Seitenbacher

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Seitenbacher GmbH natural food

logo
legal form GmbH
founding 1980
Seat Buchen , Baden-Wuerttemberg
management Willi Pfannenschwarz
Number of employees 140 (2016)
sales 27 million euros (2017)
Branch food industry
Website www.seitenbacher.de

Cereal pack

The Seitenbacher GmbH health food is a German food company based in Book , Baden-Wurttemberg . It is best known for its unusual radio commercials .

Companies

The Seitenbacher company was founded in 1980 by the trained miller Willi Pfannenschwarz in Waldenbuch (Baden-Württemberg) and is named after a stream there , the Seitenbach . In 1990 the company was one of the five largest muesli manufacturers in Germany. The Grünsfelder Ölmühle, which is in bankruptcy, was taken over in 2010 and the range was expanded to include edible oils.

Today, the company claims to have around 140 employees. The annual turnover in 2017 was 27 million euros.

Products

Seitenbacher offers various foods, including organic products . Muesli varieties make up the largest part of the range ; There are also pasta , sourdough , baking mixes , cereal burgers , fruit gums , bars, seeds, Knabberwaren, chocolate cereal , honey , coffee , biscuits , soups , vitamin capsules and edible oils offered.

Radio commercials

The company gained notoriety primarily through its unusual, amateur radio commercials. These are usually spoken personally by the company's boss Willi Pfannenschwarz and recorded in his own recording studio in the basement. They are popular because of their distinctive dialect, the loose presentation style and their simple advertising slogans (for example the "Seitenbacher muesli - yummy, yummy, yummy!" Spoken by his then ten-year-old daughter in 1996 or the "Seitenbacher muesli, woisch." , des ish the muesli from the Seitebacher! ”) memorable. The spots are regularly broadcast across Germany. According to a study by the SWR magazine Marktcheck, the company's commercials are polarizing.

reception

Andreas Müller , Willy Astor and Paul Panzer parodied the striking way of speaking and the simple slogans in their comedy programs. Seitenbacher GmbH therefore also sponsors Müller's comedy tour. Even Ralph Ruthe handle advertising in his video clip advertising parodies on. Furthermore, a trailer on ZDF was based on the Seitenbacher advertising; Likewise, the song “West Berlin” by the band Die Ärzte uses a sample from the Seitenbacher advertisement, the saying “Woisch Karle”. The crime writer Manfred Bomm referred in his self-promotion for a reading to the Seitenbacher oil advertisement.

Individual evidence

  1. ^ Swp.de: Blackmailer threatened Seitenbacher boss with death of daughters
  2. ↑ a b Bisnode company profiles, April 23, 2018
  3. ↑ a b c Cult of dialect and muesli , Die Welt , July 22, 2008.
  4. ↑ a b c d Seitenbacher The Voice for Muesli , Frankfurter Allgemeine Zeitung , February 19, 2013.
  5. ↑ a b SWR market check: delicious, delicious, delicious? , Broadcast on August 16, 2012.
  6. ↑ Grünsfelder Ölmühle: After bankruptcy a new owner: Seitenbacher continues to run the oil mill , Fränkische Nachrichten, June 5, 2010.
  7. ↑ Visit to Seitenbacher at the ANUGA - products of the Grünsfelder Mühle presented ( Memento from October 5, 2013 in the Internet Archive ).
  8. ↑ Weird radio advertising Lecker, yummy, yummy , Rheinische Post , April 10, 2003.
  9. ↑ Seitenbacher. Bad taste as corporate identity. In: Textsellence. March 14, 2017, accessed June 2, 2019 (German).
  10. ↑ a b LATE HARVEST: "Woisch Karle" , Südwest Presse , April 12, 2012.
  11. ↑ Willy Astor would like to "sing in the entourage" again , Schwäbische Zeitung , November 12, 2011.
  12. ↑ Send me die, wo lacha musset , Schwäbische Zeitung, October 17, 2012.
  13. ↑ Ralph Ruthe : Commercial Parodies July 2 , 2012, accessed March 10, 2014 .

Coordinates: 49 ° 31 '40.3 "  N , 9 ° 20' 22.1"  E