a president. He or she is proposed by the state government and elected by the tourism commission:

• Hans Mandl , 1955–1966
• Gertrude Fröhlich-Sandner , 1966–1984
• Hans Mayr , 1984–1997 (resigned as a city councilor in 1994, but had stipulated that he would remain president of the association in place of his successor Rudolf Edlinger )
• Brigitte Ederer , 1997-2000
• Sepp Rieder , 2000-2007
• Renate Brauner , March 23, 2007 - June 19, 2018
• Peter Hanke , since June 19, 2018

Since the association was founded, the office of President (except for 1994–1997 and May / June 2018) has always held office-leading city councilors; until 1984 the respective city councilor for culture and education, respectively the respective city councilor for culture and education, since 1984 the respective city councilor for finance and business or the respective city councilor for finance and business. As a result, tourism was and is prominently anchored in urban politics.

The president is politically responsible and authorized to give instructions to the managing director and all employees of the association, but acts de facto as a chairman of the supervisory board and has the managing director report on the progress of the association's activities. This could be greatly expanded under the President Hans Mayr, as he fundamentally improved the financing of the association.

Tourism Commission

The committee, which consists of the president and 17 members, is the association's supervisory board. It decides on basic guidelines for the work and the budget. 14 members are appointed by the state government according to the strength of the parties represented in the state government; One member each is sent by the public-law interest groups Vienna Chamber of Commerce , Chamber for Workers and Salaried Employees in Vienna and Vienna Chamber of Agriculture . She elected two members of the tourism commission as vice-presidents of WienTourismus:

• Markus Grießler, chairman of the tourism and leisure sector in the Vienna Chamber of Commerce
• Friedrich Strobl , Vice President of the Vienna Chamber of Commerce and Chairman of the Economic Committee of the Vienna City Council

In the last three decades, in spite of its political composition, the Tourism Commission only passed unanimous decisions.

The Tourism Commission has the right to set up specialist committees to advise on specific topics, the members of which do not have to belong to the Tourism Commission. There are currently two technical committees:

• Classification of Viennese accommodation providers (chair: Brigitte Weiss)
• Congress funding (chair: Martin Schick, owner of the Schick Hotels)

Managing directors

The managing director held the title of general secretary until 1972, and from 1973 he was designated as foreign traffic director. The term tourism director has been used since 1992. The following acted or acts as managing director:

• Bruno Kohl, 1955–1957
• Walter Minarz , 1957–1972
• Helmut Krebs , 1973–1991
• Karl Seitlinger, 1991-2007
• Norbert Kettner, since September 2007

The managing director is responsible for the entire business operations of the association within the framework of the annual budget decided by the tourism commission on the proposal of the president and managing director. He has to coordinate questions relevant to tourism policy with the President and the Tourism Commission and act according to their fundamental decisions.

Auditor

The City Audit Office acted as auditor until 2010 , called the Control Office of the City of Vienna until 2013. Since September 24, 2010, the Tourism Commission has been obliged, in accordance with Section 8 of the Vienna Tourism Promotion Act (WTFG), to commission a state-authorized auditor to carry out the annual audit on the proposal of the President and Management . The association also has its gestion checked under tax law, but is not subject to income tax . In accordance with § 8a WTFG, the association is also still subject to control by the city audit office, which is no longer carried out annually.

organization structure

The association was based in the 1st district from 1957–1973, Stadiongasse 6–8 , and from 1973–1991 in the 9th district, Kinderspitalgasse 5. 1991–2014 it was domiciled in Palais Grassalkovics in the 2nd district, Obere Augartenstrasse 40, opposite the main entrance of the Augarten . The Vienna Convention Bureau and the Wien-Hotels & Info team were housed in the Untere Augartenstrasse 38 branch.

The association started operations on July 1, 2014 at the new office location in the 3rd district , Invalidenstraße 6, corner of Landstraßer Hauptstraße , in the immediate vicinity of the Wien Mitte train station .

