Sanyo

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San'yō Denki - 三洋 電機

logo
legal form KK (Aktiengesellschaft)
Panasonic subsidiary
founding 1947, end of self-employment in 2011
Seat Moriguchi , Osaka Prefecture , Japan
management Seiichirou Igaki ( President )
Number of employees 92,675 (March 2011)
sales 1.489 trillion yen (2011)
Branch Electronic and electrical engineering equipment, including accessories and components
Website www.panasonic.net/sanyo

Headquarters building in Moriguchi, now with Panasonic logo

Sanyo Denki KK ( Japanese 三洋 電機 株式会社 San'yō Denki Kabushiki-gaisha , English SANYO Electric Co. Ltd. ) is a Japanese company headquartered in Moriguchi , Osaka Prefecture .

In the past, Sanyo was one of the largest companies for the production of electrical and electronic equipment in Japan. There was a wide-ranging product line ranging from so-called white and brown goods , batteries , semiconductors - devices , computers , mobile phones and digital cameras to lighting articles submitted.

With the destruction caused by the Chūetsu earthquake in 2004 , which affected Sanyo's semiconductor manufacturing facilities, a chain of economic difficulties began, as a result of which Sanyo sold many company shares, which significantly narrowed the product range. Some of the buyers then continued to produce goods under the Sanyo brand , for example washing machines from the Chinese Hefei Rongshida Sanyo Electric Co., Ltd. in Hefei .

In 2011, Sanyo became a wholly owned subsidiary of Panasonic Corporation .

history

Historical logos from Sanyo
Digital camera Sanyo VPC-S760 (2008)

Sanyo Electric Works

The company was founded in 1947 under the name Sanyo Electric Works by Toshio Iue ( 井 植 歳 男 Iue Toshio , 1902-1969), a former Matsushita employee and brother-in-law of Matsushita founder Kōnosuke Matsushita .

San'yō (三洋) means "three oceans" (the first syllable san , the character三 stands for 3, 洋 for ocean) and expresses the company's intention to sell its products worldwide via the Pacific , Atlantic and Indian Oceans . Denki (電機) stands for the name of the industry: Elektro.

The company started out as a manufacturer of bicycle lights and associated dynamos .

Sanyo Electric Co., Ltd.

With the 1950 in SANYO Electric Co., Ltd. The changed company name began a rapid expansion of the production range. This included washing machines, radio and television receivers, and refrigerators .

After 1960 the production of cassette recorders , color televisions , rechargeable batteries , home air conditioners and the like followed. v. m. (see also: Three New Crown Jewels ) as well as the establishment of further companies, whereby Sanyo developed into a corporation .

In 1975 Sanyo was the world's first producer of lithium batteries and in 1979 of photovoltaic and solar cells made of amorphous silicon . The latter found z. B. 1980 in pocket calculators (Amorton), also a world premiere by Sanyo, their application. This was followed by a World News, the colored LED , a 635- nm - Laser and other products. In the field of model construction, the first high-current NiCad cell Sanyo Cadnica N-1200 SCR (size Sub-C) initiated the breakthrough of the electric drive.

Sanyo Electronics Group

Sanyo Electronics was founded in 2002 and in 2004 the company, with its ever-expanding range of products, organized itself into an international group of companies that consisted of 29 individual companies at several locations around the world, to which a total of 451 business units were subordinate. Sanyo's manufacturing areas have now been divided into four areas:

International cooperation and globalization

While the company mainly served the domestic market in Japan or as an exporter of its own products until the 1980s , there were already collaborations with other companies such as Samsung , Kodak , BASF and Ford . With the effects of globalization during this period, Sanyo largely changed its international strategy . So created z. B. the companies:

  • Hefei-Sanyo Washing Machine Co. , now Hefei Rongshida Sanyo Electric Co., Ltd. , a joint venture established in 1994 with the yeast company Hefei Washing Machine General Works
  • Sanyo Haier Corporation , also a joint venture, created in April 2002 with Haier from Qingdao / Tsingtao with a capital of 4.2 million US dollars , with Sanyo holding a 60% majority stake. The headquarters were in Moriguchi in Osaka Prefecture.

From 2002 to 2004, Sanyo implemented its Challenge 21 management plan . The Sanyo Sales & Marketing Co. Ltd. previously served as Sanyo's own sales company. After the Challenge reorganization, the main administration overseas for the international and domestic for the Japanese domestic market were subordinated to her.

