August Scherl
August Hugo Friedrich Scherl (born July 24, 1849 in Düsseldorf , † April 18, 1921 in Berlin ) was a major Berlin publisher .
biography
August Hugo Friedrich Scherl founded a press and book publisher on October 1, 1883, which has been called August Scherl Verlag since 1900 . Since November 3, 1883, he was the first German “ Generalanzeiger ” to publish the Berliner Lokal-Anzeiger , and since 1899 the illustrated weekly newspaper Die Woche was published by his publisher .
At times he owned the newspapers with the highest circulation in Germany and was a competitor of Leopold Ullstein and Rudolf Mosse . He found the key to the success of his newspapers from foreign newspapers: Instead of printing cumbersome, knowledgeable comments , these were mainly based on short messages and thus secured millions of copies. Scherl imitated them.
Scherl also dealt with theater organization, lottery systems and the monorail .
In 1909 he developed a monorail system for Germany in his book Ein neue Schnellbahnsystem . His costly newspaper projects were not economically successful, so that he sold his press company in 1913 to the "German Publishing Association" and left in 1914. His national newspaper empire was taken over in 1916 by Alfred Hugenberg and later by Max Amann ( Franz-Eher-Verlag ).
Scherl initially lived in Naunynstrasse (parental home), later always in a prestigious central location in Berlin. He is said to have secretly built a million dollar villa in the villa colony of Berlin-Grunewald to surprise his wife. When she said derogatory about the building while driving past, Scherl allegedly had the house demolished without informing his wife. The “secret” of his success was a willingness to take risks, economic sense, far-sighted innovative strength and mistrust.
His grave can be found in the Luisenstadt cemetery in Berlin next to that of his wife, the actress Flora Rosner .
Periodicals, newspapers and magazines from the August Scherl publishing house
- Founded in 1883 Berliner Lokal-Anzeiger . The newspaper is said to be close to Wilhelm II .
- from 1889 the Berliner Abendzeitung
- 1894 Latest Berlin trade and stock exchange news
- 1895 Sport im Bild (the first German sport illustrated)
- 1899 the magazine Die Woche
- 1899 Sport in Word
- 1900 the daily newspaper Der Tag
- 1904 purchase of the magazine Die Gartenlaube
- 1905 Practical guide , later successful as a general guide
- 1922 Berlin illustrated night edition
- 1928 Thinking and guessing
- Scherl's magazine
- Silver mirror
- Scherls-Wohnungs-Zeitung
- Film world
- The real estate
- The cinematograph
- Echo (magazine)
- German foreign technical magazine
- Berlin address book 1896–1943, using official sources
- The Eagle
Lore
Most of the pictures from Scherl-Verlag are in the "Bild 183" stock in the picture archive of the Federal Archives in Koblenz.
Publications
- August Scherl: A new rapid transit system - proposals for improving passenger transport, Berlin 1909 ( full text on Commons )
literature
- Hans Dominik : From Mosse to Scherl. In: Hans Dominik: From the vice to the desk. Life memories. Berlin 1942 (digitized by the German National Library, 2012: URN urn: nbn: de: 101: 1-201203307800 ), pp. 128–149.
- Hans Erman: August Scherl. Demonia and success in the Wilhelmine era. Universitas Verlag, Berlin 1954.
- Peter de Mendelssohn: Newspaper City Berlin, People and Powers in the History of the German Press Berlin. 2., revised. u. exp. Ed., Ullstein, Frankfurt am Main / Berlin / Vienna 1982.
- Franz Menges : Scherl, August. In: New German Biography (NDB). Volume 22, Duncker & Humblot, Berlin 2005, ISBN 3-428-11203-2 , p. 698 f. ( Digitized version ).
- Burkhard Treude: August Hugo Friedrich Scherl (1849–1921). In: Heinz-Dietrich Fischer (Ed.): German press publishers from the 18th to the 20th century. Pullach near Munich 1975, pp. 232-239.
- Kathrin Chod: Scherl, August Hugo Friedrich . In: Hans-Jürgen Mende , Kurt Wernicke (Hrsg.): Berliner Bezirkslexikon, Friedrichshain-Kreuzberg . Luisenstadt educational association . Haude and Spener / Edition Luisenstadt, Berlin 2002, ISBN 3-89542-122-7 ( luise-berlin.de - short biography - as of October 7, 2009).
Web links
Individual evidence
- ^ Peter de Mendelssohn: Berlin newspaper city. People and Powers in the History of the German Press. Frankfurt am Main, Berlin, Vienna 1959, 1982, p. 116.
- ↑ Hans Erman: August Scherl. Demonia and success in the Wilhelmine era . Universitas Verlag, Berlin 1954, p. 203-213 .
- ↑ Pictures . The Federal Archives. Retrieved January 14, 2019.
| personal data | |
|---|---|
| SURNAME | Scherl, August |
| ALTERNATIVE NAMES | Scherl, August Hugo Friedrich (full name) |
| BRIEF DESCRIPTION | German publisher |
| DATE OF BIRTH | July 24, 1849 |
| PLACE OF BIRTH | Dusseldorf |
| DATE OF DEATH | April 18, 1921 |
| Place of death | Berlin |