Aproz Sources Minérales
| Aproz Sources Minérales SA
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| legal form | Société Anonyme |
| founding | 1947 |
| Seat | Nendaz , Switzerland |
| Number of employees | 157 (2005) |
| sales | 113 million CHF (2005) |
| Branch | food |
| Website | www.aproz.ch |
The Aproz Sources Minerales SA , based in Aproz , a town in the municipality Nendaz , is a company of the Swiss retail group Migros . It produces mineral water and other soft drinks . The Aproz mineral waters come from various sources in the Valais Alps up to an altitude of 1870 m.
history
The company Seba SA was founded in 1947 shortly after the discovery of the original sources (the abbreviation stands for Société d'extension de boissons alimentaires ). In 1953 she built a small factory made of wood. From the mid-1950s, the Migros Cooperative Geneva was the largest buyer of Aproz mineral water. Even so, the company ran into financial difficulties and was on the verge of bankruptcy. Migros founder Gottlieb Duttweiler resisted taking over the company for a long time, but then allowed Alfred Gehrig , the head of Migros Geneva, to change his mind. On 17th 1958, the Migros-Genossenschafts-Bund acquired 90% of the shares in Seba SA and subsequently massively expanded production.
In 1967 the company built a modern syrup plant, in 1973 it opened up the new Confartyre spring . The PET bottle has been in use here since 1991 and replaced the glass bottles , whose use initially ended six years later. Their use has since been reintroduced. In 1999 the company moved its headquarters from Geneva to Aproz and renamed itself Seba Aproz SA . In 2008 the company was renamed Aproz Sources Minérales SA .
Products
The Aproz Sources Minérales product range includes mineral water ( labels : Aproz , Valais "drink pure" and Aquella ), soft drinks , syrups and soda concentrates. Some products are exported. In license products are produced world popular brands. Aproz mineral water is available in three versions: Classic (blue design) with a lot of carbon dioxide, Medium (green design) with little carbon dioxide and Cristal (red design) without carbon dioxide.
Chemical composition
The mineral content of the spring water used comes from easily soluble components from evaporites of the Triassic . According to the factory, 1650 milligrams of minerals are dissolved in one liter of the mineral water, including calcium (360 mg / l) and magnesium (70 mg / l). For the main source (Source d'Aproz), the Association of Swiss Mineral Springs and Soft Drink Producers gives the following mineralization values in mg / l:
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insoluble components
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Web links
Individual evidence
- ^ Aproz Sources Minérales SA. Commercial Register of the Canton of Valais, 2019, accessed on October 14, 2019 .
- ^ Alfred A. Häsler : The Migros Adventure. The 60 year old idea . Ed .: Federation of Migros Cooperatives. Migros Presse, Zurich 1985, p. 136 .
- ^ Häsler: The Migros Adventure. P. 327.
- ↑ Products. Aproz Sources Minérales, 2019, accessed October 14, 2019 .
- ↑ Marcel Burri : Know the nature in Valais. The rocks . Éditions Pillet, Martigny 1992, p. 147
- ↑ Mineral salts. Aproz Sources Minérales, 2019, accessed October 14, 2019 .
- ↑ Mineralization table Switzerland. (PDF) Association of Swiss Mineral Springs and Soft Drink Producers, January 2014, accessed on October 14, 2019 .