Grupo Barceló

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Grupo Barceló

logo
legal form privately owned family business
founding 1931 in Felanitx on Mallorca, Spain
Seat Palma de Mallorca
management Simón Barceló Tous

Simón Pedro Barceló Vade

sales 2.05 billion euros (worldwide)
Branch Tourism
Website Grupo Barceló
Status: 2014

Barceló Dlouha Cesta Praha ( Prague )

The Grupo Barceló is an international hotel and tourism group from Spain. The fully family owned company is headquartered in Palma . It is divided into the areas of Barceló Hotels & Resorts ( hotel business ) and Barceló Viajes (holiday travel). The Barceló Hotels & Resorts division has 95 hotels in 16 countries. In the USA, the group has stakes in 74 other hotels. Barceló Viajes runs 400 travel agencies in 22 countries and also has several aircraft.

history

In 1931, the farmer's son Simón Barceló Obrador (1902-1958) from Felanitx , Mallorca bought a bus with twenty seats for 3,000 borrowed pesetas , from then on served the Felanitx - Palma route with people and goods and thus founded the transport company Autocares Barceló . As early as 1936, four buses drove under this name. As early as the 1950s, under the founder's son, Gabriel Barceló (* 1928), the small company gradually developed from a transport company to a travel agency in the wake of the rise of mass tourism . In 1960, two years after the company's founder passed away, they set up their own travel agency called Barceló Viajes . In 1962 the first hotel, called Latino , was added, which was acquired in Palma. That was the hour of birth of the Barceló Hotels & Resorts division .

In 1965, the first hotel complex specially designed for families opened in Palma de Mallorca. Contrary to the usual trend of building the hotels upwards, the Barceló Pueblo Palma was designed horizontally over an area of ​​18,000 square meters and was the first of its kind, the resort hotels. The rooms were in two-story buildings. There was a main building, sports facilities, swimming pools, shopping facilities, a gym and also an own hairdressing studio. It is still owned by the company today. The part of the name Barceló Pueblo stands for similar systems worldwide.

expansion

With the growing tourism boom in Spain, the group of companies expanded further. The first hotel complex on the mainland was the Barceló Pueblo in Benidorm in 1970 . The group began its international positioning in 1981 with the acquisition of the tour operator Turavia . Four years later, the Barceló Bavaro Beach Resort opened , the first resort of a Spanish chain in the Dominican Republic ( Punta Cana ).

The first Barceló hotel opened in the USA in 1992 (in Washington, DC ). With the takeover of the investment company Crestline Capital in 2002 , which manages 7,000 hotel rooms in 12 US states, the next leap in growth followed. As a result, the USA with 66 hotels at the time became one of the most important markets for the Barcelós.

The Barceló Hotels & Resorts division developed a strategic plan between 2005 and 2010 to further accelerate the growth of the group. It acquired or leased 20 to 40 new hotels each year, mainly in urban areas, with the upscale four- to five- star hotels being preferred. During the global financial crisis , the planned growth slowed down from 2007. In addition, the contracts of unprofitable hotels were no longer renewed, which primarily included simple and medium-sized hotels. Due to the partial exit from the American subsidiary Barceló Crestline in 2014, the former number of all Barceló-owned hotels shrank from 180 in 2009 to today's 95, mostly high-priced hotels. In the USA, however, Grupo Barceló still holds 40% of the investment company Barceló Crestline and thus operates 74 hotels there. There is also a 42.5% stake in Occidental Hotels , which operates 11 hotels with 4,000 rooms in Mexico and the Caribbean . This made it one of the three largest hotel chains in Spain and one of the 30 largest hotel chains in the world. From 2015, the old expansion course was returned to.

Divisions

Barceló Viajes

Barceló Viajes is the oldest division of the Barceló Group. It specializes in travel, leisure and vacation and has more than 727 branches and offices in 21 countries. It is run as a vertically integrated company for various tourist and price offers. Air transport for tourists is also integrated.

The umbrella brand Barceló Viajes includes u. a. the tour operators Quelónea and Jolidey and laCuartaIsla , which specialize in long-distance travel. Other more specialized travel agencies are called LePlan ( Disneyland trips), LeSki (ski holidays) and Jotelclick. For the air transport of tourists, the company can use the secondary brand Evelop! use several Airbus long-haul aircraft, as well as charter smaller aircraft quickly available ( Air Broker ByPlan brand ).

Barceló Hotels & Resorts

The Barceló Hotels & Resorts division has 95 hotels with 30,000 rooms in Europe, Latin America and North Africa in 16 countries in Europe, Africa and America ( as of 2015 ). Around a quarter of them are owned. The chain consists almost exclusively of hotels of the upper category (4 and 5 star) and specialized hotels (resorts) in various segments such as family tourism, tourism for adults or business trips.
The hotels and facilities are divided into 65% resorts and 35% hotels (mostly downtown locations).

In 2014 Grupo Barceló decided to sell its shares in the USA business again. This means that the 74 hotels in the USA no longer appear in the Group's annual report, and only the remaining 95 hotels worldwide are officially communicated. Nevertheless, the Barcelós still hold 40% of the shares in Barceló Crestline (Capital) Holding.

Situation in the German-speaking area

Barceló Hamburg

The Grupo Barceló maintains in German-speaking countries z. Currently only one hotel, the Barceló Hamburg . It was planned and built by the group itself (construction started in 2010, opening in March 2012) and has 193 rooms. A 4-star hotel with 272 rooms is currently being built at Berlin Central Station (completion 2019). Between June 2005 and December 2014, Barceló operated another 4-star hotel (301 rooms) in downtown Cologne, which switched to the Steigenberger Hotel Group in January 2015 .

