Competec

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Competec Holding AG

logo
legal form Corporation
founding 1994/2007
Seat Mägenwil , Switzerland
management Martin Lorenz ( CEO )
Roland Brack ( Chairman of the Board of Directors )
Number of employees 783 (December 2019)
sales 811 million CHF (2019)
Branch Wholesale , retail
Website www.competec.ch

The Competec Holding AG , based in Mägenwil is on import , distribution and sale of hardware and software , as well as consumer electronics , household goods specialist, sports and leisure goods Swiss group of companies . It comprises the trading companies BRACK.CH AG and Alltron AG , Jamei AG , Sport360 AG and the service providers Competec Logistik AG and Competec Service AG .

activity

BRACK.CH supplies private and business customers as well as industry with products from the areas of IT hardware, software & office, multimedia & hi-fi, telephone & electronics, house & garden, family & leisure, RC & model making as well as music & instruments Alltron, as the second core of the group, is active in the wholesale business and exclusively serves resellers in Switzerland. Competec Logistik AG takes over all logistics tasks of the Competec group. Central services such as IT, technology, human resources, finance and corporate development are housed in Competec Service AG.

In 2018, the Competec Group generated sales of around 725 million Swiss francs with over 703 employees.

history

The roots of the Competec group lie in Brack Consulting, founded in 1994 by Roland Brack as a sole proprietorship in Bözen . Back then, Brack sold PCs that were self-assembled using individual parts. In 1996 he relocated his activities to Mägenwil, where the company's legal headquarters were also relocated in 1997.

In 1999 Brack Consulting opened its own online shop and shortly afterwards its own logistics center . At the end of 2001, a shop-in-shop solution for resellers was put into operation. In order to create a better basis for price negotiations and quality assurance for direct imports from Asia, Roland Brack opened a purchasing office in Taiwan in 2002 . In 2003 the company was converted into a stock corporation and renamed Brack Electronics AG .

In 2006, Brack Electronics took over COS Distribution AG, located in the same building complex, and renamed the company Alltron AG , as part of the company was called before the merger with COS Distribution AG. At the same time, IT, warehouse and customer service of the two companies were merged. After Brack Electronics had already won the Disti-Award in the component distribution category from IT-Reseller magazine in 2001, 2004, 2005 and 2006 , the Aargau-based company was voted best component distributor in Switzerland for the fifth time in 2007 by around 1,000 IT dealers.

Several acquisitions followed in 2007 . On the one hand, Brack Electronics took over the customer base of two IT companies; on the other hand, it acquired the distributor Wyscha Computer AG . With 28 employees, it achieved an annual turnover of 55 million francs. The growth led to the establishment of Competec Holding AG in December 2007 as the parent company of the group of companies. Another acquisition followed in 2008 with the takeover of Phonet Suisse , a turnover of 15 million with eleven employees.

2011 was a year of reorganization and restructuring. The subsidiaries Wyscha Computer AG and Phonet Suisse SA were merged with Alltron AG. Alltron and Brack Electronics each received their own management team and their own marketing, sales and purchasing departments. The new department “Alltron Solutions” was founded at Alltron, which specializes in combined networking solutions between IT, entertainment electronics and telecommunications.

The Competec Group has been delivering its goods from Willisau since April 2012 . For this purpose, the company acquired the former Lego plant , which serves as a logistics center with a total operating area of ​​55,000 square meters.

The logistics center was equipped with modern warehouse technology over a period of several months, including the world's largest “Autostore” system in spring 2012, a compact, automatic small parts warehouse . In June 2012, the Competec Group presented the logistics center to the population, customers, suppliers, business and politics in a three-day large-scale event. In addition, a pop concert with national singers was organized. In late summer 2012, the group announced that it was outsourcing its serial PC production. A year later, Brack Electronics' old online shop was completely redesigned and adapted to the needs of customers.

In 2014, Brack Electronics AG became BRACK.CH AG due to the constant further development of the product ranges in the online shop . In the same year, the dealers OHC Computer and DayDeal.ch were taken over and recorded the greatest organic growth in the company's history. Alltron AG also received a new online presence.

