Salesforce.com

from Wikipedia, the free encyclopedia
salesforce.com, Inc.

logo
legal form Inc. ( public company )
ISIN US79466L3024
founding 1999
Seat San Francisco ( United States ) United StatesUnited States 
management Marc Benioff , Chairman & CEO
Number of employees around 49,000 (2019)
sales $ 17.1 billion (2019)
Branch Customer Relationship Management (CRM)
Website www.salesforce.com
As of January 31, 2020

Salesforce.com is an international provider of cloud computing solutions for businesses. The company, headquartered in San Francisco ( USA ), provides business applications for companies over the Internet . Salesforce.com sees itself as a provider of software as a service and platform as a service and specializes primarily in customer relationship management (CRM) for companies of all sizes. Salesforce.com products and services are multi-tenant . Salesforce.com products are also designed to help companies connect employees, customers and products.

In the Forbes Global 2000 of the world's largest publicly traded companies, Salesforce.com ranks 856 (as of fiscal year 2017). The company had a market value of around US $ 97 billion in mid-2018.

The acronym SFDC is often used for salesforce.com ( s ales f orce d ot c om).

Company history

Salesforce.com was founded in 1999 by former Oracle manager Marc Benioff , who is now CEO . He implemented the concept of providing company applications over the Internet. Today this is known as cloud computing or software as a service . Marc Benioff himself calls it "The End of Software". With sales of over $ 10 billion and over 150,000 customers, salesforce.com is one of the fastest growing companies in the world.

In addition to its headquarters in San Francisco, salesforce.com has regional offices in Morges (for EMEA ), Singapore ( Asia-Pacific ). The German branch is located in Munich . The company offers its services in 16 different languages.

Development of the business figures 2013–2017
year Sales
in million US dollars 		Profit
in millions of dollars 		Equity
in millions of US dollars 		Number of employees
2013 3,050 −270 2,318 9,800
2014 4,071 −232 3,038 13,300
2015 5,374 −262 3,975 16,000
2016 6,667 −47 5,003 19,000
2017 8,392 180 7,500 25,000
2018 10,480 127 9,388 29,000
2019 13,282 1.110 15,605
2020 17,098 126 33,885

Acquisitions

Salesforce.com took over the following companies:

  • Tableau Software (June 2019) - Analytics Provider
  • CloudCraze (March 2018) - B2B eCommerce system
  • Mulesoft (March 2018) - a software company from San Francisco that offers a platform on the basis of which applications and hardware of all kinds can be merged.
  • Krux (October 2016) - Marketing automation provider
  • Gravitytank (September 2016) - Consulting company
  • Quip (August 2016) - Word processing software provider
  • BeyondCore (August 2016) - Business intelligence and analytics provider
  • Demandware (July 2016) - eCommerce system
  • EdgeSpring (June 2013) - Business Intelligence and Analytics software provider
  • ExactTarget (June 2013) - provider of digital marketing automation software
  • Rypple (December 2011) - Human Capital Management (HCM) software
  • Model Metrics (November 2011) - Consulting for mobile and social cloud applications
  • Assistly (September 2011) - Customer service help desk application provider
  • Radian6 (March 2011) - provider of social media monitoring
  • Manymoon (February 2011) - developer for apps
  • Dimdim (January 2011) - web conferencing platform
  • Heroku (December 2010) - Programming platform for Ruby-on-Rails
  • InStranet (August 2008) - Technology for Salesforce Knowledge

Products and services

Salesforce.com offers companies web-based business applications as a service over the Internet, which should bring advantages in terms of time, costs and security compared to installed software . These corporate solutions are multi-tenant .

Sales Cloud for customer relationship management

Salesforce.com offers the web-based “Sales Cloud” solution for customer relationship management . Users can access and edit customer data and orders via their PC or mobile devices such as smartphones .

Service cloud for customer service

The Service Cloud for customer service is a product that, in addition to classic variants such as telephone, e-mail or even letter, also includes online forums and social networks in the service. These networks are integrated into the Service Cloud and enable companies to participate in customer discussions via social networks.

Salesforce Chatter for enterprise collaboration

Salesforce Chatter is based on the principle of Facebook . Internal company communication can take place regardless of location via mobile devices such as Blackberries , Apple iPhones or other smartphones . Salesforce Chatter has functions similar to Facebook: Employees can create user profiles, join groups and “follow” people, projects or documents they are currently working on. You will be informed of status updates via real-time feeds.

Force.com

Force.com is a software development and operations platform from salesforce.com. Developers can use it to develop and operate business solutions using the salesforce.com infrastructure. The following tools are integrated in Force.com: the Java-like programming language Apex , various developer tools such as VisualForce for developing a GUI and methods such as user administration, data management, workflows and reporting. Additional developer tools are available for adapting and integrating salesforce.com solutions into existing IT environments or other systems, including:

  • WebServices APIs
  • VisualForce
  • Force.com Toolkit for Google Data APIs
  • Force.com IDE Plugin for Eclipse

AppExchange

Additional online applications from salesforce.com or partners can be tested and used via the AppExchange platform, the marketplace for company applications. So far, 1120 (as of January 2011) applications have been programmed on the AppExchange, some of which are available free of charge and some of which are available for a fee.

