Wallpaper factory Gebr. Rasch

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Wallpaper factory Gebr. Rasch

logo
legal form GmbH & Co. KG
founding 1861
Seat D-49565 Bramsche , Lower Saxony

Raschplatz 1

management
  • Frederik Rasch
  • Dario Rasch-Schulze Isfort

Owners 100% family Rasch

Number of employees 750
sales 161 million EUR (group sales 2014)
Website www.rasch.de

The wallpaper factory Gebr. Rasch GmbH & Co. KG , based in Bramsche in Lower Saxony, is one of the leading wallpaper manufacturers in Germany. The range produced includes over 6,500 different paper, embossing, relief, vinyl, fleece and digitally printed wallpapers.

The company has been family-owned since it was founded in 1897. Today it is run in the fifth generation by Frederik Rasch and Dario Rasch-Schulze Isfort. Rasch has eight international representative offices and exports to over 95 countries. In 2015 the group had 750 employees. The company produces at its headquarters in Bramsche, Ukraine and Poland .

history

The year it was founded in 1861

In 1861 Johann Heinrich Lücke and Hermann Wilhelm Gottfried Rasch founded the JH Lücke & Rasch, wallpaper and rouleaux factory . The wallpaper is printed by hand with wooden models and with a 4-color rotary printing machine that can be operated by hand. In 1897 Hugo Rasch, Emil Rasch and Guido Wiecking merged to form the Hannoversche wallpaper factory Gebrüder Rasch & Co. After a major fire in 1905, the factory was completely rebuilt in Bramsche, where it still has its headquarters today. Around 1900, Rasch offered wallpapers with neo-renaissance or neo-baroque patterns, classic marble decors, and floral patterns - characteristic of Art Nouveau . With representative offices in Paris , Amsterdam , Copenhagen , London and branches in Melbourne and Sydney , Rasch was one of Germany's internationally active wallpaper factories in 1912. After the First World War , the company entered into cooperation with the Cologne artist workshop JEKU, which was headed by Paul Jessen and Alfred Kutzer. An edition of special wallpaper collections by Duchess Sophie Charlotte von Oldenburg was also produced in the Bramscher production halls.

1930s

In 1929, managing director Emil Rasch concluded a cooperation with the Bauhaus Dessau , which designed the Bauhaus wallpapers in the wall painting workshop under the direction of Hinnerk Scheper . The first Bauhaus collection appeared with 14 designs in five to 15 color variants each. For the first time, the patterns were replaced by textile structures, grids, grids or waves. After the Bauhaus was dissolved in September 1932, Mies van der Rohe transferred the rights to the brand name "bauhaus" to the Rasch company for 6000 Reichsmarks in 1933 . In the mid-1930s, Rasch added collections by the designer Maria May to the Bauhaus series , whose playful appearance formed a counterpart to the clear Bauhaus style. In 1939 the collection Wiener Künstlertapeten appeared , which was created under the direction and cooperation of Josef Hoffmann, co-founder of the Vienna Secession . From 1939, the designer Tea Ernst also designed patterns for Rasch.

1940s and 1950s

Rasch was able to manufacture wallpaper in the Bramscher factory until 1942; After the war, the company resumed production under the direction of Emil Rasch in 1949 and released Rasch KÜNSTLER wallpapers in the following year . This time with designs by architects and artists such as Fritz August Breuhaus de Groot , Hans Schwippert , Josef Hoffmann , Maria May , Lucienne Day , Tea Ernst and Margret Hildebrand .

1960s

The circle of artists expanded. So also designed Salvador Dalí and Raymond Peynet , Bele Bachem and Cuno Fischer collections for wallpaper manufacturers. In addition, Rasch in Bramsche developed his first fabric wallpaper collection so that wallpaper patterns and fabrics can be coordinated with one another.

1970s and 1980s

The company developed the first vinyl wallpaper collection specially designed for the export market. Relief wallpapers were published by Rasch in 1982, whose haptic structures make a new technology possible.

1990s

In his collections, Rasch increasingly relied on the vinyl hot stamping technique to be able to produce wallpapers with light-reflecting structures. In 1992 international designers developed the Zeitwand wallpaper collection for Rasch , which was awarded by the German Designer Club and the Art Directors Club Germany. The architects Norbert Berghof, Michael A. Landes and Wolfgang Rang, Ginbande-Design , Wolfgang Laubesheimer, Alessandro Mendini , Nathalie du Pasquier, Bořek Šípek , Ettore Sottsass , Matteo Thun and George J. Sowden will be there. The wallpaper designs were exhibited, for example, in the New Collection in Munich , the San Francisco Museum of Modern Art and the Cooper Hewitt Museum in New York.

Year 2000

The new millennium began quickly with the establishment of a joint venture with SINTRA Ltd. in Ukraine. 2003 presented quickly the first digital printing -Tapete who was awarded the European Design Award for wallpaper. In 2006, the company opened up the production site Rasch Polska Sp. Z o. O , which is based in Goleniów, Poland.