The Vienna Tourism Association is divided into six departments and two staff units:

• Corporate Public Relations
• Business Development & Strategic Partnerships

Six departments:

• Destination management
• Brand management & B2C marketing
• media house
• Market management
• Vienna Convention Bureau
• Commercial services

Three of the six departments are headed by women. WienTourismus employs a total of 131 people (113 full-time equivalents), 76% of whom are women.

Area of ​​responsibility

According to § 3 Vienna Tourism Promotion Act, the association has the following tasks:

• Promotion of tourism in Vienna
• Representation of the interests of the State of Vienna in the field of tourism

In particular, the law states:

• Tourism advertising (referred to in the industry as "destination marketing")
• Participation in all measures of the municipal authorities that have a significant impact on tourism (Vienna Tourism is involved as an expert, as it were)
• Participation in the provision for contemporary tourism facilities
• Promotion and implementation of relevant social events
• Promotion of the population's understanding of tourism

In practice, Vienna Tourism does not deal with the direct funding of individual tourism businesses (e.g. through subsidies for hotel investments) or the co-financing of individual cultural events.

Visitor Economy Strategy 2025

Based on tourism concepts from previous years, the City of Vienna, under the auspices of WienTourismus, presented its “Visitor Economy Strategy” for the first time until 2025 in October 2019. Under the motto "Shaping Vienna", Vienna's Visitor Economy Strategy 2025 completely redefines the phenomenon of travel and its effects on the destination. It aims at sustainable development and balancing the needs of locals and visitors. The focus is on added value for the city, its residents and companies. The following should be achieved by 2025 (based on 2018):

• The contribution of tourism to Vienna's GDP increases from 4 to 6 billion euros
• The overnight turnover of the accommodation establishments rises from 900 million to 1.5 billion euros
• Satisfaction of the guests remains high: 9/10 would recommend Vienna to others
• The attitude towards tourism remains at the top level: 9/10 Viennese support tourism
• Number of Viennese tourism businesses with eco-labels doubles from 112 to 224
• Share of people traveling by train (21%) and by car (26%) turns around

Destination management. Strategic development of the destination

Destination management means to promote the networking of local partners in a targeted manner, to include the residents of the city as a target group and to actively address the important strategic challenges of the coming years in city tourism. This department bundles all the activities that WienTourismus carries out in Vienna. This includes the areas of strategic destination development, including statistics and market research, as well as training initiatives and events for the domestic and international travel industry. The “Vienna City Card” and the guest service with its tourist information also belong to the department.

Market and trend research, statistics and forecasts as well as surveys of guests and locals are located here, as well as the development of the current destination strategy and the organization of industry events such as the annual tourism conference. Via its “Vienna Experts Club” (currently more than 900 members), the department organizes free further training offers for employees of Vienna hotels and incoming travel agencies in order to continuously expand their knowledge of Vienna as a tourist product. In addition, the "Vienna Experts Club International" is a service and training program for the global travel industry to attract and retain multipliers and decision-makers. The international club currently has around 19,500 members in around 80 countries. The “Vienna City Card”, the official guest card of the Vienna Tourist Board, offers more than 200 price advantages for visitors to Vienna as well as free travel on Wiener Linien. Transfer from and to the airport as well as hop-on, hop-off tours can also be booked. It is available as a card with a voucher booklet or via the app.

The guest services of WienTourismus range from the provision of information to hotel bookings to complaint management. Around one million guests use the Vienna Tourist Board's services each year: by phone, email and letter to the “Vienna Hotels & Info” team and in person at the various tourist information centers. In the central tourist information office on Albertinaplatz, guests receive personal information in ten languages, as well as information documents in 17 languages, and they can also buy tickets for cultural events and sightseeing tours from a commercial partner. The information desks of the Vienna Tourist Board at the main train station and at Vienna Airport are also open daily. In the warm months there are also two mobile TouristInfo - cargo bikes in Vienna design - which provide guests and Viennese outside the first district with tips on Grätzel.

