Michael Kleinjohann

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Michael Kleinjohann (born May 30, 1959 in Cologne ) is a German media manager , journalist and media and communication scientist. He is Professor of Marketing & Communications Management at the International School of Management .

Professional career

Kleinjohann attended the Friedrich-Wilhelm-Gymnasium in Trier and studied communication science and journalism , history and art history at the Westfälische-Wilhelms-Universität in Münster from 1980 to 1986 and received his doctorate in 1986 on the market for sports magazines in Germany.

As a journalist and photographer he worked from 1979 to 1987 for the surf magazine as a travel journalist and for the Südwestfunk as a radio reporter.

He began his career in media management in 1987 as an advertising manager, property manager and publishing manager at Motor-Presse Stuttgart and was responsible a. a. for the magazines promobil , Caravaning, Motor Klassik and MODELL Fahrzeug. Other positions in media management were managing director of the city magazine group Prinz (Hamburg), member of the management of the Milchstraße publishing group (including TV Spielfilm , Cinema , 2000–2007) and managing director of the travel guide publishing house Travel House Media (including Polyglott, Merian ).

He gained international management experience as managing director of Heinrich Bauer Verlag in Warsaw (1995–1998), as Chief Executive Officer of Motor-Presse Schweiz AG in Zurich (2010–2014) as well as through consulting mandates and the like. a. in France, Croatia and Hungary.

He publishes special-interest websites (including sports magazines) and international and regional tourism portals (including Cadzand , Breskens and Nieuwvliet ), and his agency advises companies on digital marketing and branding .

academic career

Kleinjohann taught as a lecturer at the Technical University of Munich , in Hamburg, at the Mittweida University , the Fresenius University and at the BiTS. From 2008 to 2011 he was professor for media management and course director at Macromedia University in Hamburg, specializing in international media economics , media research , media economics and journalism .

Since March 2017 he has been teaching and researching at the International School of Management in Hamburg as a professor for Marketing & Communications Management with a focus on corporate communication , public relations , corporate identity , advertising , social media and online marketing as well as international sports management .

Publications

  • Sports magazines in the Federal Republic of Germany . Inventory - types - subjects - audience. Frankfurt / Bern / New York 1987
  • Function and impact potential of sports magazines: experiences, results and findings. In: Hackforth, Josef (Ed.): Sportmedien & Mediensport. Effects - use - content of sports reporting. Berlin 1988, pp. 127-145
  • Media regulations (p. 333–339) , advertorial (with Jan Lies p. 623–627) , corporate publishing - employee magazine (p. 73–76), professional public relations organizations (p. 21–26) , online communication - citizen journalism (with Jan Lies pp. 376–382) In: Public Relations - a manual, Jan Lies (Ed.), Konstanz 2008
  • Sports magazines. In: Sports Journalism. Horky, Thomas / Schauerte, Thorsten / Schwier, Jürgen / Deutscher Fachjournalistenverband (Ed.), Konstanz 2009, pp. 155–169
  • PR management theories . History - Basic Sciences - Impact Dimension, Jan Lies (Ed.), Wiesbaden 2015
  • PR management practice . Strategies - Instruments - Applications, Jan Lies (Ed.), Wiesbaden 2015

Prizes and awards

  • 1997 Golden CD "Zlota Plyta" Polish Music Association ZPAV for "20 Hits BRAVO Vol.3"
  • 1998 Golden CD "Zlota Plyta" Polish Music Association ZPAV for "20 Hits BRAVO Vol.4"
  • 2003 Silver TV / cinema spot - ADC for TV SPIELFILM TV / cinema campaign
  • 2003 Bronze Funk ADC - for TV SPIELFILM radio campaign "Filmfieber"
  • 2004 Bronze Funk ADC - for TV SPIELFILM radio campaign "You love films"
  • 2006 Nagel in Silber - ADC for TV SPIELFILM print campaign "Two words"

Individual evidence

  1. ↑ Dr. Michael Kleinjohann changes from 'Prinz' to 'TV Spielfilm'. Retrieved February 14, 2019 .
  2. ↑ BuchMarkt Verlag K. Werner GmbH: Dr. Michael Kleinjohann becomes Managing Director Program and Marketing at Travel House Media. In: BuchMarkt. November 22, 2013, accessed on February 14, 2019 (German).
  3. ↑ Dr. Michael Kleinjohann | BiTS. Retrieved February 14, 2019 .
  4. ↑ Kleinjohann hands over course management to Rieck | Macromedia University. Retrieved February 14, 2019 .
  5. ↑ Kleinjohann, Michael, 1959-: Sports magazines in the Federal Republic of Germany: inventory, typology, topics, audience: theoretical-empirical analysis of a sports journalistic medium . P. Lang, Frankfurt am Main 1987, ISBN 3-8204-9740-4 .
  6. ↑ Hackforth, Josef., Vom Stein, Artur .: Sports media and media sports: effects, use, content . Vistas, Berlin 1988, ISBN 3-89158-032-0 .
  7. ↑ Public Relations Handbook . 2015, doi : 10.1007 / 978-3-531-18917-8 ( springer.com [accessed February 14, 2019]).
  8. ^ Sports journalism. October 28, 2009, accessed on February 14, 2019 (German).
  9. ^ Theories of PR management: history - basic sciences - dimensions of impact (=  FOM edition ). Gabler Verlag, 2015, ISBN 978-3-658-06996-4 ( springer.com [accessed February 14, 2019]).
  10. ↑ Practice of PR management: strategies - instruments - application (=  FOM edition ). Gabler Verlag, 2015, ISBN 978-3-658-06912-4 ( springer.com [accessed February 14, 2019]).
  11. ↑ Związek Producentów Audio-Video. Retrieved February 14, 2019 .
  12. ↑ ADC winner gallery. Retrieved February 14, 2019 .
personal data
SURNAME Kleinjohann, Michael
BRIEF DESCRIPTION German media manager, journalist and media and communication scientist
DATE OF BIRTH May 30, 1959
PLACE OF BIRTH Cologne