Harry Truller

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Harry Trüller at the rusk cutting machine (around 1900)
Sales showcase from Harry Trüller, Celle

Georg Wilhelm Carl Harry Trüller (born December 20, 1868 in Celle ; † August 13, 1934 there ) was a German industrialist , inventor , mayor , Senator of the city of Celle and member of the Celle Masonic Lodge ; he was the initiator of the Celle tram . The "Trüller" rusk, biscuit and chocolate factory he founded was "one of the largest of its kind in the world at the time."

Life

Harry Trüller, son of a baker, learned the bakery trade in his father Carl's business. After completing his apprenticeship, he first went on a hike and then returned to Celle. Here he found a job again as a journeyman in his father's company. In 1891 he married Mathilde Brandes, the daughter of a tax official. They had seven children, two of whom died early. His eldest son Arnold died on October 4, 1917 in the First World War . Elli, Marta, Ilse and Oskar reached adulthood. On March 23, 1918, his wife Mathilde died of a stroke . Harry had diabetes . He suffered a stroke in 1930 . For health reasons he passed the business on to his son-in-law Dr. med. Heinz Kraft, who managed the company until 1945.

Trüller works

In addition to his work as a journeyman baker, Harry Trüller worked on improving the time-consuming rusk cutting. In 1891 he received a patent for his rusk cutting machine. It was only through them that the mass production of biscuits became possible. With the use of the machine the rise of the Celle Trüllerwerke began. Harry Trüller founds his own bakery in 1891. In 1896 he moved to a factory near the Celle train station. Here he produces rusks , biscuits and biscuits . A waffle factory was added in 1901 and a chocolate factory in 1908 . His principle was:

“Don't look backwards, just look forward and trust in your own strength, weigh carefully, then dare bravely and never despair”.

He had a special talent for advertising. A well-known advertising slogan of its time, created by Harry Trüller himself:

"Always eat rusks from Trüller."

In addition to his “Viktoria rusks”, he kept creating new products and gave them innovative names like Heidjer-Schnitten, Celler Ruhm, Sanssouci-Waffeln, Glückstaler, Donauwellen, Schwarzkäppchen, miracle butterflies or skyscrapers.

The first entry in the commercial register took place in 1907 under "Harry Trüller". During the First World War he produced the “iron ration” , a cloth bag filled with rusks as emergency food for the soldiers. In times of need during the war and after the war, until 1921, he also made bread and pasta . In 1923 the company was converted into a stock corporation. After Harry Trüller's death in 1934, his daughters Elli Kraft, Martha Haller and Ilse Steinberg and his son Oskar inherited the company in equal parts. In 1964 they sold Harry Trüller GmbH to the American National Biscuit Company ( Nabisco ) for 20 million DM . In 1970 XOX-Biskuitfabrik GmbH Kleve and Trüller GmbH merge to form XOX-Nabisco GmbH, based in Celle. The XOX plant in Kleve bought by Nabisco was closed at the beginning of 1977 and production was relocated to Trüller in Celle. The Trüller company was dissolved and closed on July 15, 1977 and has been part of the Cologne-based company Intersnack Knabber -äck GmbH & Co. KG ever since .

The written legacy of the Trüller works is kept in the Celle city archive. In the Bomann Museum , in the section “Performance, Strike and Guest Work - Perspectives on Work”, parts of the production facilities and various other utensils from the former Trüller empire are on display. Among other things, there is a prototype of the rusk cutting machine invented by Harry Trüller. The machine was first made of wood and later of cast iron , 150 pieces in total. In 1896 Trüller sold his patent to a machine factory.

  • Rusks cutting machine

  • Foot-operated prototype made of wood

  • Patent dated April 8, 1891

House Trüller

Trüller house in Celle

The residential and commercial building in Westcellertorstr. 15A in Celle was built in 1908–1909 and opened in 1924. The architect Otto Haesler built the building on the border to the old town on the corner plot on the edge of the castle park on the Stadtgraben. The corner building with its four storeys towers over the neighboring buildings and is accented with a tower marker. The building is limited by risalits on the side fronts. Haesler structured the floors with pilaster strips , full and half columns and various window canopies. Mosaic bands were attached to the pillars and between the window fronts of the shop floor, and colored tiles were used for the company sign.

Awards

In 1929 Harry Trüller was made an honorary citizen of Celle for his services.

“'He was the only one who was allowed to stand on the step while the tram was traveling and was not expelled from there by the conductor,' recalls a contemporary witness. 'This privilege gave us children more respect for him than any of his titles.' "

- Rolf-Dieter Diehl in Cellesche Zeitung

Web links

Commons : Harry Trüller  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Juliane Schmieglitz-Otten, Mijndert Bertram - 1991: 700 years of young Celle - page 133
  2. ↑ a b c City of Celle on the occasion of Harry Trüller's 150th birthday
  3. ↑ celle.de: The Celle tram . Retrieved October 11, 2017
  4. ↑ Cosima Bellersen Quirini: 100 special places in Celle. epubli 2014, ISBN 3-844-2906-13 .
  5. ^ HAZ of October 23, 2013: Bomann Museum in Celle The big in the small world
  6. ^ Fallen Arnold Trüller
  7. ↑ Juliane Schmieglitz-Otten: 700 years young Celle. City of Celle 1991, ISBN 3-925-9021-20 , p. 135.
  8. ↑ Andreas Babel: 6: Witnesses to "Trüller" wanted. (No longer available online.) In: cellesche-zeitung.de. May 12, 2015, archived from the original on October 12, 2017 ; accessed on October 11, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.cellesche-zeitung.de
  9. ↑ Der Spiegel , Volume 20, R. Augstein 1966, p. 50.
  10. ↑ Werner Stalder: 100 years of nibbling with XOX. In: rp-online.de. March 25, 2008. Retrieved October 11, 2017 .
  11. ↑ bomann-museum.de: "Achievement, Strike and Guest Work - Perspectives on Work"
  12. ↑ Celle Today for the 150th birthday of Harry Trüller
  13. ↑ deutschlandfunkkultur.de: "New building for everyone!" by Adolf Stock
  14. ↑ Christopher Quantity: Trüllerhaus. (No longer available online.) In: cellesche-zeitung.de. March 29, 2014, archived from the original on October 12, 2017 ; accessed on October 11, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.cellesche-zeitung.de
  15. ↑ Wolfgang Webermann, Lorenz Knieriem, Christoph Schmidt: Time leaps in Celle. Sutton Verlag GmbH 2011, ISBN 3-866-8090-50 , p. 63.
  16. ↑ Rolf-Dieter Diehl: Harry Trüller's original rusk cutting machine made history. (No longer available online.) In: cellesche-zeitung.de. April 7, 2017, archived from the original on October 12, 2017 ; accessed on October 12, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.cellesche-zeitung.de
personal data
SURNAME Truller, Harry
ALTERNATIVE NAMES Trüller, Georg Wilhelm Carl Harry (full name)
BRIEF DESCRIPTION German rusk, biscuit and chocolate manufacturer, mayor and senator in Celle; Initiator of the Celle tram
DATE OF BIRTH December 20, 1868
PLACE OF BIRTH Celle
DATE OF DEATH August 13, 1934
Place of death Celle