Thomas Rudolph (business economist)

from Wikipedia, the free encyclopedia

Thomas Rudolph (* 8. May 1962 in Öhringen in Baden-Wuerttemberg as Thomas Christian Rudolph ) is a Swiss business administrator , who is also the German citizenship has. He is a full professor for marketing and international trade management at the University of St. Gallen . Since 2009 he has been director of the Research Center for Retail Management at the University of St. Gallen.

Career

Thomas Rudolph studied business administration at the University of Mannheim . In 1993 Rudolph received his doctorate from the University of St. Gallen. In 1998 his habilitation thesis was accepted in St. Gallen.

Rudolph taught as a visiting professor at various universities. First in 1998 as visiting professor at Brigham Young University in Utah , in 2001 at the University of Florida , in 2006 at ESADE in Barcelona and in 2008 at Massey University in Auckland .

In 2000, Rudolph took over the Gottlieb Duttweiler Chair for International Trade Management at the University of St. Gallen. In 2006, Rudolph founded the Retail-Lab, a partnership project with various international retail companies. Around 30 companies have now joined the partnership programs, including Aldi , Carrefour , Continental , Ikea , Migros , Nestlé and Swarovski . Until December 31, 2008, Thomas Rudolph headed the Institute for Marketing and Trade .

Since 2009 he has been director of the Research Center for Retail Management at the University of St. Gallen, where the Gottlieb Duttweiler Chair for International Retail Management and the Retail Lab are also located.

As a member of the board of directors , coach and expert , he is in contact with the media and practice .

Private life

Through his parents, Rudolph came into contact with athletics very early on. The Olympic victory in the 100-meter run was his dream. At the age of 14 he had to give up due to a knee injury. He also played tennis back then, which he mainly concentrated on after his injury. Despite training, Rudolph noticed that he would no longer reach the top athlete level. Later he discovered a passion for teaching.

Research topics

His main research interests are in the areas of buying and consumer behavior, digital marketing, e-commerce and strategic retail management. Further research areas include employee empowerment, customer inspiration, cross-channel management and positioning and profiling in retail.

  • Positioning and profiling
  • Business models in retail / business model transformation
  • Customer inspiration
  • Cross-channel management

Awards

For "recognition excellent teaching" Thomas Rudolph was from the student body , "the University of St. Gallen for the Credit Suisse 2016 Award for Best Teaching" nominated (3rd place out of 90 proposals).

  • 2020: Davidson Award for the best published paper in the Journal of Retailing in 2019 for the article: "Loyalty Formation for Different Customer Journey Segments" Together with Dennis Herhausen, Kristina Kleinlercher, Peter Verhoef and Oliver Emrich.
  • 2018: Nominated for the Best Teaching Award of the University of St. Gallen, 2nd place.
  • 2017: Nominated for the Best Teaching Award of the University of St. Gallen, 3rd place.
  • 2012: Managerial Impact Award from the University of St. Gallen. Award at the Business Innovation Day.
  • 2010: Communication Impact Award from the University of St. Gallen. Award at the Business Innovation Day for the media impact of the study "Swiss Online Retail - Internet Use Switzerland 2009".
  • 2008: Best Paper Award at the Rostock Service Conference for the contribution: "How to allocate Marketing Resources across Multiple Service Channels?" Together with Michael Paul and Thorsten Hennig-Thurau.

literature

He has authored eleven books and more than 400 articles on marketing and commerce in magazines such as the Journal of Marketing , the Journal of Retailing , the Journal of Retailing and Consumer Services , The International Review of Retail , Distribution and Consumer Research , the Journal of Business Economics or the Harvard Business Manager .

  • Herhausen, D., Kleinlercher, K., Verhoef, PC, Emrich, O., & Rudolph, T. (2019). Loyalty formation for different customer journey segments. Journal of Retailing, 95 (3), 9-29.
  • Rudolph, T. & Schweizer, M. (2019): HIGH 5 - Successful business model transformation in disruptive times (2nd edition). St.Gallen: Research Center for Retail Management. ISBN 978-3-906057-28-6 .
  • Böttger, T., Rudolph, T., Evanschitzky, H., Pfrang, T. (2017). Customer Inspiration: Conceptualization, Scale Development, and Validation. Journal of Marketing, 81 (6), 116-131.
  • Brunner, F., Rudolph, T. (2015). Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms. De Gruyter Oldenbourg, Berlin, ISBN 978-3-11-041698-5 .
  • Emrich, O., Paul, M. & Rudolph, T. (2015). Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type. Journal of Retailing, 91 (2), 326-342.
  • Meise, J., Rudolph, T .; Kenning, P. & Philipps, D. (2014). Feed them facts: Value perceptions and consumer use of sustainability-related product information. Journal of Retailing and Consumer Services, 21 (4), 510-519.
  • Nagengast, L., Evanschitzky, H., Blut, M. & Rudolph, T. (2014). New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Repurchase Behavior Link. Journal of Retailing, 90 (3), 408-427.
  • Rudolph, T., Nagengast, L .; Weber, M. (2014). Profiling and customer inspiration: growth in competitive markets. Research Center for Retail Management, University of St. Gallen. ISBN 978-3-906057-11-8 .
  • Rudolph, T., Böttger, T., Amgwerd, N (2013). Inspiration instead of boredom. Harvard Business Manager, 6, 12-13.
  • Bauer, J., Kotouc, A. & Rudolph, T. (2012). What constitutes a `` Good Assortment ''? A Scale for Measuring Consumers' Perceptions of an Assortment Offered in a Grocery Category. Journal of Retailing and Consumer Services, 19 (1), 11-26.
  • Wagner, T. & Rudolph, T. (2010). Towards a hierarchical theory of shopping motivation. Journal of Retailing and Consumer Services, 17 (5), 415-429.
  • Wagner, T., Hennig-Thurau, T. & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty. Journal of Marketing, 73 (3). 69-85.
  • Rudolph, T. (2006, June 1): Successful business models in retail. Die Volkswirtschaft: The magazine for economic policy, 6, 10–23.
  • Rudolph, T. (2000). Successful business models in European retail: extent, forms and consequences of internationalization for retail management. St. Gallen: Thexis / Technical Report for Marketing, 3rd ISBN 3-908545-53-6 .
  • Rudolph, T. (1993). Positioning and profiling strategies in European retail. St.Gallen: Thexis. ISBN 978-3-908535-06-5 .

Web links

Individual evidence

  1. ^ Catalog of the German National Library. Retrieved September 8, 2019 .
  2. ↑ a b c Base de données sur les Élites suisses au XXe siècle. Retrieved September 8, 2019 .
  3. ↑ a b c * | IRM | University of St.Gallen. Retrieved September 8, 2019 .
  4. ↑ a b Profile Page Prof. Dr. Thomas Rudolph - Alexandria. Retrieved March 21, 2020 .
  5. ↑ a b c d e f g h Prof. Dr. Thomas Rudolph (conference leader) - University of St.Gallen. Retrieved September 8, 2019 .
  6. ↑ https://prisma-hsg.ch/articles/vom-aufschlag-ins-handelsmanagement/
  7. ↑ Michael Paul, Thorsten Hennig-Thurau, Thomas Rudolph: How to Allocate Marketing Resources across Multiple Service Channels? A customer value approach . In: Proceedings of the 1st Rostock Conference on Service Research . University of Rostock, Rostock September 11, 2008, p. 1 ( unisg.ch [accessed on March 21, 2020]).
personal data
SURNAME Rudolph, Thomas
BRIEF DESCRIPTION Swiss business economist
DATE OF BIRTH May 8, 1962
PLACE OF BIRTH Öhringen