Pro Aurum

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per aurum

logo
legal form GmbH
founding September 8, 2003
Seat Munich , GermanyGermanyGermany 
management Mirko Schmidt and Claus Gabler
Number of employees ~ 100
sales ~ EUR 1 billion (2011)
Branch Precious metal and coin trading
Website www.proaurum.de

pro aurum is a company founded in September 2003 by Robert Hartmann, Kai Purper and Mirko Schmidt with headquarters in Munich . The company is the largest bank-independent precious metal trading company in Germany. The company is a member of the professional association of the German coin trade and partner of the German Precious Metals Society (DEG).

structure

The company pro aurum consists of the companies

  • pro aurum KG, Munich
  • pro aurum Berlin GmbH & Co. KG, Berlin
  • pro aurum Vertrieb GmbH, Munich
  • pro aurum OHG

The shares are held by pro aurum Verwaltungs GmbH and Mirko Schmidt as general partners .

Surname

The name pro aurum is often read as the Latin 'pro auro', which translates as "for the gold". The wrong combination of pro with accusative instead of ablative in Latin was deliberately chosen by the founders because of the higher "fluency" of the nominative.

history

On November 7, 2003, the company opened its first trading house at its main location in Munich in an old bank building at Grillparzerstraße 46. At the beginning of 2013, the pro-aurum group had further trading houses in Berlin , Bad Homburg vor der Höhe , Dresden , Düsseldorf , Hamburg , Stuttgart , in Switzerland in Zurich and Lugano , in Austria in Vienna and in the Czech Ostrava . Furthermore, the company has been operating an online shop since April 1, 2005 , originally together with Umicore SA in Hanau.

In 2004 the company presented the Big Phil for the Austrian Mint at a gala event in the Prinzregententheater , the largest denomination of the Vienna Philharmonic gold coin to date with an edition of 15 pieces. The unveiling was made by the former German Federal Minister of Finance Theo Waigel (CSU). Today the coin is located opposite the entrance area in the company headquarters. In September 2006, pro aurum was among the top three in the “StartUp” category of the “Entrepreneur of the Year” competition by the auditing and consulting company Ernst & Young . In 2008, the company was nominated again for the final of the competition.

The "Goldhaus", company headquarters in Munich

In September 2008, in the presence of the then Bavarian State Secretary for Finance Georg Fahrenschon (CSU), the foundation stone was laid for the new Munich main office building in Joseph-Wild-Straße on the former runway of the former Riem Airport , which was opened in 2009. The shape of the gold-colored building is based on gold bars. Recycled coins from the DM era were used for the building facade . The external dimensions of 42 meters in length, 24 meters in width and 8 meters in height correspond to the amount of gold mined worldwide to date. The building based on a design by Karlsruhe architect Rainer Freitag was awarded the red dot design award - communication design 2010 . The cost of construction amounted to around ten million euros.

In mid-2010 the company had more than 80 employees. At the beginning of 2012, around half of the now around 100 employees worked at the Munich headquarters. In January 2012 the two managing directors Robert Hartmann and Mirko Schmidt were named “ Entrepreneur of the Year 2011 ” in Bavaria.

Investment funds

In February 2010, the company issued its own fund . The pro aurum Value Flex in early 2012 sets out shares of major international companies in the commodity sectors (metals, agricultural, fossil and alternative energy) and up to 30% of physical precious metals together. Since the fund was launched, it has lost around 43% of its value (as of November 1, 2017).

Sales and sales development

In 2005 the company achieved an annual turnover of 60 million euros. With the financial and economic crisis from 2007 and the flight of many investors into precious metals, sales increased significantly. According to its own statements, the group sold around 2.3 tons of gold in the form of coins and bars in April, May and June 2011 . For the months of July up to and including September of the same year, sales in this area rose to 3.4 tons per month. From January to November 2011 the company sold 17.2 tons of gold to banks and private individuals. At the end of 2011, the company put the peak daily sales in the silver trade at five tons, the usual daily sales for silver in the same year amounted to half, according to their own information.

