Super illu

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Super illu
Superillu.gif
description Weekly magazine
language German
publishing company Hubert Burda Media ( Germany )
Headquarters Berlin
First edition 23rd August 1990
Frequency of publication weekly
Sold edition 180,453 copies
( IVW 2/2020)
Widespread edition 181,920 copies
( IVW 2/2020)
Range 1.71 million readers
( MA 2020 I )
Editor-in-chief Stefan Kobus
Web link super-illu.de
ISSN (print) 1433-9900

The Superillu (spelling: SUPERillu) is a German-language weekly magazine from Hubert Burda Media . It was founded in 1990 specifically for the East German market, where it has developed into the publication with the greatest reach. It played an important role in the merging of the old and new federal states. The Superillu not only contains topics close to home, over the years the paper has changed into a family magazine with a broad range of content. In addition to politics and entertainment, economic issues have recently come more into focus. The editorial offices of the Superillu are located on Potsdamer Platz in Berlin, the editor-in-chief of the magazine is Stefan Kobus.

history

After German reunification , Burda-Verlag launched the “Superillu” in cooperation with the Nuremberg-based Sebaldus-Verlag (now Gong Verlag ). After the program magazine “Super TV”, the paper was the second joint venture between the two media companies in the new federal states. Hubert Burda , Helmut Markwort and Jochen Wolff were responsible for the conception of the Superillu . At the beginning of the 1990s, Markwort held shares in Sebaldus-Verlag, Wolff was the director of the Düsseldorf illustrated magazine “Neue Welt”. The latter was appointed Superillu's first editor-in-chief in 1991 . At the beginning the editorial team consisted of 20 journalists, half of whom came from the old and the new federal states. The headquarters was set up in a prefabricated building on Alexanderplatz in Berlin, where the General German Intelligence Service previously resided.

On August 23, 1990, the first edition of the Superillu came on the market. The initial print run was around 900,000 copies, which made Superillu the East German magazine with the greatest reach from the start. The topic of sex played a major role in the first editions until 1991 when other high- profile topics came more into focus. Jochen Wolff was the main driver of the opening of the paper. At the same time, the Superillu continued to emphasize the sense of home of the East Germans, for example through reports on East German stars. " Die Zeit " later judged that the Superillu developed into a "safe size in an uncertain time". Due to the success of the magazine, other publishers had to discontinue competing titles.

In 1993 the Gong Group sold its remaining shares in Superillu, which from then on belonged 100 percent to Burda Verlag. Five years after the publication was founded, the first major relaunch took place : Among other things, the format was enlarged to make the Superillu look more modern. At that time, the paper was as well known as Coca-Cola . In 1995 the Golden Hen was awarded for the first time in order to further strengthen its market presence . The Superillu continued the audience award in the following years. The Super TV program guide also came under the umbrella of the Superillu editorial team. In 1997, Mitteldeutsche Rundfunk entered into a cooperation with Superillu, which produced the tabloid magazine "Superillu TV". The Superillu also attracted more attention as a sponsor of the Energie Cottbus soccer club .

At the turn of the millennium, the Superillu in East Germany still had a greater reach than any other magazine. “ Die Zeit ” therefore called the paper the “central organ of the East”. In West Germany, however, the Superillu continued to struggle with a low circulation. Only around 100,000 of the 600,000 copies sold nationwide were sold in the old states. To change that, the look of the magazine was modernized again. In addition, two prominent columnists, Gregor Gysi and Hugo Müller-Vogg , were engaged . In 2001, a Stasi scandal overshadowed the Superillu: after the public learned that the deputy editor-in-chief had worked for the GDR Ministry for State Security , the publisher dismissed her. In addition, dozens of editorial computers were stolen in 2001.

In 2004 the editors of the paper moved into new premises at Potsdamer Platz in Berlin. Before that, the Superillu's circulation had reached a peak of over 640,000 copies sold. The magazine's reach was thus greater than that of Der Spiegel , Stern and Focus combined. Nevertheless, the media change and the elimination of sales outlets ensured that the Superillu found fewer and fewer buyers in the following years. In 2007 it was under half a million copies. Another relaunch could not change that, among other things, which gave larger photos more space in the magazine. In 2008, the Superillu launched a special issue under the name “Illu” that dealt specifically with German celebrities. However, due to disputes over trademark rights, the magazine was not continued.

