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legal form Corporation
ISIN NO0003028904 (A)
NO0010736879 (B)
founding 1839
Seat Oslo , Norway
management Kristin Skogen Lund
Number of employees over 8,300 (2018)
sales NOK 18.1 billion (2018)
Branch Mass media
virtual marketplaces

Schibsted , based in Oslo, is a listed Norwegian media and online retail group that is active in 29 countries, primarily in Sweden and Norway. Schibsted is active in almost all media areas and owns products, rights and formats in the areas of newspapers , television , film and the Internet . Schibsted is also active in the edition .

The group's extensive international online activities (classified ads and virtual marketplaces outside Scandinavia) were spun off in 2018 as part of a spin-off and have since been run as a listed subsidiary under the name Adevinta .


In 1839 Christian Schibsted founded the Schibsted Forlag . Since 1860 he has published "Christiania Adresseblad", which since 1885 has been known as "Aftenposten". In 1989 the family business became a public limited company that has been listed on the Oslo Stock Exchange since 1992 and is part of the OBX index .

In the 1990s and 2000s, Schibsted bought some international newspapers. In Germany, the company became known in 2000 primarily through the Cologne newspaper war , when attempts were unsuccessful to establish the free daily newspaper "20 Minuten" in Germany as well.

In addition to media activities, from the turn of the millennium the company was also active in the online area with classified ads and virtual marketplaces and the like a. active in France, where it operates the leading marketplace under the name Leboncoin . As part of a spin-off , the international, non-Scandinavian online business was spun off at the end of 2008; From April 2019, this will be operated as an independent, listed subsidiary under the name Adevinta (Schibstedt stake: 60%).



Schibsted owns the two Oslo daily newspapers Aftenposten and Verdens Gang and thus two of the three largest Norwegian daily newspapers. The group also owns the major regional newspapers Bergens Tidende , Fædrelandsvennen and Stavanger Aftenblad , as well as a number of local newspapers. Schibsted also controls about 30% of the Norwegian news agency Norsk Telegrambyrå through his various newspapers .


In Sweden, the newspapers Aftonbladet and Svenska Dagbladet belong to Schibsted. The group also includes the film production company Metronome Film & Television and the sales company Metronome . In the Internet sector, the virtual marketplace and the business directory belong to Schibsted. The company also publishes a number of magazines. Schibsted's turnover was 224 billion kroner (approx. 30 billion CHF), 6.4% of the Swedish gross national product.


Schibsted launched the free online marketplace in Switzerland . The portal has been online since February 2010 and currently has around 160,000 entries and 1 million users. As with the Swedish model,, advertisements can be placed according to cantons.

The financing of is completely covered by advertising in order to guarantee an independent portal. For advertisers and buyers, this means that there are no transaction costs and the entire sales process remains free. The platform was sold to the Tamedia media group in 2015 .

Rest of Europe

In the rest of Europe, Schibsted is best known for 20 Min. Holding AG, which publishes the free daily newspaper 20 Minuten . The Swiss edition of the newspaper used to belong to Schibsted, but has been published by the Swiss company Tamedia since 2005; France's stake in 20 minutes was also sold to the local joint venture partner in 2016. In Russia, Schibsted publishes the free newspaper "Мой район" (roughly: my area, my region, see also Rajon ). In Austria, Schibsted operates the online marketplace, which is comparable to In Lithuania, Schibsted runs the free weekly newspaper 15 min .

Web links

Individual evidence

  1. a b Annual Report 2018 , accessed on January 24, 2020 (English, pdf)
  2. Schibsted Norge AS ,, accessed on May 24, 2020
  3. Norsk Telegrambyrå AS ,, accessed on May 24, 2020