Rauch fruit juices
| Rauch fruit juices GmbH & Co OG
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| legal form | GmbH & Co OG |
| founding | 1919 |
| Seat | Rankweil , Austria |
| management | Jürgen Rauch |
| Number of employees | 2022 (2019) |
| sales | 1.019 billion euros (2019) |
| Branch | Beverage manufacturing |
| Website | www.Rauch.cc |
The company Rauch Fruchtsaft GmbH & Co OG ( spelling : RAUCH ) is an internationally active Austrian fruit juice manufacturer based in Rankweil in Vorarlberg . The company, which has factories in Austria, Hungary, Switzerland, Poland and Serbia, employs more than 2000 people.
history
The family business was founded in 1919 by Franz Josef Rauch as a small cider press for the surrounding farmers. In the inter-war period , however, fruit juice production was already carried out industrially. In 1962 the company was taken over by the next generation and oriented internationally.
In the 1970s, Rauch became the market leader in the Austrian market with the Happy Day and Bravo brands, and the company switched from glass bottles to Tetra-Pak . When a campaign against smoking was launched in Austria with the slogan “ You can do without smoke” , the Rauch company created the advertising slogan “You can't do without smoke when you talk about fruit juice” and was known well into the 1980s. In 1998 the range of drinks was expanded to include iced tea . In 2000 the Fohrenburg brewery in Bludenz was taken over. Since then, other brands of various non-alcoholic and alcoholic beverages have also been launched on the market.
On June 8, 2016, the Federal Competition Authority (BWB) announced a decision by the Cartel Court of March 3, 2016 (26 Kt 2 / 16p) against Rauch Fruchtsaft GmbH & Co OG and Rauch Fruchtsaft GmbH. A fine of 1.7 million euros was imposed for vertical price coordination of retail prices with customers at retail level between September 2003 and March 2012.
In 2017, the beverage producer was named the “Top Brand 2017” in the fruit drinks category in Germany. It was the most successful year in the company's history to date and the company was able to increase sales by 2.4 percent from 881 million euros to 902 million euros.
organization
Business areas
The production comprises four business areas: the actual fruit juice production, fruit juice concentrates and contract bottling . The products are exported to over 90 countries.
Today Rauch is the world's only contract bottler for beverages from Red Bull GmbH . Rauch also cooperates with the German Bitburger brewing group . As part of this cooperation, Bitburger has been selling Rauch products since February 2008. A stake in the Fohrenburg brewery that had existed since 2000 was sold in 2019.
Branches
The company has a total of 17 branches in 12 European countries, with each branch being assigned to a corresponding national Rauch subsidiary. The following production branches exist:
Further branches are located in
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Bulgaria ( Sofia ) -
Germany ( Planegg ) -
Italy ( Brianza ) -
Croatia ( Zagreb ) -
Poland ( Siemiatycze , Płońsk , Kluczkowice-Osiedle ) -
Romania ( Bucharest ) -
Slovakia ( Bratislava ) -
Slovenia as well as in -
Czech Republic ( Prague ).
Sponsorship
- In ski racing, Rauch Fruchtsafts is a partner of the Austrian Ski Association (ÖSV) and the Slovenian (Slo.Ski) and the ski racers Anna Veith , Katharina Liensberger and Petra Vlhová (Slovakia) are supported.
- Rauch Fruchtsafts supports the soccer clubs FC Red Bull Salzburg and in Germany the RB Leipzig since 2017 .
- In cooperation with Red Bull GmbH , the Rauch logo can also be seen on the Formula 1 cars from Red Bull Racing .
- In beach volleyball, Rauch Fruchtsaft has already sponsored various events such as B. at the 2017 World Cup in Vienna.
Export refunds
Since Regulation (EC) No. 259/2008 of the EU Commission in March 2008, recipients of the European Agricultural Guarantee Fund (EAGF) and the European Agricultural Fund for Rural Development (EAFRD) have been published on the Internet. In the course of this, it became known that Rauch receives export refunds from this fund, which is supposed to compensate the difference between the world market prices for sugar and the high EU prices (due to protective tariffs and production quotas) in order to remain internationally competitive. In the years 2008 to 2010 Rauch was by far the strongest beneficiary of these funds in Austria. Since 2011 the prices of EU sugar and the world market price have been more or less balanced and compensation payments are therefore superfluous.
Web links
Individual evidence
- ↑ Vorarlberg: One billion sales for Rauch fruit juices (June 5, 2020)
- ↑ The branch of industry is C 11 beverage production ( Memento of the original from October 1, 2012 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. according to ÖNACE 2008.
- ↑ a b Rauch cooperates from 2008 with Bitburger , ORF Vorarlberg, article from November 23, 2007
- ↑ http://www.bwb.gv.at/KartelleUndMarkmachtmissusen/Entscheidungen/Seiten/BWB-K-361-Geldbußentendung-gegen-RAUCH-Fruchtsaft-GmbH-Co-OG.aspx
- ↑ Rauch Happy Day: Top Brand 2017 in the "Fruit Drinks" category (July 5, 2017)
- ↑ 902 million euros in sales: Most successful year for Rauch juices (March 22, 2018)
- ↑ Rauch branches ( Memento of the original from March 27, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed March 26, 2017
- ↑ Rauch becomes official vitamin partner of RB Leipzig (September 8, 2016)
- ↑ Regulation (EC) No. 259/2008 of the Commission of March 18, 2008 . In: Official Journal of the European Union . L, No. 76, 2008, pp. 28-30.
- ↑ Regulation (EC) No. 1234/2007 of the Council of October 22, 2007 on a common organization of agricultural markets
- ↑ Rauch fruit juices have to do without EU agricultural subsidies. Russmedia, May 2, 2012, accessed January 25, 2015 .