In 2011, long-time editor-in-chief Jochen Wolff left the Superillu to devote himself to other projects. The publisher named Robert Schneider , who previously worked for the tabloid BZ , as his successor . Schneider modernized the Superillu in many areas, he geared it more towards the East German core market. After moving from Schneider to Focus, Stefan Kobus became editor-in-chief in 2016 .

Edition

Superillu is one of the most successful media brands from Hubert Burda Media. Like other magazines, however, it has lost circulation in recent years . The number of copies sold has fallen by 69.1 percent since 1998. It is currently 180,453 copies. This corresponds to a decrease of 402,912 units. The share of subscriptions is 36.8 percent.

Development of the number of copies sold
Development of the number of subscribers

criticism

In 1991, the magazine came under fire for publishing photos of a wall victim . The Superillu had disregarded a temporary injunction from the bereaved, who then temporarily obtained a sales ban. The publisher later paid compensation for this misconduct.

The tabloid magazine "Superillu TV", which was broadcast for the first time in 1998, met with broad public criticism. For example, the daily newspaper judged that with the “stupid Superillu” public broadcasting would lose its “innocence”. The Frankfurter Rundschau called the format "superfluous".

The reporting of the Superillu was the subject of legal disputes several times. For example, in 2001 the Berlin Regional Court sentenced the superillu to print a reply from Carmen Nebel . The paper had previously reported on an alleged love affair with the presenter. A year later, the moderator Alfred Biolek received compensation for pain and suffering because the Superillu had published a fictional interview with him. In 2002, the former ambassador Thomas Borer obtained an injunction against the Superillu because he saw his privacy violated.

