Wonder world
| Wonder world | |
|---|---|
 |
|
| description | Magazine logo, 1958 |
| language | German |
| publishing company | Österreichischer Jugendverlag Druck und Verlagsges.mbH ( Austria ) |
| First edition | March 25, 1948 |
| Frequency of publication | fortnightly |
| Editor-in-chief | |
Die Wunderwelt was an Austrian children's and youth magazine that was published by various publishers from 1948 to 1986. From October 1986 to July 1994 the German Treff-Jugendmagazin (then Velber-Verlag) was distributed in Austria under the logo “Treff-Wunderwelt” by subscription.
content
From the beginning, the magazine was dedicated to entertaining and educating children from reading age to puberty. In each issue, the readers were educated in a combination of text and illustrations with fairy tales , legends and stories from customs and religion in parallel with school.
Series of pictures with characters from fairy tales and fantasy or the "children next door" were recurring themes, mixed with craft tips, reader pages (mailbox, photos), poems, puzzles, game instructions and much more. For the older children, nature and technology pages were brought out (initially as "Field, Forest and Meadow Newspaper", later more scientifically oriented than "The Wonderful World of Nature") and collection pages with personalities or facts worth knowing from culture, history or technology.
worldview
The wonder world conveyed a religious-Christian worldview, with numerous depictions from the Catholic rite . This was shown in stories z. B. around the confirmation and was also presented in special issues for Christmas and Easter in handicraft sheets and instructions with which one could make Advent decorations , Christmas cribs and Easter surprises. Other denominations , even Christian ones such as the Evangelical , were not mentioned.
While at the beginning the children were urged to obey their parents, teachers and the church in stories, sayings and direct speeches, from the 1970s onwards the focus of information shifted more to environmentally friendly behavior.
subjects
From the first edition of Wunderwelt on, the newspaper was designed with serial stories, some of them from books.
There were illustrated stories on one to two pages per series and magazine (one to three small illustrations per page). Sometimes these serialized novels dragged on for more than a year. From 1951 to 1955 there were often 3 sequel stories in parallel, from 1958 these were then reduced.
In the middle section, with a few exceptions, there were drawn double-sided stories, fairy tales and legends on special occasions such as All Saints' Day, National Day and Mother's Day. Sometimes there was an additional comic series, sometimes interesting facts, then again fables or collector's pictures, game and handicraft instructions.
A recurring part of the Wunderwelt were special issues that were published at Advent, Easter, at the beginning of the holiday, later at the beginning of autumn or other topics. They had less editorial content, but stories as well as handicraft instructions and cut-out sheets for making nativity scenes, knight castles, farms, Mother's Day gifts and much more. A total of 67 special issues were printed between 1948 and 1969.
Until 1976, a year was published as a bound book. Likewise, the story and fairy tale pages of the periodical editions or recurring topics were sold as anthologies: “The Colorful Book”, “The Colorful Book of 1000 Fun”, “The New Colorful Book I and II”, “The Interesting Colorful Book (Nature) "," The Interesting Colorful Book (Technology) "and" The Colorful Handicraft Book ".
Even after the newspaper was completely redesigned in January 1977 under Dr. Ingrid Greisenegger's declared goal was to convey responsibility, environmental awareness and social criticism. Until the last Austrian edition was printed in 1986, this defined young people as the new target group, not children. New series reported demanding about environmental protection or Indians and other indigenous people.
Fixed points of the magazine after 1977 were learning and school tips, cinema, TV theater and book tips, the comics "Strick" and "Schnürl und Strack" by Klaus Pitter , the series "They won't be there soon anymore" (until 1982) , the story series "Till Eule" by Ernst A. Ekker , the mini thriller by Wolfgang Ecke ( Perry Clifton , Balduin Pfiff ), the critical music series "Hopp & Pop", later replaced by "Musik", by Georg Turic . From autumn 1977 the Wunderwelt organized soap box races all over Austria together with the ÖAMTC and reported on them.
marketing
The publisher tried to bind its audience to the wonder world with subscriptions, contests, sequel stories, readers' mail corners and coupons for membership cards.
