BASF wine cellar

from Wikipedia, the free encyclopedia
BASF wine cellar

logo
legal form Business unit of BASF SE
founding 1901
Seat Ludwigshafen am Rhein
management Bernhard Wolff (since 2014)
Number of employees 23
sales € 7 million (2013)
Branch Wine retail and mail order business
Website BASF wine cellar

The BASF wine cellar in Ludwigshafen am Rhein is the ninth largest wine trading company in Germany (as of 2013). The trading volume in 2013 was 900,000 bottles of wine with 100 different German wines from all thirteen wine-growing regions as well as 700 different wines from all over the world, with annual sales of 7 million euros. A total of around 2000 different wines are stored in the wine cellar, the oldest from the year BASF was founded in 1865.

history

The "Kellerei der Badischen Anilin und Sodafabrik" was founded in 1901 with the direct purchase of wine and spirits for the newly built company building of BASF in order to be able to supply the guests and business partners with wines from the Palatinate region. On the other hand, employees should also have the opportunity to enjoy a drink after work (from 1913 in BASF's after-work house ). As early as 1903, 21 Palatinate , 10 Moselle and seven Rhine wines as well as various Burgundy and Bordeaux wines were part of the range. In the 1908 price list, the most expensive wines listed include noble sweet German wines . Due to the hyperinflation in 1923 , the most expensive bottle ever sold costs 490 billion marks . As a result of the merger of BASF in 1925 with other chemical companies to form IG Farben , the winery was renamed to "IG Kellerei Ludwigshafen" in 1926. Annual sales in 1938 were 510,000 bottles. After the Second World War , the name was changed to “BASF Cellar” in 1946. The mark of 100,000 bottles in annual sales was reached in 1949.

The construction of today's wine shop and the storage cellar with 4000 square meters began in 1960. In the 1961 wine list you could buy a French 1953 Château Mouton-Rothschild from Pauillac near Bordeaux, just under 1000 kilometers away, for "cheap" DM 18, while an almost neighboring 1953 Freundstück Trockenbeerenauslese from the Reichsrat von Buhl estate just 23 kilometers away Deidesheim cost 40 DM. In 1965, BASF celebrated its 100th anniversary, which brought the wine cellar its highest sales to date with 1.5 million bottles. Winery festivals have been held regularly since 1979, and in the anniversary year 2015 (150 years of BASF) the “neighborhood festival” replaced the annual winery festival, which will be continued in 2016 in the familiar form. The previous renaming took place in 2012 as "Weinkeller" or "Weinkeller der BASF".

range

The product range includes all 13 German wine-growing regions, with the Palatinate traditionally being a focus. Other European wines come from France , Austria , Italy , Spain , Portugal .

There are also wines from overseas from Argentina , Australia , Chile , New Zealand , South Africa and California .

More or less exotic wine-growing regions are listed under the heading "Selected countries of origin", including: China , Georgia , Greece , Israel , Canada , Croatia , Lebanon , Macedonia , Mexico , Moldova , the Netherlands , Romania , Switzerland , Turkey and Hungary .

Exclusive contracts for the distribution of individual locations are concluded with selected wineries, for example with the Reichsrat von Buhl winery from nearby Deidesheim.

distribution

All wines are bought, including whole vintages from certain exclusive vineyards. Own bottling of wine from tank trucks (winery) is possible. A schnapps bottling plant was also available. The large range of wines is purely purchased, like the potatoes in the company canteens and has nothing to do with the in-house production of several thousand chemical products. In spite of the high personal requirements, around a third of the purchase is sold to the general public.

The wines are either sold through the specialist wine shop in Anilinstrasse in Ludwigshafen or packed by the employees in the shipping department and sent all over the world: to foreign subsidiaries of the company , business partners and private customers in the USA, South Africa, Russia, Japan or Australia. The customer file includes around 25,000 wine buyers worldwide. Statistically, this made BASF the ninth largest wine retailer in Germany in 2013. The branch in the Rhein-Galerie was closed in 2015.

staff

The 23 employees include master winemakers , former wine queens , such as Katja Schweder, who after her tenure as German Wine Queen in 2006/07 primarily oversaw events with national and international guests, viticulture engineers and seven shipping employees. Every year the employees taste several thousand varieties in wine tastings .

Awards

  • 1999: Der Feinschmecker : "best address for Italian, Spanish and Bordeaux wines"
  • 2002: Meininger Verlag : "Wine Retailer of the Year" with "Special Prize for Outstanding German Wine Range"
  • 2003: Förderverein ProRiesling eV: "Riesling Förderpreis"
  • 2004: Wein-Gourmet The international wine magazine: "This specialist wine shop is recommended"
  • 2004: Meininger Verlag: Top 10 des Facheinzelhandel
  • 2005: Meininger Verlag: sixth largest wine shop in Germany
  • 2007: Meininger Verlag: Top 10 of the specialist retail trade
  • 2007: Wein-Gourmet The international wine magazine: Landessieger Rheinland-Pfalz; "This wine shop is one of the best in Germany"
  • 2009: Meininger Verlag: "Wine Dealer of the Year" in the "Specialist Retail" category
  • 2012: Der Feinschmecker: "One of the best wine addresses in Germany"

literature

  • Lutz E. Dreesbach: A winery for the benefit of the aniliners. - In: Dreesbach: The small affairs of large companies. - 3rd edition - Düsseldorf, 1983. - pp. 15-19.

See also

Web links

Individual evidence

  1. ↑ wirtschaftsbetriebe.basf.de
  2. ↑ a b The top 100 in the wine industry. Weinwirtschaft, Issue 5, 2014, p. 163.
  3. ↑ a b Group carries 800 wines / BASF is the top-selling wine retailer in Germany on focus.de from May 27, 2014
  4. ↑ Wine list 2013/2014 (PDF; 9.4 MB). BASF wine cellar, accessed July 19, 2014.
  5. ↑ The BASF casino is characterized by exquisite elegance . In: Allgemeine Hotel- und Gastronomie-Zeitung, print edition No. 2001/42 of October 20, 2001, accessed on July 19, 2014
  6. ↑ wine list 2013/14; P. 6
  7. ↑ Neighborhood Festival - Celebrating BASF's 150th birthday: Everyone can do that at BASF's neighborhood festival.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. online on the Internet: September 2, 2015@1@ 2Template: Toter Link / www.standort-ludwigshafen.basf.de  
  8. ↑ wine list 2013/14; P. 7
  9. ↑ as long as there is no German-language article about it, a link to nl: Wijnbouw in Nederland , fr: Viticulture aux Pays-Bas and en: Dutch wine
  10. ↑ Burgunder from BASF In: Handelsblatt from November 20, 2006
  11. ↑ Benno Stieber: BASF in Ludwigshafen , the city in the city In: Merian (travel magazine) : Pfalz , October 2009
  12. ↑ BASF: Chemical company and strong-selling wine retailer by Sandra Kathe ( dpa / lrs) on morgenweb.de from May 27, 2014
  13. ↑ Katja Schweder strengthens the BASF-Kellerei team, press release of August 27, 2007

Coordinates: 49 ° 29 ′ 35 "  N , 8 ° 25 ′ 53"  E