Vaude

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VauDe Sport GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1974
Seat Tettnang , GermanyGermanyGermany 
management Antje von Dewitz
Number of employees approx. 500 in Germany (2017)
sales around 100 million euros (2017)
Branch Sportswear, sports equipment, outdoor sports
Website www.vaude.com

Vaude [ fau'de ] (trademark: VAUDE ) is a German producer of mountain sports equipment with headquarters in Tettnang- Obereisenbach in Baden-Württemberg . The company was founded in 1974 by Albrecht von Dewitz . In 2009 he handed over the management to his daughter Antje von Dewitz .

The company is 100% family owned. The subsidiary Edelrid in Isny belongs to the Vaude group . The company claims to have 486 employees in Germany.

The Vaude Vietnam production site was built by Albrecht von Dewitz, but does not belong to VAUDE Sport GmbH & Co. KG.

The company is a member of the Alliance for Sustainable Textiles . In 2015 Vaude was named “Germany's most sustainable brand”. The award was presented by the German Sustainability Award Foundation . V. awarded in cooperation with the federal government.

The name Vaude is derived from the phonetic description of the initials of the surname of the founder Albrecht von Dewitz .

history

1974 to 1980: foundation and relocation

In 1974 Albrecht von Dewitz founded the company Vaude, which sells mountain sports equipment and produces its own backpacks. The company headquarters and production site in Obereisenbach was established in 1980.

1992 to 2001: New products and a children's home

In 1992 a new product area for cycling articles was established. In 1998 the company started producing lifestyle-oriented bags and backpacks. In 1994 the Ecolog recycling network was started. An attempt was made to 100% recycle functional outdoor clothing.

Vaude has had its own company kindergarten at the Obereisenbach site since 2001 .

2002 to 2008: Edelrid and Obereisenbach outdoor pool

Vaude has been the official partner and supplier of the German Alpine Club since 2002 .

In 2006 the climbing brand Edelrid (Edelmann + Ridder GmbH & Co. KG, company headquarters: Isny ​​/ Allgäu) was taken over by the Vaude Group. The brands Lucky for climbing equipment and Markill for camping stoves were integrated into the Edelrid brand in 2008 . Markill was originally a brand of the Marsteller & Killmann company , which was founded in Thuringia in 1866 and had been based in Kettwig since 1907 . Marsteller & Killmann manufactured stoves , cookware, food containers and drinking bottles made of aluminum.

The operation of the outdoor swimming pool in Obereisenbach was also taken over in 2006 in order to prevent it from being closed.

Vaude has been EMAS and ISO 14001 certified since 2008 .

Since 2009: Antje von Dewitz as managing director

In 2009, the daughter of company founder Albrecht von Dewitz, Antje von Dewitz, took over the management. In 2010 the company joined the Fair Wear Foundation . The cooperation with WWF Germany started in 2011 .

In 2017 the company Red Chili , mainly known as a manufacturer of climbing shoes, was taken over by the group company Edelrid.

Products and production

Products include clothing, tents, sleeping bags, backpacks, shoes and bags. Vaude manufactures its products at its own location or at partners in Europe, Taiwan, China, Vietnam and Korea. Vaude has its own production site at the headquarters in Tettnang. 60% of sales are generated in Germany.

A fire in April 2015 severely damaged the production facility for panniers at the headquarters in Obereisenbach. Vaude then built a new factory here, which went into operation in January 2017. The temporarily outsourced 42-person manufacturing team returned to the company headquarters.

Headquarters in Obereisenbach, 2016
Climbing area at the company headquarters, 2016
Company headquarters in 2013
Bags produced by Vaude from 2009

