Silverjet
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| Founded | 2006 | ||||||
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| Hubs | London Luton Airport | ||||||
| Fleet size | 3 | ||||||
| Destinations | 3 | ||||||
| Headquarters | London | ||||||
| Key people | Peter Owen (Chairman) Lawrence Hunt (CEO) | ||||||
| Website | http://www.flysilverjet.com/ | ||||||
Silverjet is a British all-Business Class airline based at London Luton Airport that operates services to Newark Liberty International Airport and Dubai International Airport.
Silverjet Air Operations Limited, trading as Silverjet, holds a United Kingdom Civil Aviation Authority Type A Operating Licence, and is permitted to carry passengers, cargo and mail on aircraft with 20 or more seats. [1]
History
Silverjet Aviation Limited was created in 2004 by Lawrence Hunt. Prior to launch, the airline secured sufficient funding to begin trading on the AIM, a market operated by the London Stock Exchange, and joined the AIM on 12 May 2006.
In August 2006 the airline secured two Boeing 767-200 aircraft previously operated by Thomsonfly, for delivery in March 2007 and October 2007 in order to commence operations.
In October 2006, Silverjet acquired the British Charter airline Flyjet along with their two Boeing 757 and one Boeing 767 aircraft. This acquisition provided Silverjet with Flyjet’s Air Operator’s Certificate, Operating Licence and a worldwide Route Licence.
On 12 October, 2006, Silverjet’s website began booking passengers for flights, for a standard fare of £999.
On 25 January 2007, Silverjet began scheduled flights from London Luton to Newark, and a second daily service on this route was launched on 23 September 2007. Services from London Luton to Dubai International commenced on 18 November 2007, and the airline plans to launch other long-haul destinations in the future. [2]
Carbon emissions
Silverjet claimed to be the world's first "carbon neutral” airline. From launch all ticket prices included a mandatory carbon offset contribution to be reinvested in climate-friendly projects. In October 2007, however, their offset scheme was altered to give customers the choice on whether to accept the recommended carbon offset after the United Kingdom doubled the Air Passenger Duty. [3]
In an interview with the Financial Times on 25 January, 2007, Lawrence Hunt said: “It’s no use people just sitting around thinking about climate change and pretending it is someone else’s problem. That is what the airline business has done to date.”
In January 2007, Silverjet was awarded by the Institute of Transport Management as “Environmentally Aware Airline 2007” in recognition of the stance the company has taken regarding carbon emissions.
Destinations
Silverjet operate twice-daily flights between London Luton Airport and Newark Liberty International Airport, and a daily service between London Luton Airport and Dubai International Airport.
Private terminals
Silverjet is the only airline to offer a private passenger terminal at London Luton Airport. The airline also has a private check in area at Newark Airport separated from the normal check in desks, and uses the executive terminal at Dubai International Airport for arrivals and departures.
Cargo services
In addition to passenger services, Silverjet operates cargo services between London and Newark that utilize the underfloor cargo capacity of their Boeing 767 passenger aircraft.
Fleet
The Silverjet fleet consists of the following aircraft as of February 2008 [4]:
- 3 Boeing 767-200(ER) (+2 orders)
As of February 2008, the average age of Silverjet's fleet is 19 years old. [5]
Awards
- Best Executive Transport - Esquire Man at The Top Awards 2007 [6]
- Best Airline 2007 - Sunday Times Travel Magazine Experts Awards 2007 [7]
- Winner Aviation Category - Condé Nast Traveller Innovation and Design Awards 2007 [8]
- Environmentally Aware Airline 2007 - Institute of Transport Management 2007 [9]
See also
References
- ^ Operating Licence
- ^ "About Silverjet". Silverjet Website. Retrieved 2007-11-14.
- ^ "Carbon offset scheme review - Press Release 2007-10-24 (2)". Silverjet Website. Retrieved 2007-11-19.
- ^ Civil Aviation Authority Aircraft Register
- ^ Silverjet Fleet Age
- ^ "Esquire Award". Silverjet Press Release. Retrieved 2007-11-14.
- ^ "Sunday Times Award". Silverjet Press Release. Retrieved 2007-11-14.
- ^ "Condé Nast Award". Silverjet Press Release. Retrieved 2007-11-14.
- ^ "Environmental Award". Silverjet Press Release. Retrieved 2007-11-14.