Naza

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Naza Corporation Sdn Bhd

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Seat Kuala Lumpur , Malaysia
Number of employees about 4,000
Branch Group of companies, u. a. Automobile trade and production
Website www.nazacorp.com.my

Naza is the largest privately owned Malaysian group of companies that deal and import automobiles. In addition, automotive components are manufactured and vehicles are assembled for the Malaysian market for other companies, including Mercedes-Benz, KIA, Peugeot and Porsche. A total of around 4,000 people were employed in 2007. The group is family-owned and the management of the company is in the hands of the three sons of the company founder. According to the newspaper The Straits Times, banks estimated the value of the group’s automotive activities to be around EUR 400 million in May 2008 .

Company history

The Naza group of companies was founded by Tan Sri Dato 'Seri Utama SM Nasimuddin SM Amin (1955-2008) and began operations in 1976 as an import and trading company for new and used vehicles from various automobile brands. Initially, used vehicles were sold from Japan to the local market with import licenses that must be obtained from the Ministry of Commerce and Industry for any vehicle not manufactured or assembled in Malaysia. Imports, including high-priced vehicles from Ferrari, Porsche and Lamborghini, were estimated to be around 15,000 vehicles per year in 2008. In 2001 the complete assembly of the Kia Spectra began. The production of the models Ria, Citra, Sorento, Spectra, Optima, Sportage, Suria and 206 Bestari takes place in our own factory in Gurun , Kedah . An annual capacity of 45,000 vehicles was planned for this plant in 2003 for 2008. The plants, which were completed in 2004 at a cost of around 500 million ringgits, have an annual capacity of 55,000 vehicles in 2009. Around 1200 employees were employed there in 2009, who assemble 14 different vehicle models, mainly from Kia Motors and Peugeot for the Malaysian market and some for the surrounding Southeast Asian countries. A factory with an annual capacity of 20,000 vehicles exists in Pekan , Pahang , and another in Bertam , Kepala Batas has been under construction since April 2006. The Hindu reported in January 2007 on plans announced by the Malaysian Minister Dato Seri Samy Vellu for a plant with 500 employees in Sriperumbudur near Chennai in India. In the plant, the cost of which was put at 259 million USD, the Sutera small car is to be produced for the Indian and other markets from 2010, with an annual capacity of around 30,000 vehicles.

Motorcycles are assembled at the Shah Alam plant . With the help of partners from China, Taiwan and South Korea, around 50,000 motorcycles per year can be built there on a production area of ​​around 24,000 m² in two-shift operation, which are then exported completely or as a kit to Brunei or Iran via partner companies. For 2009 plans envisage the production of around 20,000 motorcycles, around a quarter of which will be exported. The Naza Flash model, which sells for around 850 euros, accounts for about half of the total production . We are aiming for our own engine production in 2014, with the aim of increasing the local share of the production value to 60%.

In April 2007, the company applied alongside other providers such as Volkswagen to take over the state-owned, then deficit Malaysian car manufacturer Proton , which ultimately did not materialize. According to information available at the Bangkok Motor Show 2008, the Forza produced by the company will be exported to Thailand. At that time, the vehicle was considered to be the cheapest automobile sold in Thailand at a price of just over 7,000 euros. It was derived from the Chinese Hafei Lobo, which was developed with the participation of international partners, and has a local added value of 70%, which leads to a favorable customs tariff for trade within the countries affiliated to the AFTA agreement , more than twice that figure was sold at the fair of expected pre-orders placed. Like the Bestari, the Forza is also exported to Singapore. Negotiations are still ongoing, for example for Sri Lanka, Indonesia and Mauritius. Due to the regulations between different Southeast Asian states, which provide for more favorable customs tariffs between these states with a minimum share of 40% locally generated added value, the company has to export around 8,000 of these under its own name or as a licensed product (Kia , Peugeot) for example to Thailand or Indonesia.

