Red thread (Hanover)

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The red thread at the level of the lock

The Red Thread in Hanover is a tour of the 36 most important sights of architecture and history in the city center.

description

Test with arrow stickers as a possible replacement of the painted line, here on the Johann Trollmann- Weg

The red thread, based on the proverbial red thread , is a 4.2 kilometer long line that has been marked on the pavement with red paint. The route for cultural tourists to the sights of Hanover runs along pedestrian paths and crosses numerous streets. The line begins at Ernst-August-Platz at the Tourist Information opposite the main train station and ends at the Ernst-August monument in front of the main train station. The course of the red thread is completely barrier-free . The marking is redrawn annually with almost 70 liters of paint.
In June 2014, the city of Hanover tested round stickers with arrows and the inscription Der Rote Faden , in order to replace the red thread that had been painted on the pavement or path until then.

Hannover Marketing und Tourismus GmbH has published a booklet of the same name on the red thread , in which the process with the individual stations is explained. This accompanying brochure is available in ten different languages ​​(see literature).

Emergence

The red thread was created in 1970 on the occasion of the first Hanover old town festival and comprised 36 objects. It was created as part of an advertising campaign that the Düsseldorf agency Gerstner, Gredinger & Kutter GGK had developed for the city of Hanover. The agency was selected in 1969 under City Director Martin Neuffer . Back then, Hanover had a reputation for being a boring city. An image study commissioned by the city in 1969 confirmed: “Everything that is fashionable, modern and a generous view of life is missing. Provincial thinking is frowned upon today. It's tied to the idea of ​​bigotry and backwardness. The Hanoverian is seen as cool, stiff and civil servant, as someone who has no fun and does not allow himself or any other freedom. ”The art-loving City Director Neuffer then initiated an image campaign with two components: the street art program and the Hanover advertising.

Mike Gehrke was entrusted with the organization of the street art program, initially as managing director of the Kunstverein Hannover, later as the municipal advisor for communication promotion Michael Gehrke . Gerhard Meyer from the city's economic department was responsible for advertising in Hanover. The red thread was a campaign by Hanover advertising (other campaigns: “The typical Hanoverian”, “Oh you girls from Hanover”, “The homesick package” and “Hanover doesn't need a slogan”).

The red thread was created in close cooperation between the agency and Hans von Gösseln, the then head of the Office for Transport Promotion. To mark the opening of the Rote Fadens, the city published the brochure Der Rote Faden von Hannover , which was written by Harry Rowohlt together with his long-time companion, the Hanoverian engineer Herrmann Hettche, on behalf of the GGK agency. A concept similar to the red thread was the four-kilometer Freedom Trail in Boston , which had existed since 1958 . The red thread was later copied by other cities. Constanze Wagner made the city of Germering famous with a red thread . In 2007 the introduction of a red thread in the Spanish city of Albacete was discussed. In 2008, the red thread was provided with additional pictograms so that disabled people can use it better.

Stations of the red thread

The thread on historical pavement near the Kreuzkirche
  1. Tourist information opposite the main train station
  2. Gallery Luise
  3. The opera house
  4. Georgstrasse
  5. Georgsplatz
  6. Around the Aegidientor
  7. Aegidienkirche
  8. " Siebenmännerstein " (Spartan stone) at the Aegidienkirche
  9. Volkshochschule Hannover and Kubus ( Theodor-Lessing-Platz )
  10. The archer on Trammplatz in front of the New Town Hall
  11. new town hall
  12. Museum August Kestner
  13. The coat of arms portal at the municipal building administration
  14. Laveshaus , former home of the architect Georg Ludwig Friedrich Laves
  15. Wangenheim Palace
  16. Waterloo Column and State Archives
  17. River water art and river gods on the leash (see Göttinger Sieben )
  18. Castle bridge at the Leineschloss
  19. On the high bank ( Begin Tower )
  20. Nanas by Niki de Saint Phalle (street art in Hanover, the flea market)
  21. Through the Marstalltor into the old town
  22. Hanover's oldest town house ( Burgstrasse 12 )
  23. The Kreuzkirche
  24. Johann Duve - entrepreneur and image carer ( Duve Chapel at the Kreuzkirche)
  25. Ballhof , Hanover's oldest sports hall
  26. historical Museum
  27. Leineschloss ( Lower Saxony State Parliament )
  28. Leibnizhaus on the Holzmarkt
  29. In the heart of the old town : half-timbered houses and pubs
  30. Market Church
  31. Old Town Hall
  32. Fratzenkopf at the old town hall
  33. Markthalle , the "belly of Hanover"
  34. The city - the shopping paradise
  35. Kröpcke
  36. Below the tail: meeting point in front of the main train station at the equestrian statue of the Ernst August monument

The blue thread

The blue thread in Hanover is intended as an extension of the red thread through the Calenberger Neustadt . The stops on the tour include the grave of Gottfried Wilhelm Leibniz in the Neustädter Hof- und Stadtkirche , the Waterloo Column and the Jewish memorial in Ohestrasse. The path leads past works of modern art, sculptures by Kurt Lehmann and the sculpture mile on the border with the old town. In contrast to the red thread, there is no painted line on the pavement of the district, but the 38 sights are signposted.

literature

  • Hugo Thielen : Red Thread - The RF In: Klaus Mlynek, Waldemar R. Röhrbein (Ed.) U. a .: City Lexicon Hanover . From the beginning to the present. Schlütersche, Hannover 2009, ISBN 978-3-89993-662-9 , p. 526.
  • Der Rote Faden , Hannover Marketing und Tourismus GmbH, Hannover 2010
  • Which nana is upside down? Book and search game along the red thread by Klaus Lange, published by agitares, Hanover, June 2011

Web links

Commons : Category: Roter Faden (Hannover)  - Album with pictures, videos and audio files
Wiktionary: red thread  - explanations of meanings, word origins, synonyms, translations

Individual evidence

  1. ↑ tourism , eu2007.de, site of the German EU Presidency 2007
  2. ↑ City and communication in times of upheaval in the Federal Republic of Germany, author: Adelheid von Saldern , Franz Steiner Verlag, 2006, ISBN 9783515089180 , p. 185, pp. 195–196
  3. ^ Image study City of Hanover, 1969
  4. ↑ "Stable, cool, factual". Are we really like that? In: Neue Hannoversche Presse . 18th September 1969