Edelman (agency)
| Edelman | |
|---|---|
| legal form | Corporation |
| founding | 1952 |
| Seat | New York City , United States |
| management | Richard Edelman, President and CEO |
| Number of employees | 6,000 |
| sales | $ 875 million (2017) |
| Branch | Communication (public relations, marketing) |
| Website |
edelman.com (international)
edelman.de (national) |
Edelman is a family-run , international communications agency that was founded in 1952 by Daniel J. Edelman in Chicago . With over 6,000 employees and 67 representative offices, the company is, according to its own information and according to global rankings, with an annual turnover of around USD 894 million (2017) the largest independent PR agency in the world.
history
The agency was founded in 1952 by former journalist Daniel Edelman as Daniel J. Edelman and Associates . The company started with three employees and in 1960 was already working for 25 customers. In the same year Edelman founded a second office in New York City , and in 1967 a third was added in Los Angeles .
In the late 1960s and early 1970s offices were opened in North America (Canada), Asia and Europe (London). Under the leadership of Daniel Edelman's son Richard Edelman, the New York office increased sales from $ 1 million to $ 20 million from 1979 to the late 1980s. In 1981 Edelman had five international offices.
In 1985 the founder stepped down and his son Richard Edelman took over the management of the company. In the 1990s, Edelman opened offices in Mexico, Brazil, Argentina, Spain, South Korea, China and Belgium. Sales rose to $ 70 million in 1994.
With the company's website, which was activated in 1995, it was the first PR agency with a website and also began to implement web-based projects for customers. Today around 1,100 digital experts work for the company.
Business areas
There are eight business areas that are reflected in the so-called practices :
- Business and Social Purpose : CSR and sustainability
- Consumer Marketing : Customer communication and product PR
- Corporate : corporate communication
- Risk and Crisis : Crisis communication and risk management
- Digital : Digital communication (social media, online PR , search engine optimization )
- Public Affairs : Political contact , political communication and political advice .
- Film and video production
- Market research : Edelman Berland specializes in market research and carries out its own studies such as the brandshare brand study and the global trust study Edelman Trust Barometer .
Edelman in Germany
| Edelman | |
|---|---|
| legal form | GmbH |
| founding | 1972 |
| Seat | Frankfurt am Main |
| management | Christiane Schulz |
| Number of employees | 300 |
| Branch | Communication (public relations, marketing) |
| Website | edelman.de |
Edelman opened an office in Germany in 1972. In 2015, the German Edelman GmbH was merged with the Cologne agency Ergo Unternehmenskommunikation, founded in 1992, to form the newly formed agency Edelman.ergo GmbH . With publication in the commercial register on September 11, 2018, the agency was renamed Edelman GmbH again and the previous suffix .ergo was deleted. The agency is led by Christiane Schulz (CEO).
The business areas served by Edelman in Germany are:
- Corporate communication
- Brand Marketing and Consumer Communications
- Financial and capital market communication
- Crisis communication and issues management
- Corporate and Public Affairs
- Digital Communications
- Market research
- Film and video production: Edelman has its own film and video production facility with studios in Germany.
- Media Relations
- Corporate publishing
Edelman supports organizations in the following industries in Germany:
- Consumer goods and food manufacturers ( food )
- Health Economics ( Health )
- Technology, the automotive industry and mobility
- chemical industry
- Entertainment industry
- Tourism and travel
- Financial service providers and banks
Awards
In 2013, the international industry service Holmes Report named Edelman Global PR Agency of the Year . In the same year, Edelman EMEA received the European Agency of the Year award at the European Excellence Awards . In 2014, Edelman was supported by the US magazine Advertising Age for the Agency to Watch appointed and the business magazine Forbes as one of the 14 Most Influential Agencies of 2014 chosen. In addition, the agency has won the following awards in recent years:
- SABER Award (2014, category "Food & Beverage")
- SABER Award EMEA (2015, category "Fashion and Beauty")
- Gold German Stevie Award (2015, category "Marketing Campaign of the Year")
- PR Report Award (2015, category "Influencer & Media Relations")
- Holmes Report (2015, Edelman Europe & CIS for "Pan-EMEA Consultancy of the Year" )
Web links
Individual evidence
- ↑ www.edelmanergo.com , homepage of the German website
- ↑ a b Edelman Revenue Up 2.1% In 2017 To $ 894 in The Holmes Report dated February 26, 2018, accessed March 12, 2018
- ↑ TOP 10 GLOBAL PR AGENCY RANKING 2017 Global Top 250 PR Agency Rankings , The Holmes Report of April 24, 2017, accessed on March 12, 2018
- ^ Edelman Germany: Self-Presentation . Last accessed: March 27, 2015.
- ^ Edelman Germany: data on the agency .
- ↑ The Wall Street Journal / Stephen Miller (January 15, 2013): Public-Relations Pioneer Began With 'Toni Twins' Stunt . Last accessed: March 27, 2015.
- ↑ brand eins / Harald Willenbrock (January 2015): Never again in the second division ( memento of the original from April 9, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . In: Brand Eins Thema. Agencies, pp. 100-107.
- ^ Crain's Chicago Business / Lisa Bertagnoli (January 30, 2012): PR firm Edelman rises to No. 1 under second generation . Last accessed: March 27, 2015.
- ^ A b The New York Times / Barnaby Feder (August 17, 1994): THE MEDIA BUSINESS: Advertising; A family-run public relations firm in transition keeps its place near the top of the industry heap. . Last accessed: March 27, 2015.
- ↑ Chicago Tribune (June 17, 1985): Son moves up as Edelman President . Last accessed: March 27, 2015.
- ↑ Edelman: About Edelman - Who we are . Last accessed: March 27, 2015.
- ↑ Edelman: Practices, Specialties & DJE Holdings ( Memento of the original from June 7, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Last accessed: March 27, 2015
- ^ Edelman: market research .
- ↑ Horizont / Mehrdad Amirkhizi (December 3, 2015): Edelman takes over Ergo Kommunikation .
- ↑ Handelsblatt / Catrin Bialek (December 3, 2015): The big wedding of PR agencies .
- ↑ Frankfurt am Main Local Court (September 11, 2018): Change to HRB 13100.
- ↑ Edelman appoints Christiane Schulz as the new CEO Edelman Germany
- ↑ Edelman.ergo: Expertise . Last accessed: February 14, 2016.
- ^ Advertising Age (February 3, 2014): From McCann to Firstborn, These Are the 10 Agencies to Watch in 2014
- ^ Forbes (December 18, 2014): My 14 Most Influential Agencies Of 2014 . Last accessed: May 5, 2015.
