Haier

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Haier Smart Home Co., Ltd.

logo
legal form Ltd.
ISIN CNE1000031C1
founding 1984
Seat Qingdao , People's Republic of ChinaChina People's RepublicPeople's Republic of China 
management Zhang Ruimin
Number of employees 70,000 (2011)
sales 159 billion RMB. ¥ (2017)
Branch Consumer electronics , home appliances
Website www.haier.net

Haier ( Chinese  海尔 , Pinyin Hǎiěr [ ˨˩˦ xai ˧˥ ɤɻ ]; English self-name Haier Group ; under commercial law Haier Smart Home Co., Ltd. ) is a Chinese industrial group and since 2009 the global market leader in the field with a 5.1% market share Large household appliances ( big appliances ); by 2011, the global market share rose to 7.8%. The name is derived from the second syllable of the German company Liebherr ( Chinese  青岛 - 利勃海尔 , Pinyin qīngdǎo — lìbóhǎiěr). Within 20 years, Haier managed to rise from a simple refrigerator factory to a multinational corporation .

The Haier Smart Home Co. , like its subsidiary Haier Electronics Group listed.

history

Old Haier logo in front of the Qingdao plant

Haier was founded as Qingdao Refrigerator Co. in 1984 in Qingdao , China . In the early years the company had a cooperation with Liebherr-Hausgeräte . The logo comes from the time of the cooperation and was intended to illustrate the common growth with an Asian boy and a European boy. In 1991 the name was changed to “Qingdao Haier” and in 1992 to “Haier” or “Haier Group”. The company has been operating under the name Haier Smart Home since June 2019 .

The planned takeover of the US home appliance manufacturer Maytag Corporation in 2005 failed because of concerns on the part of the Chinese, whereupon the Haier competitor Whirlpool paid 2 billion euros for Maytag. In 2006, more than 50,000 people worked for Haier worldwide and had sales of $ 16 billion. In 2011, sales rose to 151 billion yuan ($ 24.2 billion) with 70,000 employees. Also in 2011, Haier took over the household appliances division from Sanyo . In November 2012, Haier bought around 70% of the New Zealand Fisher & Paykel group for $ 760 million , after Haier owned around 20% before that.

In January 2016, Haier announced the takeover of the home appliance division GE Appliance from the American conglomerate General Electric . The purchase price is $ 5.4 billion. The takeover will be handled by the listed company Qingdao Haier, which is 41% owned by the Haier Group. In October 2018, Haier acquired the Italian household appliance manufacturer Candy , which is particularly known for its washing machines and has good market positions in southern Europe, Turkey and Russia, for EUR 475 million .

The group has been represented in the DA-CH region since 2006 by Haier Deutschland GmbH , based in Bad Homburg . A research and development center is operated in Nuremberg .

Brand name

Main building of the Haier Group in Qingdao

A survey of Financial Times readers conducted by McKinsey in August 2005 found Haier to be the Chinese company with the strongest brand name. The product range now extends from the refrigerator to the television to the cell phone. Companies like Haier or FAW-Volkswagen are often cited as prime examples of the rise of the Chinese economy.

Research and Development

Since 1995, Haier has increased its investment in research and development significantly. In 1995 no patents were registered, in 2007 there were around 200 patent and 200 utility model applications.

production

In 2014 Haier employed 70,000 people and owned 29 factories worldwide, including 13 in China. In Europe, refrigerators are assembled in Campodoro, Italy. 50% of the parts are imported from Asia. Haier has manufacturing facilities in five African countries: Tunisia , Nigeria , Egypt , Algeria and South Africa . In the United States there are two plants in Camden and South Carolina on Haier Boulevard. Haier produces a range of products for equipping private households, namely instantaneous water heaters, washing machines, gas stoves, microwave ovens and even complete kitchens. In 2014, Haier took first place worldwide for so-called white goods with a 9.7% market share. The flagship products are refrigerators and freezers, air conditioners, washing machines and vacuum cleaners. The company is also trying to diversify with AV and ICT products. There is also a division for pharmaceutical products and services.

Web links

Commons : Haier  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b Qingdao Haier Co., Ltd. 2017 Annual Report , April 24, 2018 (PDF)
  2. ↑ a b hitec.elektrofach.de: China-Special: New Insights. ( Memento of January 11, 2012 in the Internet Archive ) (PDF; 4.1 MB) Special edition by Elektrofach , No. 2589, December 2008, p. 29.
  3. ↑ Haier.net: About Haier (English); accessed on October 21, 2018
  4. ↑ hitec.elektrofach.de: Haier: Number one in terms of market share in household appliances.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. News from December 10, 2009@1@ 2Template: Toter Link / www.hitec-elektrofach.de  
  5. ↑ a b c He Chunmei: China's Haier riding a New Zealand buyout. Reported to MarketWatch.com on November 25, 2012.
  6. ^ Haier Ranked The # 1 Global Major Appliances Brand For 3rd Consecutive Year -Euromonitor. ( Memento from February 25, 2012 in the Internet Archive ) Article at MarketWatch.com from December 16, 2011 (version from archive.org from February 25, 2012).
  7. ↑ http://www.fundinguniverse.com/company-histories/haier-group-corporation-history/
  8. ↑ Michael Gassmann: Haier: China's white giant is pushing into German kitchens. In: welt.de . July 13, 2016, accessed October 7, 2018 .
  9. ↑ a b c d Chinese Champions: Patents made in China (PDF; 1.6 MB). ( Memento of the original from December 7, 2013 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.chinese-champions.de archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Technical University of Munich , Munich Innovation Group, March 2012, pp. 19-23, accessed on September 13, 2013.
  10. ↑ Qingdao Haier Co., Ltd. Announcement on Changing the Company Name to Complete the Industrial and Commercial Registration , June 21, 2019 (PDF)
  11. ↑ Chinese buy GE home appliances. Report in the Handelsblatt from January 15, 2016.
  12. ↑ Billion takeover: Haier stocked up on GE home appliances. Message in Der Spiegel from January 15, 2016.
  13. ↑ Les Echos: Ca se passe en Italie: les machines à laver Candy sous pavillon chinois , October 1, 2018; accessed on the same day (French)
  14. ↑ About Haier Germany ; accessed on October 22, 2018
  15. ↑ Dirk Holtbrügge, Jonas F. Puck: Business Success in China: Strategies for the World's Largest Market. 2nd edition, Springer, Erlangen / Nürnberg 2008, ISBN 978-3-540-79431-8 , p. 62.
  16. ↑ Haier at Chinese Champions ( Memento of the original from January 15, 2013 in the Internet Archive ) Info: The @1@ 2Template: Webachiv / IABot / www.chinese-champions.de archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , Study by the Technical University of Munich and the Munich Innovation Group, 2012. In: Handelsblatt , number 47, March 6, 2012, p. 24, accessed on November 26, 2012.