Mountain Dew
Mountain Dew ( English "mountain dew", originally an Irish euphemism for " black liquor ", also abbreviated: Mtn Dew ) is a lemonade from PepsiCo . It is available in Germany in the flavors “Mountain Dew” and “Mountain Dew Code Red”. In addition, there are other flavors and sugar-free light variants ( diet ) in the USA , some of which are only available for a short period of time.
Mountain Dew has a relatively high proportion of caffeine (approx. 54 mg per can, i.e. 155 mg / l) and contains 122 g of sugar per liter. Pepsi - Cola , on the other hand, contains 110 g sugar and approx. 100 mg caffeine per liter.
In the UK , Mountain Dew was available in a modified formulation in the early 1990s, but was withdrawn from the market by Pepsi UK. The reason given was that the sales figures were too low. The occasional rumor that Mountain Dew is banned in the UK because of its high caffeine content is incorrect. In mid-2010, the drink was initially brought back to the UK market in 0.5 liter bottles as Mountain Dew Energy with a major marketing campaign. At the beginning of 2011, the range was expanded to include 440 ml cans and 1 liter bottles.
Flavors
Germany
- On the German market, the classic Mountain Dew (0.5 liter PET bottles or in 330 ml cans) is part of the range of most of the larger retail chains and petrol stations.
- Mountain Dew Code Red (cherry flavor, available in 0.5 liter PET bottles made in Germany since March 2010)
Spain
- Mountain Dew Electric Citrus (regular variety)
Poland, the Czech Republic and Moldova
- Mountain Dew (in supermarkets and markets in various sizes, from cans to 2-liter bottles, sometimes 2.5 liters).
There is also an energy drink in Poland called Adrenaline (powered by Mountain Dew) . It contains taurine and caffeine. The recommended retail price for a 250 ml can is 2.99 zloty (approx. 75 cents).
Denmark, Norway, Sweden and the Netherlands
- Mountain Dew (Sweden and Norway)
- Mountain Dew Citrus Blast (Denmark and Netherlands) (regular variety)
- Mountain Dew Game Fuel (Denmark and Netherlands) (lemon and cherry)
- Mountain Dew Game Blast (Norway and Sweden) (lemon and cherry, taste identical to Game Fuel)
Thailand
Only the classic Mountain Dew is offered on the Thai market. The drink is available in many stores including a. also in 7 / eleven and Familymart . The label in Thailand is bilingual: it contains the transcription of the trade name into Thai and the well-known lettering of the US version. The filling takes place in PET bottles, which hold 495 ml and consist of a fluorescent plastic. As a result, empty Mountain Dew bottles are occasionally attached to vehicles to make them easier to see in the dark. There are also seasonal varieties such as Live Wire or Pitch Black.
Malaysia and Pakistan
In Malaysia and Pakistan, in addition to the classic Mountain Dew, there are also the varieties
- Pitch Black
- Live Wire
- Blue shock
"Blue Shock" is only available in these countries.
New Zealand
In New Zealand there are the varieties in addition to the classic Mountain Dew
- Code Red
- Live Wire
- ElectroShock
- White Out
- Passionfruit Frenzy
The variety “Electro Shock” is identical to Voltage, just with a different name.
“Passionfruit Frenzy” is only available in New Zealand.
United States
- Diet Mountain Dew
- Caffeine Free Mountain Dew (decaffeinated)
- Diet Caffeine Free Mountain Dew (caffeine-free, sugar-free)
- Diet Mountain Dew Code Red (Cherry Flavored, Caffeine Free, Sugar Free)
- Mountain Dew White Out (lemon flavor)
- Mountain Dew Voltage (raspberry, lemon and ginseng flavors)
- Mountain Dew Throwback (Cane Sugar - Natural Sugar)
- Mountain Dew LiveWire (orange flavor, limited edition in summer 2003, added to range since summer 2004)
- Mountain Dew Baja Blast (lime flavor, exclusive at Taco Bell since summer 2004, since 2015 also in cans in the regular range)
- Mountain Dew Pitch Black (taste of black grapes, limited edition for Halloween 2004 and 2011. Available again since 2016.)
- Mountain Dew Pitch Black II (taste of sour black grapes, limited edition for Halloween 2005)
- Under the name “DewMocracy”, three flavors were designed by Mountain Dew drinkers in the USA in 2007 and 2011 and finally published. In 2007 the variety "Voltage" (raspberry-citrus flavor) was chosen as the best drink. The two other flavors that were available, "SuperNova" (strawberry-melon flavor) and "Revolution" (forest berry flavor), were removed from the range , true to the voting . In 2011 the “White Out” variety won and the other varieties were “Typhoon” and “Distortion”. Mountain Dew was discontinued in Hungary and Slovakia in 2008.
- Mountain Dew GAME FUEL (annually changing special editions for the promotion of various video games)
- Mountain Dew Frost Bite (available at Walmart since March 23, 2020)
ingredients
The composition of American Mountain Dew differs significantly from that of European bottling. US Mountain Dew only contains natural flavors and orange juice concentrate, but also contains the harmful food additives sodium benzoate , brominated vegetable oil and yellow # 5 . European Mountain Dew, on the other hand, is purely artificially flavored, but only contains food additives that are considered to be harmless to health.