Corporate responsibility

Ecological and climate protection commitment

The company relies heavily on sustainability and environmental protection both in product development and as a brand. According to its own information from 2016, Vaude wants to become the most environmentally friendly outdoor outfitter in Europe. On the product side, Vaude designs both the entire supply chain and the life cycle of the products consistently according to ecological and fair criteria. In 2015, Vaude launched the pioneering project Environmental Stewardship in the Supply Chain , which is funded by the Federal Ministry for Economic Cooperation and Development (BMZ) and financially supported by the German Investment and Development Company (DEG) as part of the “develoPPP.de” program . Asian suppliers received intensive training over two years in the areas of environmental, chemical and occupational safety management and social standards. In order to extend the life of the products, Vaude has initiated innovative concepts such as the second use platform on Ebay or the cooperation with the repair platform iFixit . Vaude has been working with the strict bluesign environmental standard since 2001, which controls the entire textile value chain. Vaude was the first outdoor company to be eco-certified according to the Eco Management and Audit Scheme (EMAS). Products are marked with their own Green Shape label which, according to the company, are manufactured in a particularly environmentally friendly and resource-saving manner. Vaude describes the goal of manufacturing the entire product range in an environmentally friendly way step by step. The company also signed the German Sustainability Code in 2011 .

The Tettnang location and all products manufactured there have been climate neutral since 2012. In 2015, the renovation of the company building was completed, which was finally certified by the German Sustainable Building Council . Another project is the irentit platform , which was set up in 2018 and is intended to enable the company's products to be rented for a certain period of time as part of a shared economy .

The company is also involved in the so-called bioeconomy, which is sometimes viewed critically, and tests the possible uses of bio-based raw materials as a crude oil substitute for its products. In 2020, the group wants to introduce a jacket that consists of 50% castor oil . In 2019, a fleece jacket with integrated wood fibers will be offered.

Social responsibility

In July 2010, Vaude was criticized for having production in Burma , a developing country ruled by a military dictatorship. Vaude then announced that it wanted to withdraw from this country as gently as possible by 2012. Vaude is also a member of the multi-stakeholder initiative Fair Wear Foundation (FWF) and draws up a public welfare balance audited by the organization Gemeinwohl Ökonomie .

The company operates an outdoor swimming pool in Obereisenbach and has thus saved it from being closed. The social and ecological commitment is documented in the annual sustainability report. The sustainability report has been drawn up in accordance with the GRI standard since July 2014 .

As a result of the so-called Detox campaign by Greenpeace , Vaude has undertaken to remove the chemicals in question from the entire supply chain by 2018.

Refugee aid

At the beginning of 2018, Antje von Dewitz and the brewing entrepreneur Gottfried Härle founded the right to stay initiative for refugees (later right to stay through work ), which 110 companies and three associations from Baden-Württemberg and Bavaria had joined by November 2018. The entrepreneurial initiative demands a right of residence for rejected asylum seekers who have to return to their home country after receiving the rejection notice. As part of the European refugee crisis, Vaude had hired a total of twelve permanent refugees from 2015, seven of which were threatened with deportation in 2018. Antje von Dewitz said the following to the IHK magazine Die Wirtschaft between Alb and Bodensee: "That would be a lot of economic damage for us, not to mention the human catastrophe."

The aim of the entrepreneurship initiative is a secure prospect of residence for refugees who are already in Germany with a permanent job, which should apply until the immigration law is due. The total of 150 companies in the initiative generate an annual turnover of 44 billion euros and provide over half a million jobs in Baden-Württemberg. According to their own statements, they employ a total of 2,000 refugees. The initiative is supported by the IHK Bodensee-Oberschwaben.

On April 19, the initiative was received by the Interior Minister of Baden-Württemberg, Thomas Strobl . Antje von Dewitz spoke out in favor of the rapid introduction of an immigration law , as Vaude had to struggle with a labor shortage in certain areas that could be covered by recruiting foreign workers. Minister Strobel assured the initiative of his support.

Sponsorship and partnerships

Sponsorship of individual athletes and teams

Some of the individual athletes and teams supported in the past and present:

German Alpine Club

Since 2002 there has been a cooperation between the German Alpine Club (DAV) and Vaude. As the official supplier of the DAV, all six federal teaching teams are equipped. Vaude has been a partner of the DAV climbing competitions since 2008.

