Simpleclub

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Video icon of the infobox
The Simple Club
YouTube channel ( education , edutainment )
language German
founding December 27, 2011
channels TheSimpleBiology (biology)
TheSimpleChemics (chemistry)
TheSimpleClub (main channel)
TheSimpleEconomics (economy)
TheSimpleGeography (geography)
TheSimpleHistory (story)
TheSimpleInformatics (computer science)
TheSimpleMaths (mathematics)
TheSimplePhysics (physics)
TheSimpleEngineers (Mechanical & Engineering)
Startup Teens (entrepreneurship)
simple club - India (TheSimpleClub in India)
simpleclub - US (TheSimpleClub in the USA)
No Limit (Success Podcast )
Subscribers over 2,940,000 (total)
Calls over 347,000,000 (total)
Videos over 2000 (total)
network no
Contributors

Alexander Giesecke, Nicolai Schork and others

Simple Club (proper spelling: simple club , to German: simple club; formerly The Simple Club ) is a predominantly German-speaking online - learning platform and video series on the web video platform YouTube for the subjects German , biology , chemistry , geography , history , computer science , English , Latin, mechanical engineering, mathematics , physics and economics . The offer is distributed over individual YouTube channels that specialize in the respective subjects, an Android and iOS app and a website. Simpleclub describes itself as Germany's largest provider of free online tutoring and advertises itself as the coolest tutoring in Germany . The target group are mainly school and university students .

Style, themes and content

The videos are characterized by the use of youth and colloquial language , simple expression, humor , pop cultural references, integration with social networks , edutainment elements and a simple, compact presentation of important information. This happens in a short time, the video length is therefore usually no longer than eight minutes and thus has the character of a crash course . A video usually begins with a question, a joke , a comparison and / or an anecdote and thus creates a transition to the actual topic. The videos end (mostly) with a short and concise summary.

“It explains how you would explain it to a buddy. That sums up our didactic concept and is the reason why it works. "

- TheSimpleClub : opposite the Frankfurter Allgemeine Zeitung

Pictograms , images and animations are used as design elements . As a presentation program that has been software Prezi used nowadays all the videos with Keynote created and then with the video editing software Adobe Premiere highlighted, with sound effects, music, intro and narration.

On the canal simple club - chemistry and also be experiments performed. The main channel serves as a source for learning tips, information videos, announcements and the like. The topics largely coincide with the content requirements of the German curriculum for grades 5 to 13 and the central high school diploma, but more general subject-related topics relevant to a degree are also addressed.

history

The first YouTube channel TheSimpleMaths was founded on December 27, 2011. On the idea of YouTube tutoring Alexander Giesecke and Nicolai came Schork in the upper stage of the Nicolaus-Kistner-Gymnasium in Mosbach in the Neckar-Odenwald as a result of school underuse and the pursuit, something unique in the Internet to create. In 2013 Giesecke and Schork graduated from high school . Giesecke began studying mechanical engineering in Karlsruhe and Schork studied media informatics in Munich . They learned professionalism, among other things, from the workshops of the multi-channel network Mediakraft , in which they were a member and from which they and others were supported. On 12 January 2014, YouTube channels were TheSimpleBiology and TheSimpleChemics and 2014 on August 29 TheSimplePhysics opened on 8 September 2014 was followed by the trailer for the new unlocked offer. Since September 27, 2015, videos have also been uploaded to the TheSimpleEconomics channel . The three other channels TheSimpleGeography, TheSimpleHistory and TheSimpleInformatics published their first videos on September 15, 2016. In November 2016 simpleclub had 600,000 users, an increase of 40% compared to 2015. On September 10, 2017, the No Limit channel started, which deals with success. TheSimpleEngineers , which deals with mechanical engineering and engineering, started on October 4, 2017 . In August the simpleclub - US and simpleclub - India channels started uploading videos in English. On September 23, 2018, the Startup Teens channel , which deals with entrepreneurship, started.

Alexander Giesecke told the Frankfurter Allgemeine Zeitung that the goal was to offer free tutoring for all school subjects in the near future.

In July 2017 it was announced that a new, revised version of the website would be published this autumn. Users can already test this website as a beta. The most important new feature should be the possibility to specify a topic and to immediately get all the information available on this topic clearly arranged. In addition, there should be a new design and more exercises.

In November 2018 the name changed to simpleclub. In addition, the logo, the branding and thus the entire appearance were changed.

Since April 2019, videos with training content for painters and varnishers have been created in cooperation with the German lacquer and paint manufacturer Brillux GmbH & Co. KG . The aim is to create over 100 new videos, tasks and learning slips in order to digitally guide the training content to painters and varnishers.

Due to school closings in Germany in March 2020 due to the COVID-19 pandemic , the start-up is awarding its premium offer free of charge for one month at the request of the teachers.

App

On March 10, 2016, the Android version of the simpleclub app was published in the Google Play Store . The iOS version was released on March 29, 2016 in the App Store . A revised version of the app was released on October 5, 2016. The new functions include a dashboard , a favorites function, the addition of new subjects, exercises and PDF summaries (for unlimited members), revised search and filter functions and integration with Microsoft OneNote . The integration with OneNote was discarded over time and has not been usable since 2020 at the latest. Videos can be downloaded for later viewing without an internet connection.

The app was downloaded more than 100,000 times from the Playstore and was largely received positively. It was voted iPad app of the year 2016 by the iTunes editorial team .