After the abolition of the minimum euro exchange rate in 2015, the various services at Alltron and BRACK.CH were expanded: Saturday deliveries, extended order periods, same-day delivery, installation and home service as well as gift packaging. Cooperations were entered into with siroop.ch and notime AG as well as with INTERSPORT Switzerland, for whose online presence BRACK.CH is responsible.

In December 2016, the Competec Group communicated the takeover of Jamei AG, retroactively to October 1, 2016. Over the past three decades, Jamei AG had established itself as an important partner for the Swiss retail trade in the living, household and kitchen sectors. With the takeover of Jamei AG, the Competec Group succeeded in gaining a stronger foothold in the rapidly growing Home & Living area and in providing sustainable support to its Living & Household business unit. The Competec Group is also expanding in this area. On April 1, 2019, Jamei.ch will take over the distribution of the brands of Thurnherr Austausch GmbH and can thus further expand its position in Home & Living.

With the introduction of the "BRACK.CH Order Button", the company polarized in Swiss e-commerce . It was the first in-house development that consists of an order button and an associated app. Urgently needed (consumable) items can be ordered at the push of a button - without a PC , tablet or smartphone . Alltron launched a service marketplace . This is an online platform that focuses on trading services and minimizes the administrative burden for traders.

On September 6, 2017, BRACK.CH launched the new online shop. The delivery options have been expanded to include the PickMup locations of the Migros Group . After the ranges coffee and tea (since 2007), near-food (started with Procter & Gamble in 2014) as well as pet supplies and sports nutrition were introduced, the company has also been in the grocery trade with non-perishable foods since March 6, 2018 got in.

In 2018, the corporate group restructured and the responsibilities were reassigned: Markus Mahler withdrew from operational business in the course of the restructuring and added to the board of directors. Marc Isler took over the office of CEO of BRACK.CH AG and Markus Messerer that of Alltron AG. Since the spring, Martin Lorenz, the post of CEO of the entire Competec Holding AG, has been filled with a long-standing management member; Roland Brack remains Chairman of the Board of Directors .

Because the logistics center in Willisau was bursting at the seams, the decision was made to start building the third robot system for small parts. The third auto store warehouse will be larger than AutoStore I and II combined and offer space for around 170,000 containers (planned to go into operation in autumn 2019).

Due to the acute shortage of space, an expansion of the logistics center had been planned for some time, but could not be implemented as planned due to objections. In February 2019, the Competec Group decided to start construction work for it ( excavation and civil engineering ). The Federal Supreme Court ruled in October that “the complaint did not have suspensive effect”. At the beginning of April, the building complaint was finally rejected by the federal court and the extension in Willisau can be completed, because according to the court, the planning was in accordance with the law.

In January 2020 around 500 own brands of Dirk Rossmann GmbH were added to the range.

Sports funding

As a Swiss company, the group wants to promote young people - Competec Service AG trains apprentices in various professional fields every year - and support athletes. BRACK.CH in particular has been sponsoring this for a long time : in 2013, the online retailer expanded its social commitment with the title sponsorship of the Challenge League , the second highest football league in Switzerland. The partnerships between BRACK.CH and Swiss sport are now becoming more and more diverse. In 2016, a one-year sponsorship with the Swiss Triathlon Team was entered into. The individual sponsorships made at that time by Jolanda Annen , Florin and Andrea Salvisberg are still being carried on well. In addition to regional and local events and sports clubs such as the Willisau wrestling club or the Reitnau hill climb, national projects such as the Migros Grand Prix, the Raiffeisen Snow and Football Camps as well as eSports teams or the non-profit organization Labdoo (with PC donations) are supported. In June 2018 the partnership with Swiss-Ski was announced: BRACK.CH became the official junior partner for Alpine skiing and supports the four junior skiers Juliana Suter , Lars Rösti , Sandro Simonet and Ramon Zenhäusern .