Examples of third-party on-demand solutions available on the AppExchange:

  • Salesforce integration for SAP, pervasive software (ERP software), offered in Germany by mindsquare
  • Salesforce integration with other applications such as SAP, Oracle, legacy applications & Co. with Magic xpi from Magic Software
  • Informatica Integration Pack for Salesforce, Informatica (ERP software)
  • CODA integrator for Salesforce CRM, CODA (financial management)
  • NetExam 1.02, MediaDefined (partner training)
  • Ribbit for Salesforce, Ribbit (mobile device solution)
  • Jobscience TalentCentral, Jobscience (employee recruitment)
  • STARFACE Telephony Connector (integrates telephony in salesforce)
  • SKYVVA Integration Suite for integrating Salesforce with SAP, Infor, Abacus , etc. a. (native Force.com application)

Database.com - web-based database

Database.com is an enterprise database designed for cloud computing. Database.com supports all programming languages, platforms and devices. It combines properties of databases for business applications (e.g. user management, security down to field level, triggers, stored procedures, authentication and powerful APIs) with cloud computing applications. Database.com is scalable in real time.

Heroku - Cloud Platform-as-a-Service

Heroku is an application development platform for social and mobile cloud applications in various programming languages ​​such as Ruby , Node.js , Python , Go , PHP , Clojure , Perl , Scala and JVM, and provides libraries for the programming languages. Heroku was founded by application developers on July 1, 2007 and was acquired by Salesforce.com in 2011. It enables programming of applications in social media etc. a. for Facebook that allow real-time access.

Radian6 - Social Media Monitoring Platform

Radian6 is a social media monitoring or listening platform that was founded in 2006. Radian6's products include a monitoring platform with which companies can track and analyze their engagement in social networks , as well as a platform through which they connect with people and communities online.

Do.com - Social Collaboration Platform

Do.com was an internet-based social collaboration application that combined modern task management with social features. It was designed for use individually and in groups. The app supports HTML5 , was programmed in Ruby on Rails and offered an open API for developers. Do.com was discontinued on January 31, 2014.

Foundation, endowment

In particular, youth development programs are supported through the Salesforce Foundation. The 1/1/1 model used means that a company devotes 1% of its resources to charitable projects. 1% of the time corresponds to seven of the employees' paid days off to support charitable projects. Salesforce.com provides 1% of its products to non-profit organizations free of charge. And municipalities and communities are supported with 1% of the company's profit. Many companies, like Google , have adopted this 1/1 / 1 model into their corporate culture .

competition

Salesforce is in direct competition with SAP . In 2014, Marc Benioff, CEO of Salesforce, announced that it would overtake SAP in terms of sales. Salesforce is a leader in cloud computing, and SAP is a leader in business software. While sales at Salesforce in 2013 grew by 33.3% to almost four billion US dollars (equivalent to about three billion euros), sales at SAP grew by 8% in constant currency to 16.9 billion euros in the same period.

literature

  • Marc Benioff , Carlye Adler: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry. John Wiley & Sons, 2009, ISBN 978-0-470-52116-8 (American English).

Web links

Commons : Salesforce.com  - Collection of images, videos, and audio files

Individual evidence

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  5. ↑ a b Salesforce.com: Annual Report 2018. Retrieved March 5, 2019 .
  6. ↑ 100 Fastest Growing Companies . Fortune Ranking 2010. In: CNN Money . ( HTML [accessed June 10, 2013]).
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  9. ↑ SALESFORCE balance sheet income statement | Key figures | Sales | Profit. Retrieved August 25, 2020 .
  10. ^ Salesforce Signs Definitive Agreement to Acquire Tableau. Retrieved September 10, 2019 (American English).
  11. ^ Salesforce Signs Definitive Agreement to Acquire CloudCraze - Salesforce.com. Retrieved September 14, 2018 (American English).
  12. ↑ Salesforce buys Mulesoft . heise.de. March 21, 2018. Retrieved March 21, 2018.
  13. ↑ Artificial intelligence: Salesforce.com swallows another start-up with Krux. October 4, 2016. Retrieved October 25, 2016 .
  14. ^ Eugene Kim: Salesforce adds to its $ 4 billion spending spree by quietly buying another company. September 15, 2016. Retrieved October 25, 2016 .
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  19. ↑ Stefan Beiersmann: Salesforce announces ExactTarget, its largest takeover to date. In: ZDNet . June 5, 2013, accessed June 6, 2013 .
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  28. ^ Christian Baun, Marcel Kunze, Jens Nimis, Stefan Tai: Cloud Computing . Web-based dynamic IT services. Springer, 2009, ISBN 978-3-642-18435-2 , pp. 16 .
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  30. ↑ Salesforce.com integration with backend systems such as SAP, Oracle & Co. Magicsoft , August 17, 2011, accessed on March 11, 2014 .
  31. ↑ Informatica (Ed.): Informatica offers real-time integration of SAP and salesforce.com . October 18, 2010 ( online [PDF; 369 kB ; accessed on June 10, 2013]). online ( Memento of the original from November 24, 2011 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.informatica.com
  32. ↑ Coda heaves its Financials solution onto the Salesforce.com platform. In: Computerwoche. September 17, 2007, accessed June 10, 2013 .
  33. ↑ NetExam - The salesforce LMS. (No longer available online.) NetExam, archived from the original on May 30, 2013 ; Retrieved June 10, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.netexam.com
  34. ^ Tim Ferguson: Salesforce adopts BT's Ribbit tech for CRM. In: ZDNet. April 9, 2009, accessed June 10, 2013 .
  35. ↑ job Science (ed.): Job Science Corporate Edition . S. 3 ( online [PDF; accessed June 10, 2013]). online ( Memento of the original dated May 31, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / info.jobscience.com
  36. ↑ STARFACE Salesforce Connector. Starface, accessed June 10, 2013 .
  37. ↑ Platform Partners. Skyvva, accessed June 10, 2013 .
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