Until 1967 advertising was a rather rare phenomenon; Small ads drawn by the authors of the picture stories themselves drew attention to toys, children's books and sweets. Occasionally there was advertising with educational content such as toothpaste, fruit juices, children's books, sporting goods, self-promotion by the publishers, swimming and skiing courses. After 1967, the number and size of the adverts increased sharply.
publishing company
| Belgium | Belgian Fr. 6, - | |
| Germany | DM -, 40 | |
| France | Fr. 40, - | |
| Great Britain | d. 10 | |
| Italy | Lire 50, - | |
| Luxembourg | lux. Fr. 5, - | |
| Saarland | Fr. 40, - | |
| Switzerland | sfr. -, 45 | |
| Rest of the world | $ 0.14 | |
| Costs per issue during the 1950s | ||
Publishing houses and responsible editors:
Österreichischer Jugendverlag Ges.mbH in foundation / Josef Domany: 1948 Issue 01 to 04
Österreichischer Jugendverlag Druck und Verlagsges.mbH / Josef Domany: 1948 Issue 05 to 1966 Issue 08
Österreichischer Jugendverlag Druck und Verlagsges.mbH / Friedrich Bauer: 1966 Issue 09 to 1967
Verlag Die Wunderwelt Wien / Friedrich Bauer: 1967 to 1968
Wunderwelt Verlagsges.mbH / Friedrich Bauer: 1968 to 1973
Kurier Zeitungsverlag und Druckerei Gesellschaft mbH & Co KG / Friedrich Bauer: 1974 to 1976 Issue 10
Wirtschafts-Trend Zeitungsverlagsges. mbH / Ingrid Greisenegger: 1976 issue 11 to 1986 issue 4
Velber Verlagsges.mbH / Detlef Kersten & Dietmar Beyer: 1986 issue 5 to 1994 issue 7
In September 1948 the price of the magazine was reduced by a third from 1.50 schilling to 1 schilling, and the existing subscriptions were extended accordingly.
In January 1951 the magazine had 95,000 readers.
A special issue cost 3.20
timeline
After the initial phase in 1948, the editorial and authoring team was very much tailored to personalities. Luzia Adelsberger (illustrations), Teja Aicher (" Zwerg Bumstis Abenteuer"), Lisbeth Hölzl (illustrations), Felicitas Kuhn (illustrations), Peter Paul Prinz (comic series "Hokus und Willibald " and technical illustrations), Monica Skidelsky (puzzles and handicrafts) , Rosl Warzilek (illustrations), the handicraft uncle Hans Weinhappel , Friedrich Bauer (sequel stories and puzzles ), Anni Gwehenberger (text), Trude Piesch (“Saxumulus” and others stories), Elfriede Vavrovsky (stories and pedagogy), formed around editor-in-chief Josef Domany was the defining team that determined the look and content through identity.
Personnel changes - e.g. B. when Peter Paul Prinz emigrated to Australia at the beginning of 1961 - led to additional burdens for other authors like Teja Aicher , who sometimes worked as a substitute, but occasionally had to redesign his own series. At times Aicher drew up to half of the notebooks.
From 1966 to 1976 Friedrich Bauer headed the editorial department, the content of the magazine of stories (e.g. "Durchs Wilde Afrika" by Lore Korzendörfer , some repetitions of "Willibald the Sorcerer's Apprentice" by Peter Paul Prinz , "A Case for Perry Clifton ") by Wolfgang Ecke ), many puzzles, handicraft instructions (also in cooperation with the TV show “ Wer tastelt mit? ”) dominates. The editorial ran under the title “Eulalias Treasure Chest”, and letters to the editor from children in “Eulalias Sorrow Box” were answered. The mascot of the wonder world remained dwarf Bumsti until 1976 .
In 1977 the publishing house changed and with it the editorial team: Ingrid Greisenegger and Heidi Dumreicher now shaped the magazine's content. Dwarf Bumsti disappeared in favor of the "light bulb". The switch to sports and science topics, serial novels (“Falls the field down into the sea” by Ernst A. Ekker ) and short stories by Austrian authors such as Renate Welsh , Christine Nöstlinger and Mira Lobe was striking . In the summer of 1977 the term “ environmental sniffers ” appeared for the first time ; these became the central topic of this magazine in the later years of the Wunderwelt. New authors and graphic artists such as Klaus Pitter , Hella Soyka , Helga Meinhart , Wilhelm Dabringer , Jörg Wollmann and many others took on topics such as nature, environmental awareness and social criticism.
