Flower pots (internet phenomenon)

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The destruction of a flower pot in the Antoniusstift nursing home in Neuenkirchen triggered an internet phenomenon on August 3, 2010 . It is viewed as a summer slump.

course

On the morning of August 3, 2010, the Münstersche Zeitung reported under the headline "Large flower pot destroyed" about an act of vandalism in which a flower pot in front of the pen was destroyed. The report was written by an intern at the Munster newspaper .

Ralf Heimann , editor of the Münsterschen Zeitung , posted the story on the internet service twitter : "A flower pot fell over in Neuenkirchen." His profile had over 2100 followers who spread the story within hours. Heimann himself suspected the blogger Thomas Knüwer as the trigger for the tipping point . He was one of the first to pick up the news and posted it on his Twitter account, which has almost 10,000 followers, many of whom in turn have several thousand followers and thus acted as multipliers .

In the next two days, the flower pot became a trending topic on Twitter and made it into the top 5 of the world's most tweeted topics. Tens of thousands of users spread the report.

Companies such as the car rental company Sixt , Otto-Versand and Sparkasse immediately took up the topic of advertising postings. The presumption that the news broadcaster CNN reported on the incident was followed by reports of numerous other media outlets about the alleged CNN report until the news was exposed as fake . The flower pots were also discussed in the ZDF news program today . The first flower pot song and a dramatized reading version were created within a short time . A fan group founded on Facebook reached over 10,000 users within a week, the majority after the TV broadcaster ProSieben reported the incident and the Facebook group. The news value of the flower pot that fell over in Neuenkirchen was compared in national newspapers with that of a rice sack that fell over in China .

According to analyzes of the Twitter data by various services such as What The Hashtag , Dwitter or twitter-trends.de , the hashtag # blumenkübel was posted between 3000 and 6000 times over a period of two days. The flower pot thus became a "prime example" of viral distribution on the Internet.

A company near Würzburg donated two new vandal-proof flower pots to the old people's home. Later, the staff at the nursing home felt annoyed by the sending of more new flower pots.

In 2014 Vivian Roese , b. Büttner, wrote a doctoral thesis on the virality of the flower pot hype. In an interview in 2018, she stated that the "flower tub" was one of "the first viral topics that got so big" when social media was still new. According to Roese, it remained unclear whether the destruction of the flower pot was really a matter of vandalism or whether it was knocked over by a gust of wind.

literature

Web links

Individual evidence

  1. ↑ a b c The flower pot from Neuenkirchen: Shards bring clicks . In: sueddeutsche.de , August 7, 2010. Accessed November 5, 2014. 
  2. ↑ Sommerloch: The death of a flower pot documented: Twitter community celebrates Kübel as an Internet star , Netzwelt, August 6, 2010
  3. ↑ Katharina Hövels in muensterschezeitung.de Neuenkirchen: Large flower pot destroyed ( memento from August 6, 2010 in the Internet Archive ), August 3, 2010, accessed on August 18, 2010
  4. ↑ https://twitter.com/ralfheimann/status/20333119746
  5. ↑ a b c Marin Majica: Overturned flower pots! In: Berliner Zeitung . August 7, 2010, accessed July 10, 2015 .
  6. ↑ Tobias Weckenbrock in Münstersche Zeitung.de Neuenkirchen: Report becomes online star - Internet wave around a destroyed flower pot ( memento from June 2, 2013 in the Internet Archive ), August 5, 2010
  7. ↑ Ralf Heimann: The Bucket as Disease ( Memento from August 14, 2010 in the Internet Archive ), August 9, 2010, accessed on August 18, 2010
  8. ↑ Olaf Kolbrück in Horizont.net : Twitter: How a flower pot becomes hype, August 5, 2010, accessed on August 18, 2010
  9. ↑ blogaboutjob.de: http://www.blogaboutjob.de/4636/sixt-blumenkuebel-socialmedia-job/ , August 11, 2010, accessed on August 7, 2011
  10. ↑ Twitter: Otto Tweet , August 5, 2010, accessed on August 18, 2010
  11. ↑ Twitter: Sparkasse Tweet , August 5, 2010, accessed on August 18, 2010
  12. ↑ Rheinische Post : Story from Neuenkirchen goes around the world - A flower pot is the new Twitter star ( Memento of the original from August 6, 2010 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , August 5, 2010, accessed August 18, 2010 @1@ 2Template: Webachiv / IABot / www.rp-online.de
  13. ↑ Marcel Burkhardt in heute.de : Page no longer available , search in web archives: Flower tubs rock the summer hole , August 6, 2010, accessed on August 18, 2010.@1@ 2Template: Toter Link / www.heute.de
  14. ↑ Der Standard : Flower Pots as "Trending Topic" , August 5, 2010, accessed on August 16, 2012
  15. ↑ Literaturcafe on YouTube : Flower tubs: sad and incomprehensible - Dramatized reading version , August 5, 2010, accessed on August 18, 2010
  16. ↑ a b Martin Weigert: How the Real Time Web made a Flower Pot become a Web Celebrity , August 10, 2010, accessed on August 18, 2010
  17. ↑ Telekom-Presse: Blumenkübel becomes Twitterstar ( Memento of August 15, 2010 in the Internet Archive ), accessed on August 18, 2010
  18. ↑ Antoniusstift: These are the new flower pots ( Memento from February 11, 2013 in the web archive archive.today )
  19. ↑ News about the flower pots affair: Twitter fun annoys old people's home. n-tv, August 12, 2010, accessed March 29, 2013 .
  20. ↑ a b Stefan Werding: Doctoral thesis on the "flower pot affair": The sack of rice of the Münsterland , Westfälische Nachrichten , January 5, 2018