Sports radar
| Sports radar
|
|
|---|---|
 |
|
| legal form | AG |
| Seat |
St. Gallen Switzerland
|
| Number of employees | 1630 |
| sales | 203 million euros |
| Branch | Sports media and sports betting |
| Website | www.sportradar.com |
| Status: 2016 | |
The sports radar AG is an international company based in St. Gallen captured, Switzerland, the sports data and processed into digital content. Sportradar is a service provider for sports media and the sports betting industry, as well as for national and international sports associations such as UEFA and IOC . Since January 2016, Sportradar has been operating at 35 locations in 24 countries, including Trondheim , London and Ljubljana . In addition to live results and statistics, Sportradar offers solutions for media partners who can distribute sports data to their consumers. With the Betradar brand, Sportradar addresses the target group of betting providers and offers products and services for them. This includes solutions such as betting odds, results service, market monitoring and trading.
Sportradar has a subsidiary in the USA and is the official data partner of the NFL , NHL and NASCAR . At the end of 2015, Sportradar renewed its partnership with the International Tennis Federation as the official data partner.
The DFB has been a partner in combating betting manipulation since 2005 . The fraud detection system developed in-house and used for this purpose forms the basis for this. In addition to the field of detection, the company organizes workshops with sports federations and leagues including the Major League Soccer of the Serie A and the International Ice Hockey Federation with the aim of clubs and players both an understanding of the mechanisms of betting markets to mediate as well as different forms of To raise awareness of betting fraud. Education and maintaining integrity are also the focus.
history
Founded under the name Market Monitor by Petter Fornæss and Tore Steinkjer in Trondheim, Norway in 2000 , Market Monitor offered online bookmakers services based on crawler technology. This was written as part of a thesis at the Technical and Natural Sciences University of Norway . In 2001, Market Monitor created in collaboration with German and Austrian partners. Betradar.com offers a set of reporting and monitoring capabilities for online betting markets. In 2007 Carsten Koerl joined Market Monitor as an investor. In the same year, the "Market Monitor" owners founded Sportradar AG, which from then on acted as the parent company. Market Monitor was renamed Sportradar AS and integrated into Sportradar AG as a subsidiary. In 2012, Sportradar acquired the Slovenian software company Klika. In the same year, EQT took a minority stake in Sportradar AG and invested 44 million euros. In 2013 Sportradar expanded and acquired a majority stake in SportStat. SportStat was the official data partner of the Rugby World Cups and World Snooker until then. Sportradar also secured a further stake in 2014 with the acquisition of “SportData” (now Sportradar US), a company active in the US market. In 2015, Sportradar acquired exclusive distribution rights for NASCAR , NFL and NHL ; Michael Jordan and Mark Cuban invested in the company under the leadership of Revolution LLC. As part of the partnership, the National Football League acquired shares in Sportradar US.
In April 2016, Sportradar took over the core business of sportsman media holding GmbH. This means that Laola1.tv (Sport TV on the Internet) is now part of Sportradar AG.
Services for the investigation of betting manipulation
The company provides betting manipulation services to sports associations and law enforcement agencies. These services are carried out by the Security Services division, which operates primarily from London , Hong Kong and Sydney . The origin of Sportradars Security Services lies in the “Early Warning System”, which was developed in 2005 following the Hoyzer scandal . This was one of the measures that the German Football Association and the Bundesliga took to prevent betting manipulation. The system was revised in 2009 and introduced as a Fraud Detection System (FDS). The development took place in cooperation with UEFA . This partnership enables Sportradar to monitor all matches in the first two leagues of all 54 UEFA member associations. Sportradar maintains other partnerships with the AFC , CONCACAF , IIHF , ESL and the IOC, among others . On the basis of betting odds progressions or adjustments made by the bookmakers connected to the system based on their customers' bets - both before and during the game - Sportradar recognizes whether a game has been manipulated or not. The system compares the changes in the odds of each individual bet type with the odds calculated in advance. In the event of a certain deviation, the system automatically sounds an alarm. Sports radars betting analysts then look at the game in detail and first look for sporty plausible reasons for the deviation. If they do not find any, assume that they have been tampered with. In this case, all information about the teams involved in the game is collected and analyzed. The data is then made available to the respective association in a report. Sportradar obtains the information from its own database and from an international network of more than 150 experts. Sportradar was able to uncover more than 2,000 manipulated or suspected manipulation games across all sports and forward information to the law enforcement authorities. Among others include Europol , the Austrian Federal Criminal Police and the Australian police to the partners of the company.