Awards and nominations

Awards for products

Awards and nominations in the areas of environmental protection, sustainability and social issues

  • In 2011 Vaude was among the top 3 at the German Sustainability Award in the category “Germany's most sustainable future strategies” (SMEs).
  • 2013: Family Net Award from the state of Baden-Württemberg
  • 2013 and 2017: Nomination for the Federal Government's CSR Prize
  • 2014: Axia Award for Sustainability (announced by the auditing company Deloitte )
  • 2015: German Sustainability Award : Winner in the category of Germany's most sustainable brands 2015
  • 2015: Nomination for the by the Financial Times awarded Boldness in Business Award (area of Corporate Responsibility / Environment )
  • 2016: Vaude is one of three winners of the Best Practice Award from the Fair Wear Foundation. The project in question in Burma was carried out jointly with Jack Wolfskin and Salewa
  • Awarded by the German Council for Sustainable Development as a workshop N project
  • 2016: GreenTec Award, for the renovation of the buildings and offices in Tettnang based on sustainability criteria
  • 2016: Prize for Business Ethics (awarded by the German Network for Business Ethics )
  • 2017: Lea medium- sized enterprise award (= performance, commitment, recognition ) for commitment in refugee aid
  • European Business Award 2017, Environmental and Corporate Sustainability
  • The product group, which corresponds to the self-developed sustainability standard Green Shape , received several awards in 2017 and 2018, e.g. B. in the competition Germany - Land of Ideas
  • 2018: Environment award from the Baden-Württemberg Ministry of the Environment in the category of industrial companies with more than 250 employees, accessed on February 6, 2019
  • 2019: In the ranking of sustainability reports, Vaude takes first place with its 2017 report (category small and medium-sized companies ). The ranking is u. a. by the Institute for Ecological Economy Research created
  • In the independent comparison portal Rank a Brand , Vaude received the best rating (1st place) in the area of sustainability: sports and outdoor fashion
  • In 2019, Vaude was one of 27 companies to receive the state textile seal Grüner Knopf, which was awarded for the first time this year

In addition, Vaude was voted the best master data supplier in 2018 by specialist retailer Intersport.