Destination marketing

The marketing for the adventure tourism to Vienna divided by source markets (countries of origin of guests) and after marketing divisions (marketing for the meetings industry: see Vienna Convention Bureau). Its goals, topics and campaigns are documented in the Vienna Tourist Board's annual marketing plan, which is published on the so-called industry website of the association.

At the beginning of the planning there is the so-called "budget allocation". This is used in summer to determine the markets to be actively worked on in the following year and the market budgets. The 20 markets to be worked on by WienTourismus in 2018 with a budget of 24 million euros were partly so-called "maintenance markets" (such as Germany, Italy, Great Britain and Spain), in which the market volume achieved so far was maintained with some effort and, if possible, slightly expanded should be. The other part were developing markets (such as Russia, China, India and Brazil), in which the economic data and assessments by important partners suggest that a significantly larger market volume can be reached for Vienna and which are therefore in some cases significantly more involved than their previous share of sales in Vienna would correspond.

The budget allocation is worked out in the marketing team and decided by the managing director. Then the market teams (market manager, media manager, advertising manager for a market), under the supervision of the department heads, allocate the market budget to the marketing divisions B2B (business to business; marketing with and with partners of the travel industry in the relevant market), B2C (business to consumer; Marketing aimed directly at potential guests) and media work (editorial support of the television and radio stations, magazines and newspapers that are important for the main target groups in the market) are planned. This division is flexible and is often adapted to current cooperation opportunities in the course of the year.

Investments in the B2B area (e.g. at tourist trade fairs) are tending to be reduced, while the B2C area - especially 360 ° communication including online marketing - is being strengthened. According to guest surveys, after travel tips from friends, relatives and acquaintances, information from the Internet is the most important source of travel impulses and travel decisions.

The task of the whole city or of all “stakeholders” in destination marketing in the broader sense is the “product design” with the aim of making Vienna appear as attractive as possible as a destination. Above all, there are new offers here (2001: Museumsquartier Wien , 2003: Albertina , 2004: Sisi-Museum , 2006: Theater an der Wien as Vienna's third opera house and Mozarthaus Vienna , 2011: 21er Haus , 2013: reopening of the Kunstkammer of the Kunsthistorisches Museum, The Liechtenstein City Palace adapted for art , the new music center “MuTh” of the Vienna Boys' Choir ) and attractive events (from the “Ice Dream” to the “New Year's Eve Path”) are important. Pedestrian signposts to important sights, inscriptions and announcements also in English, theme years such as Joseph Haydn 2009, Gustav Mahler 2010/2011 , Gustav Klimt 2012, 150 years Wiener Ringstrasse 2015 and much more are part of comprehensive destination marketing.

B2C marketing

Among other things, WienTourismus is responsible for marketing directly to the guest ( B2C , business to client / consumer ). He does active web marketing on key websites in the source markets. Outdoor advertising ( posters , advertising on transport, large electronic projections) is just as much a part of the agenda as advertisements in newspapers and magazines, appearances at events (such as the London Gourmet Festival or Design Week in Tokyo), product placement and advertising in cinemas and on TV channels. Product placement is understood to mean advertising for Vienna on products or services from other industries, e.g. E.g. a Vienna competition for hundreds of thousands of chocolate packs in Spain or a credit card advertisement from a Czech bank.

The costs of individual forms of advertising and the target groups are different in the stores, so media, periods of use and topics must be planned individually for each store. This is done by the advertising managers together with the commissioned advertising agency. Where possible, advertising is done in conjunction with a commercial provider, e.g. B. Austrian Airlines .

In Vienna, Vienna Tourism has also offered the Vienna Card or Vienna City Card through hotels and travel agencies since 1995 . Today it enables guests to use public transport free of charge for 72, (since 2014) for 48 or 24 hours and benefits at many sights and shopping opportunities. Around 4.5 million Vienna tickets had been sold by spring 2014.