The app is one of the most frequently downloaded iOS apps in 2016 in German-speaking countries. Chip Online rates the Android and iOS versions as good .

production

Every week, an average of around 14 videos are uploaded, which have not been published on YouTube since 2019 , but only in the app. Exceptions are the videos on the simpleclub channel - Die Lernapp . There learning tips and videos are uploaded, which give an insight behind the scenes of simpleclub. According to Frankfurter Allgemeine, the production time of a video is 12 to 20 hours. Viewers can use the YouTube comment function and the interaction on the Instagram platform to contribute video ideas and implementation suggestions.

Companies

TheSimpleClub GmbH was founded in 2015 in Berlin-Kreuzberg with the help of Mediakraft . Many of the tutors are university students. The company consists of 25 permanent and 10 freelance employees. According to their own information, the annual turnover is in the lower six-digit range.

financing

The learning videos and the app are free . The offer is financed through advertising revenues from YouTube, collaborations and simple club unlimited , an optional monthly or annual Bezahlabo which interactive exercises with solutions to, PDF - cheat sheet and the ability to create intelligent algorithms an individual learning plan that includes.

reception

The videos are largely received positively by students and some teachers also use them for or as a supplement or summary for the classroom . The advantages over traditional tutoring and school lessons include time savings, availability at all times, cost savings, comprehensibility and proximity to the often young learning audience.

TV appearances

Nominations and Awards

  • nominated for the Golden Camera Digital Awards 2017 in the category "#Channels"
  • nominated for the International Digital Emmy Award 2015 in the category "Children & Young People"
  • 1st prize in the “Community” category and 2nd prize in the “Scitainment” category for the video Power to Gas - Energy Storage of the Future? won the science video competition fast forward science 2015
  • 3rd place in the German Multimedia Prize in the age group 16–20
  • Web video award Germany 2017 in the Education & Science category

Web links

Individual evidence

  1. ↑ simpleclub - The learning app. Retrieved on May 24, 2020 (German).
  2. ↑ Stefanie Matis: TheSimpleClub - free tutoring on YouTube. In: broadmark.de. September 11, 2014, accessed December 14, 2016 .
  3. ↑ TheSimpleEconomics (YouTube channel): THE SIMPLE ECONOMICS - tutoring in economics with TheSimpleClub. September 27, 2015, accessed December 14, 2016 .
  4. ↑ Jim Hergert: TheSimpleClub starts the Economics channel. In: broadmark.de. October 8, 2015, accessed December 14, 2016 .
  5. ↑ TheSimpleClub (YouTube channel): History, IT, geography - LET'S GO! September 5, 2016, accessed December 14, 2016 .
  6. ↑ TheSimpleMaths: TheSimpleClub for mechanical engineering ?! October 4, 2017, accessed January 19, 2018 .
  7. ↑ TheSimpleClub: New YouTube channel from us: Startup Teens - Videos on the subject of entrepreneurship! September 23, 2018, accessed November 11, 2018 .
  8. ↑ From now on we are called simpleclub.de. Retrieved August 17, 2019 .
  9. ↑ simpleclub on LinkedIn: "simpleclub digitizes the painting trade". Retrieved August 17, 2019 .
  10. ↑ Artem Sandler: Using school-free time sensibly: Free apps and the new school television. Retrieved on March 19, 2020 (German).
  11. ↑ TheSimpleClub (YouTube channel): Get the #TheSimpleApp here! March 10, 2016, accessed December 14, 2016 .
  12. ↑ TheSimpleClub (YouTube channel): The iOS version is here! March 29, 2016, accessed December 14, 2016 .
  13. ↑ play.google.com
  14. ↑ itunes.apple.com
  15. ↑ TheSimpleClub (YouTube channel): Don't forget! 05.10. Livestream - TheSimpleClub App 2.0. October 3, 2016, accessed December 14, 2016 .
  16. ↑ TheSimpleClub (YouTube channel): Apple selects the best apps of the year for iPhone and iPad. In: t3n . December 7, 2016, accessed December 14, 2016 .
  17. ↑ Halyna Kubi: These iOS apps were the most loaded in 2016. In: macwelt.de. December 9, 2016, accessed December 14, 2016 .
  18. ↑ Benedikt Schwimmbeck, Michael Humpa: The Simple Club 2.0 is here: tutoring, videos, exercises & cheat sheet via app. In: chip.de. October 14, 2016, accessed December 14, 2016 .
  19. ↑ simpleclub - The learning app. Retrieved August 17, 2019 .
  20. ↑ simpleclub. Retrieved August 18, 2019 .
  21. ↑ Does online tutoring help students advance? In: http://www.stern.de/ . October 21, 2015, accessed December 14, 2016 .
  22. ↑ http://www.galileo.tv/themen/the-simple-club/ The Simple Club in the Galileo Online Gallery
  23. ↑ These are the nominees for the Golden Camera Digital Award. December 9, 2016, accessed December 14, 2016 .
  24. ↑ UFA and TheSimpleClub nominated for Digital Emmy. In: dwdl.de. February 17, 2015, accessed December 14, 2016 .
  25. ↑ Alexandra Sinhart: Digital Emmy Award nomination for TheSimpleClub. In: broadmark.de. February 19, 2015, accessed December 14, 2016 .
  26. ↑ http://www.fastforwardscience.de/gewinner/2015.html Profit page fast forward 2015.
  27. ↑ mb21.de
  28. ↑ All nominees and voting 2017. Webvideopreis Deutschland, accessed on April 5, 2017 .
  29. ↑ Prize Winner 2017. (No longer available online.) Website of the Web Video Prize Germany, archived from the original on September 2, 2017 ; accessed on June 2, 2017 .