Swan stabilo

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Schwanhäußer Industrie Holding GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1855
Seat Heroldsberg , GermanyGermanyGermany 
management Sebastian Schwanhäußer (CEO Holding, CEO Cosmetics), Martin Reim (CFO Holding), Horst Brinkmann (CEO STABILO), Martin Riebel (CEO Outdoor)
Number of employees 4,843 (financial year 2018/2019) [1]
sales 662.5 million euros (2018/19) [2]
Website www.schwan-stabilo.com
As of March 25, 2019

Schwan-Stabilo (proper spelling Swan STABILO ) is a registered trademark of Schwan-Stabilo Schwanhäußer GmbH & Co. KG , a traditional manufacturer of writing instruments and cosmetics The company is the subgroup Stabilo within the wholly family owned located group Schwanhäußer Industrieholding GmbH & Co . KG (also known as the Schwan Stabilo Group ).

The Group

Schwanhäußer Industrie Holding GmbH & Co. KG, based in Heroldsberg near Nuremberg, includes the following subgroups:

  • Cosmetics subgroup
    • Schwan Cosmetics International GmbH
    • Schwan Cosmetics Germany GmbH & Co. KG
  • Stabilo subgroup (writing instruments)
    • STABILO International GmbH (development and sales)
    • Schwan-Stabilo Schwanhäußer GmbH & Co. KG (production)
  • Outdoor subgroup

In the 2018/19 financial year (as of June 30), the group generated sales of EUR 662.5 million (2016/17: EUR 713.5 million - 2017/18: EUR 685.4 million). This means a decrease of 3.3 percent compared to the previous year. Sales in the Cosmetics division amounted to EUR 298.7 million (previous year: EUR 322.4 million), while sales in the Writing Instruments division (STABILO) amounted to EUR 195.2 million (previous year: EUR 193.4 million) and sales in the Outdoor division to 168.3 million euros (previous year: 169.3 million euros).

On June 30, 2019, the group had 4,943 employees (previous year: 4,899), of which 2,205 were in Germany (previous year: 2,241) and 2,738 (previous year: 2,658) abroad. 1,480 people (previous year: 1,548) are employed at the Group's headquarters in Heroldsberg.

history

Advertisement for fountain pens from 1904
Stabilo fineliner

The origins of the company go back to the company Großberger und Kurz , founded in Nuremberg in 1855 , which produced pencils , and which relied on machine production from the very beginning. In 1865 the - meanwhile over-indebted - company was taken over by Gustav Adam Schwanhäußer, who renamed it the Schwan Pencil Factory. The company was able to increase its production quickly.

Shortly before the Second World War , the manufacture of cosmetic products (make-up pencils) began.

The following developments should be emphasized:

After the end of the war, when the company buildings were destroyed, cosmetic products became increasingly important, but the range of products for writing and drawing was also expanded, for example new types of fiber pens.

In 1976 the company, whose number of employees had meanwhile increased to over 1,000, was renamed Schwan-STABILO. In 1995 the company moved to the neighboring Heroldsberg . Wooden pencil production was relocated to the Czech Republic from 1991 . Another plant has existed in Malaysia since 1967 that mainly produces ballpoint pens . The cosmetics sector and the manufacture of ink pens remained in Germany . Schwan-STABILO is the world market leader in cosmetic pencils and produces for almost all known cosmetic brands. The company's export share is 88%.

Stabilo highlighter
Stabilo ballpoint pen

In 2005 Stabilo International GmbH was founded as a subsidiary of the writing instrument sector. Its other subsidiary is Schwan-STABILO Promotion Products GmbH & CO. KG. The company of the writing instruments division itself is still Schwan-STABILO Schwanhäußer GmbH & Co. KG .

In September 2006 Schwan-Stabilo took over Deuter Sport GmbH from Gersthofen near Augsburg , which is best known for its backpacks.

In September 2008, Stiftung Warentest published a test, according to which thick Stabilo Trio colored pencils were heavily contaminated with plasticizers. In October 2008, the company had to take PVC erasers with swan motifs made in Malaysia across Europe off the market due to exposure to the plasticizer bis (2-ethylhexyl) phthalate (DEHP).