History until 2011

Sanyo suffered great losses with the damage caused by the 2004 earthquake, which was not covered by insurance. Years of depreciation and economic difficulties followed. In 2005 banks granted Sanyo loans against impending insolvency.

For the 2006 financial year , their analysts continued to expect losses after losses had been recorded in the two previous years. Sanyo therefore examined a sale of the end customer divisions in the area of ​​cell phones, digital cameras, televisions and household appliances. In December 2006, at pressure from the banks, the shares in a joint venture company for LCD screens were sold to the partner Seiko Epson .

The pressure on the Sanyo leadership grew in 2007, when balance sheet manipulations became public. The CEO Tomoyo Nonaka resigned and a week later Toshimasa Iue, chief of operations, followed. When Iue left the company, the last member of the founding family left the management.

Sanyo had expanded its areas of expertise with solar and power supply technology to include two more key technologies, making it the world's largest supplier of batteries for notebooks, cameras, telephones and other mobile devices in the 2000s. But the imbalance that had arisen since the earthquake persisted. At the time of the takeover negotiations, Sanyo was expecting sales for 2008 to be 9% lower (especially in the device divisions).

At the end of December 2009, the Panasonic group bought 50.2% of the Sanyo shares for $ 5.4 billion . In April 2010, Sanyo sold the semiconductor division Sanyo Semiconductor to ON Semiconductor .

Sanyo as a Panasonic subsidiary

After the Panasonic subsidiary JVC was sold in 2008, Panasonic Corp announced on July 29, 2010 that it would take over 100 percent of Sanyo by April 2011. After the forcible exclusion of all minority shareholders and the takeover, San'yō Denki was deleted from the Nikkei 225 in March 2011 and the household appliances division was sold to the Haier Group in the same year .

Company structure

Sanyo's European headquarters, Sanyo Sales & Marketing GmbH , based in Munich , looks after the European market for the products still sold under the Sanyo brand (projectors, LCD monitors, entertainment electronics, digital imaging , dictation machines, and security and surveillance technology).

Web links

Commons : Sanyo  - collection of pictures, videos and audio files

Individual evidence

  1. ↑ SANYO Electric Co., Ltd. In: panasconic.com. Retrieved September 19, 2019 .
  2. ↑ Fair Employment. In: panasonic.net. Archived from the original on April 19, 2011 ; accessed on February 14, 2015 .
  3. ↑ Consolidated Financial Summary for the Year Ended March 31, 2011 (US GAAP) dated April 28, 2011
  4. ↑ Hank Hogan: Whole lotta shakin 'going on . “Cleanrooms” magazine. Volume 22, No. 8, San Francisco, 2008. Pages 7--2.
  5. ^ 1. The Apprentice 3. In: The Life And Times of Toshio Iue. Sanyo, archived from the original on February 7, 2009 ; accessed on September 5, 2009 .
  6. ↑ a b Kanji Miyamoto: The business group system , in: International Management Accounting in Japan . World Scientific Publishing. Singapore , 2008. pp. 113ff. ISBN 978-98127-7956-4 .
  7. ↑ Company data . Hong Kong Trade Development Council . Hong Kong, accessed on May 5, 2017 ( English ).
  8. ↑ Jeannie Jinsheng Yi and Shawn Xian Ye: The Haier Way. Homa & Sekey Books. Dumont (New Jersey) , 2003. pp. 194ff. ISBN 19319-0701-3 .
  9. ↑ from 2005 to 2011 balance sheet / income statement Sanyo Electric boerse-online.de, accessed on June 29, 2018
  10. ↑ Jan Keuchel : Sanyo sells loss-making semiconductor division. In: handelsblatt.com . July 15, 2010, accessed February 14, 2015 .
  11. ↑ Announcement of Agreements toward Panasonic's Acquisition of All Shares of Panasonic Electric Works and SANYO dated July 29, 2010
  12. ↑ 日 経 ２２５ 種 に 第一 生命 保 険 な ど ３ 銘 柄 採用 ・ 三洋 電機 な ど 経 営 統 合 の た め . In: Zaikei Shimbun . March 8, 2011, Retrieved June 9, 2011 (Japanese).
  13. ↑ Chinese Champions: Patents made in China (PDF; 1.6 MB). ( Memento from December 7, 2013 in the Internet Archive ) Technische Universität München , Munich Innovation Group, March 2012, pp. 19-23, accessed on September 13, 2013.