MOM (reality show)
| Television broadcast | |
|---|---|
| Original title | MOM (from episode 7) MOM - Milf or Missy? (Episodes 1-6) |
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| Country of production | Germany |
| original language | German |
| Year (s) | since 2020 |
| Production company |
Constantin Entertainment |
| length | 56 minutes |
| Episodes | 11 in 1 season ( list ) |
| Broadcasting cycle |
weekly |
| genre | Reality show |
| Theme music | Random Seed - Age Gap Love |
| production | Otto Steiner |
| Moderation | Nils Dienemann ( voiceover ) , Natascha Ochsenknecht (live talk and reunion presenter) |
| Initial release | May 8, 2020 on Joyn |
MOM is a German Dating - reality show the streaming provider Joyn , which was first released on May 8 2020th
Due to negative reception in German society and politics regarding the subtitle Milf or Missy? it has not been used since the seventh episode. In the course of this, among other things, the advertising campaign was stopped.
procedure
In the show, the two male protagonists Marko and Felix, aged 28 and 57, dated 14 women between 24 and 46 years old. After getting to know each other for the first time (episode 1) and the first group dates in the hometown of the bachelors (episodes 2 and 3), they travel to Mexico . There the two bachelors each form a team with whom they spend the night in a hotel. At different, for example romantic or adventurous places, they get to know each other more intensively in further group and individual dates. The team constellations can be changed through nomination rounds, as Marko and Felix take turns choosing the participants.
The first round of nominations (in series jargon also: "nomination" ) took place after the first meeting. In this, the two male protagonists decided together who is allowed to go to the home dates. Since the second round of nominations, which took place before leaving for Mexico, they have been voting for themselves.
Attendees
| male participants | |||||
| Surname | Age | place of residence | job | Chosen ones | |
|---|---|---|---|---|---|
| Marko Mikac | 28 | Munich | personal trainer | Lena Neumann | |
| Felix Geffe | 57 | Berlin | architect | Michelle Pfeiffer | |
| Participants | |||||
| Surname | Age | place of residence | job | Retired in | |
| Lena Neumann | 27 | Mettenheim | Model, dance teacher | - | |
| Michelle Pfeiffer | 27 | Hamburg | Make-up artist and office clerk | ||
| Sabine Löcherbach | 41 | Cologne | Administrative clerk | Episode 10 | |
| Amy Rielle | 28 | Wiesbaden | Model | ||
| Anna Korolewa | 40 |
Vienna 
|
Waitress | ||
| Franziska Roy | 38 | Berlin | Personal trainer | Episode 9 | |
| Natasha | 44 | Munich | flight attendant | Episode 9 (voluntary) |
|
| Tam Tran | 26th | Munich | Computer science student | ||
| Gabriela | 46 |
Ipsach 
|
artist | Episode 6 | |
| Mariam Khadiga | 37 | Munich | flight attendant | ||
| Despina Linar | 26th | Stuttgart | flight attendant | Episode 4 | |
| Maria | 24 | Berlin | dental assistant | ||
| Elke Wolfram-Rosin | 40 | Berlin | Hairdresser | Episode 2 | |
| Mona Schafnitzl | 24 | Mindelheim | Model, dance teacher | ||
Legend
Episode overview
To kick off on May 8, 2020, two episodes were published in the free advertised video-on-demand offer Joyn . The remaining eight episodes have been released every Friday since May 15, 2020. In addition, a reunion special was published on July 10, 2020 due to the success, which was moderated by Natascha Ochsenknecht .
| No. | Original title | Initial release | length |
|---|---|---|---|
| 1 | episode 1 | May 8, 2020 | 54 min. |
| 2 | Episode 2 | May 8, 2020 | 50 min. |
| 3 | Episode 3 | May 15, 2020 | 52 min. |
| 4th | Episode 4 | May 22, 2020 | 55 min. |
| 5 | Episode 5 | May 29, 2020 | 59 min. |
| 6th | Episode 6 | 5th June 2020 | 55 min. |
| 7th | Episode 7 | June 12, 2020 | 53 min. |
| 8th | Episode 8 | 19th June 2020 | 60 min. |
| 9 | Episode 9 | June 26, 2020 | 59 min. |
| 10 | Episode 10 | 3rd July 2020 | 68 min. |
| 11 | Reunion | July 10, 2020 | 52 min. |
Live talk
A weekly live talk was broadcast via Natascha Ochsenknecht's Instagram account from May 8 to July 3, 2020 on Fridays from around 7 p.m. There she interviewed selected participants of the show every week and discussed the highlights of the new episode with them.
reception
Media reviews
The show was largely received negatively in the German media.
