The seasoning sauce is vegan because it is based on plant proteins . It used to be made from soybeans and wheat as a protein base, since 2006 only wheat has been used. The ingredients were originally denatured and hydrolysed by boiling in hydrochloric acid and then neutralized with sodium hydroxide solution , which resulted in large amounts of table salt . This method is no longer used; instead, enzymatic hydrolysis processes are used. The resulting wort is filtered and supplemented with flavor enhancers such as monosodium glutamate , flavorings and salt. The ingredients may vary slightly depending on the country of sale.
The Maggi seasoning was developed by Julius Maggi on June 8, 1886 as an inexpensive substitute for meat extract. It is made by the Maggi company , which has been part of Nestlé since 1947 . The wort production in Singen (Hohentwiel) began on January 2, 1899, after the import of the wort intended for bottling in large containers from Switzerland was no longer profitable due to customs regulations. The name of the seasoning sauce, which is generally only known as “Maggi”, initially changed between “Maggis Soup and Spice Seasoning” and “Maggis Soup Seasoning” until the decision was made in 1906 for “Maggis Soup Seasoning”.
The typical square bottle with a yellow and red label was designed by Julius Maggi in 1887 and is still in use, slightly modified. At the beginning there were seven bottle sizes from 12 g to 1400 g. The small refill bottles of 120 g and 70 g were popular in private households. The shopkeepers sometimes falsified the original product, be it by messing around with water, or by replacing it with cheaper competing products. Adulteration was tracked by the company. Finally, in 1959, the disposable bottle with the sealed red cap was introduced.
In 1923 the 1400 g bottle initially cost 5 gold marks , later in the same year - due to hyperinflation - 5 trillion marks. In 1965 fixed prices were abandoned. Before the price control was given up, the 1000 g bottle cost 5.45 DM . Maggi Hot , a chilli sauce , has also been available as a variant since 2009 .
- A multiple by Joseph Beuys from 1971/1972 shows a Maggi bottle mounted in a case lid next to a Reclam edition of Immanuel Kant's Critique of Pure Reason and bears the title I don't know a weekend.
- In 2011, the tower of Kronberg Castle was disguised as the “largest Maggi bottle in the world” for three months.
- The largest Maggi bottle in the world is located in Lüdinghausen on a roundabout on Walter-Koch-Strasse not far from the entrance to the Maggi factory in Lüdinghausen.
- Africa is the largest sales market for Maggi products. However, the high salt consumption poses a public health problem. In Senegal , Maggi wort is colloquially known as Corrige Madame .
- The regions with the highest Maggi consumption in Germany are the Saarland (with around one liter per household per year, around twice as much as the German average) and the Ruhr area .
- The effectiveness of the Maggi brand can be found in the subsequently named natural products Maggi herb and Maggi mushroom , which have the typical smell but are not contained in the product itself.
- Ernst Nagel: The best seasoning for soups and sauces, a few drops are enough. In: Singener Jahrbuch. Year 1996/97, ISBN 3-9805081-2-9 , pp. 33-40.
- Cult bottle: The Maggi wort has been part of the range in German pantries for decades.
- Our story on maggi.de: “One year later, Julius Maggi designed the typical brown MAGGI seasoning bottle with the yellow-red label.” Retrieved on May 2, 2015
- Image of the change in the Maggi bottle between 1887 and 2004 ( Memento of the original from March 6, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. on maggi.at, accessed on May 2, 2015
- All information in this section is based on the article by Ernst Nagel
- "Largest Maggi bottle in the world": Kronberg's landmark as an advertising medium. In: Frankfurter Allgemeine , June 9, 2011.
- Free tower for 3 months, the world's largest Maggi bottle , on: burgkronberg.de , June 23, 2011.
- Picture of the Maggi wort 3,000,000 g in front of the factory
- Anna Lemmenmeier: Africans should eat less Maggi. In: srf.ch . November 24, 2018. Retrieved November 25, 2018 .
- Manfred Stoppok: Maggi in Guinea-Bissau - About the stock cube phenomenon in West Africa. (Work from the Institute for Social Anthropology at the University of Leipzig, Volume 9). Leipziger Universitätsverlag , Leipzig 2011, ISBN 978-3-86583-580-2 , p. 75.
- Arno Frank: Maggi, the working class child. In: the daily newspaper , June 19, 2017.