B2B marketing

In the care of or potential business partners ( B2B , business to business ) by the market managers it comes with the leading travel agencies (tour operators) in city tourism and major travel agency chains with Vienna to be represented accordingly. The Vienna offer should be presented attractively in the organizer's catalog and actively sold in the travel agency. Constant contacts with these companies, which come about at Vienna and Austria presentations, tourism trade fairs, individual contacts and invitations from travel agency sellers to Vienna ( study groups ), are useful for this .

The importance of the classic travel industry is tending to decline slightly, as more and more people use the Internet not only as a supplier of travel ideas and as a source of information, but also as a booking tool. The industry is still most important for Vienna in the more distant, foreign-language source markets.

Media work

Like information activities, media work is one of the basic tasks of a tourism organization. Inquiries from the media, requests for interview partners or photography opportunities, travel reports and reader trips are partly carried out by the media on their own, partly also initiated by ViennaTourism through appropriate suggestions and invitations to Vienna. Every year around 1,000 media representatives from all over the world are registered with the association and supervised by the media managers.

The media coverage of Vienna as a tourist destination has often been prominent for many years and is mostly positive for the Vienna tourism industry. So called z. B. The New York Times in December 2008 Vienna in its web edition as No. 8 among the sights of the world that one “must” visit in 2009. Themed years are very useful for media reporting: The “Sissi year” 1998 on the 100th anniversary of the death of Empress Elisabeth , as well as the Mozart year 2006 (the composer's 250th birthday), was associated with a particularly large amount of media coverage.

Vienna Convention Bureau

The Vienna Convention Bureau has existed since 1969. Since the tourism association was unable to raise the necessary funds for conference marketing from the income from the local tax, the congress office was financed equally by the city administration and the Vienna Chamber of Commerce for a long time. In order to enable the donors to directly supervise this business area, the Tourism Commission set up the Congress Funding Committee, in which the donors are represented. To this day, the technical committee has decided on proposed conference subsidies.

The conference office has been using IT to store and manage its customer data since the early 1970s, making it the first computerized area of ​​Vienna tourism. The customer behavior has been documented for decades in the resulting electronic database; From the analysis of the individual data sets, clues for future decisions by congress organizers and thus tips for successful congress and conference marketing can be obtained.

The Vienna Convention Bureau operates worldwide marketing for congresses , corporate meetings, incentive and reward trips ( incentives ) and trade fairs in Vienna (80% of sales are mostly attributable to scientific meetings, 20% to corporate business.) The aim is to get decision-makers as early as possible before the to make the date of the event planned by you aware of the advantages that you will have if you hold the event in Vienna. Conference marketing includes presentations to decision-makers, invitations to so-called "inspection visits" in Vienna, the presentation of Vienna at the previous conference of the organizer and detailed, non-profit advice from the organizer on specifically suitable venues and potential business partners in Vienna (from the interpreting service to the organization of a gala evening). In 2016, more than 50 international specialist events will be attended to advise potential customers. Every year (as of 2017) around 4,000 congresses, company meetings and incentive events are held in Vienna.

The WienTourismus conference office does not perform any commercial functions. If the organizer wants, it hands over successfully acquired projects to a “Professional Congress Organizer” (PCO) in Vienna (mostly a travel agency with a congress department), who can relieve the organizer from booking the desired services to budgeting and accounting for the conference . (However, some conference organizers attach great importance to performing these activities themselves.)

The first congress representative in Vienna Tourism was Ernst Rahofer (later commercial director of the Festival and Congress House in Bregenz ). He was followed in 1971 by Alexander Pfann, who took over the spa management in Baden near Vienna in 1982 . The next head was Leopold Saul, followed in 1990 by head Christian Mutschlechner, who retired in 2019, whose qualities were confirmed by his election as President of the International Congress and Convention Association (ICCA) for two terms. Christian Woronka has been head of the congress office at WienTourismus since spring 2019. Current data on the conference business see here .

