Maison de la France

Maison de la France (House of France) is an economic interest group ( French : GIE, groupement d'intérêt économique ) founded in 1987 on the initiative of the French ministry responsible for tourism and based in Paris . It represents the interests of the French state, taking into account the tourism policy defined by the minister responsible.

The association has 1,500 partnership members and employs 89 people in its headquarters in Paris and 280 people in its 34 French tourist offices, which are present on all five continents and in 29 countries. The field of activity covers a total of 39 countries.

From Maison de la France will Atout France

In May 2009, Maison de la France , the French Tourist Office (until then responsible for promoting France's tourism at home and abroad) and the organization ODIT France (the official French agency for tourism development, until then only active in Switzerland) started at the request of the French Secretary of State for tourism their joint work under the name Atout France .

Purpose, activities

The purpose is the promotion and development of tourism in France as well as the image cultivation of the target area France and the French "savoir-faire" (know-how). It is responsible for developing the marketing strategy , coordinates the efforts of its members and carries out advertising campaigns at home and abroad. They are intended to help ensure that France - which has the world's highest number of tourists with 75 million visitors annually - maintains its leading position among travel destinations in the future despite increased competition. In 2004, Maison de la France ran 273 advertising campaigns. Via the information desks of its tourist offices, which received around 260,000 visitors worldwide in 2005, and via its telephone platforms, Maison de la France advises tour operators, travel agencies and individual travelers around the world about the various tourist offers in the French regions and overseas areas. In addition, it takes over the dispatch of its own publications, as well as travel catalogs, brochures and leaflets, which are usually free of charge for the consumer. The association's website covers 42 countries or regions in the required languages. The number of monthly views is around 1 million.

Members

The association includes local authorities under public law (French: collectivités territoriales ) such as regions , départements , municipalities and associations of municipalities, as well as companies and specialists in the tourism and travel trade and other important economic sectors.

Representations

In Europe there are French tourist offices of the Maison de la France in Amsterdam , Barcelona , Berlin , Budapest , Brussels , Dublin , Frankfurt am Main , Copenhagen , London , Madrid , Milan , Prague , Stockholm , Warsaw , Vienna , Zurich .

Outside of Europe, the most important cities in which Maison de la France is represented are Buenos Aires , Bombay , Chicago , Hong Kong , Johannesburg , Los Angeles , Mexico , Miami , Montréal , New York , Beijing , São Paulo , Seoul , Singapore , Sydney , Taipei and Tokyo .

structure

Chairman of members annual general meeting of the Maison de la France is in charge of tourism minister, at the proposal of the Board of the General appoints. The Board of Directors consists of 27 members. These elect the president from among their ranks.

The heads of the Maison de la France's tourist offices are official representatives of the foreign minister responsible for tourism.

On behalf of the minister, the patronage is the central administration called Direction du Tourisme , whose task, among other things, is to coordinate the activities of the Maison de la France with those of the other so-called affiliated organizations (French: organismes associés ). These are:

• the National Council of Tourism, Conseil national du Tourisme ,
• the agency ODIT France (ODIT stands for "Observation, Développement et Ingénierie Touristiques"),
• the holiday solidarity fund Bourse solidarité vacances ,
• the national agency for holiday vouchers Agence nationale pour les chèques-vacances and
• the Conseil national des villes et villages fleuris (National Council of Flowered Cities and Villages). He is responsible for the tendering of the French competition, which in Germany corresponds to the national competition Our city is blossoming .

Web links

• rendezvousenfrance.com (international website)
• Rendez vous en France Germany
• Rendez vous en France Austria
• Rendez vous en France Switzerland (French)
• Rendez vous en France Switzerland (German)

Individual evidence

1. ↑ Maison de la France becomes Atout France  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Article on France Guide  
2. ^ Website of the ministry responsible for tourism
3. ^ According to the website of the Maison de la France Germany