At the request of the readership in the Wunderwelt from 1978 onwards mostly more demanding, sometimes socially critical comic series were published, initially “ Asterix in Spain”, from winter 1979 “Dir. Karl Meidlinger and the river spirit ”by G. Januszewski and Jörg Wollmann , from winter 1981“ Spück ”by Thomas Maurer , from autumn 1982“… and Simmering goes into the air ”by Ernst A. Ekker and Constanze Ruhm .
From 1979 there was a " gimmick " included for marketing reasons , and Wilhelm Dabringer also made handicraft sheets with reference to Austria. From 1980, ethnological reports by Brigitte Peter and local history articles appeared. In the summer of 1982 the call was made to found an “environmental scout club”. From the winter of 1982 reprints of the comic series "Pussy" by Peyo appeared in the Wunderwelt.
In 1986 the Wunderwelt merged with the German youth magazine “treff” from the Family Media GmbH & Co KG publishing house in Freiburg, which is still published today. Unfortunately, according to the publisher, it was found that none of this material had been archived. As far as is known, the last "treff Wunderwelt" was published in July 1994.
The brand name "Wunderwelt" belongs to Trend-Profil-Verlag today. Since this was taken over by the NEWS publishing house in the early 2000s, a few free supplements appeared in 2005 under the name “NEWSino - die WUNDERWELT von NEWS”. Around a third of this supplement, which is designed for children and young people up to the age of 15, is used for advertisements.
In 2008, a 60th anniversary exhibition took place in the District Museum Vienna Alsergrund. The event was led by the museum curator Mag. Brigitte Neichl and the initiator Peter Thomas Suschny (Austrian Advertising Museum Vienna) by the former "Wunderwelt-Aunt" MS (Mag. Monika Skidelsky ) and Werner Grieshofer . Numerous Wunderwelt friends made exhibition material available, for example the former Wunderwelt graphic artist Felicitas Kuhn or the daughter of the Wunderwelt founder Josef Domany .
Werner Grieshofer (Vienna) found all the Wunderwelt issues, completed the often poor and incomplete, but multiple original issues by means of digital overlay and fed them into an image database with improved quality. This comprises more than 15,000 pages and around 50,000 links. Grieshofer also carried out extensive research and numerous interviews with former draftsmen, authors and contemporary witnesses and wrote, among other things, the biographies of around 170 draftsmen, copywriters and editors of the Wunderwelt.
layout
From issue 1, 1948 to issue 8, 1967 the magazine was published fortnightly with 16 pages, until 1978 the magazine had mostly 32 pages with monthly publication, from summer 1978 it appeared quarterly with 64 pages.
The closed format was 230 × 330 mm until 1967; a continuous, open double page was printed in four colors at the front using offset printing, the back in black and an additional spot color. During this time, the standard booklets were not stapled, but folded once and were then sold. The printing material was a voluminous paper, so that the cut-outs should have a stronger hold.
Illustrators (selection)
- Teja Aicher
- Lucia Adelsberger
- Hilda Heller
- Lisbeth Hölzl
- Felicitas Kuhn
- Monica Skidelsky
- Hella Soyka
- Rosl Warzilek
- Hans Weinhappel
- Hedwig Zumtobel
- Peter Paul Prince
- Klaus Pitter
List of all comic series in the wonder world with at least 3 episodes:
| Diogenes 1948–1948 (9) |
Willibald the Sorcerer's Apprentice 1948–1960 (314 episodes until 1960, thereafter only repetitions) |
| The wrong Hansl (11) |
Zwerg Pockl's experiences replaced by Zwerg Bumsti's adventures 1949–1971, (498 episodes, no new texts from mid-1966) |
| Little children, there is something today 1949 (7) | The gymnastic world tour 1949 (4) |
|
Piff and Paff 1949–1954 and 1959–1962 (197), briefly revived in 1967 as Zip / Zop |
Brummli 1950–1951 (17) |