Information services

Tourist information on Albertinaplatz

The Vienna Tourist Board provides the following information services, among others:

• Brochures and brochures in various languages, above all the map of the city, which is reissued every year, including the list of opening times for the sights (circulation over 3 million copies), the annual Vienna Journal (in seven language versions) and the monthly program of events that appears in the middle of the previous month. The printed works are available free of charge in the Viennese hotel industry, at travel agencies, at the foreign offices of Österreich Werbung , via Wien-Hotels & Info and in the Tourist-Info Wien ; the monthly program of events can be ordered free of charge.
• The website www.wien.info and www.vienna.info for visitors to Vienna in thirteen languages ​​(including Japanese, Chinese and Arabic); it contains a very extensive event database, a hotel database with online booking options and a function for general inquiries and brochure orders.
• The website b2b.wien.info for travel agencies and tour operators in German and English.
• The website www.vienna.convention.at with special information for the conference industry.
• The Vienna Tourist Info Office for guests in the city center (1st, Albertinaplatz, corner of Maysedergasse). Hotel rooms, theater tickets and other things can be booked here.
• The Vienna Hotels & Info service center , which processes inquiries by email, telephone and post and makes hotel bookings. (Incoming guest complaints are also processed here.)
• Information boards for the “Vienna - a city introduces itself” campaign (see next section).

Advertising material for Vienna Tourism: City bags, umbrellas and carrier bags

Since the 1970s, information centers for motorists at the west and south entrances (and for a short time also at the north entrance) of the city have become obsolete following the spread of the Internet and mobile telephony and were therefore closed in 2001. WienTourismus opened a new information office on the arrivals level in Terminal 3 of Vienna Airport in 2012 and has also been present in the new Vienna Central Station with a tourist information office since October 2014 . Since summer 2017 and June 2018, two mobile tourist information centers have also been in use, providing guests such as Viennese with tips on Grätzel during the warm months outside the first district.

"Vienna - a city introduces itself"

Information board "VIENNA - A CITY INTRODUCES ITSELF" (No. 39) at Palais Dietrichstein

The idea of ​​making the variety of things worth seeing clear was realized by the Festival Weeks Association at the Wiener Festwochen in 1956. As in an open-air exhibition, dozens of buildings carried plaques from the campaign “Vienna - a city introduces itself”. The numbered, characteristic boards, the basic design of which is still in use today, have four red and white flags and are therefore clearly visible to guests. In 1957, the technical support for the campaign was taken over by the Vienna Tourist Association; the respective monument protection officer of the City of Vienna's Cultural Office (Gerhardt Kapner, Robert Waissenberger , Richard Denscher) was responsible for the content until 1980 , afterwards the Vienna Tourist Association. He now took up what was recently touristically relevant such as the Sigmund Freud Museum , the Transport Museum Remise and the Hundertwasser House . Current additions from the MuseumsQuartier to the Holocaust memorial followed later .

Up to "300 buildings, museums, monuments and other sights" (June 1990 edition) were included in the accompanying brochure, which has a total print run (including English edition) in the hundreds of thousands and has been sold under the title Vienna from A to Z since 1981 ) recorded. Stronger illustrations and the concentration on the essentials later resulted in today's subtitle "150 tips on art & enjoyment in the imperial city" with the same number of pages (not every board appears in the brochure). The lexical part is supplemented by the appendix In the footsteps of famous people: from Peter Altenberg to Stefan Zweig.

At the expense of those concerned, buildings that are less important for tourism will also be paneled if they fit into the action. In May 2006, for example, an unnumbered information board of this type was unveiled at the Otto Glöckel School in Vienna- Hietzing , a memorial plaque for an important school reformer in Red Vienna .

All newly installed boards have recently been provided with text in German and English.

Tourism statistics

Current results see here .