Sports content products
The company offers various products for sports media and betting providers. The products and their content are created by Sportradar itself. Sportradar is an officially licensed data partner of numerous associations; some partnerships also involve data collection. The services offered include supervised " white label " solutions for statistics and the visualization of game events as well as interfaces and data feeds . Sports Radars Sports data contains over 325,000 events and is used by Google and Fox Sports . Even Facebook's Sports Stadium uses data from sports radar.
Betting services
With the Betradar brand, the company addresses the target group of betting providers and offers them various services, such as the provision of betting odds, results service, market monitoring and trading. Sportradar has partnerships with approximately 450 bookmakers including Bet365 , William Hill , Paddy Power and Ladbrokes . Sportradar is also a partner of state lotteries such as Veikkaus, Svenska Spel and Norsk Tipping. Sportradar creates betting odds for over 40 sports. The betting odds are created by feeding the collected data into mathematical models. Odds that are created live during a game are updated based on an ongoing calculation of the odds. In addition to suggested odds, Sportradar also provides information on kick-off times and events in games. Sportradar offers betting providers the opportunity to compare their odds with those of other market participants. In order to be able to use this service, the betting provider must provide its own odds so that they are included in the comparison. This service enables betting providers to avoid so-called surebet situations.
Partnerships with associations
The company maintains various partnerships with sports associations with the aim of collecting and distributing data, for example for the handball Bundesliga . As part of the partnership with the ITF , the chair referee enters the data from a game directly into Sportradar's system. For the NHL, Sportradar receives the data from the NHL's tracking system and distributes it. Partnerships with associations based in the USA exist with NASCAR, NHL and NFL and are taken over by the sports radar subsidiary. Products that are developed from data partnerships can be the creation of solutions for websites or mobile apps. This also includes the transmission of video signals for rights. The company uses the partnership with ESL to expand its range of services. A partnership with the Football Association of Malaysia offers it a platform for managing internal affairs. This includes fixtures, administration of leagues, deployment of employees such as players and referees. The platform also offers the possibility of collecting data and distributing it to teams and partners or offering it as visualized solutions for websites.
Individual evidence
- ↑ a b [1] eqt.se.
- ↑ UEFA
- ↑ Protecting the game - UEFA.org
- ↑ Washington Post ( Memento of the original from December 27, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Betting manipulation
- ^ Fraud Detection System
- ↑ MLS tools up in the war against match-fixing with Sportradar extension
- ^ Repubblica
- ↑ Match-fixers beware
- ^ "Do fantasy sports spell the end of corruption in athletics" - Techcrunch
- ^ Student Programming Project becomes Multi-Million Dollar Company
- ^ Student Programming Project becomes Multi-Million Dollar Company
- ^ Student Programming Project becomes Multi-Million Dollar Company
- ↑ betradar.com
- ↑ Sikrer gambling-gevinst
- ↑ Perleporten åpen for Petter
- ↑ Ljubljanska Klika se združuje s švicarskim Sportradarjem
- ^ EQT deal caps off strange month for exits
- ↑ SportsStat merges with Swiss business
- ↑ Swiss company buys St. Paul sports-stats startup SportsData
- ^ Jordan, Cuban, Leonsi's Put Millions on Sports Betting's Future
- ^ Sportradar AG acquires core business of the sportsman media holding
- ↑ Suspected manipulation: DFB reports Hoyzer
- ↑ UEFA
- ↑ How to Catch a Match Fixer
- ^ Sportrader and ESL Form Partnership
- ↑ Sportradar, IOC Sign Deal To Share Info About Betting In Olympic Sports
- ^ Ted Leonsis teams with Michael Jordan, Mark Cuban in sports tech investment
- ^ Sportrader and ESL Form Partnership
- ↑ Tennis Gamblers' Demand for Live Betting Nets ITF Data Deal ( Memento of the original from December 27, 2015 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ Student Programming Project becomes Multi-Million Dollar Company
- ^ German Handball League forms data partnership with Sportradar
- ↑ ITF extends agreement with Sportradar through 2021 ( Memento of the original from April 1, 2016 in the web archive archive.today ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ NHL enlists Sportradar to provide real-time data
- ^ German Handball League forms data partnership with Sportradar
- ↑ ITF extends agreement with Sportradar through 2021 ( Memento of the original from April 1, 2016 in the web archive archive.today ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ Sportrader and ESL Form Partnership
- ↑ FAM announce new Sportradar deal
