Warren Cowan

Warren Cowan (born March 13, 1921 in New York City , † May 14, 2008 in Los Angeles , California ) was an American public relations consultant . He was one of the most famous in his profession and worked for Elton John , Frank Sinatra , Arnold Schwarzenegger and Elizabeth Taylor , among others .

Life

Warren Cowan grew up as the son of the songwriter duo Rubey and Grace Cowan. He studied at the University of California , where he met Linda Darnell . For them he worked as a publicist . During World War II he served in the United States Air Force . After the war he became a partner of Henry C. Rogers in one of the first PR agencies, which then renamed its name to Rogers & Cowan. In 1950, on behalf of his client Frank Borzage, he founded one of the first benefit events in sport, a golf tournament under the name "Invitational Motion Picture Golf Tournament" for retired actors, for which he was able to win Mickey Rooney and Fred Astaire .

The agency grew into one of the largest PR agencies of its time. In her 40-year career she has looked after a number of well-known actors, such as Paul Newman , Audrey Hepburn and Clint Eastwood . In the music sector, too, the agency had clients like Frank Sinatra, The Doors and Michael Jackson .

He landed his biggest coups in 1976 and 1982. In 1976 he rented a huge area on the roof of a building in the flight path of Los Angeles International Airport to promote the film A corpse for dessert , so that all landing passengers could see the huge advertising. In 1982 he rented several Lincoln limousines to stars like Sylvester Stallone and Charlton Heston , who could use them for trips to public appearances. These also served as product placement for the luxury brand.

Warren Cowan helped Paul McCartney gain an entry in the Guinness Book of Records as "the most prolific composer of all times".

In 1988 Rogers & Cowan was sold to an English company. In 1994 Cowan established a new agency called "Warren Cowan & Associates", for which he worked until his death from cancer in May 2008.

Web links

• Warren Cowan in the Internet Movie Database (English)

Individual evidence

1. ^ Obituary in The New York Times
2. ↑ Interview with Warren Cowan 2004  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.