WienTourismus provides extensive and detailed statistics on its website b2b.wien.info, including:

• Arrivals and overnight stays in Vienna (1)
  • structured according to source markets (countries of origin)
  • structured according to hotel categories
  • Monthly results, annual results
• Hotel sales (calculated from the local tax revenue) (1)
  • structured according to hotel categories
  • broken down by source markets (2)
  • Monthly results, annual results
• Rooms and beds in the Viennese hotel industry
  • structured according to hotel categories
  • Monthly offer (2)
  • Offer as of May 31st (1)
• Hotels under construction and planned (2)

(1) These data are made available by the Vienna City Administration (Municipal Department 23) and processed accordingly.
(2) These data are collected or aggregated by WienTourismus itself.

On the website TourMIS - Tourist Marketing Information System operated by Modul University Vienna and Österreich Werbung , WienTourismus presents monthly arrival and overnight results from Vienna and seven surrounding municipalities (“Greater Vienna”), thus enabling an international comparison of competitors. These are communities that are very likely to host visitors to Vienna and for the most part directly border Vienna: Klosterneuburg , Großenzersdorf , Schwechat , Vösendorf , Perchtoldsdorf , Mödling , Brunn am Gebirge .

In Vienna Tourism, international rankings that relate to Vienna and are relevant to tourism are documented for interested parties.

Advocacy

The association represents the city's tourist interests vis-à-vis public and private institutions and people at home and abroad. This includes, among other things, participating in discussions by Österreich Werbung on the design of global Austria tourism marketing, in tourism-related advice from the city administration (e.g. regarding traffic regulations for tourist buses) and in working groups in the Tourism and Historic Buildings section of the Ministry of Economic Affairs (e.g. on a tourism concept for the Austrian Danube region or for cultural tourism marketing plans) and the Federal Statistics Austria .

The managing director is a member of the conference of regional tourism directors and chairman of the city tourism working group of the state capitals and the federal capital (ArGe Cities), which was founded by Vienna Tourism in 1978 to bundle city tourism interests.

International Relations

Vienna Tourism is a member of the following organizations or working groups:

• International Congress and Convention Association (ICCA)
• International Gay and Lesbian Travel Association
• European Cities Marketing
• World Tourism Cities Federation, founded September 15, 2012 in Beijing

budget

In 2019, the total budget is 29.6 million euros. Around 74% of this comes from the local tax, which according to the Vienna Tourism Promotion Act amounts to 3.2% of the net room price. Another 4% comes from the general city budget. The rest of the budget comes from the Vienna Chamber of Commerce, from the association's own income and from reserve movements. Around 88% of the budget is invested in destination marketing (communication campaigns, PR, sales promotion, production of advertising material, conference acquisition) as well as on-site activities in Vienna (guest services, tourist information, destination management) and the work teams involved.

Local tax

In Vienna's commercial accommodation establishments - which also include campsites with their permanent accommodation - the entrepreneur, based on the Vienna Tourism Promotion Act (WTFG), levies the so-called local tax from guests for every night paid and pays the income to the city treasury once a month. (The local tax is shown separately on the invoice issued to the guest and is not subject to sales tax.)

Consumer representatives are therefore of the opinion that the local tax is paid by the guest. Business representatives are of the opinion that the guest pays the total price because the price-performance ratio suits him and would pay the same amount if the price did not include local tax. They therefore take the view that the accommodation providers pay this tax not only de jure but also de facto themselves.

Until 1987, the local tax had to be paid with a schilling amount determined by law, depending on the price of the overnight stay. This made it necessary to adapt the law to inflation every few years in order not to reduce real earnings. On the initiative of President Hans Mayr, the local tax was set in 1987 after negotiations with the hotel industry in the WTFG at a fixed percentage of 2.8% of the overnight accommodation fee (without breakfast surcharge, without sales tax). Since then, there has been no need to adjust inflation. In 2012, the local tax was increased to 3.2% in a WTFG amendment that came into force in 2013.

According to the WTFG, Vienna Tourism is financed from the income from the local tax. It is therefore the economic basis of the association's activity. The local tax payments received by the Stadtkasse are transferred to the Vienna Tourist Board several times a year. With the sums transferred, the association also receives very specific data on total hotel sales in Vienna and on the seasonal development of sales. Due to tax secrecy, it does not contain any information about the turnover of the individual company.

