Orbanism Award
The Orbanism Award (under the name Virenschleuder-Preis up to and including 2016 ) is an annually awarded marketing prize. The award is given to the best marketing in the field of culture and media . In contrast to other marketing prizes, every nomination is published so that an exchange of experiences takes place. The award ceremony takes place every autumn as part of the Frankfurt Book Fair . The Virus Thrower Prize has been organized by Leander Wattig since 2011 in cooperation with the Frankfurt Book Fair and, according to the buchreport portal, is one of the most important prizes awarded there . The media response is broad.
Award winners
| year | Award winners | jury |
| 2011 |
Verlag Antje Kunstmann (publishers category) Audible (book trade category) euryclia (other actors in the book industry category) |
None (internet vote) |
| 2012 |
Binooki Verlag (Category Measure) Hanser Verlag (Category Strategy) |
None (internet vote) |
| 2013 | brandsatz GmbH (Category Measure / Strategy) Frohmann Verlag (Category Idea) Lars Fischer (Category Personality) |
Zoë Beck (author), Claudia Michalski (Handelsblatt publishing group), Wibke Ladwig (social media advisor), Olaf Kolbrück ( dfv media group ), Jochen Mai ( Yello Strom ), Frank Krings (Frankfurt Book Fair) |
| 2014 | Bookstore Lessing and company (Measure / Strategy category) Pinakotheken in the Munich art area (Idea category) Zoë Beck (Personality category) |
Kerstin Hoffmann (Consultant), Elisabeth Rank ( Wired Germany), Claudia Michalski ( Verlagsgruppe Handelsblatt ), Annette Schwindt (Author), Karla Paul ( Hoffmann and Campe ), Frank Zimmer (Advertising & Selling), Klaus Eck (Eck Consulting Group), Markus Gogolin (Frankfurt Book Fair) |
| 2015 |
Bayerische Schlösserverwaltung (campaign category) Eric Jarosinski aka @NeinQuarterly (strategy / platform category) Bonnier -verlage Carlsen , Forever, Impress, Piper and Ullstein (idea category) Digital Media Women (team category) Johannes Korten (personality category) |
Pia Betton (edenspiekermann_), Juliane Leopold ( BuzzFeed Germany), Karla Paul (Edel eBooks), Poppy J. Anderson (author), Anke von Heyl (consultant), Martin Hoffmann ( Die Welt ), Sascha Lobo (author), Frank Zimmer ( Advertise & Sell ), Markus Gogolin ( Frankfurt Book Fair ) |
| 2016 |
Kulturkaufhaus Dussmann (Category Campaign) Carlsen Verlag (Category Strategy / Platform) Carl Hanser Verlag (Category Idea) Police Headquarters Frankfurt am Main (Category Team) Susanne Kasper (Category Personality) |
Nina George (author), Carline Mohr ( Spiegel Online ), Melanie Raabe (author), Karin Schmidt-Friderichs ( Hermann Schmidt publishing house ), Sophie Weigand (literary blogger), Peter Wittkamp (freelance concept designer and author), Sascha Lobo (author), Felix Wegener (Direttissima), Frank Zimmer ( Advertise & Sell ), Markus Gogolin ( Frankfurt Book Fair ) |
| 2017 |
No & But (category Best Live Marketing B2C) Blogfabrik (Category Best Live Marketing B2B) TINCON (Category Best Public Event) CommunityCamp Berlin (Category Best Specialist Event ) Lina Timm (Category Best People Networker ) |
Nora Gomringer (poet), Maren Heltsche (data analyst & developer), Susanne Kasper ( literature shock ), Nora-Vanessa Wohlert (EDITION F), Christian Lindner (journalist), Holger Schellkopf ( publishing house Werben & Sell ), Markus Gogolin ( Frankfurter Book fair ) |
| 2018 | Not forgiven | Not applicable |
Web links
Individual evidence
- ↑ The most important book prizes at the Frankfurt Book Fair 2012
- ↑ Overview of the media response to the virus thrower price
- ^ A trophy for the police Börsenblatt.net, accessed on November 11, 2016
- ↑ boersenblatt.net : What's next for the Orbanism Space, Mr. Wattig? ( The Sunday Question , September 16, 2018)