Branches

Within Malaysia, the group has 73 sales and 86 service branches for vehicles from the Kia model range as well as 17 sales and 27 service branches for vehicles from the Peugeot model range. In addition, the group of companies, consisting of more than 30 companies, operates restaurants, local public transport and other activities in Germany and abroad. including hotels and a defense technology division.

In 2008, Naza Italia Sdn Bhd., One of the group's companies, received the distribution rights for Ferrari branded cars, while another (Nasim Sdn Bhd) received the distribution rights for Peugeot branded vehicles. In February 2009, a sales partnership with Maserati was announced. The sales room will be one of the largest in Malaysia with a planned presentation area of ​​around 45,000 sq ft . According to the company, when it opens in Petaling Jaya in March 2009, it will be the largest Ferrari and Maserati distribution center outside Italy. The sales program of Next Bike Sdn Bhd, a company of the group, has also included Ducati brand motorcycles since 2000 .

Real estate business

The real estate business is operated by Naza TDDI, which emerged from the takeover of TDDI in 2004. The managing director of the real estate company is SM Faliq SM Nasimuddin, the youngest of the three sons of the group's founder. Naza TDDI is investing in a 50-storey high-rise in the Platinum Park industrial park in Kuala Lumpur , for which Prime Minister Najib Razak laid the foundation stone in July 2009 . Among other things, the group’s administration will be housed in the building. Completion of the Naza Tower , which will provide approximately 532,000 sq ft of office space, is scheduled for 2013. The building is expected to meet the requirements of the Malaysian government's Green Building Index program . A sales room for automobiles is planned for the ground floor.

Food and Beverage

In July 2009, the Food and Beverage division acquired license rights from the American company Well Springs to sell Tutti Frutti frozen yoghurt for Malaysia, India and Thailand. Outlets in Malaysia are to be operated independently, for the other countries distribution is planned from 2010 through joint ventures.

The company supports the soccer club Kuala Muda Naza FC .