Web links

Individual evidence

  1. ↑ Entry of Competec Holding AG in the commercial register of the Canton of Aargau
  2. ↑ 2018 annual turnover of the Competec Group. In: Welcome to the Competec Group! February 1, 2019, accessed on February 22, 2019 (German).
  3. ↑ a b Entry of Brack Consulting in the commercial register of the Canton of Aargau  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / ag.powernet.ch  
  4. ↑ Entry of Brack Electronics AG in the commercial register of the canton Aargau  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / ag.powernet.ch  
  5. ↑ Entry of the former Alltron AG in the commercial register of the Canton of Aargau  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / ag.powernet.ch  
  6. ↑ Entry of the new Alltron AG in the commercial register of the Canton of Aargau
  7. ↑ "These are the best IT distis", IT resellers, November 16, 2007 ( memento of the original from November 17, 2007 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.itreseller.ch
  8. ↑ “Competec Holding buys Phonet Suisse”, Computerworld.ch, December 12, 2008 ( memento of the original from August 13, 2009 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.computerworld.ch
  9. ↑ "2011: a successful and eventful year for Competec", media release, March 30, 2012 (PDF file; 143 kB)
  10. ↑ Willisau logistics center
  11. ↑ "Thousands wanted to see the Competec logistics center in Willisau", press release, June 21, 2012 (PDF file; 190 kB)
  12. ↑ "Cooperation between STEG Electronics and the Competec Group in PC construction", media release, August 27, 2012
  13. ↑ Entry of BRACK.CH AG in the commercial register of the Canton of Aargau
  14. ↑ Competec achieves sales of CHF 535 million in 2015, press release, February 16, 2016. Retrieved July 26, 2017 .
  15. ↑ Competec Group: Competec takes over Jamei AG. In: Company website Competec Group. Competec Group, December 8, 2016, accessed April 3, 2019 .
  16. ↑ Thurnherr agencies finds successor in Jamei. Retrieved April 29, 2019 .
  17. ↑ 2016: Competec achieves sales of 602 million Swiss francs, press release, February 24, 2017. Retrieved July 26, 2017 .
  18. ↑ BRACK.CH launches new online shop. In: brack.ch on September 6, 2017, accessed on November 15, 2017.
  19. ↑ Brack enters the food business. Luzerner Zeitung on November 8, 2017, accessed on November 15, 2017.
  20. ↑ Brack.ch now also with food In: handelszeitung.ch , March 6, 2018, accessed on March 7, 2018.
  21. ↑ http://competec.ch/wp-content/uploads/2018/03/Medienmitteilung_UL-Veraenderung-2018-03.pdf
  22. ↑ http://competec.ch/2018/06/11/markus-messerer-wird-neuer-leiter-b2b-der-competec-gruppe/
  23. ↑ http://competec.ch/wp-content/uploads/2018/03/Medienmitteilung_UL-Veraenderung-2018-03.pdf
  24. ↑ http://competec.ch/2019/02/19/baustart-fuer-den-erweiterungsbau-des-competec-logistikzentrums/
  25. ↑ Start of construction for the expansion of the Competec logistics center. In: Welcome to the Competec Group! February 19, 2019, accessed on February 22, 2019 (German).
  26. ↑ Start of construction for the expansion of the Competec logistics center. In: Welcome to the Competec Group! February 19, 2019, accessed on February 22, 2019 (German).
  27. ↑ Federal Supreme Court rejects complaint against extension building. In: https://www.brack.ch/news/2019/04/05/bundesgericht-gibt-gruenes-licht . April 4, 2019, accessed April 8, 2019 .
  28. ↑ Marcel Speiser: Rossmann is expanding in Switzerland - through the back door. In: handelszeitung.ch . January 14, 2020, accessed January 15, 2020 .
  29. ↑ Ski races for the little ones . brack.ch. Retrieved April 5, 2019.
  30. ↑ https://www.brack.ch/news/2018/06/15/brack-ch-wird-neuer-partner-von-swiss-ski
  31. ↑ https://www.brack.ch/news/2018/11/09/ski-athlet-ramon-zenh-usern-startet-in-die-saison-mit-brack-ch-logo-auf-dem-helm