Woman in the mirror

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Woman in the mirror
Woman in the mirror logo
description Women's magazine
language German
publishing company Funke Women Group ( Germany )
Headquarters Ismaning
First edition 1946
Frequency of publication weekly (wednesday)
Sold edition 178,132 copies
( IVW 2/2020)
Widespread edition 178,459 copies
( IVW 2/2020)
Range 1.49 million readers
( MA 2017 II )
Editor-in-chief Claudia Cieslarczyk
ISSN (print) 0046-497X

Frau im Spiegel is a weekly German women's magazine . It was published by Ehrlich & Sohn in Lübeck from 1946 , which was taken over by Gruner + Jahr in 1985 . This makes Frau im Spiegel one of the founders of the so-called rainbow press . The image change to People magazine began in 2000. In 2008 the magazine was sold to the WAZ media group, today Funke media group , and the editorial office was relocated from Hamburg to Munich . Today Frau im Spiegel appears in the Funke Women Group. The publishing house is in Ismaning .

content

Frau im Spiegel is assigned to the segment of “entertaining women's magazines”. It reports on the European nobility and other celebrities . Other main topics are health, cosmetics, fashion and travel. Frau im Spiegel is usually 76 pages long and richly illustrated.

target group

According to the WAZ Magazines Marketing, 93% of the target group of Frau im Spiegel is women. The average age is 60.4 years.

Edition

Frau im Spiegel has lost a lot of its circulation in recent years . The number of copies sold has fallen by 73.7 percent since 1998. It is currently 178,132 copies. This corresponds to a decrease of 500,043 units. The share of subscriptions in the circulation sold is 12.2 percent.

Development of the number of copies sold

Web links

Individual evidence

  1. ↑ WAZ group takes over "Frau im Spiegel" of G + J . kress.de, March 19, 2008
  2. ^ WAZ Magazines Marketing , November 10, 2011
  3. ↑ according to IVW , ( details on ivw.eu )
  4. ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
  5. ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )