Marie Claire: Difference between revisions

From Wikipedia, the free encyclopedia
Content deleted Content added
Image
 
(468 intermediate revisions by more than 100 users not shown)
Line 1: Line 1:
{{Short description|Monthly women's magazine}}
[[Image:Fernandatavares.jpg|right|180px|Fernanda Tavares on the cover of ''[[Marie Claire]]''.]]
{{about|the magazine|the given name|Marie-Claire}}
'''''Marie Claire''''' is a women's fashion [[magazine]] published in [[France]] (in [[French language|French]]), the [[United States]] and the [[United Kingdom]] (in [[English language|English]]).
{{Use British English|date=March 2021}}
{{Use dmy dates|date=April 2015}}
{{Infobox magazine
| title = Marie Claire
| logo = Marie Claire Magazine logo.svg
| image_file = Marie Claire July 2013 issue.jpg
| image_size = 200px
| image_caption = [[Lauren Conrad]] on the July 2013 cover
| publisher = Groupe Marie Claire (France)<br>[[Editorial Perfil]] (Argentina)<br>[[Are Media]] (Australia)<br>Fashion Group (Mexico)<br>[[Future plc]] (UK)<br>[[Future US]] (U.S.)
| paid_circulation =
| unpaid_circulation =
| circulation = 411,149 (France)<br />227,729 (UK)<ref>{{cite web|title=ABC Certificates and Reports: Marie Claire|url=http://www.abc.org.uk/Products-Services/Product-Page/?tid=1469|work=[[Audit Bureau of Circulations (UK)|Audit Bureau of Circulations]]|access-date=14 February 2014|quote=ABC July – December 2013, print and digital editions.|archive-date=25 June 2016|archive-url=https://web.archive.org/web/20160625160729/http://www.abc.org.uk/Products-Services/Product-Page/?tid=1469|url-status=dead}}</ref>
|circulation_year = 2013
| language = Distributed in 24 languages
| category = Fashion
| frequency = Monthly
| editor = Katell Pouliquen (France)<br>Andrea Arbelaiz (Argentina)<br>Nicky Briger (Australia)<br>Andrea Thompson (UK)<br> Nikki Ogunnaike (U.S.)
| editor_title = Editor
| firstdate = {{start date and age|1937|3|5|df=yes}}
| country = France / UK (published in 35 countries)<ref>{{cite web|title=Historical development of the media in France|url=http://www.mheducation.co.uk/openup/chapters/9780335236220.pdf|publisher=McGraw-Hill Education|access-date=24 February 2015|archive-url=https://web.archive.org/web/20150225005455/http://www.mheducation.co.uk/openup/chapters/9780335236220.pdf|archive-date=25 February 2015|url-status=dead}}</ref>
| website = {{URL|http://www.marieclaire.fr}} (France)<br>[http://marieclaire.perfil.com/ marieclaire.perfil.com] (Argentina)<br>[http://www.marieclaire.com.au/ marieclaire.com.au] (Australia)<br>[https://marieclaire.com.mx/ marieclaire.com.mx] (Mexico)<br>[http://www.marieclaire.co.uk/ marieclaire.co.uk] (UK)<br>[http://www.marieclaire.com/ marieclaire.com] (U.S.)
| issn = 0025-3049
}}
'''''Marie Claire''''' (stylized in [[all lowercase]]) is a French international monthly [[magazine]] first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on women around the world and global issues. ''Marie Claire'' magazine also covers [[health]], [[beauty]], [[fashion]], [[politics]], [[finance]], and [[career]] topics.


==Overview==
==History==
''Marie Claire'' was founded by [[Jean Prouvost]] (1885–1978)<ref>{{cite web|title=Historical development of the media in France|url=http://www.mheducation.co.uk/openup/chapters/9780335236220.pdf|publisher=McGraw-Hill Education|access-date=24 February 2015|archive-url=https://web.archive.org/web/20150225005455/http://www.mheducation.co.uk/openup/chapters/9780335236220.pdf|archive-date=25 February 2015|url-status=dead}}</ref> and [[Marcelle Auclair]] (1899–1983).<ref name=touret05>"Avec [[:fr:Jean Prouvost|Jean Prouvost]], [[Marcelle Auclair]] fonda « Marie-Claire » magazine féminin inspiré des magazines américains" (p. 319). In: {{cite book|title=Destins d'Allier: 1945–2000: population et économie, les grands événements et l'évolution de l'opinion, portraits|last=Touret|first=André |author-link=:fr:André Touret|year=2005|publisher=Éditions Créer |isbn=9782848190587 |oclc=2418285|url=https://books.google.com/books?id=wB1QeiHuzp0C}} (351 pages).</ref> Its first issue appeared in 1937,<ref name="HughesReader2002">{{cite book|author1=Alexandra Hughes|author2=Keith A Reader|title=Encyclopaedia of Contemporary French Culture|url=https://books.google.com/books?id=BKCFAgAAQBAJ&pg=PA357|access-date=22 November 2014|date=11 March 2002|publisher=Routledge|isbn=978-1-134-78866-8|page=357|archive-date=3 November 2023|archive-url=https://web.archive.org/web/20231103181759/https://books.google.com/books?id=BKCFAgAAQBAJ&pg=PA357#v=onepage&q&f=false|url-status=live}}</ref> and it was distributed each Wednesday until 1941 when it handed out its shares to open in London, going international for the first time.<ref>{{cite web|title=Marie Claire France|url=http://www.fashionmodeldirectory.com/magazines/marie-claire-france/|work=Fashion Model Directory (FMD)|access-date=20 February 2013|archive-date=3 March 2013|archive-url=https://web.archive.org/web/20130303215037/http://www.fashionmodeldirectory.com/magazines/marie-claire-france/|url-status=live}}</ref>{{failed verification|date=August 2021}} In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added [[L'Oréal Group]] to the [[company (law)|company]].<ref>{{cite web|title=The Group History|url=http://www.marieclairegroup.com/pageEN_The+Group_History.html|work=Marie Claire Group|access-date=20 February 2013|archive-url=https://web.archive.org/web/20130411014732/http://www.marieclairegroup.com/pageEN_The+Group_History.html|archive-date=11 April 2013|url-status=dead|df=dmy-all}}</ref>
Marie Claire [[magazine]] is a monthly woman’s magazine concentrated in the [[United States]]. Recently, they have begun to develop the magazine in several other countries around the world. While each country shares its own special voice with its audience, the United States addition focuses on women around the world and several worldwide issues. The magazine also provides the reader with health, beauty, and [[fashion]] information in each issue. Women can subscribe to it through the mail and online.


==Brief History==
==Worldwide==
The first issue Marie Claire issue was released in the United States in the September/October issue of 1994. However, Jean Prouvost created the original issue in 1937, which was distributed each Wednesday. Newsstands were crowded at all times, and the magazine became extremely popular at a rapid pace. This all would come to a halt.


''Marie Claire'' publishes editions in more than 35 countries on five continents.<ref>{{cite web|url=http://www.marieclairegroup.com/pageEN_International.html|title=Marie Claire Group around the world|work=Marie Claire Group|access-date=23 May 2015|archive-url=https://web.archive.org/web/20150526182845/http://www.marieclairegroup.com/pageEN_International.html|archive-date=26 May 2015|url-status=dead|df=dmy-all}}</ref>
In 1942, Germany stopped the distribution of magazines, and Marie Claire was one of them. The magazine was not redistributed until 1954. At this time, it became a monthly publication versus a weekly one. In 1976, Prouvost retired and his daughter Evelyne took over the [[magazine]] and added L'Oreal Group to the [[company]].


===United States===
It is now part of Hearst Communications, Inc. based in New York City. However, Hearst has branch offices in [[France]], Italy, and several divisions of the United States such as Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast.
The U.S. edition of the magazine was started by the [[Hearst Communications|Hearst Corporation]], based in [[New York City]], in 1994. Hearst has branch offices in France, Italy, and several locations in the United States including [[Detroit]], the [[West Coast of the United States|West Coast]], [[New England]], the [[Midwestern United States|Midwest]], the Southwest, and the Southeast. The [[Esquire Network]] reality television series ''[[Running In Heels]]'' follows three interns working in the NYC office of the magazine. The editor-in-chief from 2012 to 2020 was [[Anne Fulenwider]]. On 9 December 2019, Hearst Magazines announced that Fulenwider would be leaving her post at the end of the year.<ref name="Marikar">{{Cite news|url=https://www.nytimes.com/2019/12/09/style/marie-claire-editor-anne-fulenwider.html|title=Marie Claire Editor Departing for Health Start-Up|last=Marikar|first=Sheila|date=2019-12-09|work=The New York Times|access-date=2019-12-09|language=en-US|issn=0362-4331|archive-date=9 December 2019|archive-url=https://web.archive.org/web/20191209202027/https://www.nytimes.com/2019/12/09/style/marie-claire-editor-anne-fulenwider.html|url-status=live}}</ref> [[Aya Kanai]], then chief fashion director of Hearst, was named the new editor of the women's magazine and started in January 2020. Sally Holmes<ref name="Hopkins">{{Cite web|last=Hopkins|first=Kathryn|date=2021-05-11|title=Hearst Magazines Sells Marie Claire U.S. to Future|url=https://wwd.com/business-news/media/hearst-magazines-sells-marie-claire-us-to-future-1234821242/|access-date=2021-08-05|website=WWD|language=en-US|archive-date=5 August 2021|archive-url=https://web.archive.org/web/20210805020844/https://wwd.com/business-news/media/hearst-magazines-sells-marie-claire-us-to-future-1234821242/|url-status=live}}</ref> took the helm in September from Aya Kanai, who surprised Hearst execs when she jumped ship to Pinterest after just nine months as editor in chief.


During the pandemic, Hearst quietly reduced the title's print frequency from 11 issues to seven in 2020 and instead launched its first digital issue with cover face Janet Mock. It also made Marie Claire's 2020 Power Trip virtual. Power Trip<ref name="Hopkins"/> is Marie Claire's annual 36-hour, invite-only, all-expenses-paid networking conference for successful women across all industries that Fulenwider launched in 2016 as a way to make the magazine stand out in the event space.<ref name="Marikar" /> In May 2021, [[Future US]] acquired the American edition of Marie Claire magazine from Hearst and has published it since June 2021. In September 2021, it was announced that the Summer 2021 issue of Marie Claire would be its last monthly print edition, and remaining subscribers would receive issues of Harper's Bazaar.<ref>{{cite web |title='Marie Claire' U.S., the Print Magazine, Is No More |url=https://fashionista.com/2021/09/marie-claire-shutters-print |website=Fashionista |date=10 September 2021 |access-date=9 November 2021 |language=en |archive-date=3 November 2023 |archive-url=https://web.archive.org/web/20231103181747/https://fashionista.com/2021/09/marie-claire-shutters-print |url-status=live }}</ref> That same year, Power Trip was once again an in-person experiential event.<ref>{{cite web | url=https://www.marieclaire.com/career-advice/power-trip-find-your-forward/ | title=Advice for Finding Your Forward from the Marie Claire Power Trip | date=16 November 2021 | access-date=14 November 2022 | archive-date=14 November 2022 | archive-url=https://web.archive.org/web/20221114201547/https://www.marieclaire.com/career-advice/power-trip-find-your-forward/ | url-status=live }}</ref> In June 2022, Future relaunched Marie Claire in print<ref>{{cite web | url=https://www.futureplc.com/blog/marie-claire-launches-new-beauty-changemakers-print-and-digital-issue/ | title=Marie Claire launches new Beauty Changemakers print and digital issue | access-date=14 November 2022 | archive-date=14 November 2022 | archive-url=https://web.archive.org/web/20221114201551/https://www.futureplc.com/blog/marie-claire-launches-new-beauty-changemakers-print-and-digital-issue/ | url-status=live }}</ref> with its Beauty Changemakers Issue.
==Monthly Features==
*Horoscopes
*Fashion
*Beauty
*Health
*Sex
*Worldwide Issues
*Woman of the World


Online, Marie Claire claims to reach 15 million visitors per month.<ref>{{cite web | url=http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=5748368 | title=Audience - Marie Claire Media Kit | access-date=14 November 2022 | archive-date=14 November 2022 | archive-url=https://web.archive.org/web/20221114201548/http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=5748368 | url-status=live }}</ref>
==Style and Goals==
The theme for Marie Claire magazine is, “For woman of the world.” The magazine gives readers information about different woman around the world and their needs, struggles, and stories of life.


===United Kingdom===
The goal of the magazine is to be provide the readers with a substantial amount of information about new looks in the fashion industry as well as current issues that women of the world are facing. Moreover, it also adds relationship information, along with a section dedicated to answering specific questions from readers. It provides information pertaining to different items of clothing and accessories, as well as to which would be a better deal. Each [[month]] recognizes a particular female [[celebrity]] by placing them on the cover of the magazine and featuring them in a main article, along with providing monthly horoscope.

''Marie Claire'' launched a UK print edition in 1988,<ref name=BBC190910/> with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions.

Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019.<ref name=BBC190910/> In September 2019, the magazine's then owner, [[TI Media]], announced that the final print edition would be published in November and the brand would become digital only, under licence with Groupe Marie Claire. The UK website currently has two million monthly users.<ref name=BBC190910/>

Combined print and digital circulation from July to December 2018 was 120,133 per issue – almost a third of which were free copies, and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.<ref name=BBC190910>{{cite web |url=https://www.bbc.co.uk/news/business-49651603 |title=Marie Claire to stop producing UK print magazine after November |last=Westbrook |first=Ian |publisher=[[BBC]] |date=10 September 2019 |access-date=10 September 2019 |archive-date=10 September 2019 |archive-url=https://web.archive.org/web/20190910220514/https://www.bbc.co.uk/news/business-49651603 |url-status=live }}</ref>

Currently, ''Marie Claire UK'' is published by Future Publishing, which acquired TI Media and also owns ''Marie Claire US''.

===Australia===
''Marie Claire'' magazine is run by magazine and digital publisher [[Are Media]], which acquired [[Pacific Magazines]] in 2020.<ref>{{cite web |title=About Us |url=https://www.aremedia.com.au/about-us/ |publisher=[[Are Media]] |access-date=28 April 2021 |archive-url=https://web.archive.org/web/20210310034239/https://www.aremedia.com.au/about-us/ |archive-date=10 March 2021 |url-status=live}}</ref>

''MarieClaire.com.au'' launched in 2016 after the digital rights were returned to Pacific Magazines from [[Yahoo]] and provides daily fashion, beauty, and lifestyle news. In March 2019, ''Marie Claire'' partnered with [[Salesforce.com]] to survey Australian women to analyse how attitudes have changed in the workplace.<ref>{{cite web|url=http://www.bandt.com.au/media/marie-claire-join-salesforce-improve-working-lives-aussie-women|title=Marie Claire Joins With Salesforce To Improve The Working Lives Of Aussie Women|work=B&T|date=2019-03-08|access-date=12 March 2019|archive-date=10 March 2019|archive-url=https://web.archive.org/web/20190310225555/http://www.bandt.com.au/media/marie-claire-join-salesforce-improve-working-lives-aussie-women|url-status=live}}</ref>

===Japan===

The Japanese-language edition of ''Marie Claire'', first published in 1982,<ref>{{cite journal|author2=Susan Chang|author1=Mariko Morimoto|title=Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines|journal=Journal of International Consumer Marketing|date=2009|volume=21|issue=3|pages=173–187|doi=10.1080/08961530802202701|s2cid=167309890}}</ref> was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic [[Great Recession|downturn]].<ref>{{cite web|url=http://search.japantimes.co.jp/cgi-bin/nn20090701b1.html|title=Japan's Marie Claire edition to end|work=The Japan Times|date=1 July 2009|access-date=1 July 2009|archive-date=15 July 2012|archive-url=https://archive.today/20120715234157/search.japantimes.co.jp/cgi-bin/nn20090701b1.html|url-status=live}}</ref>

Following a relaunch, since 2012, ''Marie Claire'' has been published in [[Japan]] under the name ''Marie Claire Style''. This new format is offered as a free [[Supplement (publishing)|supplement]] in the [[Yomiuri Shimbun]] and distributed in wealthier suburbs of Japan. The magazine has now been made available at subway [[kiosk]]s for a ¥200 cover price.<ref>{{cite web|url=http://en.fashion-headline.com/article/2014/01/06/1928.html|title=Chronicle of Japanese Fashion Magazines by Yuri Yokoi 12/12: Marie Claire Style with New Concept|work=fashion headline}}{{Dead link|date=July 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

===Korea===
The first Korean edition of ''Marie Claire'' was published in March 1993 by MCK Publishing. Since 2012, the Marie Claire Film Festival has been held in Korea.

===Rest of the world===

''Marie Claire'' has [[Arabic]] editions which are published in Saudi Arabia, Jordan, Kuwait, Lebanon, the United Arab Emirates, Egypt, Morocco and Algeria.<ref>{{cite news|title=Women's Mags Skirt Culture Clash in Arab Market|url=https://www.questia.com/read/1G1-205982115/women-s-mags-skirt-culture-clash-in-arab-market|work=Manila Bulletin|date=17 August 2009 |url-access=subscription |via=Questia |archive-date=14 June 2018|archive-url=https://web.archive.org/web/20180614121508/https://www.questia.com/read/1G1-205982115/women-s-mags-skirt-culture-clash-in-arab-market|url-status=dead}}</ref> In 2010, an Indonesian edition was launched. The magazine was published in Mexico by [[Televisa|Editorial Televisa]] since 1990 but ceased its publication due to the [[COVID-19 pandemic]] in June 2020<ref>{{Cite web|url=https://www.sentidocomun.com.mx/brevescs.phtml?id=83949|title = Televisa ajusta Editorial, solo mantendrá títulos más leídos |website=Sentido Común |date=Jun 12, 2020 |url-status=live |archive-url=https://web.archive.org/web/20200819102337/https://www.sentidocomun.com.mx/brevescs.phtml?id=83949 |archive-date= Aug 19, 2020 }}</ref><ref>{{Cite web|url=https://intoleranciadiario.com/articles/2020/06/16/963435-confirma-editorial-televisa-cierre-de-5-publicaciones.html|title = Confirma Editorial Televisa cierre de 5 publicaciones|date = 16 June 2020 |website=Intolerancia Diario |url-status=live |archive-url=https://web.archive.org/web/20210622150704/https://intoleranciadiario.com/articles/2020/06/16/963435-confirma-editorial-televisa-cierre-de-5-publicaciones.html |archive-date= Jun 22, 2021 }}</ref> and is published again by Fashion Group in June 2021 and started publishing in Argentina under Editorial Perfil in March 2019.<ref>{{Cite web|url=https://www.perfil.com/noticias/medios/marie-claire-llego-argentina-editorial-perfil.phtml|title=De la mano de Editorial Perfil, llegó a la Argentina la revista Marie Claire|trans-title=From the hand of Editorial Perfil, Marie Claire magazine arrived in Argentina|website=Perfil|date=March 2019|access-date=2019-08-23|archive-date=7 March 2019|archive-url=https://web.archive.org/web/20190307112310/https://www.perfil.com/noticias/medios/marie-claire-llego-argentina-editorial-perfil.phtml|url-status=live}}</ref>

International editions of ''Marie Claire'' have been discontinued in Colombia (published from 1990 to 2019), Estonia (published between 2007 and 2010), Germany (published from 1990 to 2003),<ref>{{cite web|title=G+J stellt "Marie-Claire" ein |url=http://www.netzeitung.de/medien/253012.html |work=Netzeitung.de |access-date=May 18, 2017 |date=September 1, 2003 |url-status=dead |archive-url=https://web.archive.org/web/20100513021944/http://www.netzeitung.de/medien/253012.html |archive-date=13 May 2010 }}</ref> India,<ref>{{cite web|url=http://www.bestmediainfo.com/2013/07/outlook-to-close-down-international-titles-people-geo-and-marie-claire/|title=Outlook to close down international titles - People, Geo and Marie Claire |date= July 26, 2013 |work=Best Media Info |url-status=dead |archive-url= https://web.archive.org/web/20221002224955/http://www.bestmediainfo.com/2013/07/outlook-to-close-down-international-titles-people-geo-and-marie-claire/ |archive-date= Oct 2, 2022 }}</ref><ref>{{cite web|url=http://www.medianama.com/2013/07/223-on-the-state-of-the-magazine-industry-in-india-outlook-shuts-three-magazines/|title=On The State Of The Magazine Industry In India; Outlook Shuts Three Magazines |work=Medianama|date=2013-07-29 |url-access=subscription |first1=Nikhil |last1=Pahwa |url-status=live |archive-url= https://web.archive.org/web/20221129165112/https://www.medianama.com/2013/07/223-on-the-state-of-the-magazine-industry-in-india-outlook-shuts-three-magazines/ |archive-date= Nov 29, 2022 }}</ref> Philippines (published between 2005 and 2009),<ref>{{cite web|url=http://abuggedlife.com/2009/02/21/farewell-t3-marie-claire-and-seventeen-you-will-be-missed/|title=Farewell T3, Marie Claire, and Seventeen: You will be missed|work=Abugged life|date=17 March 2009|access-date=25 June 2013|archive-date=15 July 2013|archive-url=https://web.archive.org/web/20130715051354/http://abuggedlife.com/2009/02/21/farewell-t3-marie-claire-and-seventeen-you-will-be-missed/|url-status=live}}</ref> Indonesia, and Poland.<ref>{{cite web|url=http://www.wirtualnemedia.pl/artykul/koniec-miesiecznika-marie-claire|title=Poland Marie Claire|work=Wirtualne Media|access-date=18 July 2013|archive-date=4 February 2015|archive-url=https://web.archive.org/web/20150204165309/http://www.wirtualnemedia.pl/artykul/koniec-miesiecznika-marie-claire|url-status=live}}</ref>

==See also==
*[[List of women's magazines]]
*[[List of Marie Claire cover models|List of ''Marie Claire'' cover models]]
{{clear}}

==References==
{{reflist|30em}}


==External links==
==External links==
*http://www.hearst.com
* [http://www.marieclaire.fr/ ''Marie Claire'' FR]
*http://www.marieclaire.com
* [http://www.marieclaire.co.uk/ ''Marie Claire'' UK]
* [http://www.marieclaire.com.tr/ ''Marie Claire'' Turkey]
*http://www.amazon.com/exec/obidos/tg/detail/-/B00005N7RA/qid=1111352381/sr=8-1/ref=pd_csp_1/002-1328531-4912842?v=glance&s=magazines&n=507846
* [http://www.marieclaire.com/ ''Marie Claire'' US]
* [http://marieclaire.perfil.com/ ''Marie Claire'' AR]
* [http://marieclaire.com.mx ''Marie Claire'' MX]
* {{fashionmagazine|id=marie-claire-usa|name=American ''Marie Claire''}}

{{Hearst}}
{{TI Media}}
{{Are Media}}

{{authority control}}


{{DEFAULTSORT:Marie Claire}}
[[Category:Women's magazines]]
[[Category:1937 establishments in France]]
[[fr:Marie Claire]]
[[Category:Are Media]]
[[Category:Women's magazines published in France]]
[[Category:French-language magazines]]
[[Category:Hearst Communications publications]]
[[Category:Magazines established in 1937]]
[[Category:Monthly magazines published in France]]
[[Category:Monthly magazines published in the United Kingdom]]
[[Category:Women's fashion magazines published in France]]
[[Category:Multilingual magazines]]

Latest revision as of 02:06, 12 April 2024

Marie Claire
Lauren Conrad on the July 2013 cover
EditorKatell Pouliquen (France)
Andrea Arbelaiz (Argentina)
Nicky Briger (Australia)
Andrea Thompson (UK)
Nikki Ogunnaike (U.S.)
CategoriesFashion
FrequencyMonthly
Circulation411,149 (France)
227,729 (UK)[1]
PublisherGroupe Marie Claire (France)
Editorial Perfil (Argentina)
Are Media (Australia)
Fashion Group (Mexico)
Future plc (UK)
Future US (U.S.)
First issue5 March 1937; 87 years ago (1937-03-05)
CountryFrance / UK (published in 35 countries)[2]
LanguageDistributed in 24 languages
Websitewww.marieclaire.fr (France)
marieclaire.perfil.com (Argentina)
marieclaire.com.au (Australia)
marieclaire.com.mx (Mexico)
marieclaire.co.uk (UK)
marieclaire.com (U.S.)
ISSN0025-3049

Marie Claire (stylized in all lowercase) is a French international monthly magazine first published in France in 1937, followed by the United Kingdom in 1941. Since then various editions are published in many countries and languages. The feature editions focus on women around the world and global issues. Marie Claire magazine also covers health, beauty, fashion, politics, finance, and career topics.

History[edit]

Marie Claire was founded by Jean Prouvost (1885–1978)[3] and Marcelle Auclair (1899–1983).[4] Its first issue appeared in 1937,[5] and it was distributed each Wednesday until 1941 when it handed out its shares to open in London, going international for the first time.[6][failed verification] In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added L'Oréal Group to the company.[7]

Worldwide[edit]

Marie Claire publishes editions in more than 35 countries on five continents.[8]

United States[edit]

The U.S. edition of the magazine was started by the Hearst Corporation, based in New York City, in 1994. Hearst has branch offices in France, Italy, and several locations in the United States including Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast. The Esquire Network reality television series Running In Heels follows three interns working in the NYC office of the magazine. The editor-in-chief from 2012 to 2020 was Anne Fulenwider. On 9 December 2019, Hearst Magazines announced that Fulenwider would be leaving her post at the end of the year.[9] Aya Kanai, then chief fashion director of Hearst, was named the new editor of the women's magazine and started in January 2020. Sally Holmes[10] took the helm in September from Aya Kanai, who surprised Hearst execs when she jumped ship to Pinterest after just nine months as editor in chief.

During the pandemic, Hearst quietly reduced the title's print frequency from 11 issues to seven in 2020 and instead launched its first digital issue with cover face Janet Mock. It also made Marie Claire's 2020 Power Trip virtual. Power Trip[10] is Marie Claire's annual 36-hour, invite-only, all-expenses-paid networking conference for successful women across all industries that Fulenwider launched in 2016 as a way to make the magazine stand out in the event space.[9] In May 2021, Future US acquired the American edition of Marie Claire magazine from Hearst and has published it since June 2021. In September 2021, it was announced that the Summer 2021 issue of Marie Claire would be its last monthly print edition, and remaining subscribers would receive issues of Harper's Bazaar.[11] That same year, Power Trip was once again an in-person experiential event.[12] In June 2022, Future relaunched Marie Claire in print[13] with its Beauty Changemakers Issue.

Online, Marie Claire claims to reach 15 million visitors per month.[14]

United Kingdom[edit]

Marie Claire launched a UK print edition in 1988,[15] with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions.

Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019.[15] In September 2019, the magazine's then owner, TI Media, announced that the final print edition would be published in November and the brand would become digital only, under licence with Groupe Marie Claire. The UK website currently has two million monthly users.[15]

Combined print and digital circulation from July to December 2018 was 120,133 per issue – almost a third of which were free copies, and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.[15]

Currently, Marie Claire UK is published by Future Publishing, which acquired TI Media and also owns Marie Claire US.

Australia[edit]

Marie Claire magazine is run by magazine and digital publisher Are Media, which acquired Pacific Magazines in 2020.[16]

MarieClaire.com.au launched in 2016 after the digital rights were returned to Pacific Magazines from Yahoo and provides daily fashion, beauty, and lifestyle news. In March 2019, Marie Claire partnered with Salesforce.com to survey Australian women to analyse how attitudes have changed in the workplace.[17]

Japan[edit]

The Japanese-language edition of Marie Claire, first published in 1982,[18] was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic downturn.[19]

Following a relaunch, since 2012, Marie Claire has been published in Japan under the name Marie Claire Style. This new format is offered as a free supplement in the Yomiuri Shimbun and distributed in wealthier suburbs of Japan. The magazine has now been made available at subway kiosks for a ¥200 cover price.[20]

Korea[edit]

The first Korean edition of Marie Claire was published in March 1993 by MCK Publishing. Since 2012, the Marie Claire Film Festival has been held in Korea.

Rest of the world[edit]

Marie Claire has Arabic editions which are published in Saudi Arabia, Jordan, Kuwait, Lebanon, the United Arab Emirates, Egypt, Morocco and Algeria.[21] In 2010, an Indonesian edition was launched. The magazine was published in Mexico by Editorial Televisa since 1990 but ceased its publication due to the COVID-19 pandemic in June 2020[22][23] and is published again by Fashion Group in June 2021 and started publishing in Argentina under Editorial Perfil in March 2019.[24]

International editions of Marie Claire have been discontinued in Colombia (published from 1990 to 2019), Estonia (published between 2007 and 2010), Germany (published from 1990 to 2003),[25] India,[26][27] Philippines (published between 2005 and 2009),[28] Indonesia, and Poland.[29]

See also[edit]

References[edit]

  1. ^ "ABC Certificates and Reports: Marie Claire". Audit Bureau of Circulations. Archived from the original on 25 June 2016. Retrieved 14 February 2014. ABC July – December 2013, print and digital editions.
  2. ^ "Historical development of the media in France" (PDF). McGraw-Hill Education. Archived from the original (PDF) on 25 February 2015. Retrieved 24 February 2015.
  3. ^ "Historical development of the media in France" (PDF). McGraw-Hill Education. Archived from the original (PDF) on 25 February 2015. Retrieved 24 February 2015.
  4. ^ "Avec Jean Prouvost, Marcelle Auclair fonda « Marie-Claire » magazine féminin inspiré des magazines américains" (p. 319). In: Touret, André [in French] (2005). Destins d'Allier: 1945–2000: population et économie, les grands événements et l'évolution de l'opinion, portraits. Éditions Créer. ISBN 9782848190587. OCLC 2418285. (351 pages).
  5. ^ Alexandra Hughes; Keith A Reader (11 March 2002). Encyclopaedia of Contemporary French Culture. Routledge. p. 357. ISBN 978-1-134-78866-8. Archived from the original on 3 November 2023. Retrieved 22 November 2014.
  6. ^ "Marie Claire France". Fashion Model Directory (FMD). Archived from the original on 3 March 2013. Retrieved 20 February 2013.
  7. ^ "The Group History". Marie Claire Group. Archived from the original on 11 April 2013. Retrieved 20 February 2013.
  8. ^ "Marie Claire Group around the world". Marie Claire Group. Archived from the original on 26 May 2015. Retrieved 23 May 2015.
  9. ^ a b Marikar, Sheila (9 December 2019). "Marie Claire Editor Departing for Health Start-Up". The New York Times. ISSN 0362-4331. Archived from the original on 9 December 2019. Retrieved 9 December 2019.
  10. ^ a b Hopkins, Kathryn (11 May 2021). "Hearst Magazines Sells Marie Claire U.S. to Future". WWD. Archived from the original on 5 August 2021. Retrieved 5 August 2021.
  11. ^ "'Marie Claire' U.S., the Print Magazine, Is No More". Fashionista. 10 September 2021. Archived from the original on 3 November 2023. Retrieved 9 November 2021.
  12. ^ "Advice for Finding Your Forward from the Marie Claire Power Trip". 16 November 2021. Archived from the original on 14 November 2022. Retrieved 14 November 2022.
  13. ^ "Marie Claire launches new Beauty Changemakers print and digital issue". Archived from the original on 14 November 2022. Retrieved 14 November 2022.
  14. ^ "Audience - Marie Claire Media Kit". Archived from the original on 14 November 2022. Retrieved 14 November 2022.
  15. ^ a b c d Westbrook, Ian (10 September 2019). "Marie Claire to stop producing UK print magazine after November". BBC. Archived from the original on 10 September 2019. Retrieved 10 September 2019.
  16. ^ "About Us". Are Media. Archived from the original on 10 March 2021. Retrieved 28 April 2021.
  17. ^ "Marie Claire Joins With Salesforce To Improve The Working Lives Of Aussie Women". B&T. 8 March 2019. Archived from the original on 10 March 2019. Retrieved 12 March 2019.
  18. ^ Mariko Morimoto; Susan Chang (2009). "Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines". Journal of International Consumer Marketing. 21 (3): 173–187. doi:10.1080/08961530802202701. S2CID 167309890.
  19. ^ "Japan's Marie Claire edition to end". The Japan Times. 1 July 2009. Archived from the original on 15 July 2012. Retrieved 1 July 2009.
  20. ^ "Chronicle of Japanese Fashion Magazines by Yuri Yokoi 12/12: Marie Claire Style with New Concept". fashion headline.[permanent dead link]
  21. ^ "Women's Mags Skirt Culture Clash in Arab Market". Manila Bulletin. 17 August 2009. Archived from the original on 14 June 2018 – via Questia.
  22. ^ "Televisa ajusta Editorial, solo mantendrá títulos más leídos". Sentido Común. 12 June 2020. Archived from the original on 19 August 2020.
  23. ^ "Confirma Editorial Televisa cierre de 5 publicaciones". Intolerancia Diario. 16 June 2020. Archived from the original on 22 June 2021.
  24. ^ "De la mano de Editorial Perfil, llegó a la Argentina la revista Marie Claire" [From the hand of Editorial Perfil, Marie Claire magazine arrived in Argentina]. Perfil. March 2019. Archived from the original on 7 March 2019. Retrieved 23 August 2019.
  25. ^ "G+J stellt "Marie-Claire" ein". Netzeitung.de. 1 September 2003. Archived from the original on 13 May 2010. Retrieved 18 May 2017.
  26. ^ "Outlook to close down international titles - People, Geo and Marie Claire". Best Media Info. 26 July 2013. Archived from the original on 2 October 2022.
  27. ^ Pahwa, Nikhil (29 July 2013). "On The State Of The Magazine Industry In India; Outlook Shuts Three Magazines". Medianama. Archived from the original on 29 November 2022.
  28. ^ "Farewell T3, Marie Claire, and Seventeen: You will be missed". Abugged life. 17 March 2009. Archived from the original on 15 July 2013. Retrieved 25 June 2013.
  29. ^ "Poland Marie Claire". Wirtualne Media. Archived from the original on 4 February 2015. Retrieved 18 July 2013.

External links[edit]