Ingredients of the US bottling
Carbonated water, glucose-fructose syrup , orange juice concentrate, citric acid (acidulant), natural flavor, sodium benzoate (preservative), caffeine, sodium citrate (acidity regulator), isoascorbic acid (antioxidant), gum arabic (stabilizer), calcium disodium) EDTA (stabilizer) , brominated vegetable oil (emulsifier), tartrazine (coloring agent).
Ingredients of the European bottling
Carbonated water, sugar, citric acid, ascorbic acid (antioxidant), flavor, potassium sorbate (preservative), caffeine, gum arabic, modified starch , beta-carotene (coloring).
packaging
In Germany, Mountain Dew is available in the 0.5 liter plastic version and in cans (355 ml). In the United States there are several types of Mountain Dew:
- Metal can (355 ml)
- 2 liter bottle
- Plastic bottles (591 ml)
In other countries there are different versions, for example 1-liter bottles, 1.5-liter bottles and many more.
Furthermore, there are advertisements or coupons for amusement parks and events on the back of the US metal can at irregular intervals . The coupons are valid for a limited period of time.
marketing
Mountain Dew's slogan is “Do the Dew,” which Pepsi uses to promote the drink. Mountain Dew's target audience is 12 to 30 year olds. The drink is an attempt to establish a connection to extreme sports and video game culture . The first campaign to arouse interest in video game culture has already been launched with the drink “Game Fuel”. Furthermore, the drink was advertised in the American Habbo Hotel from 2004 to 2005 , after which the popularity of Mountain Dew rose rapidly. In 2004, Pepsi Co licensed the characters Spy and Spy for a number of television commercials. Previously, actor Steven Seagal promoted Mountain Dew. Chuck Norris has been promoting Mountain Dew since 2007 , the spots are based on Chuck Norris Facts , which is popular on the Internet . Since 2008 Pepsi has been advertising with Mountain Dew and AMP Energy by Mountain Dew on the # 88 Chevrolet Impala SS by Dale Earnhardt junior in the NASCAR Sprint Cup as part of a sponsorship agreement. Limited versions of "Mountain Dew Game Fuel" are published for advertising purposes, each with the logo of a video game in the design. There are also commercials for American television.
In the movie Transformers , the Mountain Dew brand was placed in an effective advertising space.
Advertising partner
- Dave Annable
- Jackie Chan
- Chuck Norris
- Steven Seagal
- Channing Tatum
- Dale Earnhardt junior (commercials for AMP Energy)
- Lil Wayne
Others
- Mountain Dew appears in the Simpsons episode , The Big Money Rip , when Homer tries to numb himself with chloroform in court until he finds that his chloroform is a bottle of Mountain Dew.
- In the English original of the Simpsons episode 'The City of New York vs. Homer Simpson ' Homer stands at a food stand in front of the World Trade Center before choosing between Mountain Dew and crab juice. Homer describes this selection as appalling and takes the crab juice.
- In the South Park episode I Should Have Never Gone Ziplining , Mountain Dew causes a kind of deflagration and incontinence in Eric Cartman's digestive tract, which is filled with ancient foods.
- In the film Zombieland , Columbus describes his everyday life as a combination of World of Warcraft , pizza box towers and Code Red Mountain Dew.
- In the English original of a Big Bang Theory episode, Leonard confuses Sheldon's Mountain Dew with a chemical. The normal Mountain Dew is shown, recognizable by its yellow color.
- The formerly fictional drink " Tantrum " from the How I Met Your Mother series is based on Mountain Dew. However, it is now sold in Germany in the flavors “lemongrass” and “bloodorange”.
- In a lawsuit, Pepsi's lawyers argued that a mouse that got caught in the drink during the production process would be dissolved until consumed.
- In the American-speaking world, a damaged set of teeth is referred to as a mountain dew mouth . The high sugar content is blamed for this. This is z. B. in Damon Gameau's documentary That Sugar Film ( Voll verzuckert ) themed.
- The Mountain Dew brand or individual products thereof, often Diet Mountain Dew or Mountain Dew Kickstart (e.g. Payback 2014), are sponsors and advertising partners of WWE . For example, the commentators at all events only have Mountain Dew available as a refreshment.
- Lana Del Rey wrote a song called "Diet Mountain Dew".
- Dat Adam released a song called "HENNESSYxMTNDEW" (" Hennessy and Mountain Dew").
- Sierra Kidd released a song called Mountain Dew Code Red.
- In the book and musical of the same name, ' Be More Chill ', Mountain Dew Red plays an important role as the deactivator of the 'Squip'.
Web links
- Mountain Dew US (English)
- Mountain Dew Bajablast US (English)
- Mountain Dew Game Fuel (English)
Individual evidence
- ↑ Merriam-Webster: Mountain dew
- ↑ English Wikipedia: The Rare Old Mountain Dew
- ^ Caffeine in Mountain Dew. Retrieved May 16, 2017 (English).
- ↑ http://www.pepsiproductfacts.com/infobyproduct.php?brand_fam_id=1049&brand_id=1000&product=Mountain%20Dew&or=md
- ↑ http://www.pepsi.de/content/brands/mountaindew/?herkunft=pepsi
- ↑ Yeesh! in: Courthouse News of January 4, 2012 (accessed January 10, 2019)