Zimmerli (company)
| Zimmerli Textil AG | |
|---|---|
| legal form | Corporation |
| founding | 1871 |
| Seat | Aarburg , Switzerland |
| management | Markus v.Nordeck ( Chairman of the Board of Directors ) |
| Number of employees | 75 |
| Branch | Fashion |
| Website | www.zimmerli.com |
The Zimmerli Textil AG , headquartered in Aarburg is a Swiss underwear maker. The company has been producing high-quality collections for women and men in Switzerland since 1871. It exports its products to 55 countries and is the only underwear manufacturer in Switzerland. Cutting and sewing are in the in-house factory in Mendrisio in the canton of Ticino .
His clients include Hollywood actors such as Halle Berry , George Clooney , Jamie Foxx , Mel Gibson , Hugh Jackman , Bill Murray , Keanu Reeves , Sylvester Stallone , Donald Sutherland and Bruce Willis as well as other personalities such as David Beckham , Karl Lagerfeld or Harald Schmidt . Zimmerli underwear was also used in various film productions, prominently in Rocky and Matrix , among others .
history
The company's roots go back to 1871, when Pauline Zimmerli-Bäurlin (1829–1914) started the machine production of stockings and men's socks and a short time later employed several workers. In 1874 she invented a new knitting machine, which further developed the machine invented by William Cotton in 1860 . With that, she began making ribbed fabrics and underwear. Together with her sons, Pauline Zimmerli-Bäurlin gradually expanded the company. The goods were also exported and caused a sensation at the Paris World Exhibition in 1878 . In the same year, the fine knitwear was offered in the Paris department store Le Bon Marché .
In 1888 the family business was converted into a stock corporation by Pauline Zimmerli-Bäurlin's biological son Oscar , and within a year the company's own, newly built factory in Aarburg was put into operation. The knitwear was subsequently awarded several times, including the gold medal at the world exhibition of 1889 and 1900 in Paris and 1910 in Brussels.
In 1920 a new management took over the company management. The strategy adopted by the founding family of concentrating on the manufacture of high-quality women's and men's underwear was initially retained. In addition to the production sites that had meanwhile also been set up in France, another one in Coldrerio was added in 1965. Later, a structural crisis in the textile industry hit the company.
In 1992 the cousins Walter and Hans Borner initially took over the Ticino production company Zimmerli Coldrerio SA and in 1997 also Zimmerli Textil AG in Aarburg. Under the new management, the production of women's underwear, which had been abandoned decades ago, was resumed in 1998 and the brand was continuously rebuilt. In 2006 Walter Borner was voted Swiss Entrepreneur of the Year .
As part of the succession plan, the company in 2007 was the day in Kloten v resident ". Nordeck International Holding AG »sold. With the opening of the first flagship store on Rue St. Honoré in Paris, Zimmerli of Switzerland started its expansion strategy and has been selling its collections via its own online sales channel since 2014.
In 2016 Zimmerli Textil AG founded Zimmerli Shanghai Trading Co. Ltd. and opened the first Zimmerli boutique in China. At the end of 2016, the Swiss brand had 15 monobrand boutiques in Paris, Moscow, Taipei, Zurich, Salzburg, Interlaken, Basel, Geneva, Macau, Berlin, Mendrisio, Shanghai, London and Zermatt.
Web links
Individual evidence
- ↑ Entry in the commercial register of the Canton of Aargau
- ↑ Speakers at the Swiss SME Day ( Memento from August 4, 2012 in the web archive archive.today ), website of the SME Day, 2007. Accessed on April 24, 2011.
- ^ "Zimmerli: Swiss underwear conquers Hollywood" ( memento from July 8, 2012 in the web archive archive.today ), online magazine "In Focus", Credit Suisse, July 15, 2009
- ↑ "Auf Leib und Faden" , Berliner Zeitung , April 24, 2010
- ↑ “You can't always tell where you come from in Swiss fashion” ( Memento from April 5, 2010 in the Internet Archive ), Süddeutsche Zeitung , January 10, 2008