Other revenue

In addition to the income from the local tax, the association has received funds from the general city budget since Hans Mayr's presidency. These initially amounted to around 40% of the association's budget; The 2018 budget includes 4.6% grants from the City of Vienna. This compensates for the fact that the association - in contrast to tourism associations in other federal states of Austria - is not co-financed by all sectors that benefit from tourism to Vienna, but only by the hotel industry.

Furthermore, the Vienna Chamber of Commerce has contributed to the financing of the Vienna Tourist Board's congress office since 1969; for the 2018 budget it was 2%.

The association's own income is mainly generated through the brokerage of accommodation (“Wien-Hotels & Info” and booking at www.wien.info), through the sale of advertisements in the association's own printed matter and through contributions from domestic and foreign cooperation partners for joint marketing campaigns. The 2018 budget shows 6.8% own income.

Spending structure

According to the company, over 80% of the budget is invested in marketing and the work teams involved. Market management, media management and guest service are very personnel-intensive areas, as it is primarily about direct contact with potential decision-makers, opinion leaders and guests. In the areas of advertising and advertising material production, however, considerable material expenditure is necessary in order to generate the desirable "advertising print" and to be able to provide information material in numerous languages.

The marketing budget is allocated to source markets according to their importance and opportunities. Within the budget dedicated to a market, a high degree of flexibility is the rule, so that even unforeseen offers of cooperation from market and media partners can be realized.

See also

• Vienna, Tourism section , on tourism as an economic sector in Vienna
• Tourism in Austria

Web links

Commons : Information boards "Vienna - a city introduces itself"  - collection of pictures, videos and audio files

• Official website
• Vienna Tourism Promotion Act in the current version , accessed on January 27, 2015.

Individual evidence

1. ↑ ^{a b} City Councilor Peter Hanke new President of Vienna Tourism . Article dated June 20, 2018, accessed June 21, 2018.
2. ↑ Vienna Tourism Promotion Act
3. ↑ Report of the City Hall correspondence of the City of Vienna from March 23, 2007
4. ^ Wiener Tourismusverband (publisher): Vienna Tourism - 50 Years & the Future - 1955–2005. Vienna 2005, p. 36 f.
5. ^ Wiener Tourismusverband (Ed.): Tourismus-Bilanz 2007. Wien 2008, p. 20 f.
6. ↑ LGBl. No. 50/2010
7. ↑ Distribution of the Vienna Tourist Board on May 30, 2014
8. ↑ [1] Compare press release October 22, 2019, https://b2b.wien.info/de/presse/unternehmens-presse-info/strategy2025
9. ↑ To the microsite https://shaping.wien.info/de-at/home
10. ↑ The topic on the Vienna Tourist Board website
11. ^ Vienna Convention Bureau
12. ^ Announcement by Vienna Tourist Board from autumn 2018
13. ↑ October 4th, 1956: Viennese cultural actions exemplary. In: City Hall Correspondence of the City of Vienna, historical review October 1956: "This summer, the exhibition of the City of Vienna's Department of Culture, entitled" Vienna - a city introduces itself "was very well received."
14. ↑ see [2]
15. ↑ ICCA World.com: Website of the International Congress and Convention Association (ICCA)
16. ↑ IGLTA.org: website of the International Gay and Lesbian Travel Association
17. ↑ European Cities Marketing website
18. ^ WienTourismus founding member of the World Tourism Cities Federation , announcement of September 26, 2012 on the WienTourismus branch website
19. ↑ Inaugural Meeting of World Tourism Cities Federation Grandly Held in Beijing , message from September 15, 2012 on the website of the new association ( Memento of the original from November 14, 2012 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. 

Coordinates: 48 ° 13 ′ 18.7 ″  N , 16 ° 22 ′ 33.9 ″  E