On July 1, 2011, Schwan-Stabilo took over Ortovox Sportartikel GmbH, based in Taufkirchen near Munich , which is known for outdoor clothing. On July 7, 2015, Schwan-Stabilo took over the Maier Sports Group based in Köngen (and thus also its subsidiary GONSO in Albstadt ), which is also known for outdoor clothing.

In 2014, the company was involved in a lawsuit with two employees, which made it into the headlines. Two employees had auctioned kitchens that were supposed to be disposed of. The money went to an aid fund for a church and a local kindergarten. Schwan-Stabilo saw this as the theft of company property and dismissed both employees without notice. Both proceedings were amicably settled before the regional labor court after the employees had paid 2000 euros each in the form of donations and both employees were reinstated.

In 2015, the company celebrated its 160th anniversary with the inauguration of a branded building (STABILO CUBE) at the company's headquarters. Over 4,000 employees and their families were invited.

In addition, a new $ 40 million cosmetics factory went into operation in the USA.

In 2019, the group announced that it would cut 200 jobs in the cosmetics sub-division at the two German locations and increase capacities in the Czech Republic and the USA. After two years of decline in sales, the entire group is in a phase of rebuilding and restructuring.

literature

  • Martina Bauernfeind: Gustav Adam Schwanhäußer - pencil manufacturer of the "Schwan" brand. Ascent from the newcomer to the Bavarian business elite, in: Marita Krauss (Ed.) : Die Bayerischen Kommerzienräte - A German business elite from 1880 to 1928, Volk Verlag, Munich 2016, pp. 313-319. ISBN 978-3-86222-216-2

Web links

Commons : Schwan-Stabilo  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Trademark register
  2. ↑ At a glance. Schwanhäußer Industrie Holding GmbH & Co. KG, accessed on October 29, 2018 .
  3. ^ Süddeutsche de GmbH, Munich Germany: Weak cosmetics business pushes sales at Schwan-Stabilo - Wirtschaft-News. Retrieved November 26, 2018 .
  4. ↑ BALANCE SHEET PRESS CONFERENCE 2018: SCHWAN-STABILO ACHIEVES SOLID RESULTS - Schwanhäußer Industrie Holding. Retrieved November 26, 2018 .
  5. ↑ BALANCE SHEET PRESS CONFERENCE 2019: SCHWAN-STABILO CLAIMS ITSELF IN VERY VOLATILE TIMES - Schwanhäußer Industrie Holding. Retrieved March 25, 2020 .
  6. ↑ BALANCE SHEET PRESS CONFERENCE 2019: SCHWAN-STABILO CLAIMS ITSELF IN VERY VOLATILE TIMES - Schwanhäußer Industrie Holding. Retrieved March 25, 2020 .
  7. ↑ Hermann Simon mentions Schwan-Stabilo Cosmetics in his book of the same name as an example of a " hidden champion ", as they produced almost half of all eyeliners and lipliners in the world. ( Hidden champions of the 21st century: The success strategies of unknown world market leaders . Campus, Frankfurt am Main 2007 - ISBN 978-3-593-38380-4 , p. 16)
  8. ↑ Company news from 2008 about the inventor and former managing director ( memento of September 16, 2014 in the Internet Archive ), accessed on September 15, 2014
  9. ↑ Schwan-Stabilo: Schwan-STABILO industrial group takes over outdoor specialist Deuter ( Memento from March 16, 2014 in the Internet Archive ), PDF , information from September 21, 2006, accessed on March 16, 2014.
  10. ^ Stiftung Warentest: Pollutants in pens, paints and erasers , test.de from September 5, 2008.
  11. ↑ RAPEX - report 40/2008
  12. ↑ Old company kitchen given away for a donation: Termination
  13. ↑ Schwan-Stabilo: kitchen dispute settled in court
  14. ↑ Color orgy for the eyes , accessed April 14, 2016
  15. ↑ Schwanhäußer Industrie Holding GmbH & Co. KG. Retrieved January 7, 2018 .
  16. ↑ Family company: Schwan-Stabilo dismisses 200 employees. Retrieved March 25, 2020 .
  17. ↑ Süddeutsche Zeitung: Colors for Brazil. Retrieved March 25, 2020 .