As of 2010

Rasch purchases up to 400 designs per year. This also includes designs by Benetton and Paul Smith designers Markus Benesch and Barbara Becker as well as collections by book illustrators, graphic artists, art professors and companies.

Corporate investments

  • Rasch Textil GmbH & Co. KG , production and import of decorative fabrics , textile wallpapers and borders under the lines Rasch Textil , Elbersdrucke and Inter Walls .
  • Rasch Printing and Publishing GmbH & Co. KG .
  • The Rasch wallpaper factory has a majority stake in the company Sintra Ltd.

Printing process at Rasch

Rapidly uses the gravure printing process , screen printing , digital printing , duplex embossing and combined hot embossing.

seal of approval

All Rasch wallpapers bear the RAL quality mark ( RAL German Institute for Quality Assurance and Labeling ), the CE mark and the FSC mark Forest Stewardship Council .

literature

  • Heinrich Olligs (Ed.): Wallpapers. Your story up to the present , Vol. 2: Continuation of wallpaper history , Braunschweig: Klinkhardt and Biermann, 1970
  • Andrea Branzi et al. : Time walls. A wallpaper collection by internationally renowned designers and architects , accompanying publication for the exhibition in the German Wallpaper Museum in Kassel from June 13 to October 31, 1992, texts in German and English, ed. from the wallpaper factory Gebr. Rasch GmbH & Co., Bramsche: Rasch, 1992, ISBN 3-922469-66-3
  • Burckhard Kieselbach (Red.): Bauhaus wallpaper. Advertising & Success of a Brand , exhibition catalog with 120 partly illustrated pages in German and English, ed. from the wallpaper factory Gebr. Rasch GmbH + Co. and the Bauhaus Dessau Foundation , Cologne: DuMont, 1995, ISBN 3-7701-3636-5 ; including:
    • Sabine Thümmler : Architecture versus wallpaper. Siedlungstapeten und Bauhaus (= Architecture versus wallpaper. Housing development and Bauhaus ), pp. 11–19;
    • Werner Möller: "If you don't dare, you won't win ." Strategies for the Bauhaus wallpaper (= "No risk, no gain." Strategies for the Bauhaus wallpaper ), pp. 21–56;
    • Renate Scheper : mural painting and wallpaper (= Wall-painting and wallpaper ), pp 87-97;
    • Joachim Meilchen, Inge Jaehner: Memories of Emil Rasch (= Remembering Emil Rasch ), pp. 99-107.
  • Florian Langenscheidt (Ed.): German Standards: From the best family - 100 exemplary German family businesses , Cologne: German Standards Editions, 2007, ISBN 978-3-8349-0628-1
  • Florian Langenscheidt, Michael Beckel, Bea Becher: German standards. Brands of the Century. The premier class of German products and services in words and pictures from Aspirin to Zeiss , Cologne: German Standards Editions, 2006, ISBN 978-3-8349-0436-2 and ISBN 3-8349-0436-8
  • Burckhard Kieselbach, Rolf Spilker (Red.), Henning Buckrasch et al. (Texts): Rasch-Buch, book, 1897 - 1997 , with texts in German and English, ed. from the wallpaper factory Gebr. Rasch, Bramsche 1998, ISBN 978-3-9321-4735-7 ; therein u. a .:
    • Henning Buck: Founding times - pictures from the prehistory and early history of an industry , pp. 10–23;
    • Klaus Kunkel: VDT - Association of German Wallpaper Manufacturers and IGI - International Association of Wallpaper Manufacturers ;
    • Sabine Thümmler: Line play and blossom dream - the wallpapers around 1900 , p. 56–77;
    • Rolf Spilker : Die Formstecherei - an arts and crafts , p. 56–77;
    • Sabine Thümmler: Between Art Deco and New Objectivity - the wallpapers between the world wars , pp. 78–96;
    • Werner Möller: Development and success of Bauhaus wallpaper, pp. 110–131.
  • Florian Langenscheidt (Ed.), Steffen Heemann et al. (Ed.): German Trademark Lexicon. Around 1500 stamps with all important information on origin, history, dates and facts , Cologne: Deutsche-Standards-Edition, 2007, ISBN 978-3-8349-0629-8 .

Web links

Individual evidence

  1. ↑ NN : detail. Zeitschrift für Architektur + Baudetail , Vol. 40, Issues 7–8, Munich: Verlag für Architektur + Baudetail, 2000, p. 1567; Preview over google books
  2. ↑ The history section essentially follows the presentation of the company , accessed on December 22, 2015
  3. ↑ http://www.designlexikon.net/Firmen/R/rasch.html Designlexikon International
  4. ↑ Karin Thönissen: Tea Ernst - from designer to entrepreneur. In: Journal for Gender Studies and Visual Culture. Retrieved February 5, 2017 .

Coordinates: 52 ° 24 ′ 20.9 ″  N , 7 ° 59 ′ 36.9 ″  E