See also

Web links

Individual evidence

  1. ↑ Voice of the East. Hubert Burda Media, accessed on January 20, 2017 .
  2. ↑ Wolfgang Tiedke: The Super Illu has the greatest range from Stralsund to Suhl . In: horizon . October 11, 1996, p. 102 .
  3. ↑ Wolf Sören Treusch: 25 years of Superillu: The mouthpiece of the East. In: Deutschlandfunk. August 22, 2015. Retrieved May 29, 2017 .
  4. ↑ a b Feeling of home captured on paper . In: German printer . July 22, 2010, p. 46 .
  5. ↑ Christine Wagner: The tender bond of love . In: The world . 23 August 2000, p. 34 .
  6. ↑ a b Sonja Pohlmann: Blooming leaf . How the “Superillu” became the most widely read magazine in East Germany. In: Der Tagesspiegel . November 9, 2009, p. 33 .
  7. ↑ Tania Witte: How the "Superillu" changes its profile with economic reporting. In: Kress News. February 16, 2017. Retrieved May 29, 2017 .
  8. ↑ a b Superillu: Successful housewarming party . In: Berliner Kurier . September 10, 2004, p. 15 .
  9. ↑ The vice takes over: Stefan Kobus becomes the new editor-in-chief of Super Illu. In: Meedia. January 21, 2016. Retrieved January 20, 2017 .
  10. ↑ New GDR sheet . The “Superillu” for 50 pfennigs. In: Handelsblatt . 23 August 1990, p. 15 .
  11. ↑ Robert Ide: The way from sex to garden maintenance . In: Der Tagesspiegel . 23 August 2000, p. 31 .
  12. ^ Henning Kornfeld: Hubert Burda Media: In the east a new one . In: Kress Report . December 10, 2010, p. 6 .
  13. ↑ Michael Schoepperl: Secrets from 20 years . In: Superillu . August 19, 2010, p. 18-19 .
  14. ↑ On our own behalf: 25 years of Superillu . In: Superillu . August 20, 2015, p. 6-7 .
  15. ^ A b Frank Bachner: New home . Adviser, entertainer, mouthpiece. In: Der Tagesspiegel . September 14, 2014, p. 30 .
  16. ↑ a b Torsten Hampel: The tide turned . In: Der Tagesspiegel . January 24, 2011, p. 3 .
  17. ↑ Andreas Hutzler: Safe size in uncertain times . In: The time . No. 27 , 1997.
  18. ↑ Press czar Rupert Murdoch got out of “Super!” . In: Nürnberger Nachrichten . July 27, 1992.
  19. ↑ Gong group sells shares in "Superillu" . In: horizon . October 8, 1993, p. 49 .
  20. ↑ Christoph Seils: An insult to the working class . Burda's “Superillu” celebrates itself. In: The daily newspaper . September 22, 1995, p. 20 .
  21. ↑ Superillu enlarged format . In: horizon . January 27, 1995, p. 47 .
  22. ↑ a b Super Illu is as well known as Coca-Cola . In: horizon . March 15, 1996, p. 53 .
  23. ↑ The winners of previous years. (No longer available online.) Mitteldeutscher Rundfunk, archived from the original on August 9, 2017 ; accessed on January 20, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.mdr.de
  24. ↑ Lothar Heinke : “Three of us” right at the front of the “hen” . In: Der Tagesspiegel . September 13, 1996.
  25. ↑ "Golden Hen" for East German stars . In: Saxon newspaper . August 12, 1997, p. 19 .
  26. ↑ Super duo for East Germany . In: horizon . June 28, 1996, p. 42 .
  27. ↑ MDR cooperates with the "Superillu" . In: Der Tagesspiegel . September 26, 1997, p. 31 .
  28. ↑ MDR starts “Superillu TV” . In: Neue Zürcher Zeitung . November 25, 1997, p. 52 .
  29. ↑ The "Superillu" could only win . In: Der Tagesspiegel . June 16, 1997, p. 23 .
  30. ↑ Nadja Klinger: Flashlight in the darkness of unity . In: Der Tagesspiegel . January 12, 1999, p. 3 .
  31. ↑ Toralf Staud: The Central Organ of the East . In: The time . No. 41 , 2000.
  32. ↑ The Superillu wants to go west . In: German printer . October 19, 2000, p. 5 .
  33. ↑ Complete the unity. The "Superillu" is pushing west . In: Neue Zürcher Zeitung . September 29, 2000, p. 77 .
  34. ↑ Grace Pönitz: Fresh optics should wash money into the coffers . In: horizon . September 6, 2001, p. 40 .
  35. ↑ Katrin Wilkens: Who is the people? Müller-Vogg and Gysi as columnists in the Superillu. In: Frankfurter Rundschau . January 11, 2002, p. 21 .
  36. ↑ Vice-boss of the "Superillu" worked for the Stasi . In: Berliner Zeitung . May 18, 2001, p. 16 .
  37. ^ "Superillu": 60 computers stolen . In: The world . April 10, 2001, p. 38 .
  38. ↑ Thomas Hoffmann: At the pulse of the east . In: horizon . July 3, 2003, p. 49 .
  39. ↑ Juliane Paperlein: Gründungswut harm market . In: horizon . June 5, 2008, p. 34 .
  40. ↑ Silja Elfers: Superillu puts on a colorful outfit . In: horizon . March 8, 2007, p. 10 .
  41. ↑ Superillu Verlag: Dispute about “Illu” title rights . In: Kress Report . September 5, 2008, p. 7 .
  42. ↑ It's a shame, Captain Illu disembarks . In: BZ April 16, 2011, p. 10 .
  43. ↑ Martin Machowecz: Because I'm home again. In: The time. March 14, 2013. Retrieved May 29, 2017 .
  44. ↑ Superillu: New Home. In: Der Tagesspiegel. September 13, 2014, accessed May 29, 2017 .
  45. ↑ Jenni Zylka: The home code . In: The daily newspaper . November 8, 2014, p. 35 .
  46. ↑ “Super Illu” editor-in-chief takes over “Focus”. Schneider takes over from Reitz. In: Handelsblatt. January 21, 2016. Retrieved January 20, 2017 .
  47. ↑ Brands. Hubert Burda Media, accessed on January 6, 2017 .
  48. ↑ according to IVW , ( details on ivw.eu )
  49. ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  50. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  51. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
  52. ↑ “Superillu” pays the way . In: the daily newspaper . September 13, 1991, p. 21 .
  53. ↑ Another fall from man . In: the daily newspaper . January 28, 1998, p. 18 .
  54. ↑ Manfred Riepe: The criticism. "Superillu TV" (MDR). Superfluous. In: Frankfurter Rundschau . January 30, 1998, p. 9 .
  55. ↑ Carmen Nebel takes action against “Superillu” . In: Berliner Zeitung . January 10, 2001, p. 19 .
  56. ↑ 50,000 euros in compensation for pain and suffering. “Superillu” has to pay for a fictional interview with Biolek . In: Der Tagesspiegel . October 21, 2002, p. 31 .
  57. ↑ Borer wins against “Bunte” and “Superillu” . In: Der Tagesspiegel . July 10, 2002, p. 28 .