For Spiegel journalist Anja Rützel , the idea of making the age range more flexible than usual for a coupling broadcast is good, but the show is very clichéd. She also criticizes the names of the participants. While the younger women are referred to as Missies and the older as mothers capable of beating (Milfs), the two bachelors are subtly and connotatively referred to as Junior and Senior. Furthermore, the artificial, eponymous separation into two rival women's groups is pointless. Alisha Archie from the online magazine Noizz.de also sees an objectification and sexualization of women in the names . She also criticizes the fact that all participants are attractive, slim and white. Archie also wrote that the show's basic concept of exploring the question of whether love has no age is very promising. In summary, the show is stupidly banal and blatantly sexist and therefore the sexist dating experiment of the year.
In the online media magazines DWDL.de and Quotenmeter.de the sounding of potential concept equally praised, but mainly criticized the late and cliched implementation. Six or seven years ago the show would have attracted more attention and worked better. Today she looks like a loveless clone of the successful dating show The Bachelor .
Public criticism of the advertising campaign
The advertising campaign for the show started on April 24, 2020, and was deliberately implemented in a provocative and polarizing way by the Kolle Rebbe agency. In the social media, especially on Twitter , the posters with slogans such as “Was old? What young? Something new! ”Or“ Friday is MILF Time. ”A shit storm . In particular, sexism , objectification and degradation of women were accused.
The advertising campaign was also criticized from politics. For example, Bündnis 90 / Die Grünen - politician and Second Mayor of Munich, Katrin Habenschaden, called on Facebook on May 28, 2020 to stop the misogynist, degrading poster campaign. The CSU politician and President of the Bavarian State Parliament Ilse Aigner accused Joyn of violating human dignity with the advertising campaign. The name of the show is also a disparagement. The media group ProSiebenSat.1 Media should take on more social responsibility in its campaigns.
A total of 111 complaints were submitted to the German Advertising Council . As a result, Joyn announced on June 5, 2020 that the posters would be removed, the program would be re-set and the program's title would be changed. The term milf had not been used in online advertising since May 29th . Before that, it was repeatedly emphasized that the intention behind the format was to break down stereotypes and deal with the topic of age differences in the relationship. The topic is now a polarizing topic in society. Therefore, the decision was made specifically for controversial formulations. At the same time, the Joyn press spokeswoman expressed her understanding that the term Milf and the poster campaign for the format can be misleading without this context.
Web links
- MOM at Joyn.de
- MOM at Fernsehserien.de
Individual evidence
- ↑ MOM - Episode Guide. In: Fernsehserien.de . Retrieved June 6, 2020 .
- ↑ Timo Niemeier: Joyn responds to criticism of dating show "MOM" In: DWDL.de . June 5, 2020, accessed June 6, 2020 .
- ↑ VRM GmbH & Co KG: Lena Neumann from Mettenheim is looking for her dream man - Wormser Zeitung. Retrieved July 9, 2020 .
- ↑ Joyn format "MOM" gets an additional episode. In: DWDL.de . July 2, 2020, accessed July 2, 2020 .
- ↑ TeamJunior or TeamSenior? What role does age play in falling in love? The dating experiment of the year starts on May 8, 2020 on Joyn. In: Presseportal.de . Joyn GmbH, May 6, 2020, accessed June 6, 2020 .
- ↑ a b Anja Rützel: wallowing in the shallow plateau pool. In: Spiegel.de . May 9, 2020, accessed June 6, 2020 .
- ↑ a b c Anja Rützel: "MOM - Milf or Missy?": This new dating show is the most sexist thing that reality TV currently has to offer. In: Noizz.de. May 8, 2020, accessed June 6, 2020 .
- ↑ Alexander Krei: "Milf or Missy" at Joyn: Double Bachelor, half the fun. In: DWDL.de . May 8, 2020, accessed June 6, 2020 .
- ↑ a b David Grzeschik: New Reality «MOM»: Joyn jumps on the dating show train too late. In : quotemeter.de . May 10, 2020, accessed June 6, 2020 .
- ↑ Alessa Kästner: That's how provocative Kolle Rebbe's MOM campaign is. In: Advertise & Sell . May 13, 2020, accessed June 6, 2020 .
- ↑ Alexander Krei: Joyn accompanies his first reality show with a campaign. In: DWDL.de . April 24, 2020, accessed June 6, 2020 .
- ↑ a b Glenn Riedmeier: "MOM - Milf or Missy?": Sexism accusation against Joyn campaign. In: Wishlist.de . May 29, 2020, accessed June 6, 2020 .
- ^ A b Lisa Schnell: Aigner criticizes advertising campaign for dating show. In: Süddeutsche Zeitung . June 5, 2020, accessed June 6, 2020 .
- ↑ a b c d Gustav Theile: Joyn withdraws "Milf" advertising. In: Frankfurter Allgemeine Zeitung . June 5, 2020, accessed June 6, 2020 .