Banago (drink)
Banago is an instant cocoa drink that was manufactured by Lindt & Sprüngli until around 1998 and was sold until June 2000 - then only through wholesalers. It was a well-known and popular breakfast drink throughout Switzerland, but it was not as well known as Ovaltine , for example . Coop and Denner had the product in their range. The product has been in production again since 2012 and is available in grocery stores.
history
The Olten company Nago AG invented Banago in 1927. The name was made up of the company name and the prefix Ba-, which referred to the banana flour that was contained in the original recipe.
In 1971 Nago AG was sold to Lindt and Sprüngli. During the same period, Lindt & Sprüngli also took over the Gubor AG chocolate factory, Langenthal, and Chocolat Grison, Chur. In the mid-1970s, the mass-intensive products were concentrated in Kilchberg, the labor-intensive in Chur with the comparatively low wages and powder production in Olten, while the Langenthal plant was closed.
After various redesigns, Lindt & Sprüngli stopped production of the breakfast drink in 2000. The trademark rights were later transferred to Assessa, who planned to bring the drink back to use in restaurants in autumn 2010. A return to retail is planned for later.
On October 4, 2012, Migros completed the relaunch of the Banago brand in retail.
The brand name and its future
In Switzerland, the “Banago” brand has been registered since 1993 under the number 404 688 for the following goods:
- Dietetic nutrients (included in classes 5 and 30)
- Cocoa and preparations for making beverages (Cl. 5, 30, 32)
On January 21, 2003, the “Banago” brand was published under the new number 506 176 in the Swiss Official Gazette of Commerce (SHAB) for Calpior Branding Ltd. and for the following goods:
- Coffee, cocoa, coffee substitutes (Cl. 30)
- Non-alcoholic drinks, syrups and other preparations for making beverages (Cl. 32)
On June 9, 2004, an objection by Lindt & Sprüngli to the re-registration of the brand name “Banago” was rejected at least in the first instance. It is unclear what Calpior intends to do with the brand name, as no new products have appeared under this name so far.
The brand still has 65 percent brand awareness 10 years after it was discontinued.
composition
Sugar , low-fat cocoa , chocolate powder , grape sugar , whey powder , emulsifier ( lecithin E322), salt, flavor ( vanillin ), vitamins A , B1 , B2 , B6 , C and D.
- Protein 6.7%
- Fat 6.1%
- Carbohydrates 71.7%
- 1451 kJ per 100 g powder
This composition was not changed during the production time. The vitamin content was under constant control by the Swiss Vitamin Institute.
packaging
Banago was packed in the typical blue cardboard boxes of 1 kg. They were coated with aluminum on the inside and sealed airtight with an aluminum foil, which had to be removed first. Silva points could be cut out of the aluminum foil . The picture shows the changes in Banago packaging during the approximately 30 years of production (from left to right):
- one of the oldest versions: around 1980
- a glass of Banago is added: around 1984
- The lettering "Banago" is moved to the upper edge of the rifle: around 1987
- colorful lettering turns uniformly red: around 1989
- sportier design with white and brown cups and sprinting children: around 1990
- Last version with a subtle, elegant design and Speedy Gonzales as an advertising medium: around 1993
From around 1994, plastic bag filler packs of 1 kg were also sold (see picture at the beginning of the article).
This and that
- An old advertisement found in the Swiss newspaper “Der Landbote” from September 20, 1929 shows a Banago packaging. The text visible on the packaging promises the following:
- BANAGO is the nutritious and tasty drink for breakfast and between meals.
- Doctors recommend BANAGO to all anemic, scrofulous, nervous and weak people, as well as convalescents and old people.
- BANAGO is particularly characterized by its easy digestibility, assimilability, high nutritional value and wholesomeness.
- The last advertising medium for Banago was Speedy Gonzales . At times, pins with Speedy were added to the packs, but these have not yet achieved any significant collector's value.
- A kilogram can last cost CHF 8.25 (around € 5.25) at Denner Discount in Switzerland
- On August 4, 2003, the Swiss daily newspaper Tages-Anzeiger published a report under the title Swiss names, which only live on on old advertising posters, about Swiss brand names that had gone out of fashion.
credentials
- ↑ NAGO = N ährmittelwerke AG , O lten
- ↑ We come across these brands from A to Z every day - but where do they come from? ( Memento from January 16, 2013 in the web archive archive.today )
- ↑ Activity report 2000/01 of the Historical Association of the Canton of Solothurn for the company archives project.
- ↑ Jürg Rettenmund: When it smelled of chocolate in the Hard. In: Solothurner Zeitung . December 27, 2009. Retrieved July 22, 2017 .
- ↑ Balance 6/2010, p. 20th
- ↑ Banago : Relaunch of a brand - from Cabo Ruivo , accessed on October 9, 2012
- ↑ See also decision in opposition proceedings 6361 ( Memento of January 4, 2006 in the Internet Archive ).
- ↑ Balance 6/2010, p. 20th