Models

Web links

Individual evidence

  1. ↑ a b c Jane Ritikos: Prudent part to success . In: The Star , February 3, 2007, on thestar.com.my, viewed September 5, 2009
  2. ↑ Jetson deal - Naza brothers stepping out of big shadow? ( Memento of the original from August 27, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. by Shahriman Johari, Business Times , August 22, 2009, at btimes.com.my, viewed September 5, 2009 @1@ 2Template: Webachiv / IABot / www.btimes.com.my
  3. ↑ a b 3 brothers now in charge of Naza Group from March 1, 2009 on paultan.org, viewed September 5, 2009 (English)
  4. ^ A b c Leslie Lopez: What next for KL's Naza Group . ( Memento of the original from June 24, 2008 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. The Straits Times , May 3, 2008, on asiaone.com, May 5, 2008, viewed September 6, 2009 @1@ 2Template: Webachiv / IABot / www.asiaone.com
  5. ↑ Naza Group founder Nasimuddin dies ( Memento of the original from May 2, 2008 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , in The Star, May 2, 2008, on thestar.com.my, viewed September 5, 2009 @1@ 2Template: Webachiv / IABot / www.thestar.com.my
  6. ↑ a b c Brief portrait ( Memento of the original from November 20, 2008 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on nazacorp.com.my, viewed September 5, 2009 @1@ 2Template: Webachiv / IABot / www.nazacorp.com.my
  7. ^ Naza to take on Proton, Perodua . ( Memento of the original from April 14, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: Daily Express , December 27, 2003, on dailyexpress.com.my, viewed September 5, 2009 @1@ 2Template: Webachiv / IABot / www.dailyexpress.com.my
  8. ↑ a b c Mustapha Kamil: Naza poised for further ventures . ( Memento of the original from June 11, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. In: Business Times , June 1, 2009, viewed September 6, 2009 @1@ 2Template: Webachiv / IABot / www.highbeam.com
  9. ↑ Gaining Traction , p. 125, in Industrie Analysis, The Report Malaysia 2008 , by Oxford Business Group , ISBN 1-902339-88-6 , on books.google.com, viewed September 6, 2009 (English)
  10. ↑ a b Malaysia - National automotive industry inefficient  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. by Thomas Hundt in Asia Kurier 1/2009 , August 27, 2009, on asienkurier.com, as seen September 6, 2009@1@ 2Template: Dead Link / www.asienkurier.com  
  11. ↑ Naza Motors of Malaysia to set up car plant near Chennai in The Hindu on January 11, 2007 on thehindubusinessline.com, viewed September 5, 2009
  12. ↑ a b Malaysia’s Naza plans $ 259-m car unit in TN . In: The Times of India , August 24, 2006, viewed September 5, 2009
  13. ↑ V. Keshavdev, Kausik Datta: Malaysia's Naza Automotive may set up plant in TN . In: Business Standard , August 17, 2006, viewed September 8, 2009
  14. ↑ a b Naza Italia Granted Sole Distributorship Of Ferrari In Malaysia on March 21, 2008, on bernama.com, viewed September 5, 2009
  15. ↑ Naza Bikes to hit new markets in five years in allmalaysia.info, April 29, 2009, viewed September 6, 2009 (English)
  16. ↑ Negotiations about Proton: VW moves to Malaysia in Handelsblatt , March 17, 2007, seen September 6, 2009
  17. ^ John Burton, Singapore: Malaysian government keen to sell Proton .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. In: Financial Times , April 3, 2007, viewed September 5, 2009@1@ 2Template: Dead Link / www.ft.com  
  18. ↑ Darshini M. Nathan, Jose Baroque: A plan for Proton . In: The Star , January 20, 2007, on thestar.com.my, viewed September 5, 2009
  19. ↑ a b Naza Forza replaces Proton Savvy as cheapest car from March 29, 2008 on aseanaffairs.com, viewed September 5, 2009 (English)
  20. ↑ Contribution to the Bangkok Motor Show 2008 on bkkautos.com, seen September 5, 2009 (English)
  21. ↑ Naza Forza production set to increase  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. dated April 21, 2008, viewed on nazacorp.com.my, September 6, 2009@1@ 2Template: Dead Link / www.nazacorp.com.my  
  22. ↑ Naza expands further ( Memento of the original from January 3, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. in The Star , November 2, 2008, on star-motoring.com, viewed September 6, 2009 @1@ 2Template: Webachiv / IABot / www.star-motoring.com
  23. ↑ About us on naza.com.my, seen September 5, 2009
  24. ↑ Naza Italia Brings Maserati To Malaysia ( Memento of the original from May 4, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. by YS Khong, February 26, 2009, viewed on autoworld.com.my, September 5, 2009 @1@ 2Template: Webachiv / IABot / www.autoworld.com.my
  25. ↑ Asia's largest Ferrari & Maserati center opens in Malaysia , March 31, 2009 on www.naza.com.my, as seen September 5, 2009 (English)
  26. ↑ Naza unveils Ducati 1198 and second Ducati center  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , May 22, 2009, viewed on mmail.com.my, September 6, 2009@1@ 2Template: Dead Link / www.mmail.com.my  
  27. ↑ Naza TTDI aims for the next level in malaysiapropertynews.com of July 13, 2009, as of September 5, 2009 (English)
  28. ↑ Naza Group to have new HQ by 2013 in The Star , July 7th, 2009, on star-space.com, seen September 5th, 2009
  29. ↑ Naza Group Unveils 50-Storey Office Tower at naza.com.my, as of September 6, 2009 (English)
  30. ↑ Naza to open maiden Tutti Frutti outlet by September ( Memento of the original from August 13, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. by Kamarul Yunus, Business Times, July 23, 2009, at btimes.com.my, as viewed September 5, 2009 @1@ 2Template: Webachiv / IABot / www.btimes.com.my
  31. ↑ Naza Citra II Rondo launched in Malaysia on motorcar-malaysia.com, as seen on September 5, 2009 (English)
  32. ↑ Peugeot 206 - manufactured in Malaysia on September 15, 2005, on innovations-report.de, as seen on September 8, 2009