Sältzer department store
Illustration in the Festschrift of the Hannoversche Kurier on the occasion of the inauguration of the New Town Hall in 1913
The Sältzer department store in Hanover ; actually JW Saeltzer called, was under his full name, a " purchase and mail order for manufacture - and millinery ."
history
The company was founded in the royal seat of the Kingdom of Hanover in 1859 by the merchant Julius Wilhelm Sältzer (* November 12, 1835 in Celle ; † January 8, 1896 in Hanover) as a “retail shop for manufactured goods at fixed prices” - which was not yet possible at the time was common everywhere. The first business location was Seilwinderstrasse in Hanover's old town.
Postcard from the Hannoversche Lichtdruckanstalt
In the early days of the German Empire , the company already had 24 employees in 1875. In 1882 the founder's son, Carl Sältzer , joined the company. He relied on advertising at an early stage and in the same year arranged for catalogs to be sent out. Following the acquisition of his father's company in 1888 he was one of the first company's lighting systems installed Hanover, a according to the Empire Address Book in 1895 put into operation MAN - steam engine . Carl Sältzer quickly transformed the square store, which had initially only operated a modest mail order business, into a “large-scale department store and mail order company”. So he gradually bought neighboring buildings and was able to gradually expand the department store considerably through conversions, demolitions and new buildings. In the years 1896 to 1897, a new building was built at Schmiedestrasse 29 according to plans by the architect Friedrich Geb and an adjoining extension at Seilwinderstrasse 14.
In the address book of the city of Hanover for 1900, the company was listed as a “manufacture, fashion, cloth, short , linen , white goods , ready -to-wear, furniture fabric, curtain, carpet and linoleum dealer ”. From 1903, the department store business expanded - again according to Geb's plans - over the properties at Seilwinderstrasse 8, 9, 10, 11, 12 and 13.
After Carl Sältzer junior joined the company in 1909, a new building was built from 1912 to 1913 according to plans by the architect Wilhelm Mackensen . Since then, the department store - which now also had a side wing in Osterstrasse - has had a modern glass and steel façade with an illuminated globe rotating above its gable. In the self-portrayal, the family business was “a model of a modern department store and mail order company in architectural and practical terms”. In addition to its own energy supply and elevators, it also had a refreshment room in which theater tickets and tickets for the Hanover tram could be bought.
From the beginning of the 1930s , JW Sältzer traded as a "department and mail order company for manufactories and fashion goods", which then also held exhibitions in its own premises, for example from February 1 to 15, 1933, a sales exhibition with works by the artist Carl Buchheister .
During the Second World War , the young comic artist Hansrudi Wäscher began his apprenticeship as a " commercial advertiser " here. He was in the building during the air raids on Hanover when the department store was bombed and ultimately destroyed.
In the post-war period , even during the British military government and a few days before the West German currency reform, the company JW Sältzer was registered as a GmbH at the Hanover District Court in the commercial register under number HRB 4276 on June 8, 1948 . So the new sale began on a more modest scale at the old location. In 1956 the business was moved to Georgstrasse 18; a few years later - 1960 - the retail trade was given up. From the following year, 1961, JW Sältzer last acted as a textile goods wholesaler . On December 7, 1987 the company was deleted from the commercial register.
literature
- JW Sältzer, Hanover. 50 [years]. 1859 - 1909 , anniversary publication with numerous illustrations, Hanover: JW Sältzer, 1909
- Paul Siedentopf (main editor): JW Sältzer , in ders .: The book of the old companies of the city of Hanover in 1927 , with the assistance of Karl Friedrich Leonhardt (compilation of the picture material), Jubiläums-Verlag Walter Gerlach, Leipzig 1927, p. 246– 247
- Heinz Lauenroth , Ewald Brix , Herbert Mundhenke (collaborators): The book of the old companies of the city of Hanover 1954 , Hanover: Adolf Sponholtz Verlag Kommandit-Gesellschaft (Seelhorststrasse 46), September 1954, p. 217
- Ludwig Hoerner : agents, bathers and copists. Hannoversches Gewerbe-ABC 1800–1900 . Ed .: Hannoversche Volksbank, Reichold, Hannover 1995, ISBN 3-930459-09-4 , p. 270 and others .
Web links
Individual evidence
- ↑ a b Otto Piene et al. : Carl Buchheister , Volume 1: Monograph , Cologne: W. König, 1998, p. 212; ( limited preview in Google Book search)
- ↑ a b c d e f g h i Waldemar R. Röhrbein : Sältzer, Carl , and Sältzer, JWS, department and mail order company for manufactured and fashion goods , in: Stadtlexikon Hannover , pp. 533, 533-534
- ↑ Waldemar R. Röhrbein: Sältzer, (1) Carl , in: Hannoversches Biographisches Lexikon , p. 306; limited preview in Google Book search)
- ↑ Albert Gieseler: JW Sältzer, Manufakturwaren on the page albert-gieseler.de [ undated ], last accessed on December 13, 2019
- ↑ a b c Reinhard Glaß: Geb, Friedrich Gottfried in the database architects and artists with direct reference to Conrad Wilhelm Hase (1818–1902) , a research project by Günther Kokkelink , Monika Lemke-Kokkelink and Reinhard Glaß (page last accessed on 12. December 2019
- ↑ Andreas C. Knigge : Hansrudi Wäscher or: The Art of Eternal Return , in which. (Ed.): Almighty! Hansrudi Washer. Pioneer of German Comics , Edition Comics etc., Hamburg 2011, ISBN 978-3-941694-11-8 , pp. 54-167; Teiltranskript on the side acknigge.de [no date], as last accessed on December 12, 2019
- ↑ a b Information from the North Data company information on the northdata.de page [ undated ], last accessed on December 13, 2019
Coordinates: 52 ° 22 ′ 21.7 " N , 9 ° 44 ′ 10.2" E