| Fritz and Fratzi (11) | Handicraft waste (10) |
| Zipferling, the funny puppet 1952–1953 (15) | Benjamin and Kasimir 1953–1955 (33) |
| The red sedan 1954–1955 (13) | Stubs and Staberl 1955–1958 (70) |
| Petzi's experiences 1955 (18) | Tips and Taps 1956 (25) |
| Max, Michael and Monika 1958–1959 (27) | Nicky 1959 (6) |
| Kasperl and Gretel 1960 (9) | Pink and Punki 1960–1961 (10) |
| Magician Yoga Heal 1961–1962 (44) | Kri, Yoga Heiles apprentice 1963–1966 (86) |
| The remote-controlled car 1963 (25) | Visit to Uncle Willi 1966 (12), remake of The Red Limousine |
| Knight Ringobert 1966–1967 (14) | Tino, the little elephant 1967–1968 (4) |
| Digedags 1972 (4) | Perry and Silia 1972-1976 (53) |
| Tini, Tina, Tino 1973–1974 (13) | Bumsti and the Bumstibande 1974–1976 (28) |
| The Teddies 1974 (9) | Schnurzl 1975–1976 (23) |
| On the distant island of Wakikipoo 1975 (8) | The witch Atomara 1975–1976 (11) |
| Knit 1977–1986 (47) | Asterix in Spain 1978 (7) |
| Dr. Karl Meidlinger and the river spirit (8) | Speck (3) |
| Pussy 1983-1984 (19) | Caesar and Ernestine (6) |
Authors (selection)
The 61 novels and sequels with number of episodes (chronologically up to 1986):
| The captain's secret from 1948 (5) | The Eskimo hunter from 1948 (13) | Raid on Lennigen's farm from 1949 (4) |
| The flying black horse from 1949 (18) | The planetary planes from 1949 (12) | Little brave Burgl from 1949 (15) |
| Winnetou's death from 1950 (21) | Christl's great journey from 1950 (35) | Gustl in danger from 1951 (18) |
| Cornet Edi from 1951 (31) | Schnuffi from 1951 (6) | Rikje from 1951 (30) |
| The ship Atlantis from 1952 (33) | Miraculum from 1953 (13) | The great winter trip from 1953 (5) |
| The magic of the wolf mill from 1953 (2) | Mirko from 1953 (2) | In the 90th minute from 1953 (2) |
| The night in the cave from 1953 (6) | On invisible roads from 1954 (16) | Friedl from 1954 (7) |
| Hanna and Hanno from 1954 (13) | The gold of the deep from 1954 (7) | Night over Saringa from 1954 (34) |
| Sissi from 1955 (14) | The earth quakes from 1955 (15) | Jutta's first year of secondary school from 1955 (17) |
| The curve ghosts from 1956 (28) | The children from Rosenweg from 1956 (11) | Traudl's debt from 1956 (3) |
| Bessie and Elisabeth from 1956 (21) | In the last hour from 1957 (37) | Andrea proves herself from 1957 (12) |
| Rolanda from 1958 (11) | The twins from 1958 (11) | Small tent by the big river from 1958 (22) |
| Behind Herrgottsücken from 1959 (12) | Copilot Dadidavit from 1959 (18) | The Wienerli from 1959 (16) |
| The green divan from 1960 (10) | Rapunzel and Toshiko from 1960 (15) | Purzel from 1961 (4) |
| The blue and white from 1961 (18) | Everyone helps from 1961 (22) | Junker Edelhart from 1962 (23) |
| Georg, Hannes, Ursula from 1962 (36) | Spatzenheimer from 1963 (13) | Ajax, the story of a horse from 1964 (16) |
| The rascals from the city from 1964 (2) | Yvonne and Leopoldine from 1964 (22) | The treasure in the Drachenloch from 1965 (11) |
| Compasses and wooden spoons from 1965 (11) | Dombo, the Negro boy from 1965 (11) | The Spy from 1966 (14) |
| The secret of the power island from 1966 (12) | Wolf tooth and bear claw from 1967 (8) | Fury from 1968 (15) |
| West of Santa Fe 1972 (6) | Silverpaw's Adventure 1972 (11) | Pinball 1972 (9) |
| The Field Falls Down Into The Sea 1977 (14) |
Individual evidence
- ↑ The main source is the digital wonder world 1948–1986 (see web links), as well as its creator Werner Grieshofer
- ↑ Honorable congratulations on the 10th anniversary of the magazine by the President of the National Council Felix Hurdes , the Federal Minister for Education Heinrich Drimmel and Federal Minister for Foreign Affairs Leopold Figl : 1958, issue 7, p. 2
- ↑ alcohol Sanktus, 1956, Heft 11, S. 2
- ^ Gerhard and Hannerl travel to Rome, 1950, issue 22, p. 3
- ↑ See issue 7/1961
- ^ Co-organizer Werner Grieshofer
- ↑ Digital Wonder World from 1948–1986