Detski Mir (retail chain)
Detski Mir ( Russian Детский мир , in German Children's World ) is the name of a Russian retail chain that specializes in various goods for children, including toys, children's clothing and shoes, school books, stationery and the like. The chain's most famous department store until 2008 was the Moscow Zentralny Detski Mir ( Центральный Детский мир ) in the city center on Lubyanka Square.
The stores with the name Detski Mir first opened in the Soviet Union in 1947. Originally, this was not intended as a brand name, but as a collective name for all Soviet state children's department stores . Therefore, when the Soviet Union dissolved , stores with this name existed in practically all major cities in the country. The most famous of these - the Moscow Children's Department Store on Lubyanka Square, a monumental multi-storey building in the style of socialist classicism - opened in the Soviet capital on June 5, 1957.
Detski Mir has only been operating as a retail chain since 2000 , after the central department store and several former Soviet branches merged under the uniform Detski Mir label. Since then, the chain has also grown to include new stores in Moscow, Saint Petersburg and other Russian cities. In the first half of 2007 there were around 75 shops across Russia. Detski Mir is a stock corporation that is 100 percent owned by the Sistema group.
The central department store building on Lubyanka Square has been a listed building since 2006 . It was closed in 2008 and has been extensively restored since then. On March 31, 2015 it reopened as the “Central Children's Store”. It is now a shopping center that is no longer operated by the Detski Mir chain.
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Web links
- Official Website (Russian)