Barceló Viajes travel agencies are not represented in German-speaking countries.

Business figures

( Status: fiscal year 2014 )

  • Turnover: 2,056.6 million euros
  • Net sales: 1,329.7 million euros
  • Net profit: 46.4 million euros
  • Average occupancy of the hotel facilities: 70.3%
  • Company value: 901.3 million euros

The revenues of the Barceló Viajes division only contribute 10% to the overall result. (As of 2008)

Employees

Around 21,600 employees work in the group's hotel division, while the travel division employs around 2,000 people, so that the total number of employees is around 23,650. In 2013 it was 1.25% less.

Branches

country Hotels (as of 2018) Travel agencies (as of 2013)
SpainSpain Spain 61 688
United StatesUnited States United States 117 -
MexicoMexico Mexico 22nd 2
Dominican RepublicDominican Republic Dominican Republic 6th 1
Costa RicaCosta Rica Costa Rica 4th 3
CubaCuba Cuba 3 -
TurkeyTurkey Turkey 3 -
NicaraguaNicaragua Nicaragua 2 1
GuatemalaGuatemala Guatemala 1 1
EcuadorEcuador Ecuador 1 1
ArgentinaArgentina Argentina - 1
BoliviaBolivia Bolivia - 2
HondurasHonduras Honduras - 1
GermanyGermany Germany 1 -
EgyptEgypt Egypt 2 -
MoroccoMorocco Morocco 2 -
Czech RepublicCzech Republic Czech Republic 4th -
ItalyItaly Italy 4th -
BulgariaBulgaria Bulgaria 1 -
GreeceGreece Greece 1 -
BrazilBrazil Brazil - 1
ColombiaColombia Colombia - 1
ChileChile Chile - 5
El SalvadorEl Salvador El Salvador - 2
HaitiHaiti Haiti - 1
PanamaPanama Panama 1 1
ParaguayParaguay Paraguay - 1
PeruPeru Peru - 1
PortugalPortugal Portugal - 1
UruguayUruguay Uruguay - 1
VenezuelaVenezuela Venezuela - 1
ArubaAruba Aruba 1 1

The Barcélo Foundation

The Barceló Foundation is a non-profit organization that was established by the Barceló Oliver family on October 24, 1989. The foundation is based in Palma de Mallorca. On July 19, 1990, the foundation was added to the register of foundations “Protectorate of the Ministry of Education and Science of the Government of Spain” under the number BAL 1-1-3-16 .

aims

In regions such as Africa and Latin America, the Barcélo Foundation supports poor people with micro-credits , educational offers and medical help. Since it was founded, half a million people have been cared for by medical measures and medication. Proper name of the program: "Programa de Ayuda Médica Internacional (AMI)".

Headlines

"Conflict and Agreement with Nicaragua"

In the course of the privatizations after the rule of the Sandinista and the unclear land ownership they caused , Grupo Barceló acquired the former residence of the former dictator Somoza, including a small airfield, and converted the property into a hotel. However, some lands were not allowed to go on sale at all, or were bought by Grupo Barceló at below market prices. After calling on ICSID , an international arbitration organization based in the USA, it was agreed that Barceló would expand the airfield into an airport used for developing tourism, after which 75% would become the property of the Nicaraguan state.

"Outbreak of diarrhea leads to the closure of Barceló Playa in Costa Rica"

Because of the occurrence of diarrhea and vomiting in 150 hotel guests, the Ministry of Health of Costa Rica ordered at the end of December 2010 that the Barceló Playa Tambor hotel on the Pacific coast be temporarily closed.

The cause was initially unknown. Although some salmonella were found in the kitchen, these were not the cause of the mass disease. An infection with human noroviruses could finally be determined as the cause. The hotel was reopened at the beginning of 2011 without any complaints.

Individual evidence

  1. ^ A b Anne Grüttner: Barceló is expanding in Germany. In: Handelsblatt . Gabor Steingart , December 4, 2009, accessed September 8, 2015 .
  2. ↑ a b Barceló press release (development) June 2015 PDF, English
  3. ↑ a b Annual Report for 2014 ( Memento of the original from September 7, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. PDF, English  @1@ 2Template: Webachiv / IABot / www.barcelo.com
  4. ↑ http://www.barcelo.com/BarceloGroup/en_GB/grupo-barcelo-hoteles-resorts.aspx
  5. ↑ Barceló Annual Report 2015 (corporate structure) PDF, English
  6. ↑ Completion of the Barcelo Hotel Berlin
  7. ↑ El grupo español Barceló y Nicaragua acuerdan construir un aeropuerto internacional. El País , October 4, 2012, accessed on May 2, 2017 (Spanish, (transl.) The Spanish group Barceló and Nicaragua agree to build an international airport.).
  8. ↑ Giorgio Trucchi: Grupo Barceló versus Estado Nicaragüense. In: Regional Latinoamericana de la UITA. IUF , July 27, 2008, archived from the original on May 28, 2012 ; Retrieved September 7, 2015 (Spanish).
  9. ↑ http://latina-press.com/news/64387-ausbruch-von-diarrhoe-fuehrt-zur-verbindung-des-barcelo-playa-in-costa-rica/ ( Memento from June 29, 2015 in the Internet Archive )
  10. ↑ Influenza alert: Authorities close luxury hotel in Costa Rica. In: Spiegel Online . December 28, 2010, accessed June 10, 2018 .
  11. ↑ Ángela Ávalos R .: Salud ordena reapertura del Hotel Playa Tambor. In: La Nación . Retrieved May 2, 2017 (Spanish).

Web links

Commons : Barceló  - collection of images, videos and audio files