At the end of 2011, the company reported total sales of 680 million euros for the 2010 financial year and, for the first time, sales of one billion euros for 2011. In 2011, up to 24 million euros were turned over per week.

Web links

Commons : Pro Aurum  - collection of images, videos and audio files

Individual evidence

  1. pro aurum (PDF; 1.6 MB), BayBG Bayerische Beteiligungsgesellschaft, p. 53.
  2. Imprint. Retrieved January 13, 2020 (German).
  3. a b c Fort Knox von Trudering , Welt am Sonntag , August 14, 2011.
  4. a b Fear of devaluation: gold coins from the discounter , Hamburger Abendblatt , December 31, 2011.
  5. ^ The secret Shooting Stars ( Memento from November 8, 2011 in the Internet Archive ), Gründermagazin, issue 03/2004, p. 10.
  6. Management , company website.
  7. Hard money on sale , Süddeutsche Zeitung, August 25, 2008.
  8. a b Pro Aurum: Where the gold really shines , finanzen.net , December 2, 2011.
  9. ^ Partner , German Precious Metals Society.
  10. ↑ List of members 2012 ( Memento from January 23, 2013 in the Internet Archive ) (PDF; 516 kB), Professional Association of the German Coin Trade.
  11. a b Imprint
  12. IHK Munich: Pro Aurum OHG - Gold gives security , Economy 10/2013
  13. Die Welt: "There is no painless way out of ECB policy"
  14. ^ Press review archive 2003 ( Memento of November 13, 2011 in the Internet Archive ), company website.
  15. Locations , company website.
  16. Gold can now be bought on the Internet ( Memento of February 8, 2011 in the Internet Archive ), Main-Echo , April 2, 2005.
  17. Gold: Where Investors Best Buy Bars , in Wirtschaftswoche , August 19, 2005.
  18. ^ Noble gold in figures and pictures , Bankhaus Rott & Meyer, February 4, 2009.
  19. Edelmetall -bericht October 7, 2004, goldseiten.de, October 7, 2004, accessed on September 22, 2012
  20. Press release ( memento of November 8, 2011 in the Internet Archive ), September 28, 2006.
  21. Entrepreneur of the Year 2008 - The Finalists , Manager Magazin , October 10, 2008.
  22. ^ "Corporate Architecture" - The Gold House in Munich , Deutsche Welle, March 2010.
  23. ↑ The main thing is to touch , Zeit online, April 24, 2011.
  24. News 2010 ( Memento of the original from February 8, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , FKS general planner. @1@ 2Template: Webachiv / IABot / www.fks-generalplaner.com
  25. ( Page no longer available , search in web archives: Die Goldjungs ). In: Süddeutsche Zeitung of April 25, 2012 as a pdf on the Pro Aurum website, accessed on May 26, 2012.@1@ 2Template: Dead Link / www.proaurum.de
  26. ^ Shiny shops , Deutschlandfunk, June 4, 2010.
  27. pro aurum founder elected Entrepreneur of the Year 2011 , goldseiten.de, January 30, 2012.
  28. pro aurum ValueFlex , fondsweb.de.
  29. http://fondsfinder.universal-investment.com/de/DE/Funds/DE000A0YEQY6/performance
  30. Bars and coins are the big hit , Handelsblatt, February 13, 2006.
  31. ^ Response from pro aurum to the Postbank study on old-age provision ( memento from January 18, 2012 in the Internet Archive ), October 20, 2011.
  32. The gold market is split , Frankfurter Allgemeine, October 12, 2011.
  33. Gold is mutating into a people's investment ( memento of September 10, 2011 in the Internet Archive ), Financial Times Germany of July 28, 2011; Retrieved January 20, 2012
  34. Der Mythos vom Betongold , Immobilien Zeitung, August 4, 2011; Retrieved January 20, 2012.