Web links

Commons : Vaude  - collection of images, videos and audio files

Individual evidence

  1. ↑ Ulm District Court, HRA 631071.
  2. ↑ a b Thomas Domjahn: “Customers want a clear conscience”: Vaude boss Antje von Dewitz in an interview. In: Südkurier , April 13, 2018, accessed on July 13, 2019.
  3. ↑ https://www.vaude.com/de-DE/Unternehmen/Presse/Infos-Fakten/
  4. ↑ Information about the number of employees in the sustainability report
  5. ↑ Lt. Sustainability report .
  6. ↑ Initiated by the Federal Ministry for Economic Cooperation and Development ; List of members ( memento of October 6, 2016 in the Internet Archive ) on the organization's website. Retrieved February 17, 2016.
  7. ↑ Germany's most sustainable brands 2015. Archived from the original on November 25, 2015 ; accessed on May 29, 2020 .
  8. ↑ Kinderhaus home - VAUDE Kinderhaus. Retrieved May 29, 2020 .
  9. ↑ Note about the collaboration on the website of the Alpine Club
  10. ^ Information on the WWF website about the continuation of the cooperation until 2018.
  11. ↑ Own production facilities according to company website ( Memento from March 13, 2015 in the Internet Archive ), accessed on March 15, 2015.
  12. ↑ SWR Landesschau Aktuell. April 28, 2015, accessed May 4, 2015 .
  13. ↑ Mission statement. (No longer available online.) In: vaude.com. Archived from the original on August 20, 2016 . ; Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.vaude.com
  14. ↑ https://nachhaltigkeitsbericht.vaude.com/gri/csr-standards/Deutscher-Nachhaltigkeitskodex.php
  15. ↑ Sustainable renovation of the VAUDE company headquarters. Archived from the original on December 22, 2015 ; accessed on May 29, 2020 .
  16. ↑ Portal of the rental platform
  17. ↑ Wirtschaftswoche, accessed on February 6, 2019
  18. ↑ Focus on sustainability: sustainably innovative. Retrieved October 8, 2019 .
  19. ↑ Susanne Amann: Outdoor manufacturers fail when it comes to social responsibility , spiegel.de of July 13, 2010
  20. ↑ VAUDE statement on the article in Spiegel-Online ( memento of September 27, 2013 in the Internet Archive ), July 16, 2010
  21. ^ Welcome to Economy for the Common Good - An economic model for the future. Retrieved on May 29, 2020 (English).
  22. ↑ Dr. Alexandra Hildebrandt: Money and Spirit. What we gain through economy for the common good. May 12, 2015, archived from the original on March 5, 2016 ; accessed on May 29, 2020 .
  23. ↑ “The village wanted us to be leaseholders of the outdoor swimming pool” , interview in Handelsblatt with Vaude boss Antje von Dewitz, accessed on March 3, 2011
  24. ↑ Sustainability report
  25. ↑ VAUDE-published-Greenpeace-Detox-Commitment /. Archived from the original on August 22, 2016 ; accessed on August 21, 2016 .
  26. ↑ Schwäbische Zeitung: Upper Swabian entrepreneurs want to prevent the deportation of migrants. April 24, 2018
  27. ↑ a b The economy between Alb and Lake Constance: Entrepreneur initiative: right to stay for refugees in training and work required. ( Memento from June 12, 2018 in the Internet Archive ), June 2018, page 6.
  28. ↑ Website of the initiative, section 'Objectives'
  29. ^ Website of the initiative , accessed on January 26, 2019
  30. ↑ Thomas Thieme: Entrepreneur Initiative: Companies demand the right to stay for employed refugees. In: Stuttgarter Nachrichten , February 23, 2018.
  31. ↑ Südwestrundfunk: Companies criticize deportations - Strobl wants to help working refugees. swr.de, April 20, 2018.
  32. ↑ https://web.archive.org/web/20150517040343/http://www.vaude.com/de-DE/VAUDE-erleben/Unsere-Athleten/Mountain-Sports/Helmut-Gargitter/
  33. ↑ Announcement on Angela Eiter on the company's athletes website
  34. ^ Message on Kilian Fischhuber
  35. ↑ Information on Miller ( Memento of February 25, 2015 in the Internet Archive ) on the company website
  36. ↑ Information on Helmut Kotter ( memento from February 25, 2015 in the Internet Archive ) on the company website
  37. ↑ Note on the website of the Alpine Club
  38. ↑ Lt. Article in TAZ , accessed March 15, 2015.
  39. ↑ Red Dot Website , accessed on March 15, 2015.
  40. ↑ Brief explanation on the website for the sustainability award ( memento from July 17, 2014 in the Internet Archive )
  41. ↑ Child boom at "Family Business" Vaude ( Memento from September 24, 2015 in the Internet Archive )
  42. ↑ CSR - companies with 500 to 4,999 employees - VAUDE Sport GmbH & Co. KG. Retrieved May 29, 2020 .
  43. ↑ CSR - companies with 250 to 999 employees - VAUDE Sport GmbH & Co. KG. Retrieved May 29, 2020 .
  44. ↑ Vaude wins Axia Award. Retrieved May 29, 2020 .
  45. ↑ Article of the Financial Times of 20 March 2015 called on October 28, 2015.
  46. ↑ 2016 Annual Conference. Retrieved on May 29, 2020 (English).
  47. ↑ accessed on July 23, 2016 ( Memento from July 23, 2016 in the Internet Archive )
  48. ↑ Presentation of the GreenTec Award 2016 ( memento from June 26, 2016 in the Internet Archive ), accessed on June 26, 2016
  49. ^ Information on the award of the prize ( memento from March 4, 2016 in the Internet Archive ) on the network's website, accessed on March 3, 2016.
  50. ↑ Report in the SWR AKTUELL portal , accessed on July 11, 2017
  51. ↑ European Business Awards website , accessed February 7, 2019.
  52. ↑ Vaude website, accessed on February 1, 2019 ( Memento of February 2, 2019 in the Internet Archive )
  53. ^ Portal of Germany - Land of Ideas , accessed on February 1, 2019.
  54. ^ Ministry website
  55. ↑ Ranking of the sustainability reports , accessed on February 25, 2019.
  56. ↑ Rank a Brand website , May 24, 2019.
  57. ↑ Christina Petrick-Löhr: Fair clothing is everyone's business , in: Die Welt, October 15, 2019.
  58. ^ Website Sport-Fachhandel , accessed on February 7, 2019.