Dieter Pfister

Dieter Pfister (born April 4, 1955 in Basel ) is a Swiss cultural and economic scientist and consultant.

Life

Dieter Pfister-Garcia Barrio was born as the son of the Basel architect Hugo Pfister-Huber and his wife Elisabeth. From 1966 to 1975 he attended the Mathematisch-Naturwissenschaftliche Gymnasium in Basel (today Gymnasium Kirschgarten ) and finished school with the Matura . In 1975 he began his studies at the University of Basel with economics and moved in 1976 to the subjects of art history / architectural history , sociology and business administration . In 1983 he completed his studies in Basel with a licentiate .

In 1984 he took up his first position at the Swiss Sample Fair (today MCH Group ) in Basel, in 1989 he went to the Weber, Hodel, Schmid advertising agency in Arlesheim as Vice Director and in 1991 he went freelance as a consultant and researcher in the areas of brands , marketing , market research , Communication and interior design ( Pfister Marketing & Spacing ). In connection with his scientific work, he founded the Institute for Topology ( Munich and Basel) with Thomas Latka in 2009 . In addition, he regularly gives lectures at various universities. He is married to Maria del Pilar Pfister-Garcia Barrio.

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During his studies, Pfister already specialized in marketing and in the relationships between business , society and culture and remained connected to this topic in his consulting work for numerous companies and state institutions as well as in his scientific work. In order to carry his interdisciplinary ideas and projects into theory and practice, he has repeatedly taken initiatives and promoted the establishment of institutions as well as helped to develop them. In 1985 he set up a foundation to promote new technologies in small and medium-sized companies (International High-Tech Forum, Basel) and headed it until 1989. In 1994, he prepared the first study on the donation market in the VSMS for the Association of Swiss Market and Social Researchers Switzerland and in 1998 the first representative national population survey on the Swiss cultural market (theater, museum, cinema, etc.) for the Federal Office of Communication and the Swiss Radio and Television Company SRG SSR .

In 1996 he initiated the first national association for the promotion of art tourism in Switzerland (KTS, with Switzerland Tourism, Federal Office for Culture , Kunsthaus Zürich etc.), which he headed until 2002. In 2001 he was co-founder of the Icomos Working Group on Historic Furniture and Interiors Switzerland AMIS and in 2004 co-initiator of the marketing organization swiss historic hotels for the evaluation and better marketing of historically authentic hotels and restaurants in Switzerland. He was also an initiative member of the Swiss Society for Sustainable Real Estate Management (SGNI) and initiated a program for building owners to promote the spatial design skills of building owners, which he has been running since 2016 in cooperation with the Tourism and Transport Research Center of the Institute for Systemic Management and Public Governance at the University of St. Gallen builds and guides.

His research interests and publication topics developed from furniture history to social and cultural issues ( corporate culture , corporate social responsibility, quality management , knowledge management ) to the aspect of sustainable development , namely with regard to sustainable real estate marketing and the importance of socially sustainable development for interior design, for Architecture , urban planning , a tourist destination and facility management .

Among other things, Dieter Pfister wrote the first comprehensive monograph on the history of furniture in Switzerland on the Basel furniture artist Franz Pergo . From 1993 he developed a concept that should help brand and design management to be more socially sustainable. He considers the brand and design to be more spatialized and from the point of view of space owners and users. Spatial development is understood as personality development, which is about recognizing the repetitive patterns of a person / brand personality in dealing with those dimensions that shape the atmosphere of a place. In several publications he gradually expanded the theoretical framework of this model and put it into practice, combined with an adapted, more spatial and atmospheric terminology. To this end, he introduced the terms Spacing Management and Atmospheric Design into German-language research literature and coined the formula: Space Design x Service Design = Atmospheric Design.

Works (selection)

• Possibilities, aspects and redesign of art funding by the Swiss economy, Basel 1983. (self-published)
• Franz Pergo . On furniture art in northwestern Switzerland around 1600, treatises of the Basel Historical Museum , Volume I, Basel 1984. ISBN 3-906430-51-0
• Impressionism in Switzerland - an art trip to Basel, Baden, Zurich, Winterthur . Vernissage-Verlag, Heidelberg 2000.
• Space - design - quality using the example of historical hotels. Sustainable communication through authentic interior design, Basel 2004. ISBN 3-906129-20-9
• Space - design - marketing in holistic, sustainable management. Consequences of a topical-henadian conception of space for world views, scientific models and business practice, Basel 2007. ISBN 978-3-906129-40-2
• Space - atmosphere - sustainability. Emotional and cultural aspects of the social sustainability of building, real estate marketing and building management, Basel 2011. ISBN 978-3-906129-75-4
• Atmospheric design. On the importance of atmosphere and design for socially sustainable interior design, Basel 2013. ISBN 978-3-906129-84-6 ; 3rd edition: Basel 2016. ISBN 978-3-906129-84-6
• The builder. How the owner makes his strategy tangible in the room. edition gesowip, Basel 2017. ISBN 978-3-906129-98-3

Web links

• Portrait of Dieter Pfister on the website of Pfister Marketing & Spacing (PDF; 83 kB)
• Portrait on wadoku.de
• http://www.topologie-institut.de/