Touriseum

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Touriseum
Entrance to the Touriseum

Entrance to the Touriseum
Data
place Meran
Art
opening 2003
operator
management
Patrick Gasser
Website

The Touriseum (short for South Tyrolean State Museum for Tourism ) is located in Trauttmansdorff Castle near Merano in the Burgrave Office . There, the history of tourism in South Tyrol is described in various rooms and illustrated by a large number of exhibits . A course runs through the rooms , starting in the first room in 1750 and ending today. The museum consists of 20 differently staged rooms.

history

What is significant for today's Touriseum is that in October 1870 Empress Elisabeth with her two daughters Gisela (14) and Marie Valerie (2) and the entire court, 102 people, traveled to Merano and chose Trauttmansdorff Castle as their winter residence. The court occupied some of the surrounding mansions and castles. When the Wiener Zeitung reported on the improved condition of the ailing Marie Valerie, Merano became famous as a health resort. The empress spent a total of seven months at the castle. In September 1889, the Empress visited the palace for the second time, after Crown Prince Rudolf committed suicide at Schloss Mayerling in January .

After several changes of ownership, the state of South Tyrol acquired the now dilapidated castle, the state administration set up a botanical garden on the site around the castle and the Touriseum in the castle, which was completely renovated. The gardens of Trauttmansdorff Castle were opened in summer 2001, the Touriseum in spring 2003. The Touriseum and Botanical Gardens attract 270,000 visitors each season. 67% of the visitors come from Germany, the rest from Italy and other European countries.

The permanent exhibitions

In the permanent exhibition, the Touriseum tells the history of tourism in Tyrol and South Tyrol from 1750 to the present in chronological order and in three languages ​​(German, Italian and English). The most diverse aspects of tourism are taken up: the point of view of the locals and their handling of the change in tourism, the emergence and changes of living spaces and people through tourism.

The interactive course begins in a rock passage that depicts the crossing of the Alps by carriage in the 19th century. With the Brenner Railway , which went into operation in 1867, traveling became faster and more convenient. This time is represented by an imitation railway carriage through which the visitor walks in the Touriseum. The arrival of tourists in Tyrol was not only associated with the establishment of beautification associations, but also with numerous disputes with the clergy, who perceived tourism as a threat to morality in the holy land of Tyrol. The railway line brought more and more spa guests and mountaineers into the country. The mountains were conquered with shelters.

The first peak of tourism was recorded around the turn of the century. Southern Tyrol had become the "southern balcony of the monarchy" and many members of the "better society" of Europe came to the cure. This resulted in numerous grand hotels, such as the Karerseehotel . But with the First World War, the holiday destination became a war zone and passed to the northernmost province of Italy. Skiing became popular in the 1930s with Luis Trenker's mountain films , but this boom was finally over with the option and the Second World War .

The course continues into the 1950s and the spread of the automobile. As a result, more and more German tourists traveled to "Bella Italia". The farmers in the country recognized the opportunity and began to billet and farm the tourists in guest rooms. A typical parlor represents this time in the course, followed by a tunnel, the motorway, through which the visitor arrives in a modern hotel lobby in the style of the seventies with a lot of plush. This is the time when the landscape changed significantly due to the construction of pensions and hotels. The last three rooms show the most striking changes in the last 15 years in the holiday region of South Tyrol, from the perspective of travelers and those who have visited. At the end of the course, the actors in tourism have their say once again, summarized in a video projection by the filmmaker Karl Prossliner .

Finally, on the second floor are the historical rooms with the Sissi rooms and the Deustersaal. A permanent exhibition is dedicated to the former residents of Trauttmansdorff Castle.

concept

The Touriseum was developed by: Tacus & Didonè, Bozen (architecture), Gruppe Gut Graphics, Bozen (graphics / art direction), Josef Rohrer, Meran (content / texts), Paul Rösch, director of the Touriseum, Meran (coordination).

philosophy

The Touriseum is the first museum in the Alpine region that is fully and exclusively dedicated to tourism. It shows, alternately from the perspective of the locals and the guests, how tourism came to Tyrol and how it changed the country and its inhabitants. Visitors should get to know tourism in a fun, entertaining and funny way.

Exhibitions

  • 2001: Chess moves - Le mosse - Kurhaus Meran
  • 2003: Tourist posters
  • 2004: The view from a distance
  • 2004: Myth innkeeper - Il mito dell'albergatrice ( Emma Hellenstainer )
  • 2005: Traces - Tracce
  • 2006: "Orient all inclusive"
  • 2007: Grand Hotel - stage for literature
  • 2009: The one with the beard ... Andreas Hofer tourism hero ?!
  • 2011: A la carte! - The secrets of the menu
  • 2011: »You wish? Desidera? "
  • 2012: WC-ART: PostKartenIdyll in the quiet village
  • 2012: The toilet on the go
  • 2012: curtain up!
  • 2013: Vacation_2.0
  • 2015: Tourism & War
  • 2015/2016: Merano - St. Petersburg. The Russians are Coming!
  • 2017/2018: On your passes, set, go!
  • 2020: Good heavens, Milena , if you were here (100 years Franz Kafka in Merano)

Picture gallery

The gardens of Trauttmansdorff Castle

The gardens of Trauttmansdorff Castle , which extend around the castle grounds with twelve hectares, show natural and cultural landscapes from all over the world, botanical rarities, themed gardens and local vegetation images of the South Tyrolean region. The botanical garden world is divided into four areas: the forest gardens, the sun gardens, the water and terrace gardens and the landscapes of South Tyrol. Those who purchase entry to the gardens can also visit the Touriseum.

Web links

Commons : Touriseum  - collection of images, videos and audio files

Individual evidence

  1. http://www.touriseum.it/de/ausstellungen/schloss-trauttmansdorff-meran-sonderaustellungen.asp
  2. http://www.touriseum.it/de/mein-museumsbesuch/schloss-trauttmansdorff-meran-museumsbesuch-oeffnungszeiten-preise.asp

Coordinates: 46 ° 39 ′ 38.9 ″  N , 11 ° 11 ′ 7.1 ″  E