Freytag & Berndt

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Coordinates: 48 ° 8 ′ 18.6 ″  N , 16 ° 17 ′ 55.1 ″  E

Freytag-Berndt and Artaria KG

logo
legal form Limited partnership
founding 1885
Seat Brunner Strasse 69, Vienna 23
management Carl Rauch
Number of employees 65
sales 9.57 million euros
Branch Book and media business, printing
Website www.freytagberndt.com

The Cartographic Institute Freytag-Berndt , commonly known under the name & freytag berndt , headquartered in Vienna , 23. district, is one of the most traditional cartographic publishers in the world.

history

Gustav Freytag (born January 23, 1852 in Neuhaldensleben near Magdeburg , † December 19, 1938 in Bad Ischl ) came to Vienna in 1866 to learn lithography from his uncle Friedrich Köke . Then he went to Leipzig to Brockhaus and worked in the topographical department of the Great General Staff in Berlin before returning to Vienna. There he opened his own cartographic-lithographic institute. Among other things, he made maps for Artaria . Freytag increasingly specialized in high mountain cartography in the Alps. The businessman Wilhelm Berndt financed his own print shop, and the collaboration was to last for over 30 years until Berndt resigned for health reasons and handed over the stake to Freytag.

Freytag was very successful in its field and counted the imperial court among its customers. In 1908 he was appointed kuk court supplier and was allowed to call the company kuk Hof-Kartographische Anstalt . He became known for the production of hiking maps and later road maps . Orders came from the military and from abroad, such as B. from the Russian Empire and from the Ottoman Empire . The First World War brought the company a high demand for tickets, on the other hand the restrictions from the state became increasingly drastic: For example, from 1917 city maps of Vienna were no longer allowed to be sold.

In 1920, Artaria Verlag merged with Freytag & Berndt as a subsidiary. The book and card shop moved into the Artaria house built by Max Fabiani around 1901 on Vienna's Kohlmarkt .

After the annexation of Austria , private orders could no longer be accepted. With the outbreak of World War II , there were again restrictions and bans on cards from the state. Each printed card had to be presented in duplicate to the Gestapo .

After the war, maps of the Alps and other mountains were increasingly produced again. Orders for mapping came from Nepal and Kuwait , among others . In 1965 the company received the state award and has been allowed to use the federal coat of arms in business transactions ever since .

Today the medium-sized company is one of the market leaders in the field of cartography in Austria and is building on old traditions with the establishment of subsidiaries in neighboring countries, for example in Slovakia and Hungary . The renowned German mountain publisher Rother (1990), as well as the map manufacturers SHOcart from the Czech Republic and Mapiberia from Spain (2005) were also taken over.

Today's production

Today the focus of map production is on car maps , hiking maps and city ​​maps . The drastic technical changes in map production have led to completely digital map production in recent years. Well-known examples of the publisher's map production are the tourist hiking map on a scale of 1: 100,000, which was produced from the 1880s to the 1970s, and the Vienna Woods Atlas , which is still in production today.

In recent years, the publisher has specialized in a series of constantly updated maps. In 2006 all street maps, atlases and city plans were updated and given new front pages.

Today Freytag & Berndt manufactures the following product groups:

  • Road maps, between 1: 150,000 up to 1: 3,500,000, including top 10 tips series
  • Hiking maps covering the entire area of ​​Austria, as well as individual maps for areas in South Tyrol , Slovenia , Slovakia etc.
  • Atlases, the Compact series , Roads & Cities series , Touring and Supertouring series and other series
  • the two hiking atlases Wienerwald and Wiener Hausberge
  • Leisure atlases of all federal states
  • individual travel guides from Czech regions
  • City maps of different cities
  • City Pocket & The Big Five : small city maps
  • Island Pocket & The Big Five : small island maps
  • Lakeside Pocket & The Big Five : small maps of Austrian lakes

Furthermore, the publisher produces commissioned productions for larger retail chains. B. be sold cheaper under the name of the shop at Hofer .

Branches

Until April 2014: Shop in the Artaria house on Vienna's Kohlmarkt

Freytag & Berndt also owns various travel bookstores (as of May 2014):

Austria
  • former
    • SCS near Vienna (until 2007)
    • Graz , Sporgasse 29, then Fischer-von-Erlachgasse 1 next to Herrengasse (until 2012)
Germany

Today there are also branches in various European countries, some of which also manufacture their own products in addition to trading, even if only in small numbers. But these only represent small product groups. In Austria and Germany these products are available from the branches, e.g. B. Various Hungarian road maps and atlases in Hungarian, only available in the publisher's travel bookstores.

There are currently branches in the following countries (as of May 2014):

literature

  • Ingrid Haslinger: Customer - Kaiser. The story of the former imperial and royal purveyors. Schroll, Vienna 1996, ISBN 3-85202-129-4 .
  • János Kalmár, Mella Waldstein: KuK purveyors to Vienna's court. Stocker, Graz 2001, ISBN 3-7020-0935-3 . Pp. 86-89.

Individual evidence

  1. ↑ http://www.firmenabc.at/freytag-berndt-und-artaria-kommanditgesellschaft-kartographi_NCj
  2. ↑ http://www.firmenabc.at/freytag-berndt-und-artaria-kommanditgesellschaft-kartographi_NCj
  3. ↑ Imprint. Freytag-Berndt u. Artaria KG, accessed on December 15, 2014 .
  4. ↑ Österreichisches Biographisches Lexikon 1815–1950 : Freytag, Gustav (1852–1938), lithographer, cartographer and publisher
  5. ↑ http://www.freytagberndt.com/unternehmen/buchhandlungen/
  6. ↑ Freytag & Berndt is leaving the Kohlmarkt after 239 years. In: derStandard.at. February 26, 2014, accessed December 5, 2017 .
  7. ↑ http://www.freytagberndt.com/freytag-berndt-international/

Web links

Commons : Freytag & Berndt  - Collection of images, videos and audio files